With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers.
To illustrate how today’s biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we’ve compiled a list of over 30 Instagram case studies, including each campaign’s creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.
Adidas generated excitement for Adidas Neo, its new division of youth-targeted products, by creating an Instagram campaign completely ran by social media users and influencers called #MyNeoShoot.
Airbnb created sponsored content with Lady Gaga, Justin Bieber, Kim Kardashian, and other top celebrities to achieve immense brand exposure on Instagram.
See how airline companies British Airways, Alaska Air, & Qantas partnered with top social influencers for sponsored Instagram content that leveraged the social stars’ vast social audiences to increase brand engagement.
Brands such as Red Bull, Reef, and Alex and Ani capitalized on the social trend surrounding the Bonnaroo Music Festival by collaborating with social media stars to create brand-sponsored content while at the event.
Amazon’s marketing strategy incorporated influencer marketing to promote its highly diversified services and products, including Audible, Amazon Fresh, and more.
American Express leveraged the following of top Instagram influencers to promote its Platinum card to consumers worldwide and place its brand in the context of exclusive experiences and events.
Discover how Innovative companies like American Express, Revolve, and Live Lokai leveraged the reach of top social influencers at the Coachella Music Festival to expand brand awareness and boost user engagement.
As social media platforms adapt to develop safeguards for age-sensitive content, alcohol brands among the likes of Beck’s, Heineken, and New Amsterdam are reaching audiences through collaborations with social influencers.
The popular mobile game Bejeweled recruited high-reach Instagrammers to participate in their branded hashtag #shinyplace campaign by sharing photos of their enlightening experiences playing the gem-matching puzzle game.
Coachella offers an enormous advertising opportunity to brands each year and in 2017 BMW, HP, Sephora, and more executed particularly memorable branded experiences.
Burger King, McDonald’s, and Subway each partnered with Instagram influencers to showcase specific menu offerings and increase overall brand awareness.
Iconic fashion brand Chanel helped build its report with top Instagram influencers by inviting them to share branded content from the company’s extravagant production facilities in the South of France.
To promote its “Love Story” fragrance theme, French fashion retailer Chloé looked to create highly individualized sponsored content by partnering with fashion bloggers to capitalize on the different niche audiences each publisher attracted.
CPG brands Chobani, Special K, and Quaker reached millions, raised brand awareness, and drove sales through three unique Instagram influencer marketing campaigns.
Daniel Wellington became a top brand thanks to its unique marketing strategy that centered around giving out free watches to thousands of influencers so they could share the brand’s sensational story and quality products with Instagram users around the world.
Three skincare brands, Dr. Jart+, Neutrogena, and St. Ives partnered with a variety of Instagram influencers to raise brand awareness and promote specific product offerings.
L’Oreal, Revlon, and Garnier partnered with top beauty influencers leading up to and during Beautycon LA 2017, and leveraged the iconic convention to market to beauty enthusiasts.
See how fashion brand H&M collaborated with celebrity influencers to reach over 12 million social media users during the winter holiday season.
The beautiful and Instagrammable nature of Hawaii’s landscape is the focus of the state’s successful #LetHawaiiHappen Instagram marketing campaign.
To boost the launch of its latest smartphone, LG partnered with Instagram’s best photography influencers to showcase the phone’s technical features and capabilities.
Social media influencers have transformed the fashion industry, and Maybelline has adapted seamlessly to the changing landscape by partnering with influencers during New York Fashion Week.
Learn how Microsoft and National Geographic capitalized on International Women’s Day to foster positive brand sentiment and encourage girls to pursue careers in STEM by partnering with world-renowned adventure photographers on Instagram.
Compare how two top watch brands, Timex & MVMT, reached an audience of over 5 million on Instagram in a single week.
Nordstrom partnered with top fashion Instagrammers, bloggers, and YouTubers to promote its Anniversary sale and drive sales.
By providing Instagrammers the opportunity to win prizes from participating in its Dream Runner Campaign, Old Spice utilized Instagram for another witty and engaging marketing initiative.
Sonic capitalized on Instagram’s high level of engagement and the popularity of the platform’s food-related content by releasing a new line of milkshakes designed specifically for the photo-sharing app.
Discover how alcohol brand Stella Artois leveraged celebrity, event, cause, and influencer marketing to rocket brand awareness over Oscars weekend.
Subaru collaborated with top influencers to strengthen its story and reach a diverse audience on Instagram and YouTube.
In a single month, Target executed 4 major influencer marketing campaigns to promote a diverse range of newly released products.
Target partnered with Instagram influencers to promote the launch of its “Cat & Jack” children’s clothing line, and impressively reached nearly 3 million consumers.
The mobile dating app Tinder partnered with some of Instagram’s most hilarious meme accounts to promote the launch of its new Reactions feature.
Walmart simultaneously raised funds for Feeding America and boosted positive brand sentiment by partnering with influencers across Instagram and Snapchat.
Learn how “fast-fashion” clothing retailer Zara proliferated by evolving its Instagram account to become a veritable lookbook for the latest Zara fashion lines and trends.