20 Top Gaming YouTubers

top gaming youtubers

Play On: The 20 Top Gaming YouTubers Entertain 400 Million Subscribers

The growth of the international gaming industry shows no signs of slowing down. According to the most recent Global Games Market Report, worldwide revenues are projected to reach $175.8 billion in 2021 and eclipse $200 billion by 2023, with the United States gaming industry alone poised to grow to $65 billion by 2021. The nature of how gamers interact is also evolving, closely paralleling the explosion in gaming lifestyle and culture popularity. Whereas gaming was once considered a solitary activity, the burgeoning gaming community now relies on video platforms like YouTube, Twitch, or Facebook to communicate, learn, and share virtual exploits.

top gaming YouTubers

There are many varieties of gaming YouTube videos including “Let’s Plays” (gameplay accompanied by commentary), walkthroughs (instructional gameplay and commentary), machinima (movies created from gameplay), and reviews. With an ever-growing number of loyal followers, top gaming YouTubers and channels are capturing the attention of millions with top subscribed channels and highly-viewed video content.

The Enormous YouTube Gaming Community

With over 2 billion users and more than a billion hours of video watched every day, YouTube is now the world’s second-largest search engine after Google. YouTube’s ubiquity and endless hours of user-generated content have made the platform extremely popular among millennials (18- to 34-year-olds), and though the age group now outnumbers baby boomers as the most populous in the United States, marketers find millennials an elusive demographic to target. For brands seeking to capitalize on YouTube’s expansive reach, marketing with top YouTube influencers may hold the key to winning over future generations. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers.

Our 20 Top Gaming YouTubers List

Many of today’s most popular social media stars produce gaming-related content, a genre that accounts for 80% of YouTube’s top trends. Within the gaming sphere, videos are so successful that YouTube developed its own dedicated gaming platform, YouTube Gaming launched on August 26, 2015. YouTube Gaming features a “live-content” site that facilitates real-time interaction between the viewer and YouTuber. Brands can easily leverage influencer partnerships on livestream sites because the content is unfiltered and authentic, which increases credibility among audiences.

Youtube Gaming has been in steady competition since the rise of Twitch to become the leading livestreaming platform for eSports, and the main platform for popular gaming influencers. Our list of 20 top gaming YouTubers has a collective audience of 400 million subscribers. To show the extent of their influence, it would take over 3 years to watch every YouTube video produced by the top 20 gaming creators. Here’s our list of the top 20 most influential gamers on YouTube:

1. PewDiePie – 110 million subscribers

Felix Kjellberg, better known as PewDiePie, is a gaming YouTuber popular for his Let’s Play videos, many of which focus on horror-themed games (Silent Hill, Dead Island), Minecraft, and a myriad of flash games. The first YouTube star to exceed 10 billion video views, PewDiePie commands the attention of over 110 million followers (dubbed the “Bro Army”) and, according to the Washington Post, his popularity has led to an “Oprah Effect” wherein games he plays receive a boost in sales. His channel features lifestyle vlogs and gaming livestreams for his exclusive channel members.

To demonstrate the nature of his popularity, in just the past four years PewDiePie has gained 64 million subscribers—more subscribers than the #2 and #3 gaming influencers have on this list combined! For over five years PewDiePie reigned as the top subscribed channel on YouTube. A few entertainment and film companies like Cocomelon and T-Series have since surpassed PewDiePie in overall subscribers, but PewDiePie still maintains his record as the number one influencer on YouTube. His channel is the fourth most-followed YouTube channel in the world.

2. VEGETTA777 – 33 million subscribers

Samuel de Luque is a Spanish gamer producing some of the web’s best Minecraft Let’s Play videos. While he is the only primarily non-English speaking influencer on our list, his channel boasts over 14 billion views! Luque is one of Spain’s most popular YouTubers and one of the most recognizable gamers on YouTube.

3. Markiplier – 30 million subscribers

Mark Edward Fischbach, also known as Markiplier, is a Hawaii-born gaming YouTuber who specializes in Let’s Play videos of survival horror and action video games (Amnesia: The Dark Descent, Never-Ending Nightmare, SCP Containment Breach, and Slender), comedy sketches (“Drunk Minecraft,” wherein Fischbach plays games intoxicated), and machinima parodies. Mark was the recipient of the “Best in Games” Shorty Award in 2017. With over 30 million dedicated followers, Fischbach is one of the fastest-growing gaming YouTubers on the platform today.

4. Jacksepticeye – 27 million subscribers

Seán McLoughlin known as “Jacksepticeye” is an Irish gamer who rose to fame for his comedic gameplays and vlogs. He is best known for his Resident Evil and Super Mario Party streams. He regularly collaborates with PewDiePie and other top streamers on gaming and lifestyle content. His videos regularly receive over 1,400,000 views!

5. Vanoss Gaming – 26 million subscribers

Canadian gamer Evan Fong is a YouTuber whose channel, Vanoss Gaming, is best known for Let’s Plays of Grand Theft Auto V, Call of Duty: Black Ops, Call of Duty: Modern WarfareSkate 3, Dead Rising, and Garry’s Mod, as well as videos that feature funny moments and/or remixes from Grand Theft Auto, Call of Duty, and Dark Realm gaming sessions. In 2014, Fong was nominated for a “Trending Gamer of the Year” award, and the Vanoss Gaming channel currently has 26 million subscribers.

6. TheDiamondMinecart/DanTDM – 26 million subscribers

Dan Middleton (TheDiamondMinecart) is an English gaming personality and, with over 26 million followers, one of the top YouTubers in the United Kingdom. Though he began his YouTube career with Pokémon, he’s now most notable for his Minecraft videos, which make up the bulk of the content on his channel. That said, he also covers other games, such as Plants vs. Zombies and Garry’s Mod, and occasionally does vlog-style videos. He also has a Youtube Shorts channel, named DanTDM Shorts, with over 765,000 subscribers!

7. Ali-A – 18 million subscribers 

Best known for his Call of Duty and Fortnite games, Ali-A plays on a variety of systems and consoles and shares his content with over 18 million subscribers. Most of his videos focus on Call of Duty, but he branches out into other content types (like reaction videos) and sometimes plays other games — most recently, Overwatch. He’s particularly adept at digging into the minutiae of a game, analyzing different guns and weapon sets to copious amounts of downloadable content (DLC).

8. W2S – 16 million subscribers

W2S (Wroetoshaw) is a gameplay channel created by the British commentator Harry Lewis. W2S is a part of The Sidemen, a group of popular British YouTubers who focus primarily on gaming, challenges, and lifestyle vlogs. Though his FIFA videos catapulted him to YouTube fame, W2S also creates IRL football videos, challenges, and vlogs. With over 24 million subscribers, W2S is the second most popular channel of The Sidemen group. The first is KSI with 24 million subscribers who is known for his FIFA sketches and rising music career.

