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In this week’s Mediakix blog content, we covered the top 10 Instagram trends marketers need to know in 2016, compiled the 20 best marketing case studies from the past six months, and developed an insider’s guide to Beautycon LA 2016. We also published an original case study on Starwood Hotels’ Instagram influencer strategy and compared two of the biggest livestreaming platforms, Facebook Live and Periscope.
For our Friday roundup of influencer marketing trends, statistics, news, and insights, we explore Snapchat’s newest feature, examine Mountain Dew’s influencer-driven multi-channel network (MCN), review the percentage of Fortune 500 companies that use Instagram for marketing, and more.
Snapchat is slowly losing the element that attracted users in the first place: its ephemerality. This week, Snapchat announced a new section, called “Memories,” that will let users save and search for selected Snaps and Stories within the app. The new feature is seen as a way to keep people on Snapchat longer, as many users are likely already saving content to their smartphones or computers (AdAge).
To help businesses better manage their owned content and create a more professional social media presence, Instagram now allows brands to moderate user comments on each post. According to Tech Crunch, companies may choose to block comments containing certain words or phrases often reported as offensive, thereby giving brands’ Instagram accounts a more polished appearance and making it easier to find positive or constructive comments.
Related Post: Why Brands Need An Instagram Marketing Strategy
Billed as the “first-ever brand-owned MCN,” Mountain Dew’s Green Label is looking to revitalize the beverage brand and target young social media audiences by partnering with top content creators, most notably, D-Trix, Josh Katz, and Nigel Alexander. According to Tubefilter, Mountain Dew’s new MCN hopes to form long-term, “symbiotic relationships” with other established and emerging YouTubers, particularly content creators that fall in the action sports, music, and male lifestyle categories.
Related Posts: YouTube MCNs: Where Are They Now?
A recent survey found that half of Fortune 500 brands now have at least one Instagram account, double the number of major companies that used the platform in 2013. Researchers also found that 99% of user engagement with Fortune 500 brands came in the form of likes, and that Instagram posts with hashtags or question marks had slightly higher engagement levels than posts without (Marketing Profs).
Related Post: Top 10 Instagram Trends To Know In 2016