Chock-full of alluring images and videos depicting the world’s most exciting getaways and destinations, Instagram is a travel fan’s dream. Thanks to globetrotters, weekenders, and other excursionists, the hashtag #travel has been used more than 323 million times on the platform.
Hospitality and travel businesses have looked to capitalize on the popularity, with many attracting impressive online followings with their hotel social media efforts. Successfully growing brand awareness through platforms like Instagram, hotels can increase their exposure and showcase their relevance to target audiences.
Travel influencers have also helped move the needle for hotel social media. Partnering with online personalities who document their travels, hotel brands entice followers into replicating influencer vacations, adventures, and other kinds of journeys.
Hilton Worldwide boasts more than 5,400 properties in 106 countries across the globe. The namesake manages 14 brands which include DoubleTree, Embassy Suites, Hampton, and Homewood Suites.
At 240,000 followers, Hilton Hotels & Resorts (@hiltonhotels) asks users to tag their travels with #RightHere and #ShareMyHiltonPic for a chance to be featured. Hilton’s rewards program, Hilton Honors (@hiltonhonors), has more than 84,000 followers on their Instagram account, where they plug the perks of membership and points.
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I stood, waltzed (awkwardly) and maybe slipped more than once INSIDE a giant snowglobe tonight at the @homewoodsuites holiday event in NYC! So much fun. I also got to share some photo-taking tips with everyone that came and would love to share one here with you to help you #bringit with your holiday photos! Since nothing beats a candid photo of little ones, and no one likes a stressed out photo taker all up in their face saying “say cheese!” (guilty of being that super fun person in the past!), something I’ve learned is to be patient, maybe step back or get down low and just let them do their thing! You’ll get such a better candid, natural and genuine reaction when they are comfortable in their element (be it gift opening, sitting on Santa’s lap… applies to so many photo-op situations outside of the holidays as well!) Thanks for having me, @homewoodsuites! Happy holidays, everyone! #sponsored
Hilton uses influencers within their hotel social media promotions, too. In a sponsored post by family blogger, Naomi Davis (@taza), an event at Homewood Suites in her home city of New York is featured.
Hyatt’s line of hotels, including Grand Hyatt, Hyatt Regency, and their flagship, Park Hyatt, are among 13 brands in 50 countries, comprising 600 properties. Hyatt has 126,000 followers on their primary account (@hyatt), where they’re currently promoting FIND, a tool to help World of Hyatt members discover new experiences and enriching destinations.
Marriott International’s purchase of Starwood Hotels & Resorts Worldwide in 2016 made it the largest hotel chain in the world. With a $13.3 billion price tag, Marriott’s acquisition gives them a combined 6,500 properties, spanning 127 countries.
*3. Starwood Hotels
Comprising Four Points by Sheraton, Westin, W Hotels, St. Regis, and others, 11 brands sit beneath the Starwood banner.
With 241,000 followers, Starwood’s rewards program, Starwood Preferred Guest (SPG), is currently leveraging hotel social media by offering a link in their Instagram bio (@spg) to reserve specific destinations from their feed. At 247,000 followers, St. Regis’s Instagram account (@stregishotels) features luxurious destinations and activities, including several posts around the sport of polo.
In a paid partnership, fashion and lifestyle influencer, Kiitan A., (@kiitana), recently helped promote the W Hotel’s upcoming Wake Up Call Festival at the W Hollywood.
*4. Marriott International, Inc.
Marriott hosts properties such as Courtyard, Fairfield Inn and Suites, Residence Inn, and the prestigious The Ritz-Carlton. Marriott International (@marriottint) has 104,000 followers on its Instagram account, while The Ritz-Carlton (@ritzcarlton) boasts 442,000, and the Ritz Paris (@ritzparis) has 151,000 followers.
From chains like Holiday Inn and Crowne Plaza, to standalone hotels like The Venetian in Las Vegas, InterContinental also boasts many high-end hotels and resorts that share its corporate moniker. InterContinental’s (@intercontinental) Instagram feed has 151,000 followers, where it promotes itself as the first global luxury hotel brand.
Four Seasons currently manages more than 100 hotels and resorts, as well as several dozen residences on six continents. Illustrating the power and popularity of hotel social media, the official Four Seasons (@fourseasons) Instagram account is closing in on a quarter of a million followers. Behind it, the Four Seasons Resorts Maldives (@msmaldives) has 211,000 followers, the Four Seasons George V Paris (@fsparis) has 190,000, and the Four Seasons Resorts Bali (@fsbali) has 104,000.
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I was having too MATCHA fun at the @fsorlando spa! I was lucky enough to be a part of the first group to experience the exclusive Mindful Matcha Treatment! Which btw is only available at the Orlando location! If you want to see everything that I did while at the #fourseasonsorlando then go check it out on my IG highlights! A fellow entrepreneur mom @healingbutterfly is the creator and distributor behind the powerful #matcha which is used in this detoxifying spa treatment. Did you know that matcha has about 137 times more antioxidants than regular green tea? You can even replace your coffee with it! I had the Vanilla Matcha and it was super yummy! . Spa Treatment Details: The Mindful Matcha Treatment, is a 50 min all over body scrub using #healingbutterfly Matcha, Himalayan salt, and Argan oil. Its scrubbed all over your body to release toxins, help with aging, and to get rid of any dead skin. After you rinse off the scrub, you are then finished with a luxurious body butter. I felt super smooth after, and even a couple days later am still feeling so soft. Oh extra tip though! Make sure not to shave prior to this treatment because those spots will feel more sensitive to the scrub. Book your next treatment at the @fourseasons Orlando by calling this number 407-313-2970. #fsorlandooasis #fourseasons #fourseasonshotel #fsorlando #sponsored . . . #aroundorlando #orlandodoesntsuck #orlandospa #matchatea #orlandomom #orlandohotels #beautybloggers #disneyvacation #disneyhotel #orlandoevents #spaday #treatyoself #orlandoblogger #bloggersfromorlando #mindfulmatcha #detoxtreatment #fourseasonsspa #resortspa #summervibes #thefashionableaccountant
In a sponsored post by Nikki A. Hall (@nikkiahall_), the fashion, finance, and travel influencer promotes the Mindful Matcha Treatment at the Four Seasons Resort Orlando. Another promotional post by Forbes Travel Guide (@forbestravelguide) offers a stunning image of the Four Seasons New York Downtown entrance and chandelier.
With destinations around the world, Mandarin Oriental Hotel Group is an award-winning brand, specializing in luxurious getaways. At 211,000 followers, Mandarin Oriental Hotel Group’s (@mo_hotels) Instagram feed offers enticing images of their properties, as well as endorsements by some of their celebrity guests.
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While the Soho House is best known as a private members’ club for those in film and other creative industries, the organization offers overnight accommodation options at some locations. With 386,000 followers, the Soho House’s (@sohohouse) Instagram account features a combination of work and play destinations, as well as charming eats and activities.
A chain of prestigious hotels in urban hubs such as New York, Los Angeles, and Kyoto, the Ace Hotel advertises itself as a destination for soulful community. With 160,000 followers, the Ace Hotel (@acehotel) dedicates much of their Instagram account to showcasing images of art, culture, personalities, and politics.
A premier hotel owned by MGM Resorts International, the Bellagio is one of Las Vegas’s most captivating destinations. Showcasing suites and restaurants, casino rooms, and Cirque du Soleil’s “O,” the Bellagio (@bellagio) uses hotel social media to entice their 258,000 Instagram followers to enjoy their unique combination of accommodations and experiences.