9. The Game Theorists – 15 million subscribers

From the mind of Matthew Patrick (MatPat), The Game Theorists exists to, in MatPat’s own words, “overanalyze” games. From Overwatch and Dark Souls to Zelda and Super Smash Bros., The Game Theorists channel has shared videos of a bevy of games with 15 million subscribers. Outside of theories, The Game Theorists channel also covers the history of games like Life is Strange, Spyro, and Chrono Trigger, as well as Break Down videos, which highlight the background and context behind popular games like Minecraft and Pokémon Go.

10. H2ODelirious – 14 million subscribers

Famous for his distinct ‘delirious’ laughter and exaggerated reactions to in-game moments, H2ODelirious is something of an enigma, even to his 14 million subscribers. Despite his almost 15-year career on YouTube, he has never revealed his face on camera. Instead, he chooses to dedicate the entire screen to the game (rather than have a small inset video feed of himself playing). H20Delirious is associated with Vanoss and has done Let’s Play videos for a wide variety of games, including Grand Theft Auto, Among Us, Garry’s Mod, Resident Evil, Rocket League, and more.

11. theRadBrad – 13 million subscribers

Bradley Colburn (better known as theRadBrad) has over 13 million subscribers. He’s well-known for his walkthrough videos and for his personality, which is often described as positive and funny. He’s played dozens of games, including Mass Effect, Call of Duty, Resident Evil, and more. His channel has over 7,300 videos— making theRadBrad the largest producer of gaming content of the top 20 gaming influencers. He also has one of the oldest gaming channels on our list (along with #18 SPEEDYW03), his YouTube account was created in 2006.

12. TFUE – 12 million subscribers

Professional gamer Turner Tenney began his YouTube channel in 2014 and rose to fame for his Let’s Plays on Destiny, Fortnite Battle Royal, and Apex Legends. Known as TFUE, the controversial influencer made news in 2019 for allegations against FaZe Clan, a top esports organization. Despite negative press, Turner has one of the top followings in gaming with 12 million subscribers on YouTube and nearly 11 million followers on Twitch.

13. Sky Does Everything – 12 million subscribers

YouTuber Adam Dahlberg heads the channel Sky Does Everything which developed a cult following after his use of peculiar terminology (he calls Minecraft gold “budder/butter,” for example) and hatred of Minecraft squids began resonating with gamers. Adam’s channel, “Sky Does Everything” was originally named “Sky Does Minecraft” and was devoted almost entirely to videos of Minecraft Let’s Plays, machinimas, and role-playing.

In 2018 wanting more freedom with his gameplay, Dahlberg officially changed the name of his main channel to Sky Does Everything. Dahlberg’s other channel, Sky Vs Gaming, features Let’s Plays of Amnesia: The Dark Descent, Grand Theft Auto, The Walking Dead, and other popular fighting games. Dahlberg’s followers, who call themselves the “Sky Army,” now number over 12 million subscribers.

14. Captain Sparklez – 12 million subscribers

Though Jordan Maron’s YouTube gaming channel Captain Sparklez has dabbled in Let’s Play videos of Happy Wheels, Left 4 Dead 2, Portal, and Call of Duty, Maron’s success has come largely from his Minecraft machinimas—specifically, machinimas that “cover” pop songs using Minecraft. To date, the YouTube gamer’s breakout video, “Minecraft Style” (a rendition of Korean artist Psy’s hit “Gangnam Style”) has earned more than 19 million video views, and Captain Sparklez now commands the attention of 12 million subscribers. Like many top YouTubers who launch brands of their own, Maron owns a clothing brand called Quality Content.

15. The Syndicate – 10 million subscribers

Created in 2010 by British national Tom Cassell, The Syndicate Project originally focused on Halo and Call of Duty: Modern Warfare 2 Let’s Play gaming videos, but soon expanded to include Call of Duty: Black Ops Zombies, Minecraft, unboxing videos of popular first-person shooter games, reaction videos, and real-life adventure videos (like skydiving).

Back in November 2014, Cassell partnered with Adam Montoya (SeaNanners) and 3BlackDot (former Machinima executives) to launch Jetpak, an MCN (multi-channel network) dedicated to representing top gaming YouTubers fairly. Today, The Syndicate Project’s videos reach nearly 10 million subscribers.

16. Pokimane – 7 million subscribers

The landscape for female gamers on YouTube has changed immensely the past ten years. Many household players like SSSniperWolf and IHasCupquakes have either broadened their gaming content to different niches or platforms or stopped content production altogether.

Pokimane, whose real name is Imane Anys, first cemented her status as a top female gamer on Twitch, where she has an audience of over 8 million subscribers. While she has a larger following on Twitch, she entertains close to 7 million YouTube subscribers making her one of the largest female gamers on YouTube. Pokimane grew her large YouTube following through reaction videos, ASMR videos, vlogs, and her popular Among Us and Fortnite series.

17. LSDShadowLady – 7 million subscribers

Elizabeth Dwyer goes by the name LDShadowLady on YouTube where she has been creating Let’s Plays for Minecraft and Sims since 2010. YouTube is her main platform where she posts videos 1-2 times a week. As a top YouTube gamer, the U.K based creator has a net worth of $6.5 million.

18. Speedyw03 – 6 million subscribers

Known for his humorous (if sometimes crude) gaming videos, Speedyw03 has amassed a following of over 6 million subscribers and over 1.6 billion channel views. Many of his videos are of the “Funny Moments” variety, but also include gameplay videos and vlogs. He plays several different games, including Call of Duty, Grand Theft Auto, and Titanfall 2.

19. TimTheTatman – 4 million subscribers

TimTheTatman is one of the top gaming influencers. Twitch has long been his primary gaming platform where he fosters connections with his 7 million subscribers.

In September 2021, Tim announced he was leaving Twitch to pursue a full-time career on YouTube. This decision came after other major gaming influencers like DrLupo and DrDisrespect jumped from Twitch to Youtube Gaming— increasing the competition for creators between streaming platforms. Tim frequently challenges other top gamers to Fortnite, Apex Legends, and Call of Duty. Tim also has a separate YouTube Shorts channel with 135,000 subscribers

20. Valkyrae – 3 million subscribers

Valkyrae, whose real name is Rachell Hofstetter, is Youtube’s most-watched female streamer in 2021. In 2020, Valkyrae left Twitch to exclusively stream on YouTube to her near 4 million subscribers. She is most known for her Among Us series and for collaborating with influencers like Pokimane, Jacksepticeye, Corpse Husband, and CouRage.

Valkyrae’s typically hosts YouTube livestreams 1-2 times per week which garner on average 20,000 views. Adweek recently named her the “2021 Gaming Creator of the Year.”

