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This week on the Mediakix blog, we showed you the new mobile apps social media stars are launching, shared how the best brand names are marketing using Instagram Stories, and published the 3 biggest Facebook trends disrupting social media. Additionally, we shared an exclusive interview with top YouTuber Raven Elyse, and broke down the 10 most significant Facebook video statistics. Last week we published an infographic detailing the salient differences between Snapchat Stories and Instagram’s clone, Instagram Stories—see how they compare for yourself and which one is potentially better here.
Today’s Friday roundup of influencer marketing news will dive into Snapchat and Instagram’s advertising trends, influencer marketing campaigns by MTV and YouTube, and more.
Snapchat’s success has much to do with the way that the app’s interactive camera features, (i.e. Geofilters and lens), which give youth the chance to communication a wide array of emotions (MarketingWeek; The Guardian). However, Snapchat is looking to bolster its messaging and search features by integrating image search with its acquisition of Vurb, a search and recommendation app (Business Insider).
One of the chief Snapchat “shortcomings” expressed by marketers, top Snapchat influencers, and users alike is the inability to discover and easily search for content and other users. Perhaps with the acquisition of Vurb, Snapchat is looking to finally remedy this described plight and offer its version of searchability. With improved messaging and search features, Snapchat holds massive potential for marketers to access increasingly immersed users.
Facebook is looking to counter Snapchat’s “cool” factor with its new Lifestage app, a video sharing tool that is accessible only to users under the age of 21 (Inquistr). Alongside Facebook Live and Instagram Stories, Facebook is increasing its focus on video, a format that younger generations gravitate towards. With the age-banded Lifestage app, Facebook looks to compete with Snapchat for a generation of Millennials that find Facebook to be outdated (Forbes). Facebook’s new features continue to add on to Facebook’s dominance as an all-inclusive social media platform.
Studies this week found that video ads are rapid growing forces on Instagram. Following a general market trend toward mobile video advertising, Instagram video ads make up 25 percent of all ads on Instagram (MarketingDive). Moreover, the average duration of video ads has grown from 15 seconds to 25 seconds, a 67% growth in the span of half a year (Marketing Land). The significant growth in video ad time and frequency on Instagram indicate that marketers will need increasingly complex content to compete in social media.
Related Post: The Most Impressive Instagram Statistics For 2016
YouTube plans to take original content creation to the virtual reality (VR) level with influencers iJustine and The Dolan Twins as Google is developing a new virtual reality platform called Daydream (Tubefilter). YouTube’s content creators and partners are the major attractors of new audiences and will prove to be a challenge for other VR platforms to overcome.On the same note, MTV is working with influencers Shannon Boodram and Josh
On the same note, MTV is working with influencers Shannon Boodram and Josh Levya on an eight-part “MTV Guide To” franchise that dispenses sex, dating, and relationship tips published on MTV’s channel to gain viewership for the upcoming VMAs (Digiday).