Social media’s growth across both new and existing apps and platforms has fueled the rise of new, upcoming and original content creators and influencers. Instagram, in particular (and now perhaps also TikTok) is a common starting point for creators looking to build a following. As such, Instagram has become a hub for “micro-influencers” — social media influencers and creators with more than 10,000 followers but less than 50,000.
The effectiveness of influencer marketing has prompted brands to partner with instagram micro-influencers, who are often viewed as a way to reach smaller and niche audiences. Due to their smaller size, micro-influencers may maintain a higher degree of reliability to their audiences and their recommendations may be more akin to word-of-mouth advertising.
In addition to compiling a list of the top micro-influencers on Instagram across several popular categories, we also share best tips and practices on how to find the best micro influencers below.
When evaluating micro-influencers there are many factors to consider and steps needed in crafting the perfect micro-influencer campaign. Influencer marketing can be tricky and nuanced, therefore brands need to be strict with their vetting process with micro-influencers and be up to date on their do’s and don’ts. A few big ones are:
Brands can jumpstart their search for micro-influencers by looking through their existing brand tags and/or topic hashtags and seeing who is already aligning with or promoting their brand. Instagram also has a built-in profile suggestions feature: once you’ve found a suitable micro-influencer, hit the down button on their Instagram profile to see similar/related accounts.
Want to ensure your brand finds and partners with only the best micro-influencers? Talk to one of our influencer experts today.
Here are the top 20 Instagram micro-influencers establishing their expertise in fashion, travel, food, fitness, and photography:
ADAM GONON – 49.7K FOLLOWERS
Adam Gonon is a fashion influencer based out of New York City. His page looks less like an Instagram profile and more like a well crafted magazine. The 28-year-old is known for his fresh, business-casual looks and owns an online store for men. His fashion sense has garnered sponsorship opportunities with Maserati and alcohol brands like Bacardi.
TREY BRYANT – 34.8K FOLLOWERS
Trey Bryant is a trending men’s fashion expert based in Atlanta, Georgia. His sense of high-end American fashion has caught the attention of his 30,000 followers. His fresh style ranges from suits to casual looks.
LITTLE RED FASHION HOOD – 32.5K FOLLOWERS
Ali aka Little Red Fashionhood is a trendy fashionista based out of Phoenix, Arizona. Ali is an example of a micro-influencer with an extremely loyal following — she receives nearly as many comments as likes on her posts. With less than 35,000 followers she has already worked with major brands like Hyundai, Spanx, Green Chef, JustFab, and BevMo.
TIA KIRBY – 14.2K FOLLOWERS
Tia Kirby is a fashion and lifestyle influencer based in Mansfield, Texas. Her mission is “to inspire others to learn and love themselves while discovering & enhancing their own individual style and beauty.” Tia frequently promotes her favorite black-owned businesses and has partnerships with JCPenny and Walmart.
LAUREN CAREY – 33.4K FOLLOWERS
Lauren’s Instagram is a traveling account of her adventures around the world. At each stop, she writes about the lessons each place has taught her. Her page is an inspiration for many travel seekers wishing to explore the corners of the world.
DAN CARTER – 30.4K FOLLOWERS
Dan Carter is a full-time photographer and adventurer capturing some of the most beautiful landscapes worldwide. His journeys have taken him from the snow-tipped mountains of Iceland to the white beaches of South Africa.
ADAM NORTHWEST – 27.2K FOLLOWERS
Adam Northwest is a proud husky dad and traveller with a passion for hiking. Along the way, he captures the beautiful scenes of nature. While Adam may not have a high following, his Instagram account shines by the amount of positive audience sentiment in each post. His engagement has attracted top brands like Lull Mattress, Coleman, and T-Mobile.
CHELSEA MARTIN – 23.7K FOLLOWERS
Chelsea Martin is a travel advisor creating content in some of the most luxurious locations in the world. In addition to her popular Instagram account she is the founder of her own travel agency, Passport to Friday. Her travel expertise has gained her numerous sponsorships with hotels and a partnership with remote healthcare company SteadyMD.
