Liane Valenzuela (better known as Liane V) built her social media empire six seconds at a time. One of today’s top social media influencers, Liane V got her start as she amassed a massive audience on Vine with short form comedic skits. Though Vine is no more, she had over 4.6 million followers on the platform.
Now posting to over 3.5 million followers on Instagram, Liane V keeps plenty busy outside of the confines of social media, too. A musician, actress, and model, she’s taking the entertainment industry by storm.
Get an inside look at Liane V’s journey, process, and why she brought her parents along for the ride on social media.
Mediakix: How did you develop an interest in music and how did you begin creating?
Liane V: I developed an interest in music at a young age, I was in choir and band when I was younger. My family would always karaoke and we also owned a DJ company. I would film and perform cover songs along with my dad, which eventually led to performing comedic skits.
Can you tell me about your journey to becoming a social media influencer and entertainment sensation?
I understood how important social media was and believed it was a great way to share my personality with my audience. I had a few friends that were very active in the social media world, so I collaborated with them using the Vine app. I made comedic skits every day with my friends and family. Within 7 months I accumulated a million followers.
What are some of the major obstacles you’ve encountered in your career on social media?
One of the major obstacles I’ve encountered in my career in social media is finding the right management that understands my brand and my vision. I’ve learned how important it is to build a team that can guide me through the business side of things. Juggling my music as an artist and social media is a challenge, but I’ve learned how to do both!
Most people hate seeing their parents on social media. How did you come up with the idea to get your parents involved in your content and why do you think it was such a success?
I’ve grown up always involving my family. It’s a part of my culture. I believe it was a success because you rarely see parents that are willing to be a part of making funny skits!
You have the ultimate squad. How have the people in your life influenced your work?
My friends have influenced me to step out my comfort zone and not worry about what people think of me and the crazy ideas I have.
As an influencer, how do you decide which brands to partner with?
I only work with brands that would make sense with my brand. So, I choose to partner with brands that would look organic to collaborate with.
What has been your greatest accomplishment so far?
My greatest accomplishment so far is performing at the White House in Celebration of Filipino American History Month.
What has been your most surreal experience since becoming a part of the mainstream music industry?
The most surreal experience was when I heard my music play on the radio the first time. I was driving down Highland in Los Angeles and grabbed my phone to start recording myself and the radio. I almost ran a red light, but I was so excited and happy!
Lightning Round: Song you last listened to? Favorite album so far this year? Dance style in three adjectives?
Bruno Mars – “That’s what I like”
Kehlani – SweetSexySavage
Fun, sexy, silly
What can your fans look forward to from you in the next year?
New music and new videos!
This interview has been edited for brevity and clarity.