Social media is one of the most visible pieces of growing tech, and has become an integral part of people’s lives in the past decade. Facebook, YouTube, Instagram, Snapchat, and Twitter make it easy for anybody to participate in online communication and online networking, and these platforms have led to massive global proliferation across demographics.
Social media is more integral to our lives than ever before, and nobody expects it to stop growing anytime soon. New social apps and features are created every day, and the statistics below show the size and strength of social media worldwide.
In 2005, only 7% of all adults in the US and 10% of internet users in the US were using social media. More than 10 years later, over 69% of adults in the US and 76% of internet users in the US are using social media.
Adoption of social media networks is high and has been bolstered by increasingly user-friendly digital platforms, original content, and a new class of celebrities known as social media influencers.
These numbers do not include the most rampant social media users: teens and adolescents. As Millennials and Generation Z age, the percentage of adults and individuals on the internet using social media will increase even more.
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Mobile social media use is increasing 30% every year, and that change is pushing social media forward. The numbers suggest that the number of users accessing social media will soon surpass 2.5 billion users, with 91% of social media users accessing platforms from mobile.
This trend is clear within the platforms, too. Facebook has reported that mobile makes up at least 84% of its ad revenue, which accounts for more than 90% of its total revenue.
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Young adults are trendsetters, and nowhere is it more apparent than in social media presence. Adults ages 18-29 have seen a dramatic increase in number of people on social media since 2005, from 12% to 90%, a 78%difference. Adults ages 30-49, 50-64, and 65 and older have not seen as strong of a change, experiencing a 69, 46, and 33 percentage point difference, respectively. Older demographics haven’t seen nearly as much change. Adults ages 30-49 saw a 69% increase, those 50-64 saw a 46% increase, and those 65 and older saw a 30% increase.
The gap in usage between the 18-29-year-old social media leaders and older demographics has also decreased. The difference in social media usage between 18-29-year-olds and individuals ages 30-49, 50-64, and 65 and older in 2008 was 36, 54, and 61 percentage points, respectively. Today, that difference has decreased to 13, 39, and 55 percentage points respectively.
YouTube hit a major milestone in 2016, with over 1 billion hours of video were watched each day on the platform.
Content creation remains strong on YouTube as well, growing from 100 hours of video content uploaded per minute in 2013 to upwards of 400 hours of video uploaded per minute in 2017. The heavy demand for online video is fueling the platform and making it an unparalleled opportunity for aspiring content creators. It can be a lucrative endeavor, too — the number the channels earning at least six figures or more is up on YouTube 50% year-over-year.
Even though Facebook has over 1.28 billion daily active users on average, the social media platform still sees an 18% year-over-year increase in DAUs. Facebook’s monthly active users growth is just as impressive with a 17% year-over-year growth rate.
Facebook’s number of monthly active users has grown by 1.84 billion in the 5 years since its public offering, from 100 million in 2012 year of public offering to 1.94 million in 2017.
Time spent on Facebook has also increased significantly. In 2013, time spent on Facebook was estimated to be 18 minutes per user per day. Today, the average user will spend 35 minutes on the platform, which is about 1 year and 7 months over a lifetime.
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Since being acquired by Facebook in 2012, Instagram’s user base has exploded. At the beginning of 2013, Instagram’s user base reached 100 million. By the beginning of 2017, its user base was at 700 million, fueled by the addition of Stories — a feature that draws over 200 million Instagrammers daily on its own.
Currently, the average Instagram users will spend 15 minutes on the platform, but new video sharing features will likely have users staying in the app much longer in the future.
Snapchat, once a favorite with mobile Millennials, has been seeing inconsistent quarterly user growth after its peak in 2014 at almost 24%. Growth from Q4 2016 to Q1 2017 was an underwhelming 5%, bringing the number of total daily active users to 166 million.
Slowing user growth has significant implications for Snapchat’s growth, but it’s not all bad news. Snap is reporting that an average Snapchatter is spending an average of over 30 minutes on the app, up from 25 just before IPO.
As of 2017, total ad engagements increased by 139%, driven primarily by video. Advertising is still strong on Twitter, and video ad formats are leading the charge. Twitter’s user base is still growing, seeing a 14% year-over-year increase in daily active users and an increase of 9 million monthly average users quarter-over-quarter. The US is at the forefront of the growth, adding 3 million more monthly active users ever quarter.