9 YouTube Shorts Statistics That Are Shaping The Future Of YouTube

YouTube Shorts Statistics

YouTube Shorts Statistics Creators And Marketers Need To Know

As the leading short-form video app, TikTok has changed the game for vertical video content. Every major social app is racing to fill the consumer demand for short-form video—scrollable, quick, video content that captivates short-attention span audiences like Gen Z.

The race for top social apps to develop a short-form video feature may be reminiscent of the mass-incorporation of the “Stories” format that took place across major social apps from 2016-2017. Both trends speak loudly to the power of social video and the future of mobile video. Currently, 75% of video plays worldwide are on mobile devices. Exploring short-form video allows marketers the opportunity to increase brand visibility and improve their overall video marketing strategy.

In September 2020, YouTube announced its short-form video offering and TikTok competitor, YouTube Shorts. YouTube released its Shorts feature in India before rolling it out to the U.S. and 26 other countries in March 2021. The feature exists through a dedicated “Shorts” tab on the mobile YouTube app (viewing is not yet optimized for desktop).

As the short-form video platform landscape continues to evolve, and competition continues to build, it is difficult to predict which platform will rise above the rest.

Here are nine YouTube Shorts statistics marketers need to know:

1. YouTube Has Over Two Billion Monthly Active Users

YouTube is the second most-visited website and the second most-used search engine in the world following Google. For marketers, the introduction of YouTube Shorts provides the opportunity to tap into YouTube’s engaged audience through short-form video. Marketers do not have to commit or invest in an expensive long-form content strategy and instead can explore YouTube Shorts as a medium to reach new audiences.

2. YouTube Shorts Receives Over 15 Billion Daily Average Views Globally

At the end of 2020 and prior to U.S. launch, YouTube Shorts daily viewership was around 3.5 billion views. By March 2021, YouTube Shorts was released in the U.S. and 26 other countries and daily viewership grew nearly double to 6.5 billion daily views. In July 2021, YouTube Shorts became available in more than 100 countries worldwide and surpassed the 15 billion daily average views benchmark.

3. Over 70% Of YouTube Watch Time Comes From Mobile Devices

We are spending more time on our mobile phones than ever before. That’s why this next YouTube Shorts statistic comes as no big surprise. More than 70% of YouTube watch time comes from mobile devices. The push for YouTube Shorts comes second to YouTube’s first vertical video offering—YouTube Stories.

YouTube Stories was launched in November 2017 and is currently only available to creators with over 10,000 subscribers. The Stories format allows users to post a 15-second clips that disappear after 7 days. In contrast, YouTube Shorts do not expire, and can be used by all users regardless of subscriber count.

4. Over 70% Of Shorts Are Longer Than 15 Seconds…With A 60 Second Time Limit

Users have up to 60 seconds to capture video with YouTube Shorts. When YouTube Shorts was first released in 2020, the maximum time allowance was 15 seconds. Shortly after the U.S. release of YouTube Shorts, the video length allowance was upped to a maximum of 60 seconds. Data shows users are definitely utilizing the extra 45 second allowance.

Tubular Labs conducted a study of 1.1 million YouTube Shorts. Of the 1.1 million Shorts studied, 72% skewed longer—between 16 seconds and 60 seconds long. The same study revealed 25.6% of the Shorts came from India while 23.4% were uploaded in the United States.

5. YouTube Has A $100 Million Shorts Fund To Entice Creators

Creators have many options when it comes to short-form video platforms: TikTok, Instagram Reels, and Snapchat Spotlight to name a few. To attract online creators, social apps are launching Creator Funds to reward creators who are creating engaging, viral content.

In May 2021, YouTube announced a $100 million YouTube Shorts Fund to be distributed through 2021 into 2022. YouTube reports it will choose from thousands of qualified creators and pay each creator anywhere from $100-$10,000 a month. In order to claim a payment from the fund, creators must meet Creator Fund criteria largely based on Shorts viewership and audience engagement.

YouTube has one of the most competitive Creator Funds in the short-form video space. For comparison, TikTok has a U.S. Creator Fund to the tune of $200 million, and Snapchat Spotlight promised to pay its creators “$1 million a day” (a promise of about $200 million as they recently updated that figure to monthly payouts of “millions”). While there is currently not a Creator Fund for Instagram Reels, Facebook announced a $1 billion Creator Fund to help creators monetize on Facebook and Instagram by the end of 2022.

6. Creators Are Using Shorts To Gain Long-Form YouTube Subscribers

With the introduction of YouTube Shorts, If a person subscribers to a user’s Shorts, they are also subscribed to that user’s long-form content. Historically it is much easier to encourage followers to interact with different content formats within the same app, than it is to tell followers to interact with different content formats on different apps. For example, an influencer with a large following on TikTok, might struggle to transfer their audience to YouTube.

With the placement of YouTube Shorts as a section within YouTube, a subscriber can interact with a user’s short-form content just as easily as a user’s long-form content. This presents an opportunity for creators to leverage a short-form video content strategy into a long-form video content strategy or vice-versa. Creators who may have been struggling to grow their long-form channels, now have an alternative method to grow their subscriber base through Shorts without expending long-form content resources.

There are some caveats: while views from YouTube Shorts are contributed towards a user’s total channel views, Shorts views do not count towards YouTube’s Partner Program eligibility. Subscribers gained through Shorts do, however, count towards YouTube’s Partner Program criteria. Shorts are also presently exempt from collecting YouTube Premium revenue.

7. Creators Can Choose Sounds From Any YouTube Video To Remix Content For Shorts

YouTube Shorts create Short from video

YouTube Shorts has a growing music library from over 250 music labels and publishers. YouTube also hosts a simple site link integration that allows users to extract and use the audio from any Short or long-form YouTube video.  Copyright ownership and privacy settings on certain videos may prohibit users from using this feature. If a video allows remixes, a “create” button will appear underneath the video.

Users can click the “create” button to launch Shorts creation tools and begin filming content. This impressive “extract audio” feature helps to distinguish YouTube Shorts apart from competitors TikTok, Reels, and Triller.

8. More Monetization Methods Native To YouTube Shorts Are Coming

With the launch of the Shorts Fund, there are now over ten different ways for creators to make money on YouTube: 1) YouTube Partner Program, 2) YouTube BrandConnect, 3) Super Chat, 4) Super Thanks, 5) Super Stickers, 6) merchandising, 7) events, 8) YouTube Premium, and 9) Channel Memberships. In addition to the $100 million Shorts Fund, YouTube promised a “longer-term monetization model” specifically for Shorts creators.

9. The Most-Watched YouTube Short Has Over 400 Million Views

YouTube Shorts Statistics

5-Minute Crafts FAMILY’s video of DIY soap in the shape of a foot takes the crown for the most-viewed YouTube Short. Posted on April 11, 2021, the 35-second clip has over 8,000,000 likes and 33,000 comments. The famed Short received 232 million views in its first month.


best influencer marketing examples


Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Brands of all types are harnessing these platforms—as well as emerging apps like TikTok, to create authentic sponsored content with the help of influencers. 

