The 25 Best Instagram Meme Accounts To Follow Now

best instagram meme pages

The 25 Best Instagram Meme Accounts Providing Viral Entertainment To Over 250M Users

Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers. 

Compeition is tough for top meme influencers. Since 2018, the top 25 Instagram meme accounts have grown their folowings by an average of only 2.6%—with half of top meme accounts actually declining in followers.  Since the majority of memes rely on fleeting moments in news and pop culture, top Instagram meme accounts must adapt to new trends to survive against new competition. Once an optional strategy, video memes are now a staple in Instagram meme content. Meme creators are now posting more Instagram Reels and video memes than traditional still images. This format shift largely affects how users share memes on and off Instagram. 

One of the largest trends to disrupt the meme industry on Instagram is the follower “hack” of toggling settings from a public account to a private account—meaning non-followers must request access in order to view their content. 

Meme creators share that this tactic helps grow their accounts in an increasingly competitive space by essentially forcing users to follow in order to engage with content.

Influencer Marketing With Meme Creators 

While there are several differences that distinguish meme accounts from typical influencers on Instagram, their ability to generate viral content is undeniable and brands like Hinge, Fashion Nova, and Tinder, have made meme accounts a key tool in their Instagram influencer marketing efforts. 

In February 2020, top meme accounts made headlines when presidential hopeful Mike Bloomberg leveraged their social power in a highly publicized Instagram campaign. The campaign was seen by 60 million people and his personal instagram received 47,000+ new followers- overnight. 

Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we’ll examine 25 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche. 

1. @pubity — 30.3 Million Followers

Boasting over 30 million followers, @pubity is the most-followed meme account on Instagram. The top meme account regularly receives over 552,000 likes per post. Catering to a largely millennial audience, Pubity leverages nostalgia to create relatable viral content.

2. @memezar — 23.3 Million Followers

@memezar is the fastest growing top meme page on Instagram. Memezar has gained 7.2 million followers since 2018, an impressive feat considering its previously massive following and the constant threat of new competition. Unlike some meme accounts, Memezar doesn’t focus on a niche, but rather shares any humorous, relatable memes they can come up with. The page mainly features comedic Reels and video memes.

3. @daquan — 16.6 Million Followers

@daquan creates memes that hit home for his 16.6 million followers, typically in the form of relatable punchlines and references to professional athletes, musicians, and celebrities. Out of the top meme pages on this list, @daquan has the highest engagement rate at 4.2%. The account’s creator, Daquan Gesese, hails from Canada but now resides in New York City, where he works full-time creating memes.

4. @epicfunnypage — 16.5 Million Followers

@epicfunnypage, or Funny for short, is one of Instagram’s most active meme pages. Its anonymous creators post about ten times per day, predominantly in the form of video memes. Many of the videos capture hilarious clips of kids or animals. With more than 16.5 million followers, Funny is the most followed meme page on Instagram.

5. @sarcasm_only — 16.3 Million Followers

best meme creators instagram

@sarcasm_only is an Instagram meme account that targets a female-skewing audience. Its anonymous creator addresses struggles of all types: not being able to get a date, keeping up with personal hygiene, feeling overwhelmed by busy schedules, and more. The page maintains a clean aesthetic by posting a text-only post for every two photo or video posts.

6. @fuckjerry — 16.1 Million Followers

@fuckjerry is another dominant meme account on Instagram. In fact, the team behind the account is so dedicated to celebrating memes that they released a party game called What Do You Meme. Both the game and the @fuckjerry account focus on popular culture, targeting a Gen-Z fanbase.

7. @hoodclips — 11.8 Million Followers

Hoodclips memes frequently feature African American celebrities and relatable material from popular cartoons and TV shows. Many of the memes include not-so-subtle innuendos and jokes, with other themes including sleep, school, and relationships. Hoodclips was voted the top funniest Instagram page of 2019.

