The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More

best influencer marketing case studies

Influencer Marketing Case Studies From Nearly Every Industry & Vertical

We’ve gathered our most popular influencer marketing case studies that have helped inform and shape the industry, highlighting the most successful advertisers, brands, and social media influencers.

Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more. Check out our list of the top 50 influencer marketing campaigns for inspiration in the upcoming year.

Use the directory below to jump to a specific case study, otherwise keep scrolling to see our entire list of the top 50 case studies:

Influencer Marketing Case Studies From Top Brands & Campaigns

Combined with a rapidly growing user base of young millennials and Gen Zers, TikTok has found itself in the enviable position of being the hottest influencer marketing tool of the year. Here are 10 TikTok marketing campaigns that show just how useful the platform can be to brands and marketers.

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These popular brands are using small influencers AKA “micro-influencers” to amplify their messaging and create a big impact.

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Dunkin’ warms up their influencer marketing strategy by partnering with nano-influencers to generate positive buzz for the company’s new espresso line. Find out how the influencers’ engagement rates fared in light of their small-sized followings.

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Gymshark has long leveraged fitness influencers as a top priority in the company’s marketing strategy, so it is no surprise the sportswear company was one of the first brands to dive into TikTok influencer marketing. Read how Gymshark utilizes top top TikTok creators here.

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These eight popular brands have adapted and adjusted their marketing initiatives to acknowledge the global health crisis and support their homebound users the right way during the coronavirus outbreak.

See how companies like Oreo, REVOLVE, P&G and more are partnering with influencers on Instagram and TikTok here.

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Gillette changes up its traditional sports-centered marketing by fostering a diverse roster of influencers including mommy bloggers, gay influencers, and more.

See the stats from over 40 analyzed Instagram sponsored posts here.

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Hilton partners with well-established travel influencers to reveal a proposed list of Seven Urban Wonders, each location spotlighting one of Hilton’s worldwide luxury resorts.

Meet the travel and photography influencers in this case study who continue to bring travel-envy to more than 3 million Instagrammers.

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Evaluate the effectiveness of Fabletics micro-influencers and learn about the company’s campaign goals, combined results, ambassador program and more here.

Fabletics influencer brand ambassador

The mobile dating app Hinge partnered with some of Instagram’s most hilarious meme accounts and relatable lifestyle influencers to promote the re-brand of their app to eliminate “swipe-culture.”

influencer marketing campaign example Hinge App

89% of marketers consider the ROI from influencer marketing to be comparable to or better than other marketing channels. In the case of Warby Parker, the company attributes their $2 billion valuation to their use of social media influencers.

Check out the eyewear brand’s campaign in this influencer marketing case study.

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The mobile gaming industry represents nearly half of the $115 billion global gaming industry. Take a look at how five of the biggest mobile game manufacturers leverage successful YouTube creators to help generate awareness for their most popular apps.

Influencer Marketing Campaign Example Mobile Gaming Brands

Pantene teams up with African American social stars to leverage influencer-created YouTube and Instagram video tutorials for their #GoldSeriesCollection campaign.

See how Pantene’s targeted campaign reached an engagement rate of over 12% here.

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See how lifestyle bloggers with an active following on social media can optimize brand exposure by produce short-form sponsored posts on Instagram, while also creating longer, nuanced content on their respective blogging websites.

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The global gaming market is projected to bring in upwards of $120 billion in revenue in 2019 and continue to grow through 2021.

See how Playstation partnered with male and female gamers to increase brand engagement and bridge the gap between tech audiences and gamers here.

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To promote its #FaceAnything campaign, skin care powerhouse Olay looked to nine fearless female influencers to attract a diverse audience, challenge stereotypes, and invite women to embrace their true beauty.

We list the key adjustments influencers and marketers are making to their messaging amid COVID-19.

See the brands & influencers who are making a difference by partnering with health incentivized non-profits.

instagram influencers amid covid-19

Nike has long partnered with athlete influencers, and as the influencer marketing landscape evolves, Nike continues to adapt by partnering with some of the biggest YouTube influencers to promote its products.

YouTube influencer marketing case study

EOS recently launched a lip balm line formulated by top beauty stars around the world.

Our in-depth case study shows the long-term campaign strategy from creation to post-launch: including influencer events, influencer selection, giveaways, unboxings, and more.

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Instagram influencers promoting Headspace’s meditation app interact with their followers on a deeper level through engaging discussions and long-form captions.

Check out the mindful app’s case study here.

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Pet influencers, luxury influencers, and pro-surfers collaborate with top auto brands to capture a wide range of influencer audiences.

influencer marketing example Auto Brands

Dyson recruited some of the top dogs of Instagram to raise product awareness and generate lighthearted social content. See how humor and relatability helped Dyson’s social reach and brand perception in this influencer marketing case study.

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Influencer marketing is a rapidly growing industry with legalities to match. FTC violations and contract breaches are just some of the issues that can devastate a healthy influencer partnership. In this case study example, Alo Yoga and influencer Dana Falsetti tackle the dispute of sponsored content ownership.

influencer marketing campaign lawsuit Alo Yoga

Travel is one of the fastest growing influencer marketing categories, with 40% of millennials weighing the “Instagrammability” of a location before booking a trip.

Check out how travel and lifestyle brand Away partners with influencers to create inspiring modern travel content here.

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82% of consumers report that they would follow the recommendations of a micro-influencer.

