Influencer Marketing News Roundup: YouTube's New Studio, Best Fiends' Campaign, & More

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Influencer Marketing News Roundup: Instagram’s Newest Feature, Best Fiends’ YouTuber Success, & More

This week on the Mediakix blog, we interviewed top YouTube influencer Lisa “Lisbug” Schwartz, developed a 10-step guide to working with Snapchat influencers, and examined why Target’s #CatandJack influencer marketing campaign was one of the best in an original case study. Additionally, we evaluated the components of a great social media marketing campaign, shared the 5 Snapchat metrics that measure campaign success, and created an infographic detailing the differences between Instagram vs Snapchat Stories.

Today’s Friday roundup of influencer marketing news will dive into Instagram, Snapchat, and YouTube’s future, take an in-depth look at puzzle game Best Fiends’ wildly successful influencer marketing strategy, and more.

Instagram Gets More Brand-Friendly, Snapchat Ramps Up Discover

Along with the launch of Stories, Instagram rolled out two new features this week, including a new “contact” button for consumers to interact with brands (Marketing Week) and an events-themed video much like Snapchat’s events-based video and photo reel (Fortune).

Snapchat, meanwhile, is looking to gain more TV-like content for its Discover feature and turn Snapchat Discover into a destination where users can access the latest episodes of their favorite shows. This indicates a departure from how the Discover section has largely functioned as a means for publications to disseminate news and information (Digiday).

Related Post: A Side-By-Side Comparison Of Instagram Stories & Snapchat [Infographic]

Retailer J.Crew Launches Instagram Stories Campaign

J.Crew introduced its new collection of sunglasses on Instagram Stories. The campaign was an eight-part Story which offered followers an exclusive pre-sale of the first 50 pairs of glasses for $127 a piece, with a subsequent Instagram photo giving instructions on how consumers could purchase the glasses. By clicking on J.Crew’s photo, users were taken directly to the e-commerce site (Internet Retailer). With the glasses selling out on the first day, J.Crew’s successful campaign represents the necessity of social media marketing to access consumers in retail.

YouTube Opens New London Studio

YouTube opened a new London studio for the sole purpose of securing content creators and influencers that will fuel the platform’s growth. With Facebook, Snapchat, and Twitter all vying for top influencers, YouTube is facing serious competition (Digiday). YouTube’s large, passionate, and prestigious community of influencers, however, still gives the Google-owned video platform the greatest advantage when it comes to attracting both audiences and advertisers.

Best Fiends Finds Success With Social Media Influencers

Best Fiends, a puzzle game that represents the first launch from startup Seriously, focuses the majority of its U.S. advertising strategy on influencer marketing campaigns. According to Tubefilter, 90% of the brand’s marketing budget was spent on influencer marketing campaigns, and the initiative created over 700 individual videos featuring content creators like Shane Dawson, Nikkie Tutorials, and RCLBeauty101.

As a result, Best Fiends has accrued over 150 million video views and increased active user growth from 9% to 21%, totaling 2 million daily active users. These impressive results show the incredible potential and power of influencer marketing in mobile downloads.

Related Post: How Brands Can Use Instagram Stories For Influencer Advertising

Also See Our Posts On:

Which Is Truly Better? Instagram Stories Vs Snapchat

5 Snapchat Metrics Marketers Should Use To Measure Campaigns

Free Guide: 10 Steps To Creating A Great Influencer Marketing Strategy

Influencer Spotlight Series: Interview With Lisa “Lisbug” Schwartz