8. @meme.ig  — 10.7 Million Followers

@meme.ig rose to popularity by posting funny meme content centered around TV shows, movies, celebrities, and comics. Emphasizing familiar superheros and pop culture icons allows the meme giant to tap into some of the biggest fanbases.

9. @nugget  — 10.5 Million Followers

Don’t follow @nugget if you’re easily offended. Their memes range from innocent to filthy, covering everything from familiar childhood movies to sex and alcohol.

10. @thefatjewish  — 10.1 Million Followers

instagram meme page funny

@thefatjewish is one of the most well-branded meme accounts on Instagram. Its creator Josh Ostrovsky started the account in 2009 and has since amassed more than 10 million followers. Ostrovsky has made his identity a central part of his meme account. He posts memes ranging from embarrassing videos to clever tweets and in 2015 created Swish Beverages, an alcohol brand selling drinks like “White Girl Rosé” and “Family Time Is Hard Pinot Grigio.”

11. @theloversayings — 8.6 Million Followers

@theloversayings is the go-to meme page for innocent lighthearted content. your page. Theloversayings posts heartfelt short-clips and otherwise optimistic relationship content featuring celebrities and everyday couples. They are able to reach new audiences by consistently collaborating with other top meme/entertainment pages like @dirtyminds, @fact, @calligraphyvideo, @noteforself, and @childshoodpost.

12. @couplesnote — 8.4 Million Followers

As its name suggests (@couplesnote) is an Instagram meme account dedicated almost entirely to love and relationships. The page is an embodiment of the term “couples goals” and shares photos and videos of heartwarming moments between romantic pairs. The page also pokes fun at the downsides of being single, whether it be sitting a movie alone or eating by yourself.

13. @lmao — 8 Million Followers

As its name suggests, @lmao is a meme account successfully making more than 8 million laugh on a daily basis. The account publishes a mix of photo and video posts highlighting hilarious moments from the lives of ordinary people.

14. @betches — 7.8 Million Followers

@betches posts Instagram memes that girls around the world can look at, laugh at and share. The majority of its memes jokingly address the various ways girls have learned to cope with the stresses of the female experience. While the page predominantly targets females, many of its memes are relatable enough to connect with anyone.

15. @comedy — 7.3 Million Followers

Debatably the best name for a meme account on Instagram, @comedy reposts hilarious clips from everyday people. collections of short clips from everyday people. video clips highlighting embarrising moments mostly everyday clips

16. @mytherapistsays — 6.9 Million Followers

@mytherapistsays is an Instagram meme account that was started by two childhood friends, Lola Tash and Nicole Argiris, as a way to keep in touch. What was created in 2015 as a means to vent frustration has now turned into a viral account that hilariously encapsulates the millennial female experience.

17. @funnymemes — 6.7 Million Followers

funny-memes-account

@funnymemes is a meme account that has found a winning formula and stuck with it. The page comprises almost entirely of video memes that appeal to a diverse audience. From a child slipping on an icy trampoline to a rat showering like a human, the account humanizes the clumsiness and silly mistakes that accompany everyday life.

18. @shitheadsteve — 6.7 Million Followers

Reid Hailey, aka “shitheadsteve”, had a normal childhood in Atlanta before becoming an internet memelord. He spends hours each day searching for meme-worthy images and has been running his Instagram and Facebook meme pages full-time since 2015. The page is fairly diverse, sharing a little of everything.

19. @insta.single — 6.4 Million Followers

@insta.single memes revolve around one key concept: being single. The majority of memes on the account are targeted to single women- date struggles, being single when everyone around you is dating, and weekend party life. Alcohol is a common theme, which the anonymous page owner acknowledges, suggesting the page is only appropriate for those over 21. Despite the countless memes about bad decisions, the memes are mostly light and funny.

