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UPDATE December 28, 2018 — Since launching in 2005, Reddit has grown to more than 330 million monthly active users. The site is primarily a destination for users to create, share, and discuss online news and is organized using a voting system. Users submit content to the platform, whether direct links, text, photo, or video for viewing, which are organized into categories called “subreddits.” Submissions with the most upvotes are highest on the Reddit homepage and most visible to its millions of users.
Learn 8 statistics and facts about Reddit and its user demographics:
Individuals have been known to raise enormous sums of money for philanthropic causes on the site, and famously, President Obama hosted an “Ask Me Anything” discussion on the site in 2012. As the platform grows, advertisers should be familiar with the social news community and its potential for online marketing. Here we’ve gathered the most relevant Reddit statistics to know:
The volume of online traffic to Reddit is astounding, with 168 billion page views per year, and around 14 billion views in a single month. Back in 2015, Reddit generated 82 billion views each year—a little less than half of 2018’s yearly count. According to Reddit’s blog, the site saw a burst of activity in 2018, growing 22% YoY in engagement (posts + comments + votes) and 30% YoY in views.
Since its launch in 2005, Reddit has steadily grown in popularity and is currently the 5th most popular website in the United States. A continuing report examining worldwide website traffic indicates that Reddit is currently the 14th most visited website on the planet. Unsurprisingly, Google holds first place and is followed by YouTube and Facebook. Reddit ranks right after Live.com (13th place), two spots after Twitter.com (11th place), and as a news aggregation site, is the second most popular online news source worldwide.
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Reddit is most popular in the U.S. with American users far outnumbering those from any other country at 54% of Reddit’s user base. Second to the U.S., the U.K. represents the next highest share of traffic at only 8%, with Canada rounding out third at 6.4%.
Reddit is most popular amongst young adults between the ages of 25-34, which make up more than half of the site’s users. Nevertheless, Reddit still draws in a large number of middle-aged users. A 2016 study found people between the ages of 30-49 accounted for 33% of the site’s users, indicating that Reddit is a viable platform for reaching both young and middle-aged adults.
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[Tweet “The average user spends 16 minutes visiting Reddit.”]
Evidently, Reddit is a highly engaging platform. When visitors arrive on the site, they spend an average of 16 minutes consuming Reddit content before leaving. Among the top 15 most visited websites in the world, users stay on Reddit far longer than any of the other 14 sites with the average site time of just six and a half minutes. Additionally, visitors view an average of 10.4 pages per Reddit session.
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In comparison to the early 2000s, Americans today are much more likely to connect to the internet using a mobile device. A recent study found that 95% of U.S. adults own a cell phone and of that 95%, 77% own smartphones. 70% of Reddit video views are from mobile, which shows the significance of mobile access to Reddit users. Accordingly, since the launch of the Reddit App in 2016, 40% of content views are driven by mobile.
Reddit is particularly popular among males, who make up more than two-thirds of the site’s users. In contrast, Instagram is favored by female users, with only 35% of total daily users being male. Because of its demographic breakdown, Reddit is a platform that may be particularly useful for advertisers looking to reach male consumers.
[Tweet “31% of Google searches for ‘Reddit’ were part of the search phrase ‘Game of Thrones Reddit.’”]
— Game Of Thrones (@GameOfThrones) September 17, 2018
Currently, there are 7.7 million unique views on the subreddit r/GameofThrones. In the upcoming 2019 season, it’s likely that Game of Thrones will surpass 2 million monthly comments on Reddit. A report found that in August 2017, more than a third of organic online searches using the word “Reddit” were within the phrase “Game of Thrones Reddit.” Considering more than a third of searches involving Reddit were associated with a popular television show, it demonstrates the importance of the site as a destination to discuss entertainment and pop culture events.