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YouTube has more than 1.5 billion monthly active users, and more than 50 million users publish videos each day. The video-sharing platform is home to a diverse range of creators and has become one of the most popular places online to learn new skills, relate to others, and have a good laugh.
YouTubers tend to create content focused on specific niches, and therefore the population can be organized by category. There’s something for everyone on the platform, and viewers can select from a wide variety of types of YouTubers to find creators they love.
YouTubers specializing in comedy are known for poking fun at everyday human problems, creating original skits and characters, and publishing content intended to make people laugh.
Comedy YouTubers usually separate content according to topic. Depending on their preferred style they may discuss a topic in a humorous way for viewers, or assume an original character.
Like most successful comedians, top comedy YouTubers are unabashedly self-deprecating and have excellent observational skills. Jenna Marbles and Ryan Higa are two notable examples and boast 17 million and 20 million subscribers respectively.
Beauty YouTubers are well known for their expertise on the subjects of makeup and skincare. As trendsetters within the beauty industry, they often set a precedent for what brands and products will be most popular.
Whether performing a makeup tutorial or explaining their skincare routine to viewers, these creators appeal to beauty novices and enthusiasts alike. Many beauty YouTubers are self-taught, and audiences value their makeup skills and candid opinions of the latest products. Several have leveraged their YouTube success to fuel entrepreneurial endeavors.
Michelle Phan and Rachel Levin are two of the most popular creators within the genre and maintain more than 8 million subscribers each. Phan has her own makeup subscription service, Ipsy, and Levin, though only 22, has appeared on the cover of several magazines including Cosmopolitan.
YouTube has become a popular gathering place for video game enthusiasts, leading to the rise of the gaming YouTuber type. As their title suggests, gaming YouTubers are those that create content focused on video games. They help viewers improve their skills and provide entertainment to a gaming-focused audience.
The video format most commonly produced by gaming YouTubers is the let’s play video. This is when a YouTuber records their screen while playing a video game and provides additional commentary.
Felix Kjellberg of PewDiePie is the most followed gamer and YouTuber of all time, with 57 million subscribers to date. Markiplier is another widely-known gaming YouTuber and maintains 18 million subscribers.
Unlike other types of YouTubers who might share their personal life with viewers, tech YouTubers build their following on the basis of one subject: technology. Frequently these creators publish unboxing videos and product reviews and tell audiences what they like and dislike about particular features.
Tech YouTubers also have a strong eye for detail. Their knowledge of technology allows them to compare new technology to previous models and make critical judgments on the value of upgrades.
Polished and concise videos are trademarks of top tech YouTubers. Most bring enthusiasm to their discussions of the newest tech products and provide clear recommendations. Many, such as Marques Brownlee and Unbox Therapy, have millions of subscribers and are often given access to new technology before the general public.
Family YouTubers are best known for sharing the joys and challenges associated with raising a family. Parents typically run family channels and post videos in the form of vlogs, which depict daily moments from a first-person perspective.
In comparison to traditional daily vloggers, family YouTubers vlog through the specific lense of raising children. Videos are often structured around milestones such as a child’s first steps or first day of school.
Shaytards and Bratayley are two of the most popular family channels on YouTube, and each boasts around 5 million subscribers. Impressively, the Butler family of Shaytards has turned their online success into a full length documentary.
YouTubers not defined by a specific niche often fall into the lifestyle category. These creators disclose information from their personal lives, discuss current events, and share their interests with viewers.
Lifestyle YouTubers tend to be highly immersed in the YouTube community. They regularly collaborate with other YouTubers and also publish challenge videos and vlogs.
The most successful lifestyle YouTubers have outgoing personalities and are easy to relate to. Bethany Mota and Alisha Mare are two such examples. Mota has published her own book and Mare has partnered with Kotex, Hollister Co., and Michaels Stores among other brands.
YouTubers that fit within the fashion category specialize in clothing and accessories. The most successful come to the platform with a strong sense of style and an eye for upcoming trends.
