The 25 Best Instagram Meme Accounts Providing Viral Entertainment To Over 250M Users
Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers.
Compeition is tough for top meme influencers. Since 2018, the top 25 Instagram meme accounts have grown their folowings by an average of only 2.6%—with half of top meme accounts actually declining in followers. Since the majority of memes rely on fleeting moments in news and pop culture, top Instagram meme accounts must adapt to new trends to survive against new competition. Once an optional strategy, video memes are now a staple in Instagram meme content. Meme creators are now posting more Instagram Reels and video memes than traditional still images. This format shift largely affects how users share memes on and off Instagram.
One of the largest trends to disrupt the meme industry on Instagram is the follower “hack” of toggling settings from a public account to a private account—meaning non-followers must request access in order to view their content.
Meme creators share that this tactic helps grow their accounts in an increasingly competitive space by essentially forcing users to follow in order to engage with content.
Influencer Marketing With Meme Creators
While there are several differences that distinguish meme accounts from typical influencers on Instagram, their ability to generate viral content is undeniable and brands like Hinge, Fashion Nova, and Tinder, have made meme accounts a key tool in their Instagram influencer marketing efforts.
In February 2020, top meme accounts made headlines when presidential hopeful Mike Bloomberg leveraged their social power in a highly publicized Instagram campaign. The campaign was seen by 60 million people and his personal instagram received 47,000+ new followers- overnight.
Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we’ll examine 25 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche.
1. @pubity — 30.3 Million Followers
2. @memezar — 23.3 Million Followers
@memezar is the fastest growing top meme page on Instagram. Memezar has gained 7.2 million followers since 2018, an impressive feat considering its previously massive following and the constant threat of new competition. Unlike some meme accounts, Memezar doesn’t focus on a niche, but rather shares any humorous, relatable memes they can come up with. The page mainly features comedic Reels and video memes.
3. @daquan — 16.6 Million Followers
@daquan creates memes that hit home for his 16.6 million followers, typically in the form of relatable punchlines and references to professional athletes, musicians, and celebrities. Out of the top meme pages on this list, @daquan has the highest engagement rate at 4.2%. The account’s creator, Daquan Gesese, hails from Canada but now resides in New York City, where he works full-time creating memes.
4. @epicfunnypage — 16.5 Million Followers
@epicfunnypage, or Funny for short, is one of Instagram’s most active meme pages. Its anonymous creators post about ten times per day, predominantly in the form of video memes. Many of the videos capture hilarious clips of kids or animals. With more than 16.5 million followers, Funny is the most followed meme page on Instagram.
5. @sarcasm_only — 16.3 Million Followers
@sarcasm_only is an Instagram meme account that targets a female-skewing audience. Its anonymous creator addresses struggles of all types: not being able to get a date, keeping up with personal hygiene, feeling overwhelmed by busy schedules, and more. The page maintains a clean aesthetic by posting a text-only post for every two photo or video posts.
6. @fuckjerry — 16.1 Million Followers
7. @hoodclips — 11.8 Million Followers
Hoodclips memes frequently feature African American celebrities and relatable material from popular cartoons and TV shows. Many of the memes include not-so-subtle innuendos and jokes, with other themes including sleep, school, and relationships. Hoodclips was voted the top funniest Instagram page of 2019.
8. @meme.ig — 10.7 Million Followers
@meme.ig rose to popularity by posting funny meme content centered around TV shows, movies, celebrities, and comics. Emphasizing familiar superheros and pop culture icons allows the meme giant to tap into some of the biggest fanbases.
9. @nugget — 10.5 Million Followers
Don’t follow @nugget if you’re easily offended. Their memes range from innocent to filthy, covering everything from familiar childhood movies to sex and alcohol.
10. @thefatjewish — 10.1 Million Followers
@thefatjewish is one of the most well-branded meme accounts on Instagram. Its creator Josh Ostrovsky started the account in 2009 and has since amassed more than 10 million followers. Ostrovsky has made his identity a central part of his meme account. He posts memes ranging from embarrassing videos to clever tweets and in 2015 created Swish Beverages, an alcohol brand selling drinks like “White Girl Rosé” and “Family Time Is Hard Pinot Grigio.”