See how top brands in beauty, CPG, fashion & more find success with their micro-influencer strategy here.

beauty influencer marketing case study

Hulu teams up with influencer athletes and gets candid about influencer pay rates in their humorous #HuluSellsOut Instagram campaign.

See the campaign specifics and the results from more than 50 analyzed sponsored posts here.

hulu influencer marketing

Luxury jewelry brand Tiffany and Co. partners with Jack Morris, a millennial travel influencer, to spotlight the company’s sustainability efforts.

Check out our Tiffany & Co. case study here.

influencer marketing campaign example Tiffany and Co

Coca-Cola experiments with micro- and macro-influencers in their latest global Instagram influencer campaign. Utilizing fewer than 30 diverse influencers, see how they managed to generate an average engagement rate over 8%.

influencer marketing campaign example Coca-Cola

Last February, just over half (54.7%) of U.S. adults celebrated Valentine’s Day by buying gifts for their significant others, friends, or pets. Estimated spending reached $19.6 billion, just short of 2016’s record $19.7 billion. See how five brands touch on consumers’ conflicting emotions towards the holiday to speak to a wide variety of audiences.

Mike Bloomberg, 2020 presidential hopeful reached over 60 million users by partnering with the most popular meme accounts on Instagram. See the twenty sponsored posts and learn social media’s reaction to the political takeover.

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Doritos shows the true power behind TikTok with their SuperBowl #CoolRanchDance ad featuring Lil Nas X.

See how the hashtag challenge campaign turned success from TV to TikTok here.

TikTok Hashtag Challenge Doritos Case Study

80% of marketers found influencer marketing to be effective for their marketing goals, based on our 2019 survey. Ancestry DNA has taken advantage of the millennial travel trend by partnering with mid-tier Instagram influencers in their influencer marketing campaign based on #DNATravel.

Ancestry influencers

KFC is known for its bold non-traditional marketing initiatives, they were one of the first non-gaming brands to advertise on Twitch, and earlier this year they embraced one of the year’s top social trends in a CGI influencer campaign starring Virtual Colonel Sanders, complete with concordant brand sponsorships.

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Oakley takes their affiliate program to the next level by sponsoring more than 15 top influencers’ competitive pursuits.

See how the sportswear company grew their social presence while generating ROI in this Instagram case study.

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Choosing the right influencer for a one-off influencer campaign is a detail-oriented task based on plenty of make or break variables. See how Bumble’s multi channeled influencer partnership with celebrity athlete Serena Williams, proved to be a match made in brand authenticity heaven.

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87% of consumers stated they would purchase a product based on values—because the company advocated for an issue they cared about. Underwear brand MeUndies has formulated a strong and consistent value-oriented influencer marketing strategy to boost awareness of their company’s progressive, ethical, social, and environmental initiatives.

Brands such as American Express, Peet’s Coffee, Reef, HP, and more capitalized on the substantial social trends surrounding Coachella by collaborating with social media stars to create brand-sponsored content while at the event.

influencer marketing campaign example Coachella

Many brands and advertisers opt to pause, postpone, or redirect their marketing efforts amid a recession or pandemic.

Here are 6 brand case studies that show how companies in different verticals have repositioned their marketing amid COVID-19 and the onset of the 2020 recession.

Biotechnology company 23andMe looked to increase awareness of their genetic testing services and looked towards YouTube creators and Instagram influencers to share their own personal identity narratives.

influencer marketing campaign 23andMe

Instagram now has over 1.5 billion active users and the app has become one of the top platforms for influencer marketing. See how three of the largest U.S. brands leverage multiple American Instagram influencers for their social media power, and how an Olympic-favorite brand fits non-athlete influencers into their strategy.

With 15 million daily active users and the average user spending 95 minutes on the streaming site, Twitch is not a platform to pass over for influencer marketing campaigns. Its popularity is increasing so rapidly that brands outside gaming are competing for a position in this new marketing environment.

Check out our Hershey’s brand case study featuring two of the biggest Twitch streamers.

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Airbnb welcomes home mega-influencers and achieves immense campaign reach in this Instagram case study.

American Express works with #AmexAmbassadors” on Instagram to promote its Platinum card. See the campaign details here.

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Fast food giants go head to head with influencers. In the three different Instagram campaigns, learn how each mega-brand leveraged social media stars to highlight new menu items and super size their reach to Millennials.

subway fast food influencer social media case study

Target partners with a diverse group of social media stars to spread body positivity on Instagram.

Top tier influencers and social media personalities partner with Chase to generate “better banking” awareness. See how leveraging these stars helped Chase resonate with Millennials on Instagram.

A close-up look at competing brands Nikon and Canon and how they each approach influencer marketing campaigns by working with well-established photography influencers.

Influencer Marketing Campaign Example Canon Vs Nikon

Pottery Barn warms up with bloggers over the holiday season to generate festive curated content.

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See how Uber gains marketing momentum and drives promotion success among Millennials with fashion and lifestyle influencers.

Learn the Instagram case study specifics here.

Google, Samsung, Xfinity, and others partner with tech and non-tech influencers as well as vloggers in YouTube campaigns that generate millions of views from their niche audiences.

Influencer Marketing Campaign Example Tech Company and YouTubers

Discover how alcohol brand Budweiser launched the #ReactionChallenge campaign with five (mostly) Latin-American YouTube influencers as a component of a giant international sponsorship for the 2018 FIFA World Cup Russia.

influencer marketing case studies alcohol