30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

Instagram Case Study Roundup

The 33 Best Instagram Case Studies From The World’s Best Brands

With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today’s top Instagrammers.

To illustrate how today’s biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we’ve compiled a list of over 30 Instagram case studies, including each campaign’s creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.

Instagram Case Studies Brands

Instagram Case Studies From Top Brands & Campaigns

1. Adidas #MyNeoShoot Instagram Case Study

Adidas generated excitement for Adidas Neo, its new division of youth-targeted products, by creating an Instagram campaign completely ran by social media users and influencers called #MyNeoShoot.

selena gomez adidas

2. Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Airbnb created sponsored content with Lady Gaga, Justin Bieber, Kim Kardashian, and other top celebrities to achieve immense brand exposure on Instagram.

lady gaga airbnb

3. How Top Social Influencers Help Airlines Soar

See how airline companies British Airways, Alaska Air, & Qantas partnered with top social influencers for sponsored Instagram content that leveraged the social stars’ vast social audiences to increase brand engagement.

garypeppergirl qantas

4. How Red Bull, Reef, and Alex & Ani Marketed At Bonnaroo

Brands such as Red Bull, Reef, and Alex and Ani capitalized on the social trend surrounding the Bonnaroo Music Festival by collaborating with social media stars to create brand-sponsored content while at the event.

natalieoffduty sponsored instagram post

5. Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s marketing strategy incorporated influencer marketing to promote its highly diversified services and products, including Audible, Amazon Fresh, and more.

elisabeth moss audible

6. #AmexAmbassadors On Instagram Are The New Faces Of American Express

American Express leveraged the following of top Instagram influencers to promote its Platinum card to consumers worldwide and place its brand in the context of exclusive experiences and events.

amex ambassador instagram post

7. Major Brands Capitalize On Coachella 2016 As A Unique Influencer Marketing Opportunity

Discover how Innovative companies like American Express, Revolve, and Live Lokai leveraged the reach of top social influencers at the Coachella Music Festival to expand brand awareness and boost user engagement.

coachella american express

8. Top Alcohol Brands Reach Consumers Everywhere Through Social Media Influencers

As social media platforms adapt to develop safeguards for age-sensitive content, alcohol brands among the likes of Beck’s, Heineken, and New Amsterdam are reaching audiences through collaborations with social influencers.

beck's sponsored instagram post

9. Mobile Gaming App Bejeweled Partners With Instagrammers To Attract New Users

The popular mobile game Bejeweled recruited high-reach Instagrammers to participate in their branded hashtag #shinyplace campaign by sharing photos of their enlightening experiences playing the gem-matching puzzle game.

david lopez films bejeweled

10. Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella offers an enormous advertising opportunity to brands each year and in 2017 BMW, HP, Sephora, and more executed particularly memorable branded experiences.

coachella alyssa lynch instagram

11. Popular Fast Food Brands Leverage Instagram Influencers To Boost Brand Awareness

Burger King, McDonald’s, and Subway each partnered with Instagram influencers to showcase specific menu offerings and increase overall brand awareness.

subway sponsored instagram post

12. How Chanel Outpaces Competitors With Instagram Marketing

Iconic fashion brand Chanel helped build its report with top Instagram influencers by inviting them to share branded content from the company’s extravagant production facilities in the South of France.

sincerely jules chanel

13. Chloé Celebrates Valentine’s Day With Fashion Influencers

To promote its “Love Story” fragrance theme, French fashion retailer Chloé looked to create highly individualized sponsored content by partnering with fashion bloggers to capitalize on the different niche audiences each publisher attracted.

chiara ferragni chloe

14. Special K, Quaker, & Chobani Leverage Social Media Influencers To Market Breakfast

CPG brands Chobani, Special K, and Quaker reached millions, raised brand awareness, and drove sales through three unique Instagram influencer marketing campaigns.

chobani sponsored instagram post

15. Inside Daniel Wellington’s Inimitable Instagram Marketing Strategy

Daniel Wellington became a top brand thanks to its unique marketing strategy that centered around giving out free watches to thousands of influencers so they could share the brand’s sensational story and quality products with Instagram users around the world.

helen owen sponsored instagram post

16. Top Skincare Brands Partner With Instagram Influencers To Drive Results

Three skincare brands, Dr. Jart+, Neutrogena, and St. Ives partnered with a variety of Instagram influencers to raise brand awareness and promote specific product offerings.