ELIZABETH MOYE – 42.0K FOLLOWERS
Nutritionist and health coach, Elizabeth Moye is a wellness guru to her audience of 42,000 on Instagram. In college, she battled an eating disorder which compelled her to help others build a healthy relationship with food. Her channel is dedicated to promoting a healthy lifestyle and she showcases delicious dishes.
AMANDA HOLTZER – 37.0K FOLLOWERS
Amanda Holtzer is a popular dietetic intern dedicated to simple and sustainable nutrition. Her aesthetically pleasing feed includes healthy recipes for breakfast, lunch, and dinner that adults and children alike can enjoy. Some of her recent sponsorships include Fabletics, Sabra, and Jojo’s.
JESS LARSON – 34.0K FOLLOWERS
Micro-influencer Jess Larson, also known as “Plays Well With Butter” on Instagram, cooks healthy flavor-filled recipes. Her recipe blog has a wide variety of categories to choose from with recipes that take less than 100 minutes.
MARY SARGE – 18.3K FOLLOWERS
Mary Sarge is a passionate mother who knows a thing or two about cooking and DIYs. Her happy, friendly energy makes it impossible not to trust her recommendations. With less than 20,000 followers Mary has already featured big name partnerships on her Instagram. Her notable sponsorships are Kroger, ADT, Ghirardelli, Sam’s Club, and Tom’s.
ALEX CALLAHAN – 44.6K FOLLOWERS
A yogi from Boulder Colorado, Alex Callahan shares her personal journey in wellness, fitness, and spirituality with her small tribe of 45,000 followers. Her modest following allows her to develop close relationships with her followers, sharing personal life learnings through her passion for yoga. Michelob Ultra, Aerie, and MVMT are just a few of the brands leveraging her raw and vulnerable approach to Instagram content.
TOM BLISS – 34.7K FOLLOWERS
Fitness influencer Tom Bliss brings together high-quality advertising that packs a punch. Tom’s content is a blend of workout videos, product reviews, fashion, and the occasional recipe. Tom’s popularity has garnered him a long-term sponsorship from Under Armour.
ALLEN SWAN – 22.1K FOLLOWERS
Allen Swan is an expert in men’s fashion and fitness. The former basketball player and model is known for his online fitness training videos and partnerships with small-scale brands.
KANOA GREENE – 16.9K FOLLOWERS
Kanoa Greene has built a strong following through her fitness content centered around hiking, yoga, and HIIT. Her vulnerability has helped her develop a strong connection with her followers who look to her for inspiration. Kanoa has attracted many top brands including Nike, Muscle Milk, Propel, and Victoria’s Secret.
CONNOR TRIMBLE – 45.1K FOLLOWERS
As an adventure and lifestyle photographer, Connor Trimble has created sponsored content for Canon and Lululemon. He is a rising star on TikTok as well, sharing his serene footage to over 30,000 followers. Influencers with a high aptitude for photography are the perfect fit for brands looking to go above and beyond with their advertisements.
ERIC MATT – 42.9K FOLLOWERS
Eric Matt’s vibrant Instagram account highlights his passion for adventure and talent for photography. His rich photos pop off the screen which makes him an asset to advertisers.
BEN HESS – 41.5K FOLLOWERS
Ben Hess specializes in cinematic content — action scenes, music videos, and even workout videos. Cinematographers such as Ben often utilize the IGTV feature on Instagram, which allows users to upload long-form content at a larger file size compared to regular Instagram posts. Ben recently partnered with Lumix to film a music video for IGTV.
JOSHUA WINDERS – 15.9K FOLLOWERS
Joshua Winders is a full-time explorer with a passion for photography. On a typical day, Joshua captures the American frontier in ways never seen before. Joshua further brings his content to life through his long-form captions and story-telling.