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If your brand isn’t marketing on Snapchat, it should be. According to recent estimates, Snapchat now claims over 150 million daily active users and shows no signs of slowing down (AdAge). To help marketers take advantage of the app’s ever-growing popularity, we’ve identified ten simple ways for brands to use Snapchat for marketing.
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By enlisting top social media influencers for their Snapchat marketing campaigns, brands can leverage digital stars’ reach to boost brand exposure and increase visibility among social audiences. Social influencers (also called “Snapchatters”) are ideal for Snapchat campaigns because they are trusted by audiences, creative, and entertaining; they understand how to utilize Snapchat’s unique features to seamlessly integrate a product into their content. Influencers are also available in a multitude of fields, making them a viable option for any brand looking to use Snapchat for marketing initiatives.
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Once a Snapchat campaign has been launched, it is important to increase the content’s reach by promoting it across various social media accounts and platforms. The most fundamental way to achieve this is by including the brand’s Snapchat handle in all social descriptions/biographies. Other innovative strategies include sharing Snapchat QR codes and/or adding Snapchat links into the location of Instagram photos.
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Snapchat Takeovers occur when a brand allows a 3rd party (celebrity, influencer, etc.) to take complete control of their Snapchat account for a set period time. The influencer directs his or her followers to the brand’s “Takeover Story” where audiences can watch their favorite personalities engage in sponsored activities and/or events. Snapchat Takeovers are a great way to use Snapchat for marketing because they leverage the audience of social media starts to increase brand visibility and engagement.
Covering trending cultural events on a brand’s Snapchat account is a powerful way to attract followers and promote the company. By aligning fans of the event with a brand, this type of Snapchat marketing initiative takes advantage of the event’s popularity, exclusivity, and entertainment to increase brand awareness and interest.
A great way to capitalize on Snapchat’s ephemeral nature is to maximize marketing efforts by offering temporary deals and contests on a brand’s Snapchat account. Not only does this strategy create engagement through urgency, it also incentivizes users to always engage and remain up-to-date with a company’s Snapchat content.
Generate buzz by featuring “sneak peeks” at new products, offering valuable reviews, or producing informative tutorials for Snapchat audiences. By experiencing a product through the eyes of relevant social media influencers, customers can familiarize themselves with a product before making a purchasing decision.
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Companies should approach Snapchat marketing initiatives as a way for consumers to gain insight into the brand beyond what is typically advertised. Showcasing behind-the-scenes footage depicts a company’s personality, can humanize brands, and can be one of the most engaging ways for brands to use Snapchat for marketing.
Snapchat’s unique overlay options can be utilized to enhance a brand’s savvy social media marketing efforts. With the simple addition of a drawing or location-based Geofilters, content can be transformed into engaging photos or videos that drive exposure, audience interaction and engagement.
Build a following and increase excitement around branded Snapchat content by creating specialized Snapchat Stories solely for the app. Developing unique content helps create a sense of exclusivity and will attract social media audiences to a company’s Snapchat account.
Engage Snapchat followers by asking them to interact directly with a brand’s content through strategies like inviting users to help dictate Snapchat content, holding Q&As, and replying to users individually. This type of interaction serves to foster meaningful relationships with audiences and increases the likelihood that Snapchat users will continue to follow (and potentially patronize) the brand in the future.