Each year the Shorty Awards celebrates the web’s best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.
Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency’s viral influencer marketing campaign for The Walking Dead: No Man’s Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.
Started in 2009, the Shorty Awards — aka the “Shortys” — is an annual competition and subsequent awards show recognizing the influencers, brands, and organizations creating the web’s best social media content. Perhaps unlike any contest of its kind, the Shortys highlights the most innovative content created across social throughout the past year.
The awards show is divided into an influencer track and a brands and organizations track. On the influencer side, social media influencers can be nominated for awards like “Breakout YouTuber” and “Vlogger of the Year.” On the brands and organizations side, agencies and brands can enter to win a plethora of awards, including best “Social Good Campaign” and best “YouTube Influencer and Celebrity Partnership”
Past winners include YouTube sensation Bethany Mota, musical artist DJ Khaled, and brands among the likes of Red Bull and National Geographic.
Since the time its first episode aired in October 2010 AMC’s The Walking Dead has become one of television’s most beloved shows. Its widespread popularity has led to the development of its own official mobile game, The Walking Dead: No Man’s Land, by leading mobile gaming company, Next Games.
In an effort to drive awareness among target audiences and boost game downloads, Next Games recruited the help of Mediakix to design the game’s influencer marketing and creative strategy. In turn, Mediakix conceptualized and executed an entirely original social media campaign involving themes from the game and four of the web’s biggest influencers: Lele Pons, Anwar Jibawi, Rudy Mancuso, and Grant Thompson.
Mediakix collaborated with each influencer to script and produce a sponsored YouTube video integrating The Walking Dead storyline. From the imminent attack of zombies to featured gameplay, each video presented The Walking Dead: No Man’s Land in a new and exciting context.
In conjunction with the four sponsored YouTube videos, Mediakix orchestrated social amplification across Instagram, Facebook, and Twitter. Within hours of going live, The Next Games’ influencer marketing campaign started trending worldwide.
Cumulatively, the campaign achieved over 23 million organic views and three of the four videos appeared among YouTube’s top 10 global trending list during campaign months. Across social media, the campaign’s total reach was over 46 million. On Instagram alone, clips from the videos were viewed nearly 10 million times.
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In 2017, the global gaming industry generated over $100 billion in revenue. Mobile gaming, driven by smartphones’ ubiquity and mobile tech advancements, now accounts for over 40% of the entire gaming industry has grown nearly 20% YoY to over $46 billion. Forecasts indicate that mobile gaming will continue to dominate as the majority sector of the global gaming industry.
Leading mobile games developer, Next Games, is disrupting the landscape by leveraging entertainment franchises including AMC’s hit TV series and cult phenomenon, The Walking Dead, into visually impressive, highly engaging social mobile games played with friends, fans, and followers.
Founded in 2011 by CEO and Founder, Evan Asano, Mediakix is one of the first and top influencer marketing agencies. Mediakix’s clients range from top travel and hospitality brands like Fairmont to the biggest mobile gaming companies to well-established agency and PR partners. Mediakix specializes in executing high-performing campaigns with top social media influencers across Instagram, YouTube, Facebook, and emerging social platforms.