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According to recent research published on Digiday, social engagement and awareness are highest on Instagram as opposed to Facebook, Pinterest, and Twitter. In just the second quarter of 2015, a vast majority of top fashion brands engaging in social media marketing experienced a significant 77% growth in engagement.
Brands who boast more than a million Instagram followers, including Chanel, Benefit Cosmetics, and Estée Lauder quickly built their consumer audiences by teaming up with top social media influencers on the photo-publishing platform. Though these far-reaching influencer partnerships may have originated and gained traction first with top fashion & beauty bloggers and YouTubers (ex. Bethany Mota, Michelle Phan), this trend is quickly extending beyond the beauty realm into both travel/hospitality, and automotive. Within the fashion and beauty niche, online fashion retailers and photography studios (Shopstyle and Smashbox, respectively) are partnering with top fashion influencers for highly-marketable sponsored content.
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For companies seeking to expedite maximum social and digital media growth, marketing with top Instagram influencers presents a proven, high ROI, and strategic approach. In line with Kleiner Perkins’ authoritative internet trends 2015, Instagram is the primary social channel for teens and Millennials spending an average of 3 hours or more each day primarily on their smart phones.
@BETHANYNOELM – At 19, Bethany Mota has built an entire digital influencer empire with her YouTube channel, savvy business investments including BeautyCon (the world’s premier beauty expo), and loyal fan “Motavators.” As one of the top Instagram accounts for fashion and beauty, she chronicles her everyday happenings in addition to high-profile brand sponsorships including Aeropostale. Check out our BeautyCon 2015 feature with Bethany here.
@CHIARAFERRAGNI – as the fashion blogger behind The Blonde Salad, Chiara Ferragni has had several brand collaborations including Guess, Dior, Louis Vuitton, and many more. At the onset of 2015, Harvard Business School released a research study on Chiara’s eponymous fashion collection.
@AMREZY – LA-based New Yorker Amra Olević features both her latest make-up beauty tips and fashion stylings on her top Instagram account. With just over 3 million followers, “Glamrezy” has had longstanding collaborations with Anastasia Beverly Hills.
@SINCERELYJULES – Julie Sariñana’s top Instagram account details her never-ending travels in fashionable style. Known for her eclectic fashion pairings, Julie has been featured in Teen Vogue and collaborations with Soludos and Revolve Clothing’s recent Instagram campaign #REVOLVEinthehamptons.
@MICHELLEPHAN – in addition to having one of the world’s top Instagram accounts, Michelle Phan is one of the world’s first breakout digital influencers dominating the fashion and beauty scene as a tastemaker, and founder of Ipsy, “the world’s largest and most passionate online community” and monthly beauty subscription service.