Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers and are growing by the day.
One of the largest trends disrupting the meme industry on Instagram is the follower “hack” of changing privacy settings from public to private. Of the top 25 meme pages listed, over 30% are private accounts, meaning non-followers must request access in order to view their content.
Meme creators share that this tactic helps grow their accounts in an increasingly competitive space by essentially forcing users to follow in order to engage with content.
In February 2020, top meme accounts made headlines when presidential hopeful Mike Bloomberg leveraged their social power in a highly publicized Instagram campaign. The campaign was seen by 60 million people and his personal instagram received 47,000+ new followers- overnight.
While there are several differences that distinguish meme accounts from typical influencers on Instagram, their ability to generate viral content is undeniable and brands like Hinge, Activision, and Tinder, have made meme accounts a key tool in their influencer marketing efforts.
Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we’ll examine 25 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche.
@epicfunnypage, or Funny for short, is one of Instagram’s most active meme pages. Its anonymous creators post about ten times per day, predominantly in the form of video memes. Many of the videos capture hilarious clips of kids or animals. With more than 17.2 million followers, Funny is the most followed meme page on Instagram.
Don’t follow @memezar if you’re easily offended. Their memes range from innocent to filthy, covering everything from familiar childhood movies to sex and alcohol. Unlike some meme accounts, meme zar doesn’t focus on a niche, but rather shares any humorous, relatable memes they can come up with. The page also includes comedic video clips.
@fuckjerry is another dominant meme account on Instagram. In fact, the team behind the account is so dedicated to celebrating memes that they released a party game called What Do You Meme. Both the game and the @fuckjerry account focus on popular culture, targeting a Gen Z and millennial fanbase.
@sarcasm_only is an Instagram meme account that targets a female-skewing audience. Its anonymous creator addresses struggles of all types: not being able to get a date, keeping up with personal hygiene, feeling overwhelmed by busy schedules, and more. The page maintains a clean aesthetic by following a pattern of sharing two text-only posts for every single photo or video post.
@daquan creates memes that hit home for his 14.2 million followers, typically in the form of relatable punchlines and references to professional athletes, musicians, and celebrities. The account’s creator, Daquan Gesese, hails from Canada but now resides in New York City, where he works full-time creating memes.
Hoodclips memes frequently feature African American celebrities and relatable material from popular cartoons and TV shows. Many of the memes include not-so-subtle innuendos and jokes, with other themes including sleep, school, and relationships. Hoodclips was voted the top funniest Instagram page of 2019.
@thefatjewish is one of the most well-branded meme accounts on Instagram. Its creator Josh Ostrovsky started the account in 2009 and has since amassed more than 11 million followers.
Ostrovsky has made his identity a central part of his meme account. He posts memes ranging from embarrassing videos to clever tweets and in 2015 created Swish Beverages, an alcohol brand selling drinks like “White Girl Rosé” and “Family Time Is Hard Pinot Grigio.”
As its name suggests (@couplesnote) is an Instagram meme account dedicated entirely to love and relationships. The page is an embodiment of the term “couples goals” and shares photos and videos of heartwarming moments between romantic pairs. The page also pokes fun at the downsides of being single, whether it be sitting a movie alone or eating by yourself.
@funnymemes is a meme account that has found a winning formula and stuck with it. The page comprises almost entirely of video memes that appeal to a diverse audience. From a child slipping on an icy trampoline to a rat showering like a human, the account humanizes the clumsiness and silly mistakes that accompany everyday life.
@betches posts Instagram memes that girls around the world can look at, laugh at and share. The majority of its memes jokingly address the various ways girls have learned to cope with the stresses of the female experience. While the page predominantly targets females, many of its memes are relatable enough to connect with anyone.
@bitc.h is a popular Instagram account owned by Riley Beek, a Southern California based model. The meme creator first started a comedy page on Tumblr as a hobby, and after its booming success wanted to try her luck on Instagram. Riley shares in our full interview that “after trying dozens of usernames that were already taken, “Bitc.h” happened to be available.”
The page is known for targeting Millennials through its hilarious memes that celebrate drama and pettiness. The account is full of pop culture references and provides humorous and fresh perspectives on various aspects of millennial life, like school, relationships, money, and pets.
@insta.single memes revolve around one key concept: being single. The majority of memes on the account are targeted to single women- date struggles, being single when everyone around you is dating, and weekend party life. Alcohol is a common theme, which the anonymous page owner acknowledges, suggesting the page is only appropriate for those over 21. Despite the countless memes about bad decisions, the memes are mostly light and funny.
Reid Hailey, aka “shitheadsteve”, had a normal childhood in Atlanta before becoming an internet memelord. He spends hours each day searching for meme-worthy images and has been running his Instagram and Facebook meme pages full-time since 2015. The page is fairly diverse, sharing a little of everything.
What makes @bitch stand apart from the crowd is that she posts exclusively video content. On the photo-free meme page, the anonymous creator shares funny video clips with perfectly paired captions. Unlike many meme accounts, the content is relatively family-friendly.
@mytherapistsays is an Instagram meme account that was started by two childhood friends, Lola Tash and Nicole Argiris, as a way to keep in touch. What was created in 2015 as a means to vent frustration has now turned into a viral account that hilariously encapsulates the millennial female experience.
Kevin Flynn is the commander in charge of this dark humor meme page. “Whitepeoplehumor” is not for the faint-hearted and is well-known for its morbid and NSFW humor. Kevin has since become an Instagram comedian with an active following on Twitter as well.
Jessica Anteby is a New York City-based stylist who runs the popular meme account@beigecardigan. She started the page on a whim to compete with her husband who runs one of Instagram’s biggest meme accounts, @fuckjerry, and quickly realized that female-centric memes had a huge audience of their own. Her observation has paid off in the form of more than 3.8 million followers.
As its name suggests (@fourtwenty) is a comedy page dedicated to marijuana humor and cannabis culture. The page’s ability to create and curate internet memes that focuses on a specific niche has resulted in an Instagram following of more than 3.8 million.
This typically private page is popular for sharing relatable memes, jaw-dropping videos and Harry Styles content. The “cohmedy” account primarily posts memes in video format, with an average audience of 500K users.
@kalesalad is run by a man named Samir Mezrahi. As a social media expert and former Buzzfeed employee, he knows his way around a good meme. The title of his page was fairly arbitrary, having little to do with kale and everything to do with following popular trends. On his Instagram, he primarily shares funny tweets and text screenshots.
Despite the title, @menshumor is not as exclusively male-focused as one might imagine. The page shares memes focused on exercise (or lack thereof), health, relationships, and general, millennial-style “adulting”. Many of the memes also delve into the (funny) recesses of the male psyche, providing laughs for men and women alike.
As its name suggests, @bored is a meme account attracting anyone with lots of time and nothing to do with it. Known for memes that comment on everyday problems, like watching too much Netflix or dealing with relationships, the account attracts a fan base of 3 million plus.