Fashion blogger and Instagrammer Iga Wysocka is an expert in bringing together her love of fashion and traveling. She’s traveled the globe in hundreds of different outfits, sharing her style with her followers and inspiring others to explore fashion and the world around them.
Wysocka’s career as an influencer started the way so many do: With a passion. Drawing inspiration from the finest fashion photography online and in magazines, Wysocka began creating her own content. She’s built a following of like-minded travelers and fashion enthusiasts through her blog and Instagram account, and that following continues to grow.
Read our exclusive interview with Iga Wysocka to learn more about her career, her aspirations, and the fashion staples she can’t live without.
How did you develop your interest in fashion?
It happened in a really natural way. I’ve been buying fashion magazines and searching for fashion photography all over the internet for as long as I can remember.
What gave you the idea to start a blog? How has it grown since you first started?
It was a spontaneous decision I made 5 years ago. I was really active at lookbook.nu and everyone there had their own blog. The blog has grown and now it’s not only my hobby but also a career.
Why do you think travel and fashion fit together so naturally?
Traveling is the most inspiring thing. I’m inspired by beautiful places, nature, and music. The only thing I love more than fashion is traveling.
How do you choose which brands to collaborate with?
Sometimes I write to them if I really like their products, but most of the time I answer email requests and check to see if I like their products or not.
How do you engage with your followers and find the best ways to give them the content they want?
It’s just intuition. I’m trying to post things that I would like to see if I were a follower.
What are the three fashion essentials every girl should have?
As Lana Del Ray sings: Blue jeans and white shirt — and a favorite designer pair of sunglasses!
Quick-fire: Favorite place you’ve traveled?
Best spring trend?
The color yellow — I’m obsessed.
Heels or sneakers?
Sneakers. I love to feel comfortable.
What is the best piece of advice you’ve ever received?
Just be yourself, love what you do, and travel a lot because traveling is the best education.
What are you looking forward to in your career as a social media influencer?
I want to become a bigger influencer and inspire more people!
Anything else you’d like to add?
Remember to believe in yourself, work hard, and live your dreams!
This interview has been edited for brevity and clarity.