As social media continues to grow, so too does its capacity to foster original content creators and influencers. Instagram, in particular, is a common starting point for content creators looking to build a following. As such, Instagram has become a hub for micro-influencers — content creators with less than 100,000 followers.
The growing popularity of the influencer marketing industry has prompted brands to partner with micro-influencers, who are often viewed as a way to reach smaller and niche audiences. We’ve compiled a list of the top micro-influencers on Instagram in 5 major categories: fashion, travel, food, fitness, and photography.
Steven Onoja is one of the trendiest micro-influencers in the men’s fashion space. Born and raised in Nigeria, Steven now lives in New York City. He’s extremely passionate about art and fashion and routinely shares his effortless style with his highly-engaged Instagram followers.
San Francisco-based fashion blogger Kate Ogata loves to post her daily outfits on Instagram. She also runs popular fashion blog The Fancy Pants Report and is an active Pinterest user. Her social media success stems directly from her fresh style & cheeky personality.
Southern California based fashion influencer Christine Kong curates the latest clothing and makeup trends for her devoted following of 82,500. She also runs the fashion blog Daily Kongfidence, which contains a mixture of clothing, makeup, and travel content.
Tonya Smith is the fashion influencer behind The Mop Top. She resides in Portland, Oregon and showcases her latest clothing and homeware picks for followers. Smith also runs a blog of the same name, which features photography and style lookbooks.
Tyson Mayr has been a full-time micro-influencer and adventurer since 2009. He has been to over 50 countries on 6 continents, all while living on a budget of $30 per day. To see his best travel tips, scenic shots, and epic videos, check out his Instagram page, tysontravel.
Christine is a 22-year-old Swedish travel blogger & Instagrammer who loves to explore new cultures. She’s currently traveling the world with her boyfriend, Alex, a fellow micro-influencer known as Swedish Nomad. She documents their journeys and experiences on her Instagram page, alienchrisblog.
Blogger and Instagram influencer Michelle Halpern is the mastermind behind the Instagram account livelikeitstheweekend. In search of adventure and fed up with corporate life, Halpern quit her job in fashion and started traveling. Today, she shares her journey with followers and continually supplies travel inspiration.
Caroline Szpira of Caroline In The City is a French Instagram influencer and blogger. The 25-year-old explorer is a self-proclaimed lover of palm trees and Nutella and regularly shares her travels with fans.
Sarah of The Cutting Veg is a popular blogger with a passion for plant-based cooking. A long-time pescatarian, Sarah uses a wide variety of whole foods and fresh produce in her recipes. Her Instagram account, thecuttingveg, is chock full of beautiful and nutritious meals.
Micro-influencer Alex Aldeborgh, also known as daisybeet on Instagram, works in nutrition and is a Masters candidate at NYU. She believes that healthy eats should be simple and affordable for everyone, so her Instagram feed is filled with colorful, fresh, and clean recipes that anyone can create in minutes.
San Francisco mother Lyana is the creator behind the food Instagram account healthymood_sf. Her aesthetically pleasing feed includes healthy recipes suitable for breakfast, lunch, and dinner that both adults and children are likely to enjoy.
Blogger and food influencer Carrie Walder runs the Instagram account walderwellness. She is currently studying to become a dietician and supplies followers with healthy recipe inspiration. Not restricted to any diet, her feed offers a diverse range of meal options.
Street athlete and former lawyer Robin Arzon of Instagram fitness channel robinnyc is a micro-influencer who celebrates a life filled with exercise. Robin wrote the New York Times bestselling book Shut Up and Run and believes that sweat transforms lives.
Blake Mason is the micro-influencer behind yoga and fitness Instagram account blakealexiss. She has a passion for healthy living and will strike a yoga pose anywhere, from gorgeous remote beaches to hectic airports. Her Instagram is full of beautiful scenery and shots that inspire her followers to get moving and stay flexible.
Fitness influencer Elise Young is the living definition of the phrase “Strong is beautiful.” The basketball player, trainer, and coach posts workout tutorials and demonstrations, constantly supplying fitness enthusiasts and beginners alike with training ideas.
Fitness Instagrammer Layla Al-Naif is the yogi behind the Instagram account yogaluls. She shares inspirational messages and yoga videos with followers and continually promotes a well-balanced lifestyle.
Sam is the creator behind popular Instagram account samdavidsmith. He’s a New Zealand landscape and wedding photographer who has journeyed to some of the most beautiful places on Earth. Sam is passionate about storytelling and believes that photos are the best medium to express complex ideas.
Dylan Kato is a photographer and filmmaker who shares stunning photos he captures in nature on his Instagram account, dylankato. Dylan regularly posts landscape photos of the Pacific Northwest featured in soft lights, dark greens, and icy blues.
Juan-Peter Schulze is a photographer and filmmaker hailing from South Africa. His vibrant Instagram account highlights his worldwide travels and passion for adventure. Schulze also runs a YouTube channel, which consists of travel vlogs.
Photographer Kyle Mijlof captures stunning images of his travels across the world. Mijlof has traveled to 64 countries since 2010, accumulating a powerful mix of photos. Known for showcasing natural wonders and breathtaking cityscapes, he also maintains a second Instagram account further documenting his travels through video.