Influencer Spotlight: Murad Osmann's #FollowMeTo Series

Murad Osmann Instagram Follow Me To Series Hashtag

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How Murad Osmann’s Captivating Instagram Follow Me To Series Made Him A Social Sensation

With over 4 million Instagram followers and a recently published book featuring photos from the couple’s Instagram account, Murad Osmann and wife Natalia are two of photo-sharing platform’s great success stories. The Murads’ #FollowMeTo series—which, according to the Huffington Post, began when an impatient Natalia tried coercing Murad to stop taking photos during a 2011 vacation to Spain—has received international attention for its beautiful portrayal of love and adoration in some of the world’s most iconic and majestic locations. The couple’s work has even graced the cover of National Geographic, prompting audiences (and brands) to begin trying to emulate Murad’s fantastical, whimsical, and engaging Instagram creations.

To see how the most successful social media stars become brands, see our blog post here.

What Brands Can Learn From Osmann’s Follow Me To Hashtag Campaign

Though the rise of social media platforms like Instagram has altered the way people experience and interact with the world around them, one marketing dictum holds true even as digital stars command more attention from social media-savvy audiences: people love to see and engage with content that inspires them. To replicate the success of Murad Osmann’s #FollowMeTo series, top Instagrammers and brands need to focus on creating photos, videos, and campaigns that are aspirational, beautiful, and above all else, authentic. Collaborating with top Instagram influencers (like Osmann) to develop engaging Instagram influencer marketing campaigns is another effective way that brands can leverage the reach of top social media stars and their relationship with audiences to increase brand awareness to millions of followers around the world.

To see how brands are collaborating with top Instagram influencers, see our article here.

Examples Of Osmann’s Breathtaking Instagram Content

The Osmann’s now-famous #FollowMeTo series has taken the couple to some of the most inspirational and iconic locations around the world, including:

Follow me #barcelona

A photo posted by Murad Osmann (@muradosmann) on


The first photo on Osmann’s Instagram account that features his future wife, Natalia, pulling him along down a graffitied alleyway in the famous Spanish city. Her impatience was the impetus for the couple’s inspirational #FollowMeTo photo series and, as Osmann told the Daily Mail, changed their lives forever.

#followmeto Venice canals

A photo posted by Murad Osmann (@muradosmann) on


Published shortly after Osmann launched the #FollowMeTo series, this post features Natalia wearing a stunning red dress while riding a gondola through the iconic Venice canals.

#followmeto london @yourleo

A photo posted by Murad Osmann (@muradosmann) on


Osmann and Natalie often capture images in front of the most famous landmarks in each city they travel to. Here, Osmann snaps a shot of Natalie looking out across the Thames toward the London Bridge.

#followmeto Brandenburg Gate USA vs USSR @yourleo

A photo posted by Murad Osmann (@muradosmann) on


One of the most memorable photos in the #FollowMeTo series, this shot features an American and Russian soldier blocking the couple’s path to Germany’s famous Brandenburg Gate.

#followmeto Hong Kong @yourleo

A photo posted by Murad Osmann (@muradosmann) on

Hong Kong

This post features Natalia pulling Murad toward the imposing red pagoda at the 10,000 Buddhas Monastery in Hong Kong—one of many photos captured on multiple trips to Asia.

#followmeto Alhambra, Granada with @yourleo. Thanx to Sechenoff and @kate_yak for retouching this photo!

A photo posted by Murad Osmann (@muradosmann) on


This mesmerizing photo taken at the famous Spanish fortress is characteristic of Osmann’s surreal photography style.

#followmeto the amazing Petra in Jordan with @yourleo. One of my favorite pictures. #shareyourjordan

A photo posted by Murad Osmann (@muradosmann) on


This photo, taken in front of the historical archaeological city of Petra, is just one of many Instagram images captured from some of the world’s most captivating destinations.


While some claim that Osmann’s photos have been photoshopped, the now-famous Instagrammer insists that he only adjusts the levels on each photo but does not alter the images or use HDR effects in any way (The Daily Mail).

True Love

The most popular Instagram photo to date, this post of the Osmann’s wedding day garnered over 450,000 likes.

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