To demonstrate how major brands are partnering with influencers across social, we’ve analyzed ten successful influencer marketing examples across four major social channels. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands.


The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More

best influencer marketing case studies

Influencer Marketing Case Studies From Nearly Every Industry & Vertical

We’ve gathered our most popular influencer marketing case studies that have helped inform and shape the industry, highlighting the most successful advertisers, brands, and social media influencers.

Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more. Check out our list of the top 50 influencer marketing campaigns for inspiration in the upcoming year.

Use the directory below to jump to a specific case study, otherwise keep scrolling to see our entire list of the top 50 case studies:

Influencer Marketing Case Studies From Top Brands & Campaigns

Combined with a rapidly growing user base of young millennials and Gen Zers, TikTok has found itself in the enviable position of being the hottest influencer marketing tool of the year. Here are 10 TikTok marketing campaigns that show just how useful the platform can be to brands and marketers.

TikTok campaign example

These popular brands are using small influencers AKA “micro-influencers” to amplify their messaging and create a big impact.

Top microinfluencer campaign CVS

Dunkin’ warms up their influencer marketing strategy by partnering with nano-influencers to generate positive buzz for the company’s new espresso line. Find out how the influencers’ engagement rates fared in light of their small-sized followings.


Gymshark has long leveraged fitness influencers as a top priority in the company’s marketing strategy, so it is no surprise the sportswear company was one of the first brands to dive into TikTok influencer marketing. Read how Gymshark utilizes top top TikTok creators here.


These eight popular brands have adapted and adjusted their marketing initiatives to acknowledge the global health crisis and support their homebound users the right way during the coronavirus outbreak.

See how companies like Oreo, REVOLVE, P&G and more are partnering with influencers on Instagram and TikTok here.

hwo to advertise on instagram

Gillette changes up its traditional sports-centered marketing by fostering a diverse roster of influencers including mommy bloggers, gay influencers, and more.

See the stats from over 40 analyzed Instagram sponsored posts here.


Hilton partners with well-established travel influencers to reveal a proposed list of Seven Urban Wonders, each location spotlighting one of Hilton’s worldwide luxury resorts.

Meet the travel and photography influencers in this case study who continue to bring travel-envy to more than 3 million Instagrammers.


Evaluate the effectiveness of Fabletics micro-influencers and learn about the company’s campaign goals, combined results, ambassador program and more here.

Fabletics influencer brand ambassador

The mobile dating app Hinge partnered with some of Instagram’s most hilarious meme accounts and relatable lifestyle influencers to promote the re-brand of their app to eliminate “swipe-culture.”

Hinge Dating App Example post

89% of marketers consider the ROI from influencer marketing to be comparable to or better than other marketing channels. In the case of Warby Parker, the company attributes their $2 billion valuation to their use of social media influencers.

Check out the eyewear brand’s campaign in this influencer marketing case study.


The mobile gaming industry represents nearly half of the $115 billion global gaming industry. Take a look at how five of the biggest mobile game manufacturers leverage successful YouTube creators to help generate awareness for their most popular apps.

Example of Youtube Gamer

Pantene teams up with African American social stars to leverage influencer-created YouTube and Instagram video tutorials for their #GoldSeriesCollection campaign.

See how Pantene’s targeted campaign reached an engagement rate of over 12% here.

african american pantene

See how lifestyle bloggers with an active following on social media can optimize brand exposure by produce short-form sponsored posts on Instagram, while also creating longer, nuanced content on their respective blogging websites.


The global gaming market is projected to bring in upwards of $120 billion in revenue in 2019 and continue to grow through 2021.

See how Playstation partnered with male and female gamers to increase brand engagement and bridge the gap between tech audiences and gamers here.

Playstation Influencer example

To promote its #FaceAnything campaign, skin care powerhouse Olay looked to nine fearless female influencers to attract a diverse audience, challenge stereotypes, and invite women to embrace their true beauty.

We list the key adjustments influencers and marketers are making to their messaging amid COVID-19.

See the brands & influencers who are making a difference by partnering with health incentivized non-profits.

instagram influencers covid trend

Nike has long partnered with athlete influencers, and as the influencer marketing landscape evolves, Nike continues to adapt by partnering with some of the biggest YouTube influencers to promote its products.

Example of a Nike Influencer

EOS recently launched a lip balm line formulated by top beauty stars around the world.

Our in-depth case study shows the long-term campaign strategy from creation to post-launch: including influencer events, influencer selection, giveaways, unboxings, and more.

EOS Lip Balm flavor ex

Instagram influencers promoting Headspace’s meditation app interact with their followers on a deeper level through engaging discussions and long-form captions.

Check out the mindful app’s case study here.


Pet influencers, luxury influencers, and pro-surfers collaborate with top auto brands to capture a wide range of influencer audiences.

Auto Brands influencer example

Dyson recruited some of the top dogs of Instagram to raise product awareness and generate lighthearted social content. See how humor and relatability helped Dyson’s social reach and brand perception in this influencer marketing case study.


Influencer marketing is a rapidly growing industry with legalities to match. FTC violations and contract breaches are just some of the issues that can devastate a healthy influencer partnership. In this case study example, Alo Yoga and influencer Dana Falsetti tackle the dispute of sponsored content ownership.

AloYoga Influencer

Travel is one of the fastest growing influencer marketing categories, with 40% of millennials weighing the “Instagrammability” of a location before booking a trip.

Check out how travel and lifestyle brand Away partners with influencers to create inspiring modern travel content here.


82% of consumers report that they would follow the recommendations of a micro-influencer.

See how top brands in beauty, CPG, fashion & more find success with their micro-influencer strategy here.

microinfluencer campaign example

Hulu teams up with influencer athletes and gets candid about influencer pay rates in their humorous #HuluSellsOut Instagram campaign.

See the campaign specifics and the results from more than 50 analyzed sponsored posts here.

hulu influencer marketing

Luxury jewelry brand Tiffany and Co. partners with Jack Morris, a millennial travel influencer, to spotlight the company’s sustainability efforts.

Check out our Tiffany & Co. case study here.

Tiffany and Company Travel Influencer

Coca-Cola experiments with micro- and macro-influencers in their latest global Instagram influencer campaign. Utilizing fewer than 30 diverse influencers, see how they managed to generate an average engagement rate over 8%.

Coca Cola Influencer

Last February, just over half (54.7%) of U.S. adults celebrated Valentine’s Day by buying gifts for their significant others, friends, or pets. Estimated spending reached $19.6 billion, just short of 2016’s record $19.7 billion. See how five brands touch on consumers’ conflicting emotions towards the holiday to speak to a wide variety of audiences.