11. @theloversayings — 8.6 Million Followers
@theloversayings is the go-to meme page for innocent lighthearted content. your page. Theloversayings posts heartfelt short-clips and otherwise optimistic relationship content featuring celebrities and everyday couples. They are able to reach new audiences by consistently collaborating with other top meme/entertainment pages like @dirtyminds, @fact, @calligraphyvideo, @noteforself, and @childshoodpost.
12. @couplesnote — 8.4 Million Followers
As its name suggests (@couplesnote) is an Instagram meme account dedicated almost entirely to love and relationships. The page is an embodiment of the term “couples goals” and shares photos and videos of heartwarming moments between romantic pairs. The page also pokes fun at the downsides of being single, whether it be sitting a movie alone or eating by yourself.
13. @lmao — 8 Million Followers
As its name suggests, @lmao is a meme account successfully making more than 8 million laugh on a daily basis. The account publishes a mix of photo and video posts highlighting hilarious moments from the lives of ordinary people.
14. @betches — 7.8 Million Followers
@betches posts Instagram memes that girls around the world can look at, laugh at and share. The majority of its memes jokingly address the various ways girls have learned to cope with the stresses of the female experience. While the page predominantly targets females, many of its memes are relatable enough to connect with anyone.
15. @comedy — 7.3 Million Followers
Debatably the best name for a meme account on Instagram, @comedy reposts hilarious clips from everyday people. collections of short clips from everyday people. video clips highlighting embarrising moments mostly everyday clips
16. @mytherapistsays — 6.9 Million Followers
@mytherapistsays is an Instagram meme account that was started by two childhood friends, Lola Tash and Nicole Argiris, as a way to keep in touch. What was created in 2015 as a means to vent frustration has now turned into a viral account that hilariously encapsulates the millennial female experience.
17. @funnymemes — 6.7 Million Followers
@funnymemes is a meme account that has found a winning formula and stuck with it. The page comprises almost entirely of video memes that appeal to a diverse audience. From a child slipping on an icy trampoline to a rat showering like a human, the account humanizes the clumsiness and silly mistakes that accompany everyday life.
18. @shitheadsteve — 6.7 Million Followers
Reid Hailey, aka “shitheadsteve”, had a normal childhood in Atlanta before becoming an internet memelord. He spends hours each day searching for meme-worthy images and has been running his Instagram and Facebook meme pages full-time since 2015. The page is fairly diverse, sharing a little of everything.
19. @insta.single — 6.4 Million Followers
@insta.single memes revolve around one key concept: being single. The majority of memes on the account are targeted to single women- date struggles, being single when everyone around you is dating, and weekend party life. Alcohol is a common theme, which the anonymous page owner acknowledges, suggesting the page is only appropriate for those over 21. Despite the countless memes about bad decisions, the memes are mostly light and funny.
20. @memequeen — 5.6 Million Followers
@memequeen (formerly @bitc.h) is a popular meme account owned by Riley Beek, a Southern California based model. The meme creator first started a comedy page on Tumblr as a hobby, and after its booming success wanted to try her luck on Instagram. The page is known for targeting Millennials through its funny memes that celebrate drama and pettiness. The account is full of pop culture references and provides humorous and fresh perspectives on various aspects of millennial life, like school, relationships, money, and pets.
21. @bitch— 5.4 Million Followers
What makes @bitch stand apart from the crowd is that she posts exclusively video content. This strategy may be the key to the page’s impressive 4% engagement rate—which is higher than most top meme pages. On the photo-free meme page, the anonymous creator shares funny video clips with perfectly paired captions. Unlike many meme accounts, the content is relatively family-friendly.
22. @daddyissues_ — 4.7 Million Followers
Violet Benson is the influencer behind @daddyissues_, a meme account for the modern woman. She refers to the page as a reflection of the kind of woman she hopes to be and caters to a huge fan base of over 4.7 million followers.
23. @whitepeoplehumor — 4.5 Million Followers
Kevin Flynn is the commander in charge of this dark humor meme page. “Whitepeoplehumor” is not for the faint-hearted and is well-known for its morbid and NSFW humor. Kevin has since become an Instagram comedian with an active following on Twitter as well.
24. @thetinderblog — 4.2 Million Followers
25. @kalesalad — 3.8 Million Followers
@kalesalad is run by a man named Samir Mezrahi. As a social media expert and former Buzzfeed employee, he knows his way around a good meme. The title of his page was fairly arbitrary, having little to do with kale and everything to do with following popular trends. On his Instagram, he primarily shares funny tweets and text screenshots.