Oftentimes, fashion YouTubers create content in line with their personal style, such as classic, eclectic, or modern. All create lookbooks, which are videos showcasing outfits, and haul videos, in which they share their most recent clothing and accessories purchases.
Top fashion YouTubers have subscribers in the multi-millions and frequently start their own clothing lines or lifestyle businesses. Zoe Sugg of Zoella and Ingrid Nilsen are two of most well-known fashion YouTubers today.
Known for their creativity and frugality, DIY YouTubers teach viewers how to make customized items instead of buying them ready-made. A DIY video might teach audiences how to embellish their jeans, decorate their phone case, or revamp their bedroom.
Frequently, this type of YouTuber publishes videos on the topics of interior design, fashion, and special occasions. For instance, they might help viewers prepare for Halloween by providing a festive recipe tutorial and a decoration tutorial.
Wen-Jie, a top DIY YouTuber known by her channel name Wengie, maintains 9.2 million subscribers and has launched her own app. Another big name in the YouTube DIY community, Lauren Riihimaki of LaurDIY, has partnered with top brands such as Target and Fanta.
As YouTube has grown the platform has become a hub for first-hand travel and adventure knowledge. Previously, individuals relied primarily on websites and books to plan vacations. Today, travel YouTubers bring viewers on their adventures and lend helpful travel recommendations along the way.
Typically, travel YouTubers divide their content according to location or attraction. Depending on the creator they might present their travel experiences through highlight videos or through detailed vlogs.
Two of the most popular travel YouTubers, DevinSuperTramp and Exploring With Josh, have over 2.5 million subscribers each. Viewers live vicariously through their adventures while simultaneously learning about some of the world’s most breathtaking locations.
Health and fitness YouTubers detail their workout routines and diets for audiences in an effort to inspire others to lead a healthier lifestyle. Some post full-length workout videos that viewers can take with them to the gym or complete in the comfort in their own home. Others post short clips that guide viewers through quick workouts or new exercises.
Top health and fitness YouTubers maintain millions of subscribers. Some share their personal health journeys in great detail with viewers, while others stick to recipe tutorials and workout routines.
Casey Ho of Blogilates and Kelli and Daniel Segar of FitnessBlender run two of the most followed health and fitness channels on YouTube. The two channels exemplify different styles, but both provide audiences’ with tips and tricks they can act on immediately.
Daily vloggers are some of the most consistent creators on YouTube, publishing a video every day. This type of YouTuber uses two main camera angles to capture their daily life: one where the camera faces outward and another that’s selfie-style.
Two characteristics are unique to this YouTuber type: (1) the ability to create a compelling storyline out of seemingly ordinary events and (2) the ability to provide engaging, improvised commentary as they film. The best daily vloggers feel like close friends.
Casey Neistat is perhaps the most famous daily vlogger worldwide and is regarded for his raw filmmaking style. He no longer vlogs everyday, but continues to share engaging content with his 8 million subscribers regularly. He has partnered with some of the world’s top brands, including Samsung, J Crew, and Nike. Roman Atwood, a multitalented YouTuber, maintains another top vlog channel that draws over 13 million subscribers.
For cooking connoisseurs and those just learning to cook, cooking YouTubers are an excellent source for new recipes. This type of YouTuber teaches viewers how to prepare meals through guided tutorials.
Within the cooking genre, many YouTubers specialize in one specific cuisine or type of food. Rosanna Pansino, a creator with 9 million subscribers, shares a new baking video with her audience weekly. Other creators focus on easy to prepare meals, extravagant meals, or healthy meals exclusively.
Many top cooking YouTubers have leveraged their online success to partner with top food brands, start their own restaurants, and explore new mediums. For example, Harley Morenstein of Epic Meal Time, a top food YouTube channel with over 7 million subscribers, has written a cookbook.
Learning YouTubers epitomize the democratization of knowledge made possible by the internet. Creators of this type educate viewers of all ages on a wide range of topics, including science, reading, foreign languages, and more.
The video format used by learning YouTubers varies. Some perform tutorials in which they explain a concept while providing a demonstration. Others use animation to teach younger viewers the alphabet or to practice counting.