Valentines Day Influencer

Mike Bloomberg, 2020 presidential hopeful reached over 60 million users by partnering with the most popular meme accounts on Instagram. See the twenty sponsored posts and learn social media’s reaction to the political takeover.

fuck jerry bloomberg

Doritos shows the true power behind TikTok with their SuperBowl #CoolRanchDance ad featuring Lil Nas X.

See how the hashtag challenge campaign turned success from TV to TikTok here.

TikTok Hashtag Challenge Doritos Case Study

80% of marketers found influencer marketing to be effective for their marketing goals, based on our 2019 survey. Ancestry DNA has taken advantage of the millennial travel trend by partnering with mid-tier Instagram influencers in their influencer marketing campaign based on #DNATravel.

Ancestry influencers

KFC is known for its bold non-traditional marketing initiatives, they were one of the first non-gaming brands to advertise on Twitch, and earlier this year they embraced one of the year’s top social trends in a CGI influencer campaign starring Virtual Colonel Sanders, complete with concordant brand sponsorships.

cgi influencer

Oakley takes their affiliate program to the next level by sponsoring more than 15 top influencers’ competitive pursuits.

See how the sportswear company grew their social presence while generating ROI in this Instagram case study.


Choosing the right influencer for a one-off influencer campaign is a detail-oriented task based on plenty of make or break variables. See how Bumble’s multi channeled influencer partnership with celebrity athlete Serena Williams, proved to be a match made in brand authenticity heaven.

Bumble Superbowl Influencer Marketing

87% of consumers stated they would purchase a product based on values—because the company advocated for an issue they cared about. Underwear brand MeUndies has formulated a strong and consistent value-oriented influencer marketing strategy to boost awareness of their company’s progressive, ethical, social, and environmental initiatives.

MeUndies Example

Brands such as American Express, Peet’s Coffee, Reef, HP, and more capitalized on the substantial social trends surrounding Coachella by collaborating with social media stars to create brand-sponsored content while at the event.

Influencer at Coachella

Many brands and advertisers opt to pause, postpone, or redirect their marketing efforts amid a recession or pandemic.

Here are 6 brand case studies that show how companies in different verticals have repositioned their marketing amid COVID-19 and the onset of the 2020 recession.

Biotechnology company 23andMe looked to increase awareness of their genetic testing services and looked towards YouTube creators and Instagram influencers to share their own personal identity narratives.

23 and Me Influencers

Instagram now has over 1.5 billion active users and the app has become one of the top platforms for influencer marketing. See how three of the largest U.S. brands leverage multiple American Instagram influencers for their social media power, and how an Olympic-favorite brand fits non-athlete influencers into their strategy.

Influencers for the Olympics

With 15 million daily active users and the average user spending 95 minutes on the streaming site, Twitch is not a platform to pass over for influencer marketing campaigns. Its popularity is increasing so rapidly that brands outside gaming are competing for a position in this new marketing environment.

Check out our Hershey’s brand case study featuring two of the biggest Twitch streamers.

hersheys marketing

Airbnb welcomes home mega-influencers and achieves immense campaign reach in this Instagram case study.

Airbnb Sponsored Instagram Post

American Express works with #AmexAmbassadors” on Instagram to promote its Platinum card. See the campaign details here.

Example of Tash Oakley Influencer campaign

Fast food giants go head to head with influencers. In the three different Instagram campaigns, learn how each mega-brand leveraged social media stars to highlight new menu items and super size their reach to Millennials.

Subway fast food Infuencer

Target partners with a diverse group of social media stars to spread body positivity on Instagram.

Influencers at Target

Top tier influencers and social media personalities partner with Chase to generate “better banking” awareness. See how leveraging these stars helped Chase resonate with Millennials on Instagram.

chase bank influencers

A close-up look at competing brands Nikon and Canon and how they each approach influencer marketing campaigns by working with well-established photography influencers.

Influencer for Canon camerca

Pottery Barn warms up with bloggers over the holiday season to generate festive curated content.

Influencer for Pottery Barn

See how Uber gains marketing momentum and drives promotion success among Millennials with fashion and lifestyle influencers.

Learn the Instagram case study specifics here.

Google, Samsung, Xfinity, and others partner with tech and non-tech influencers as well as vloggers in YouTube campaigns that generate millions of views from their niche audiences.

Example of YouTuber Campaign

Discover how alcohol brand Budweiser launched the #ReactionChallenge campaign with five (mostly) Latin-American YouTube influencers as a component of a giant international sponsorship for the 2018 FIFA World Cup Russia.

Example of Budweiser Influencer

The Top 10 Influencer Marketing Mistakes To Avoid

Influencer Marketing Campaign Mistakes

Don’t Make These Common Influencer Marketing Campaign Mistakes

As part of our webinar series, we recently shared the biggest influencer marketing mistakes brands make. See and access the recording and presentation slides here:

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a $1+ billion industry on Instagram alone and projected to reach between $5 and $10 billion as a whole this year.

Even amid the pandemic and recession, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more. By partnering with influencers for product placements, endorsements, sponsorships, social media giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices.

Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, structuring influencer agreements and contracts among many other steps and processes and avoiding these common mistakes:

  1. Choosing an inadequate partner to manage campaigns
  2. Unclear KPIs
  3. Rushing planning and influencer selection
  4. Evaluating influencers based on the wrong metrics
  5. Inadequate outreach methods
  6. Failing to include key terms and details in contract
  7. Being unclear about brand identity
  8. Overly specific or controlling with creative
  9. Limited influencer tier and category testing
  10. Not utilizing long-term partnerships

While influencer marketing is effective for reaching and engaging with audiences on mobile and social, many marketers shortchange their results by making one or more of the above mistakes when planning, building, and executing influencer marketing campaigns.

Influencer marketing agencies exist to help brands and marketers safeguard against missteps, avoid costly mistakes, and to build campaigns that are both high-performing and cost-effective, use the right influencers for the right messages, and tackle goals with the appropriate and tailored tactics.

Here are some of the most common influencer marketing mistakes and how to avoid them. Please access our webinar recording and 38-page presentation for much more detailed information.


Clearly defined goals are a vital part of any marketing campaign — influencer marketing campaigns are no exception. Influencer marketing is inherently more authentic and more organic than most forms of traditional advertising, but that doesn’t mean that brands can or should rely on authenticity without targeted and specific goals.
Examples of influencer marketing KPIs include:

  • Awareness
  • Engagement
  • Social media followers
  • Site traffic
  • Sales
  • Brand lift
  • Sign-ups
  • Leads

Once clearly defined, influencer marketing campaign goals can be used to tailor efforts and best inform next steps and variables including: utilizing specific influencers with specific audience demographics, and determining the best type of tactic (e.g. sweepstakes, review, etc.), method of brand interaction (e.g. product link, brand social account, brand website), advertising channel and media content (e.g. Instagram post, Instagram Story, TikTok video, YouTube video, etc.), and more.

influencer marketing mistakes

Clear goals and KPIs help brands and marketers fine-tune campaign specifics to campaign goals. Planning and running an influencer marketing campaign focused on driving followers to a brand’s account will employ different tactics than an event activation leveraging influencers to kick off a product launch.

