2018's Best Influencer Marketing Case Studies: 21 Campaigns From Top Brands, Influencers, & More

influencer marketing case studies

A Year In Review: 2018’s Most Outstanding Influencer Marketing Brand Case Studies

With 2019 upon us, we’ve gathered our most popular influencer marketing case studies of 2018 that have helped inform the industry, highlighting the most successful advertisers, brands, and social media influencers. Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more.

Read on to check out our list of the top 21 influencer marketing case studies for inspiration in the upcoming year.

Influencer Marketing Case Studies From Top Brands & Campaigns

1. 4 Top Brands Tackle Superbowl LII Ads With Instagram Influencers

influencer marketing campaign Super Bowl

With an estimated 45 million people hosting watch parties last year and more than $5 million spent per 30-second ad, Super Bowl 2019 will be as competitive as ever for marketers. Here’s a look at our favorite influencer marketing campaigns from Super Bowl LII.

2. Advertising With Olympians: Influencer Marketing Shines On Social During Winter Games


Instagram now has over 1 billion active users and the app has become one of the top platforms for influencer marketing. See how three of the largest U.S. brands leverage multiple American Instagram influencers for their social media power, and how an Olympic-favorite brand fits non-athlete influencers into their strategy.

3. MeUndies Influencer Marketing Campaign Shows Off Company’s Progressive Brand Values


87% of consumers stated they would purchase a product based on values—because the company advocated for an issue they cared about. Underwear brand MeUndies has formulated a strong and consistent value-oriented influencer marketing strategy to boost awareness of their company’s progressive, ethical, social, and environmental initiatives.

4. Love It Or Hate It: Top Brands Match With Influencers For Valentine’s Day

influencer marketing campaign example Valentine's Day

Last February, just over half (54.7%) of U.S. adults celebrated Valentine’s Day by buying gifts for their significant others, friends, or pets. Estimated spending reached $19.6 billion, just short of 2016’s record $19.7 billion. See how five brands touch on consumers’ conflicting emotions towards the holiday to speak to a wide variety of audiences.

5. Coachella Collabs: Influencers Bring Brands To Life At Coachella 2018

influencer marketing campaign example Coachella

Brands such as American Express, Peet’s Coffee, Reef, HP, and more capitalized on the substantial social trends surrounding Coachella by collaborating with social media stars to create brand-sponsored content while at the event.

6. Alo Yoga Files Lawsuit Against Yoga Instagrammer

influencer marketing campaign lawsuit Alo Yoga

Influencer marketing is a rapidly growing industry with legalities to match. FTC violations and contract breaches are just some of the issues that can devastate a healthy influencer partnership. In this case study example, Alo Yoga and influencer Dana Falsetti tackle the dispute of sponsored content ownership.

7. Coca-Cola Instagram Case Study: #ThisOnesFor Micro- And Macro-Influencers

influencer marketing campaign example Coca-Cola

Coca-Cola experiments with micro- and macro-influencers in their latest global Instagram influencer campaign. Utilizing fewer than 30 diverse influencers, see how they managed to generate an average engagement rate over 8%.

8. YouTuber-Focused Nike Influencer Marketing Strategy

YouTube influencer marketing case study

Nike has long partnered with athlete influencers, and as the influencer marketing landscape evolves, Nike continues to adapt by partnering with some of the biggest YouTube influencers to promote its products.

9. Dating App Hinge Gets Real With Relatable Meme Accounts And Social Media Stars

influencer marketing campaign example Hinge App

The mobile dating app Hinge partnered with some of Instagram’s most hilarious meme accounts and relatable lifestyle influencers to promote the re-brand of their app to eliminate “swipe-culture.”

10. Maserati, Jeep, And Other Auto Brands Drive Engagement With Creative Influencers

influencer marketing example Auto Brands

Pet influencers, luxury influencers, and pro-surfers collaborate with top auto brands to capture a wide range of influencer audiences.

11. Tiffany And Co. Sees An 8%+ Engagement Rate With Popular Photography Influencer

influencer marketing campaign example Tiffany and Co

Luxury jewelry brand Tiffany and Co. partners with Jack Morris, a millennial travel influencer, to spotlight the company’s sustainability efforts. Check out our exclusive interview with Jack here.

12. Budweiser Wins At 2018 FIFA World Cup With Latin Influencers

influencer marketing campaign Budweiser Latin Influencers

Discover how alcohol brand Budweiser launched the #ReactionChallenge campaign with five (mostly) Latin-American YouTube influencers as a component of a giant international sponsorship for the 2018 FIFA World Cup Russia.

13. Olay Empowers Women To #FaceAnything

influencer marketing campaign example Olay Face Anything

To promote its #FaceAnything campaign, skin care powerhouse Olay looked to nine fearless female influencers to attract a diverse audience, challenge stereotypes, and invite women to embrace their true beauty.

14. Influencers Connect With Their Heritage Using 23andMe

influencer marketing campaign 23andMe

Biotechnology company 23andMe looked to increase awareness of their genetic testing services and looked towards YouTube Creators and Instagram influencers to share their own personal identity narratives.

15. Top Social Media Influencers Take On 2018 NYFW

Influencer Marketing Campaign Example NYFW

Shopping accessibility has consistently been a priority to Instagram the last few years, with product stickers for Stories and “shopping collections” added in November of 2018. See how the biggest fashion and non-fashion brands at NYFW captured consumer attention with Instagram fashion influencers.

16. H&M, ThreadUp, And Ebay Celebrate Earth Day With Influencers

Influencer Marketing Campaign Example Earth Day

Fashion brands H&M, ThreadUp, and Ebay release sustainable project initiatives and environmental fundraisers with the help of artists and creative influencers —just in time for Earth Day.

17. Hershey’s, Reese’s Pieces, And The Best of Twitch Come Together

Influencer marketing example Twitch and Hersheys

With 15 million daily active users and the average user spending 95 minutes on the streaming site, Twitch is not a platform to pass over for influencer marketing campaigns. Its popularity is increasing so rapidly that brands outside gaming are competing for a position in this new marketing environment. Check out our TwitchCon 2018 Hershey’s brand case study featuring two of the biggest Twitch streamers.

18. Tech Influencers Take Over The Consumer Electronics Show

Influencer Marketing Campaign Example Tech Industry Consumer Electronics Show

Toyota, Huawei, and Intel reveal how teaming up with tech influencers has become a crucial component for success at the world’s biggest tech convention, The Consumer Electronics Show (CES).

19. Comparing Influencer Campaigns: Canon Vs. Nikon

Influencer Marketing Campaign Example Canon Vs Nikon

A close-up look at competing brands Nikon and Canon and how they each approach influencer marketing campaigns by working with well-established photography influencers.

20. 5 Successful YouTubers Partner With Mobile Gaming Brands

Influencer Marketing Campaign Example Mobile Gaming Brands

The mobile gaming industry represents nearly half of the $115 billion global gaming industry. Take a look at how five of the biggest mobile game manufacturers leverage successful YouTube Creators to help generate awareness for their most popular apps.

21. Tech Marketing With YouTube Influencers

Influencer Marketing Campaign Example Tech Company and YouTubers

Google, Samsung, Xfinity, and others partner with tech and non-tech influencers as well as vloggers in YouTube campaigns that generate millions of views from their niche audiences.