st. ives sponsored instagram post

17. How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

L’Oreal, Revlon, and Garnier partnered with top beauty influencers leading up to and during Beautycon LA 2017, and leveraged the iconic convention to market to beauty enthusiasts.

chantel jeffries l'oreal partner

18. H&M’s Holiday Clothing Line Campaign With Celebrity Influencers

See how fashion brand H&M collaborated with celebrity influencers to reach over 12 million social media users during the winter holiday season.

tyler posey h&m instagram marketing

19. Hawaii’s #LetHawaiiHappen Tourism Campaign Showcases Its Stunning Islands

The beautiful and Instagrammable nature of Hawaii’s landscape is the focus of the state’s successful #LetHawaiiHappen Instagram marketing campaign.

jordan herschel sponsored instagram post

20. LG’s Instagram Influencer Campaign Garnered Over 1 Million Likes

To boost the launch of its latest smartphone, LG partnered with Instagram’s best photography influencers to showcase the phone’s technical features and capabilities.

kdkuiper lg instagtam post

21. Maybelline’s New York Fashion Week Influencer Campaign

Social media influencers have transformed the fashion industry, and Maybelline has adapted seamlessly to the changing landscape by partnering with influencers during New York Fashion Week.

maybelline nyfw

22. How Microsoft And National Geographic Got 3.5M Instagram Likes On International Women’s Day

Learn how Microsoft and National Geographic capitalized on International Women’s Day to foster positive brand sentiment and encourage girls to pursue careers in STEM by partnering with world-renowned adventure photographers on Instagram.

natgeo sponsored instagram post

23. MVMT & Timex Implement Uniquely Different Influencer Marketing Strategies

Compare how two top watch brands, Timex & MVMT, reached an audience of over 5 million on Instagram in a single week.

drewjessup timex

24. Nordstrom Advertises Its Anniversary Sale Using Cross-Social Marketing With Top Influencers

Nordstrom partnered with top fashion Instagrammers, bloggers, and YouTubers to promote its Anniversary sale and drive sales.

jess conte nordstrom instagram ad

25. Old Spice’s Instagram Dream Runner Campaign

By providing Instagrammers the opportunity to win prizes from participating in its Dream Runner Campaign, Old Spice utilized Instagram for another witty and engaging marketing initiative.

logan paul old spice

26. Sonic’s Instagrammable Square Shakes Entice Consumers & Boost Brand Awareness

Sonic capitalized on Instagram’s high level of engagement and the popularity of the platform’s food-related content by releasing a new line of milkshakes designed specifically for the photo-sharing app.sonic instagram campaign

27. Stella Artois’ Influencer Marketing Oscars Campaign

Discover how alcohol brand Stella Artois leveraged celebrity, event, cause, and influencer marketing to rocket brand awareness over Oscars weekend.

stella artois instagram sponsored

28. Subaru’s #MeetAnOwner Instagram & YouTube Marketing Campaign

Subaru collaborated with top influencers to strengthen its story and reach a diverse audience on Instagram and YouTube.

devinsupertramp subaru instagram ad

29. Target Promotes Body Positivity & More On Instagram

In a single month, Target executed 4 major influencer marketing campaigns to promote a diverse range of newly released products.

target instagram influencer campaign

30. Target’s “Cat & Jack” Influencer Campaign Reached 2.6 Consumers In 2 Weeks

Target partnered with Instagram influencers to promote the launch of its “Cat & Jack” children’s clothing line, and impressively reached nearly 3 million consumers.

target cat and jack instagram

31. Tinder Swipes Right On Influencer Marketing

The mobile dating app Tinder partnered with some of Instagram’s most hilarious meme accounts to promote the launch of its new Reactions feature.

tank sinatra tinder campaign

32. Walmart Uses Cause Marketing & Instagram Influencers To Raise Brand Awareness

Walmart simultaneously raised funds for Feeding America and boosted positive brand sentiment by partnering with influencers across Instagram and Snapchat.

logan paul for walmart

33. How Zara Became One Of The Best Brands On Instagram

Learn how “fast-fashion” clothing retailer Zara proliferated by evolving its Instagram account to become a veritable lookbook for the latest Zara fashion lines and trends.

zara instagram influencer campaign