Without clear goals at the beginning of a campaign, brands and marketers may end up wasting time, effort, and resources planning and carrying out the wrong strategies — which will leave them with underperforming campaigns.

Influencer marketing agencies can help develop clear goals by coordinating with brands to determine what’s most important — be it sales goals, social engagement goals, brand awareness, or some combination therein. Agencies have the necessary expertise to help brands define their goals, outline strategies, and effectively achieve their desired results.


An influencer marketing campaign is only as good as its influencers, and more and more, there are a lot of influencers of varying and questionable quality.

Properly vetting and reaching out to influencers is an integral part of a campaign’s success planning — a process that’s oftentimes rushed by most brands and advertisers. It’s critical that brands work with influencers whose values and messaging are in line with brand ideals and whose core audience consists of the demographic that brands are looking to reach.

influencer marketing mistakes

Brands also want to avoid partnering with influencers who don’t deliver or whose track record is unproven. Just as some influencers are better at editing than others, some influencers are better at connecting with audiences and effectively conveying messages that result in conversions than others.

Not all influencers are the same, and there are good and bad fits for every campaign.

When structuring influencer marketing campaigns, it’s key that brands and marketers reach out to someone with experience in influencer marketing who can help select and vet influencers to make sure they fit the campaign goals.

Influencer marketing agencies maintain relationships with influencers who have a proven history of effective campaigns. By using an agency, brands can access insight into influencers’ performance that’s more than vanity metric-deep.


Campaigns of all kinds run on deliverables. Influencer marketing campaigns are no different.

Whether brands are looking to review content before it’s posted, adjust messaging, fine-tune posting timelines and schedules, or ensure the proper video parameters for an Instagram post vs. TikTok video, it’s important that all influencer campaigns have clear and concrete deliverables.

influencer marketing mistakes

Some influencer marketing campaigns are simple and include relatively few deliverables — perhaps a single Instagram post that includes a caption and hashtag. Other campaigns are more complex and naturally require more deliverables.

For campaigns that involve multiple posts across social channels, it’s crucial for brands to outline expectations and well-defined deliverables in an agreement or contract before commencing the campaign (see influencer marketing mistake No. 4 below).

Deliverables help brands measure campaign progress and success, and the ability to analyze those deliverables allows brands to adjust and optimize campaigns as they progress.

Influencer marketing agencies can help coordinate deliverables by working with brands and influencers to determine content strategy and structure campaigns around realistic and beneficial timelines. By structuring campaigns and adjusting them as deliverables and goals take shape, influencer marketing agencies optimize campaigns and help brands get the most out of their influencer marketing efforts.


Influencer agreements and contracts are some of the most important aspects of an influencer marketing campaign because they protect brands and influencers from potential missteps, mistakes, and failures.

Related to the issue of deliverables, influencer agreements and contracts make expectations clear upfront and mitigate confusion and miscommunication between brands and influencers. Contracts that are incomplete or are riddled with mistakes, oversight and loopholes threaten to hurt brands and turn campaigns into liabilities.

influencer marketing mistakes

For example, contracts between influencers and brands that explicitly state the requirement of a Federal Trade Commission complaint disclosure on influencer-posted content eliminate confusion around the need for disclosures.

Additionally, brands should consult with social media influencers before recycling content intended for a specific audience and created for a specific campaign and/or social media channel.

Republishing or resharing content without permission and/or without giving credit to the social media star may at the very least adversely affect the company’s relationship with the digital influencer and at worst, tarnish the brand’s reputation amongst both influencers and audiences.

Contracts don’t have to be difficult, but they do have to be properly executed. Influencer marketing agencies are experts in dealing with contracts between influencers and brands and can ensure that a brand’s bases are covered.

Having planned and carried out dozens of influencer marketing campaigns with different goals, different influencers, different deliverables, and different end results, agencies have the requisite knowledge base to help brands create campaigns that are effective and are enforced and protected by contracts that outline expectations and provide guidance for disclosure compliance, messaging, brand association, and more.


To learn more about the most common influencer marketing mistakes including influencer outreach, overly controlling influencer creative, and a list of questions to vet potential influencer marketing partners, please check out our free webinar recording and 38-page presentation here:

30 Affiliate Marketing Statistics Every Marketer Must Know

affiliate marketing statistics

30 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media — YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog.

The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators and influencers look for the best ways to generate revenue across digital and social media.

The Affiliate Marketing Statistics Marketers Should Know

The growth and importance of affiliate marketing is becoming undeniable. By leveraging affiliates, marketers are able to reach untapped audiences with built-in trust. Here we’ve gathered the most relevant affiliate marketing statistics marketers must know. Click to skip to the following section:

  1. Over 80% of brands use affiliate marketing programs.
  2. The annual affiliate marketing spend overall is approximated at $12 billion.
  3. Affiliate marketing worldwide spend is increasing at a 27% Compound Annual Growth Rate or CAGR.
  4. The interest in the search term “affiliate marketing” has been steadily on an incline for the past 5 years.
  5. Influencers receive a 1-10% commission for affiliate marketing with Amazon.
  6. 15% of the total digital media revenue is generated from affiliate marketing.
  7. In recent years, the content pool generated by affiliate marketers has grown by 175%.
  8. According to 38% of all marketers, affiliate marketing is among the top customer acquisition methods.
  9. Fashion is the biggest niche in affiliate marketing — accounting for 23.27% of all affiliate programs on the web.
  10. Sports/outdoors makes up 18.16% of all affiliate programs online.
  11. Travel, gardening, electronics, business, education, and finance belong to the top 9 niches.
  12. 50% of affiliate-generated traffic originated from mobile devices as of 2017.
  13. In the U.S., annual affiliate marketing spending is projected to hit the $6.8 billion mark.
  14. Vouchers made up 30% of U.S. affiliate marketing sales in 2018.
  15. Affiliate marketing generates 16% of all e-commerce sales in the U.S. and Canada.
  16. It’s possible to make well over $1,000 in a single sale.
  17. Of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000 in affiliate income.
  18. Awin affiliates earned over $700 million last year.
  19. Successful companies built off of affiliate commissions include Groupon, Moneysupermarket Group, Cuttina Media, and Internet Brands.
  20. Amazon Associates remain dominant in the affiliate marketing landscape with a market share of 42.85%.
  21. Next to Amazon Associates, the six biggest affiliate networks are VigLink, CJ Affiliate, SkimLinks, Rakuten, ShareASale, and Awin.
  22. Affiliate marketing is responsible for as much revenue generation as email marketing.
  23. While content marketing costs 62% less than ads, it’s known to generate as much as 3 times more leads.
  24. 65% of merchants that use via affiliate marketing said that it produced 5-20% of their annual revenue.
  25. Search ads, display ads, email, and tech partners are responsible for only 1% of affiliate marketing sales each.
  26. Although “pay per call” affiliate marketing is more intensive, it’s enjoying a high conversion rate of 10-15%.
  27. For travel sites, comparisons drive 20% of sales — coupons at 21% and cashbacks at 24%.
  28. In 2017, affiliate marketing generated 5 billion clicks and 170 transactions worldwide.
  29. Cross-promotion between desktop and mobile device users is one of the trends in affiliate marketing in 2019.
  30. AI and voice search are among the biggest affiliate marketing trends.

