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The average person spends 1 hour and 40 minutes on social media each day. Since the first modern social media network, Six Degrees, was launched in 1997, social media platforms have undergone unbelievable growth and unimaginable changes in a relatively short period of time (Avalaunch Media). Spurred on by the rise of Facebook, Twitter, and YouTube (and, more recently, of Instagram and Snapchat), social media platforms, networks, and apps have come to dominate almost every aspect of contemporary culture and have irrevocably altered the way human beings communicate, learn, experience entertainment, shop, make decisions, and much more.
To help marketers fully comprehend the pervasiveness of social media usage in both the United States and throughout the world, we collected the most recent statistics regarding how many people are on social media in 2016 and created a series of visual representations based on these finds.
The rapid growth of social media users and mainstream adoption of the world’s most popular social media apps and platforms by key demographics coupled with the steady decline of TV viewership throughout recent years has shifted both advertising budgets and brand strategy. Brands now need a viable way to reach millions of viewers who have forgone TV completely and spend copious amounts of time on social media instead. Each social media app, network, or platform channel has its idiosyncracies complete with how users consume content, what type of content is best suited for each medium, and