Mota rose to fame with her ‘haul’ style videos, where she features recently purchased articles of clothing and beauty products. As “hauling” became more popular on YouTube, retailers began to see the potential for advertising opportunities. Bethany has participated in video advertising campaigns with large companies like Forever 21 and JC Penny, and in 2013 launched her very own clothing and accessory line for Aeropostale. She has appeared as a guest judge for Project Runway, been featured in Teen Vogue, worked as a special correspondent for Entertainment Tonight, and in 2014 won the Teen Choice Award for “Choice Web Star’.
Young girls from all over the globe can’t get enough of Bethany Mota. Not only does her YouTube channel garner millions of fans, so do her social media channels. Her social stats are as follows:
Instagram: 3.6 million followers
Facebook: 1.3 million likes
Twitter: 1.9 million followers
Below are a few examples of content found on Bethany’s YouTube channel as well as a look at her online marketing campaign with Aeropostale.
One of Bethany’s many ‘haul’ style videos, where she shows viewers items she’s recently purchased
A DIY and styling video
Bethany previews her spring collection for Aeropostale.