Christina Haupert’s blog “Carrots ‘N’ Cake” chronicles her journey of balancing both a love for food and a longstanding penchant for healthy living. From detailed workouts to a fit pregnancy to a variety of everyday delicious recipes, Christina shares her best tips through a spirited mix of photos and a fun conversational writing style. In addition to her blog, Christina is both a certified CrossFit & NASM fitness trainer, published author, and self-professed iced coffee lover. Her blog has been featured in several major media publications including Runner’s World and Food Network; Christina herself contributes to Glamour, Women’s Health, Shape Magazine, and is a Brooks Running Ambassador.
Originally started as a way for Christina to detail and share her daily eats, Carrots ‘N’ Cake now partners with some of the largest brands for sponsored blog posts including Blue Apron, BarkBox, Bombas, Oyster, and NatureBox. As she describes in her spotlight feature, bloggers genuinely desire to “create meaningful between themselves and the brand as well as their readers.” In addition to her high-traffic blog, Christina is active on Twitter, Instagram, and Facebook.
Check out Christina’s interview for the best tips on blogging, how it’s changed, and experienced advice for brands looking to partner with bloggers:
How did you get started blogging?
I was engaged to be married, so I wanted to shape up and look great on my wedding day, but, at the same time, I knew I didn’t want to miss out on all of the “fun” foods in life. My blog is all about finding that balance between the carrots and cake.
What was your first blog post?
It was called “A Sweet Ending,” and it documented what I ate that particular day, which, of course, included dessert.
What was your breakout moment?
When I landed a book deal!
Have you ever written anything that’s gone viral?
My post called “Life Advice from Murphy” did really well in the blog world.
How has blogging changed since you got started?
Readers expect a lot more from you with regard to how much of your life you share.
How do you keep up with social media?
I really enjoy Instagram, so I end up on there a few times a day.
If you had more time, what would you do more of?
Traveling! I love it so much.
What advice would you give to a blogger just getting started?
Be consistent with your posting and do you. What makes you unique as a person will make you appealing to readers. Also, listen to your gut with regard to business decisions.
What’s your advice to brands looking to build a campaign or partner with bloggers?
Establish long-term relationships with bloggers and keep the lines of communication open. Bloggers want to create meaningful relationships between themselves and the brand as well as their readers.