1. Over 80% of Brands Use Affiliate Marketing Programs

Affiliate marketing continues to increase in popularity among advertisers, in part due to its performance-based nature. More than four out of five brands use affiliate marketing to generate revenue, and data has shown publishers use the strategy even more.

80% of brands and 84% of publishers leverage affiliate marketing.

To measure the use of affiliate marketing among top advertisers and publishers, Forrester surveyed over 150 advertising VPs (limited to U.S. companies generating a minimum of $200 million in revenue) and the same number of U.S. publishers by site traffic.

2. The Annual Affiliate Marketing Spend Overall is Approximated at $12 Billion

While this is just an estimation, the continued growth of affiliate marketing is prevalent among all sources. According to one study that tracked U.S. affiliate marketing expenditures (from 2010 through the present), the U.S. affiliate marketing spend will likely reach $8.2 billion by 2022 — up from $5.4 billion in 2017.

3. Affiliate marketing worldwide spend is increasing at a 27% Compound Annual Growth Rate (CAGR)

Compared to the majority of sales channels, this is quite an impressive figure. 10% is considered a strong growth rate for most small-medium businesses, with lower figures being more likely with larger companies. This places the affiliate marketing industry well above average.

4. Search interest for “affiliate marketing” has increased 300% in the past 5 years

affiliate marketing statistics search interest

According to Google Trends, interest in affiliate marketing has increased drastically of late. In fact, the July 2020 search for “affiliate marketing” peaked at the highest search in 11 years.

In five years, affiliate marketing’s popularity ranking soared from only around 25 to 100 worldwide, an increase of 300%! Google considers a value of 100 as “peak popularity”, with a value of 50 being only half as popular.

The popularity in the U.S. has fluctuated more widely, with popularity beginning around a rating of 42 before bouncing to reach its current ranking of 82. While the difference isn’t quite as dramatic, the trend clearly shows a consistent and sustained increase in affiliate marketing.


Since 2017, creators on Amazon have earned on average a 4% commission through advertising Amazon product links in their content.

Creators can earn up to a 10% commission for promoting luxury items, and on the other end of the spectrum, a 1% commission for promoting video games.

BuzzFeed and The New York Times are two examples of the publishing giants that drive readers to Amazon products through Amazon’s affiliate network.

In April 2020, amid the coronavirus outbreak, Amazon decreased the commission rates for many product categories in one of the biggest Amazon Affiliate announcements since 2017.

Some product categories were hit harder than others — for example, commission rates for grocery products dropped from 5% to 1% while rates for furniture and home improvement products experienced a 5% decrease in commission.

6. 15% of the total digital media revenue is generated from affiliate marketing

Even in 2020, publishers still generate the majority of their revenue from traditional advertising. According to The Affiliate Marketing Report from Business Insider, however, affiliate marketing is growing faster.

U.S. affiliate marketing spending increases annually by 10.1%, indicating that affiliate marketing is becoming more widely accepted by mainstream media publishers.

7. In recent years, the content pool generated by affiliate marketers has grown by 175%

Many product reviews, comparison articles, and recommendation listicles may be from affiliate marketing. High-quality content naturally sells better than mediocre blog posts, so the majority of affiliate-created content may be quite useful.

All in all, the steady increase of affiliate content has made it much easier than it used to be to make an informed decision about what to buy and where to buy it.

8. According to 38% of all marketers, affiliate marketing is among the top customer acquisition methods

Despite the vote on affiliate marketing’s efficacy being less than unanimous, a substantial segment of the marketers polled believed it to have substantial merit as a means of reeling in new customers, right up there with email marketing and traditional advertising methods.

Although many didn’t cite affiliate marketing as one of their top choices, the majority still incorporated an affiliate program into their overall marketing strategy.

affiliate marketing statistics

9. Fashion is the biggest niche in affiliate marketing — accounting for 23.27% of all affiliate programs on the web

After analyzing data from 550 affiliate programs across 6 networks and sorting the affiliate programs into 20 broad categories, fashion ranked first, accounting for 18.7% of all major affiliate programs.

This comes as no surprise, and the next other high-ranking niches shouldn’t either:

10. Sports and Outdoors is the second-biggest niche making up 18.16% of all affiliate programs online

Next up was the sports and outdoors category, with 14.6%, followed by health/wellness and beauty at 11.1%.

11. Travel, gardening, electronics, business, education, and finance belong to the top 9 niches

The popular categories and niches that thrive tend to have one of two critical qualities – visual appeal, problem solving, or both.

Aesthetically pleasing gardening and travel images automatically provoke clicks, and the tutorials and recommendations that often accompany them are genuinely helpful.

Meanwhile, categories like finance and electronics often involve detailed, informative content that helps the audience to make educated decisions about potentially expensive purchases.

12. 50% of affiliate-generated traffic originated from mobile devices as of 2017

Of all the stats on this list, this is one of the most telling. Even three years back, half of affiliate content was first viewed on mobile. While some customers may have completed their purchases on desktop, mobile devices were responsible for half of all affiliate-generated leads.

Since 2017, our collective use of mobile devices has only increased. While there isn’t an updated affiliate marketing statistic for mobile, it’s highly likely that an even greater percentage of affiliate traffic begins on-the-go today.

13. In the U.S., annual affiliate marketing spending is projected to hit the $6.8 billion mark

Affiliate marketing is nothing new, but in recent years it has proven its merit as an effective sales channel with affiliate marketing spend to hit the $6.8 billion mark in 2020.

Further analysis predicted that affiliate marketing will influence up to 14% of online purchases in the U.S. this year.

The total impact in the U.S. market will equate to roughly $70 billion in sales. While affiliate marketing is highly unlikely to replace other tried-and-true marketing methods entirely, it’s likely that we’ll see this trend continue to grow for some time.

14. Vouchers made up 30% of U.S. affiliate marketing sales in 2018

Some marketers have debated the value of discount codes, but the facts don’t lie. With nearly a third of U.S. affiliate marketing sales in 2018 traced back to vouchers, they’re clearly a useful tool in the affiliate marketing arsenal.

Research has also found that 83% of respondents’ shopping choices were influenced by the appearance of a discount code. Discount codes make it more enticing to buy greater quantities at a time than they normally would.

