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The 8 Statistics Summarizing The Snapchat Train Wreck
It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.
Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.
Continue reading “8 Statistics Showing How Snap Is Struggling”
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What Is Snapchat Discover?
The image messaging mobile app, Snapchat launched in September 2011 and in six years has amassed 166 million DAUs. Originally, Snapchat connected individuals and peer groups. However, on January 27, 2015, Snap Inc. announced the launch of Snapchat Discover, a feature that repositioned the app as a distributor of news.
Snapchat Discover gives users the option to view Stories created by publishers and TV networks, among the likes of CNN and The New York Times, that create disappearing Stories comprised of text, image, and video.
As of late, Snap Inc. has taken pointed measures to transform Snapchat Discover. Perhaps in response to increasing competition and in search of profit, Snapchat is leaning into video and expanding what outlets can do on Discover. Here we’ll break down Discover’s history, explain how the feature works, outline its recent developments, and discuss its future.
Continue reading “The Past, Present & Future Of Snapchat Discover”
Top Social Media Influencers Are Using Snapchat 33% Less Just In Last Six Months (And Posting On Instagram Stories 2x More)
Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram’s overall audience of 700 million. Instagram Stories mimicked many of Snapchat’s Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories. Continue reading “Snapchat Stories Use Is Down 33% In 6 Months”
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8 Reasons Why Social Media Videos Are Hugely Popular With Audiences
In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.
For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.
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As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?
Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?
While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.
Continue reading “Is Snapchat Dead As An Influencer Channel?”
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Instagram Stories Aren’t Just Slowing Snapchat’s Growth — They’re Taking Ad Dollars, Too
A year after Instagram Stories launched, it’s seen some outstanding results. Snapchat may once have ruled the ephemeral messaging game, but Instagram Stories halted Snapchat’s growth and stole the thunder from a highly anticipated IPO that fell flat under the weight of unmet expectations. Where Snapchat added just 8 million daily active users, increasing from 158 million to 166 million between Q4 2016 and Q1 2017, Instagram’s Stories feature alone sees more than 250 million daily users.
Instagram Stories isn’t just a hit with users, though — marketers are winning big with Instagram Stories, too. It may once have been the home of square photos but with a bevy of new features, Instagram’s become a marketing power house and the clear choice for advertisers. Here’s why Instagram Stories is coming out on top for marketers who are looking to reach large audiences through ephemeral messaging.
Continue reading “3 Reasons Why Instagram Stories Are Winning For Marketers”