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The recent release of GoPro’s Karma and DJI’s Mavic Pro have provided easy to use, professional quality and feature drones to the mass market. Their size, portability. and features allow for everyday users to take advantage of drones’ high-quality imagery and video at a consumer price point. (See our infographic comparing the GoPro Karma and the DJI Mavic Pro.)
As these drones become widely adopted, they are set to disrupt the media landscape in a way similar to how smartphones enabled everyday consumers to take and share exceptional photography and videos. Social media influencers and content creators are likely to be the first to adopt drones and share the new viewpoints and content these devices provide. Drones will also create a new category of content creators as everyday users start creating and sharing drone imagery and videos.
According to Business Insider, the market for both civilian and commercial drones will increase by 20% per year through 2020. A handful of industries—agriculture, energy, utilities, mining, construction, real estate, news media, and of course, film production—will capture the majority of this commercial investment over the next several years.
Some social media influencers have already started to exploit the exceptional viewpoint of drone imagery to create beautiful and exceptional content. With the release of the GoPro Karma and the DJI Mavic, drone imagery will start to pervade social content; for many social media influencers, drones may even become a necessity.
Louis Cole (FunForLouis) Pilots Drone Above Beach In Galle, Sri Lanka
YouTuber Devin Super Tramp (Devin Graham) Captures Impossible Shots Using Drones
Social media is quickly becoming inundated with video content. In a speech given this past January, YouTube’s chief business officer Robert Kyncl predicted that 90% of all internet traffic would be video by 2020, with spending on digital video ads is projecting to increase by 30% from 2015 to 2016. According to another notable statistic, 70% of marketers say they will increase their social media video ad budgets in the next 12 months.
Related Post: The 10 Biggest YouTube Video Stats Defining 2016
While the increase of video content is great for social media users, the influx of digital video now makes it more difficult for social media stars and brands to stand out in an increasingly crowded field. Because footage from drones is always captivating and, at this point, still extremely novel, drone photography/videography can serve to provide necessary separation for innovative marketers even as the space becomes more saturated with drone videos and influencer marketing campaigns using drone-produced media.
As drones become just as commonplace as a GoPro camera for certain demographics, anyone with a drone, a laptop computer, and a YouTube account can now film, edit, and publish stunning aerial videos and photos.
Many of today’s top drones include video editing tools that make it easy to get drone footage YouTube and/or social media-ready in a matter of minutes (instead of hours). DJI, one of the industry’s leading drone manufacturers, provides the DJI Go app for users to cut, edit, and rearrange drone footage without first transferring video to a computer. Similarly, GoPro’s drone footage syncs with the GoPro app for quick edits and easy uploads or with the free GoPro Studio editing software for more professional editing (Premium and Pro versions of GoPro Studio cost $299 and $999, respectively). GoPro also recently launched their subscription service “GoPro Plus” featuring easy upload and access of content via cloud storage.
Just as the explosion of social media helped dissolve the line between traditional celebrities and digital stars, so too will drone technology help to remove the barriers to entry that prevent anyone from becoming a professional videographer and/or content creator.