Derek Holder of Little Baby Bum and Grant Thompson of The King of Random are two of the most popular learning YouTubers today. Thompson has collaborated with brands among the likes of Casper and Hello Fresh, and Holder now has a Netflix series and a merchandise line.
As their titles suggest, YouTube musicians, singer/songwriters, choreographers, and dancers all fall within the music and dance category. Those who specialize in music usually publish either covers of popular songs, original compositions, or a combination of both. Creatives in dance often share choreographed routines and dance tutorials.
YouTube has launched the careers of many stars and has become a destination for discovering new talent. Numerous music and dance creators have used their YouTube acclaim specifically to launch careers in traditional creative industries.
Lindsey Stirling, a dancer and violinist, maintains nearly 10 million subscribers. She has released original music and starred in her own movie. Similarly, singer Madilyn Bailey has over 4.5 million subscribers and now has music available on Spotify.
Creators that specialize in pranks and/or challenges shock and humor audiences. Prank YouTubers do so by tricking friends and bystanders. Challenge YouTubers attempt daring feats, like eating unusual foods.
Prank/challenge videos are often the most watched and shared videos on YouTube. This kind of YouTuber publishes content that appeals to people of all ages and backgrounds.
Just as animation YouTubers have found their place on the platform, creators specializing in design and art have as well.
Design/art YouTubers are those who create videos showcasing their art expertise and help others to improve their artistic skills. Creators within the group explore many different mediums, including traditional drawing, digital drawing, graphic design, and painting.
Artists on YouTube often publish tutorials, challenge videos, and collaborations with other artists. Some also review the latest art supplies and provide product recommendations to viewers.
Josiah Brooks of Draw with Jazza and Mei Yu of Fun2draw are two of the most subscribed design/art YouTubers today. Both have over 1.5 million subscribers. Mei Yu has launched her own drawing app and Brooks has partnered with Best Fiends, Skillshare, Wix, and more.
YouTube hosts a collection of professional sports highlights, hilarious sports blunders, and even motivational sports videos. Creators within the sports category celebrate the topic of athletics, and either post videos focused on a specific sport or many.
If a sports YouTuber focuses on a single sport, content might include product reviews and skill tutorials. Other channels incorporate multiple sports by guest starring professional athletes and performing trick shots and challenges.
Dude Perfect and Freekickerz are two of the most famous sports channels on YouTube. Both were created by 5 friends and have accumulated millions of subscribers. Freekickerz boasts collaborations with Head and Shoulders and Mercedes Benz. Dude Perfect has also collaborated with top brands, in addition to launching multiple apps, publishing a book, and creating an original television show.
Autonomous Sensory Meridian Response (ASMR) YouTubers make up one of the fastest growing YouTube niches. The term ASMR specifically refers to a physical sensation similar to someone lightly running their fingertips over your skin. These creators use soothing sounds and imagery to relax viewers.
ASMR YouTubers create videos around a variety of topics. Some publish traditional hauls or product reviews with special attention paid to sound and imagery. Others develop characters or perform skits for viewers.
Maria of Gentle Whispering ASMR and Taylor Darling of ASMR Darling are two of the most popular ASMR YouTubers. Each has over 1 million subscribers, and both have partnered with brands among the likes of Best Fiends, Blue Apron, and more.
Animation YouTubers create entire stories using self-made digital images and dialogue.
Animation YouTubers primarily publish short videos that each depict a story. They are also known for reviewing digital drawing products and posting drawing tutorials.
YouTubers that fit within the conspiracy genre provide explanations for events and situations that aren’t widely believed. These creators typically publish videos focused on celebrities, historical events, movies, or physical destinations.
Conspiracy YouTube videos come in a variety of formats. Usually, creators sit in front of the camera and speak to viewers directly. Images and sourced video content are typically included to provide further context for the conspiracy being discussed.
Shane Dawson and Alltime Conspiracies are two of the most well-known conspiracy channels on YouTube. Both channels boast millions of subscribers, and Dawson has published two books and created multiple films.