15. Affiliate marketing generates 16% of all e-Commerce sales in the U.S. and Canada

When you’re considering such massive markets, 16% is nothing to scoff at. The U.S. in particular is a prime target for affiliates — currently, the U.S. is the most lucrative market to focus on.

Nearly 64% of affiliates worldwide target U.S. consumers contributing to that 16% figure.

16. It’s possible to make well over $1,000 in a single sale. Some top-paying affiliate programs even reward marketers with $8,000 in one conversion

It goes without saying that the price of the products being sold by affiliates influence how large of a sale they can make. It’s no accident that many of the most successful affiliates work in a few key niches. With higher-priced items, however, like expensive apparel, fitness equipment, or electronics, a $1,000 sale is entirely feasible.

17. Out of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000 in affiliate income

Many people interested in the affiliate marketing industry wonder what the affiliate marketing average income is.

While the majority of affiliates earn up to $20,000 on a yearly basis, there is still a large portion of affiliates that go beyond this mark.

Out of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000 in affiliate marketing income. Of the 35% of affiliates who earn more than $20,000 per year, 12% make over $75,000.

18. Awin affiliates earned over $730 million last year

After acquiring ShareASale, another massive affiliate network, the network distributed $734 million among its 100,000 plus contributors. This places Awin among the top affiliate programs of 2020, competing with sites like eBay Partner Network, Rakuten, Clickbank, and, as always, Amazon Associates.

19. Successful companies built off of affiliate marketing include Groupon, Moneysupermarket Group, Cuttina Media, and Internet Brands

Statistic: Revenue of Groupon from 1st quarter 2009 to 2nd quarter 2020 (in million U.S. dollars) | Statista

Nothing is quite as convincing as a success story. Of all the companies built off affiliate commissions, Groupon is about as good as it gets.

In the 2nd quarter of 2020, Groupon generated global revenues of $395.6 million dollars and currently has 53 million active users. As of October 2018, Groupon had already sold an astounding 1.5 billion Groupon deals!

20. Amazon Associates remain dominant in the affiliate marketing landscape with a market share of 42.85%

affiliate marketing statistics

While Amazon Associates may not offer the highest commission rates, the other benefits of working with Jeff Bezos’s big name giant are plentiful enough to keep Amazon’s affiliate program in the top spot.

Amazon Associates has over 50,000 websites and the comfort of working with a large and reputable brand is one reason new affiliates flock to Amazon Associates. The bigger reason? Virtually limitless products in any niche.

21. Next to Amazon Associates, the six biggest affiliate networks are ShareASale, SkimLinks, Rakuten, CJ Affiliate, VigLink, and Awin

These affiliate networks are the most impressive options for 2020. These affiliate networks are listed in order of market share according to the Alexa top 100. While they each have their pros and cons, the best network for those looking to become an affiliate depends on what items they’d like to promote, preferred commission rates, and personal sales goals.

22. Affiliate marketing is responsible for as much revenue generation as email marketing — each channel accounting for 16% of US e-commerce orders

Email marketing used to be the tried-and-true method, but affiliate marketing is giving it a run for its money. With most email providers routing ads to a dedicated “promotions” folder, it hasn’t been hard for affiliate marketing to catch up.

Today, affiliate marketing is one of the four main sources of e-commerce sales.

23. While content marketing costs 62% less than ads, it’s known to generate as much as 3x more leads

The reason content marketing is so effective is simple. Content marketing is designed to answer your audience’s questions. How well does a product work? How long does it last? Are the materials high quality? What’s the return policy like?

With content marketing, affiliates help build brand trust, generate new leads, and improve conversions. Because affiliate marketing content comes from a real person, customers often find it more authentic than traditional ads.

24. 65% of merchants that use affiliate marketing said that it produced 5-20% of their annual revenue

affiliate marketing statistics

In addition to this positive response, 85% of merchants stated that their affiliate marketing budgets increased or stayed the same from 2015 to 2016.

While affiliate marketing isn’t a perfect solution, one reason it has held popularity over the past five years is that it effectively introduces customers to new products and offers without interrupting quality content.

As web users become increasingly intolerant of pop-ups and gimmicky ads, plus the growing effectiveness of ad-blocker apps and email filters, affiliate marketing may gain even more of an edge.

25. Search ads, display ads, email, and tech partners are responsible for only 1% of affiliate marketing sales each

For those who dream of becoming a full-time associate marketer, this stat’s a good one to know. The most popular and methods were loyalty and cash-back programs at 43% and voucher codes at 30%, contributing to a total of 73% of total affiliate sales.

26. Although “pay per call” affiliate marketing is more intensive, it’s enjoying a high conversion rate of 10-15%

Like “pay per click” advertising, pay per call works by affiliate marketers directing potential customers to interact with a company. The only difference between the two is how they connect.

Instead of getting paid for every click you generate as an affiliate, you get paid by how many sales calls you direct to the company. While it’s effective, it only works well for specific industries.

Pay per call marketing is popular among service-oriented businesses that schedule appointments over the phone, or companies that sell virtual products such as insurance policies. Despite its limited applications, if it works for your niche, it’s likely to work very well.

27. For travel sites, comparisons drive 20% of sales — behind coupons at 21% and cashbacks at 24%

Anyone who has searched flights on sites like Expedia or Priceline is already familiar with this simple, yet effective, business model. By making it easy to compare destinations, hotels, and flight prices, travel sites offer enticing deals paired with a great deal of convenience.

This type of comparison is responsible for 20% of sales in this niche. Coupons are also even more popular, with cashback offers showing the biggest draw.

28. In 2017, affiliate marketing generated 5 billion clicks and 170 million transactions worldwide

Despite not being the unanimous top choice among all marketing professionals, affiliate marketing generates impressive results. While these statistics have yet to be updated for successive years, these figures are undoubtedly higher than they were in 2017.

29. Cross-promotion between desktop and mobile device users is one of the trends in affiliate marketing in 2019

The differences in preference between millennials and boomers are well documented. Their preferred technology usage is one of the main differences.

While older generations consistently lean toward email marketing to make their purchases, millennials and Gen Z are often shopping on mobile.

33% of those in the 18-34 age bracket claim they always opt-in to push notifications, with an additional 30% in this age range often doing so.

30. AI and voice search are among the biggest affiliate marketing trends

Recent reports predict that the number of people using digital assistant devices, like Alexa and Google smart speakers, could hit 4 billion in 2020, 5 billion in 2021, and 6.4 billion in 2022.

Users typically phrase questions differently when speaking instead of typing, influencing the popularity of varying search results. Specifically, voice queries tend to be longer and phrased as questions.

The words chosen can give affiliate marketers a hint at how close they are to making a sale.

By making it easier to determine whether a potential customer is just doing research or is ready to buy, voice search is likely to play a greater role in affiliate marketing during the next few years.