With 2019 upon us, we’ve gathered our most popular influencer marketing case studies of 2018 that have helped inform the industry, highlighting the most successful advertisers, brands, and social media influencers. Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more.
Read on to check out our list of the top 21 influencer marketing case studies for inspiration in the upcoming year.
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With an estimated 45 million people hosting watch parties last year and more than $5 million spent per 30-second ad, Super Bowl 2019 will be as competitive as ever for marketers. Here’s a look at our favorite influencer marketing campaigns from Super Bowl LII.
Instagram now has over 1 billion active users and the app has become one of the top platforms for influencer marketing. See how three of the largest U.S. brands leverage multiple American Instagram influencers for their social media power, and how an Olympic-favorite brand fits non-athlete influencers into their strategy.
Related Post: 11-Steps To Finding Instagram Influencers
87% of consumers stated they would purchase a product based on values—because the company advocated for an issue they cared about. Underwear brand MeUndies has formulated a strong and consistent value-oriented influencer marketing strategy to boost awareness of their company’s progressive, ethical, social, and environmental initiatives.
Last February, just over half (54.7%) of U.S. adults celebrated Valentine’s Day by buying gifts for their significant others, friends, or pets. Estimated spending reached $19.6 billion, just short of 2016’s record $19.7 billion. See how five brands touch on consumers’ conflicting emotions towards the holiday to speak to a wide variety of audiences.
Brands such as American Express, Peet’s Coffee, Reef, HP, and more capitalized on the substantial social trends surrounding Coachella by collaborating with social media stars to create brand-sponsored content while at the event.
Related Post: The Biggest Tech YouTubers Promote Segway’s New Product
Influencer marketing is a rapidly growing industry with legalities to match. FTC violations and contract breaches are just some of the issues that can devastate a healthy influencer partnership. In this case study example, Alo Yoga and influencer Dana Falsetti tackle the dispute of sponsored content ownership.
Coca-Cola experiments with micro- and macro-influencers in their latest global Instagram influencer campaign. Utilizing fewer than 30 diverse influencers, see how they managed to generate an average engagement rate over 8%.
Nike has long partnered with athlete influencers, and as the influencer marketing landscape evolves, Nike continues to adapt by partnering with some of the biggest YouTube influencers to promote its products.
Related Post: Why Athlete Influencers Are So Effective
The mobile dating app Hinge partnered with some of Instagram’s most hilarious meme accounts and relatable lifestyle influencers to promote the re-brand of their app to eliminate “swipe-culture.”
Pet influencers, luxury influencers, and pro-surfers collaborate with top auto brands to capture a wide range of influencer audiences.
Discover how alcohol brand Budweiser launched the #ReactionChallenge campaign with five (mostly) Latin-American YouTube influencers as a component of a giant international sponsorship for the 2018 FIFA World Cup Russia.
To promote its #FaceAnything campaign, skin care powerhouse Olay looked to nine fearless female influencers to attract a diverse audience, challenge stereotypes, and invite women to embrace their true beauty.
Biotechnology company 23andMe looked to increase awareness of their genetic testing services and looked towards YouTube Creators and Instagram influencers to share their own personal identity narratives.
Shopping accessibility has consistently been a priority to Instagram the last few years, with product stickers for Stories and “shopping collections” added in November of 2018. See how the biggest fashion and non-fashion brands at NYFW captured consumer attention with Instagram fashion influencers.
Fashion brands H&M, ThreadUp, and Ebay release sustainable project initiatives and environmental fundraisers with the help of artists and creative influencers —just in time for Earth Day.
With 15 million daily active users and the average user spending 95 minutes on the streaming site, Twitch is not a platform to pass over for influencer marketing campaigns. Its popularity is increasing so rapidly that brands outside gaming are competing for a position in this new marketing environment. Check out our TwitchCon 2018 Hershey’s brand case study featuring two of the biggest Twitch streamers.
Related Post: TwitchCon 2018 Recap Takeaways Marketers Need to Know
Toyota, Huawei, and Intel reveal how teaming up with tech influencers has become a crucial component for success at the world’s biggest tech convention, The Consumer Electronics Show (CES).
The mobile gaming industry represents nearly half of the $115 billion global gaming industry. Take a look at how five of the biggest mobile game manufacturers leverage successful YouTube Creators to help generate awareness for their most popular apps.