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This week on the Mediakix blog, we wrote about the 10 ways for brands to use Snapchat for marketing, shared our tips for choosing the right influencer agency, and presented insights on how brands can avoid an FTC violation when working with social influencers. We also penned a quick guide to creating an influencer marketing campaign on Instagram and created an original infographic on the 10 different ways to advertise on YouTube with and without YouTubers.
For our Friday roundup of influencer marketing news, we delve into Facebook’s recent practice of paying top social media influencers to produce Facebook Live content, how subscription service Birchbox is using Snapchat for customer service, and more.
Facebook is making moves to dominate livestreaming video content, according to a recent article in the Wall Street Journal. The social media giant is reportedly paying as much as $2.2 million to 24 social media influencers (including YouTubers, Viners, and other top social influencers) to create content for Facebook Live. Notable influencers to be included in the deal are Ray William Johnson, Jon Paul Piques, and host of My Cupcake Addiction Elise Strachan.
A recent survey found that 79% of viewers who watch sports-related content on YouTube say the platform offers videos they can’t find anywhere else, and of those surveyed, 69% of viewers turn to YouTube first to watch reviews and demonstrations of fitness products. According to Think With Google, YouTube’s catalogue of 8.5 million sports-related videos has attracted 280 billion views, making it one of the best places for sports- and fitness-related brands to reach engage audiences.
Related Post: 10 Pro Athletes Who Have Mastered Snapchat [Infographic]
One Monday, subscription beauty service Birchbox tried out one of Snapchat’s lesser-known features—the ability to call and video chat with other users (a feature the app has had since 2014)—to communicate directly with customers. Birchbox says it hopes the initiative will engage new customers and allow brand representatives to inform Snapchat users of Birchbox’s benefits (Digiday).
Related Post: A Marketer’s Guide To The Best Brands On Snapchat
The little blue bird is still growing, if but slowly. A recent study by eMarketer predicts the “micro-blogging” social media platform will see 10.9% growth in 2016, up from 9.8% in 2015 (but down from 21% growth in 2014). Twitter currently claims 310 million active users, and eMarketer estimates the platform’s user base to reach 368 million by 2020.
Though China has effectively blocked many of the largest social media platforms/networks (Facebook, YouTube, Snapchat, Twitter, and Instagram among them), YouTube gaming-focused MCN Machinima recently forged a partnership with Beijing-based new media company Sohu to bring Machinima’s content—“Street Fighter: Resurrection” and the esports reality show “Training Camp,” for example—to the nation’s 1.3B citizens (The Video Ink).
Related Post: Where Are The Top YouTube MCNs Today?