image via Hapa Time’s Instagram
For easy access, here are all our related resources for marketing on Instagram with social media influencers:
Instagram is among the top 3 fastest growing social networks — the photo-sharing app recently gained over 100 million users in 9 months and now sits at 400 million monthly active users with a social media engagement rate that is also extremely high. After studying over 3 million interactions with 2,500 posts on 7 social networks, independent market reserach firm Forrester found that engagement rate was less than 0.1% on 6 of them.
As illustrated by Forrester’s research above, Instagram was the only network that fared well with an engagement rate of 4.21%, 58 and 120 times more than Facebook and Twitter, respectively. In order to capture Instagram’s high rate of engagement among its now 400 million monthly active user base, brands of all industries are taking to the social sharing app to market their brand and latest product/service offerings with top Instagrammers and social media influencers.
For more influencer marketing tips, read our free guide 10 Things to Know About Influencer Marketing.