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With over 4 million Instagram followers and a recently published book featuring photos from the couple’s Instagram account, Murad Osmann and wife Natalia are two of photo-sharing platform’s great success stories. The Murads’ #FollowMeTo series—which, according to the Huffington Post, began when an impatient Natalia tried coercing Murad to stop taking photos during a 2011 vacation to Spain—has received international attention for its beautiful portrayal of love and adoration in some of the world’s most iconic and majestic locations. The couple’s work has even graced the cover of National Geographic, prompting audiences (and brands) to begin trying to emulate Murad’s fantastical, whimsical, and engaging Instagram creations.
Though the rise of social media platforms like Instagram has altered the way people experience and interact with the world around them, one marketing dictum holds true even as digital stars command more attention from social media-savvy audiences: people love to see and engage with content that inspires them. To replicate the success of Murad Osmann’s #FollowMeTo series, top Instagrammers and brands need to focus on creating photos, videos, and campaigns that are aspirational, beautiful, and above all else, authentic. Collaborating with top Instagram influencers (like Osmann) to develop engaging Instagram influencer marketing campaigns is another effective way that brands can leverage the reach of top social media stars and their relationship with audiences to increase brand awareness to millions of followers around the world.
To see how brands are collaborating with top Instagram influencers, see our article here.
The Osmann’s now-famous #FollowMeTo series has taken the couple to some of the most inspirational and iconic locations around the world, including:
The first photo on Osmann’s Instagram account that features his future wife, Natalia, pulling him along down a graffitied alleyway in the famous Spanish city. Her impatience was the impetus for the couple’s inspirational #FollowMeTo photo series and, as Osmann told the Daily Mail, changed their lives forever.
Published shortly after Osmann launched the #FollowMeTo series, this post features Natalia wearing a stunning red dress while riding a gondola through the iconic Venice canals.
Osmann and Natalie often capture images in front of the most famous landmarks in each city they travel to. Here, Osmann snaps a shot of Natalie looking out across the Thames toward the London Bridge.
One of the most memorable photos in the #FollowMeTo series, this shot features an American and Russian soldier blocking the couple’s path to Germany’s famous Brandenburg Gate.
This post features Natalia pulling Murad toward the imposing red pagoda at the 10,000 Buddhas Monastery in Hong Kong—one of many photos captured on multiple trips to Asia.
This mesmerizing photo taken at the famous Spanish fortress is characteristic of Osmann’s surreal photography style.
This photo, taken in front of the historical archaeological city of Petra, is just one of many Instagram images captured from some of the world’s most captivating destinations.
While some claim that Osmann’s photos have been photoshopped, the now-famous Instagrammer insists that he only adjusts the levels on each photo but does not alter the images or use HDR effects in any way (The Daily Mail).
#followmeto the wedding with my love @natalyosmann. I promise to hold your hand and tell you I love you every day for the rest of our lives. Спасибо за платье бутик Vera Wang Москва, лучшему агентству @wedoagency и лучшему декоратору @lidseventhouse за эту сказку :)!! A photo posted by Murad Osmann (@muradosmann) on
The most popular Instagram photo to date, this post of the Osmann’s wedding day garnered over 450,000 likes.