20. @memequeen — 5.6 Million Followers

@memequeen (formerly @bitc.h) is a popular meme account owned by Riley Beek, a Southern California based model. The meme creator first started a comedy page on Tumblr as a hobby, and after its booming success wanted to try her luck on Instagram. The page is known for targeting Millennials through its funny memes that celebrate drama and pettiness. The account is full of pop culture references and provides humorous and fresh perspectives on various aspects of millennial life, like school, relationships, money, and pets.

21. @bitch— 5.4 Million Followers

What makes @bitch stand apart from the crowd is that she posts exclusively video content. This strategy may be the key to the page’s impressive 4% engagement rate—which is higher than most top meme pages. On the photo-free meme page, the anonymous creator shares funny video clips with perfectly paired captions. Unlike many meme accounts, the content is relatively family-friendly.

22. @daddyissues_ — 4.7 Million Followers

Violet Benson is the influencer behind @daddyissues_, a meme account for the modern woman. She refers to the page as a reflection of the kind of woman she hopes to be and caters to a huge fan base of over 4.7 million followers.

23. @whitepeoplehumor — 4.5 Million Followers

Kevin Flynn is the commander in charge of this dark humor meme page. “Whitepeoplehumor” is not for the faint-hearted and is well-known for its morbid and NSFW humor. Kevin has since become an Instagram comedian with an active following on Twitter as well.

24. @thetinderblog — 4.2 Million Followers

25. @kalesalad — 3.8 Million Followers

@kalesalad is run by a man named Samir Mezrahi. As a social media expert and former Buzzfeed employee, he knows his way around a good meme. The title of his page was fairly arbitrary, having little to do with kale and everything to do with following popular trends. On his Instagram, he primarily shares funny tweets and text screenshots.

Honorable mentions

26. @fourtwenty — 4.1 Million Followers

27. @menshumor — 3.8 Million Followers

28. @beigecardigan — 3.6 Million Followers

29. @moistbuddha — 3.4 Million Followers

30. @cohmedy — 3.2 Million Followers

30+ Top Instagram Influencers Who Will Rise Above The Rest In 2022

top instagram influencers

Top Instagram Influencers Reach More Than 183M Followers

Instagram’s user base continues to climb, estimated to reach more than 1.2 billion users by 2023. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by the end of 2021. The Instagram influencer market continues to swell, surpassing $2.3 billion in 2020.

No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. Many top brands are running Instagram influencer marketing campaigns 89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?

While it’s a challenge to pin down exact numbers, our study estimates that the total number of Instagram influencers falls between 2 and 37 million!

top instagram influencers

While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives. The best influencers typically make use of as many platforms and features, like Instagram Stories and Reels, as possible. Our study of the top 1,000 most-followed Instagram influencers found that almost 10% of these influencers also ranked in the top 1,000 most-followed accounts for TikTok, YouTube, or all three! Despite the fact that many top influencers are successful on multiple platforms, we are honing in on top creators who have proven to be leaders in their category on Instagram.

Top Instagram Influencers: 30 Major-League Instagrammers Worth Following In 2022

Our list features top Instagram influencers in entertainment, comedy, pranks, beauty, fashion, travel, photography, fitness, cooking, gaming, DIY, family & lifestyle. Give these 30 top Instagram influencers a follow, and see if any of them are in your league:

Entertainment

1. @ZACHKING – 24.6M FOLLOWERS

top instagram influencers

If you’re on Instagram and haven’t heard of Zach King, are you even on Instagram? With 24.6 million followers on the platform, Zach King is indubitably one of the most popular top influencers. His captivating videos are made using mind-blowing digital magic tricks that are truly one of a kind. Brands have been after Zach from the start, and he has partnered with dozens of huge names including Chipotle, BMW, and Kind.

2. @BRETMANROCK – 18M FOLLOWERS

TOP INSTAGRAM INFLUENCERS

Bretman Rock is one of a kind. We listed him in the entertainment category because he’s so difficult to define; his posts rest somewhere between the fashion, lifestyle and travel categories. The Gen Zer’s hilarious narration and vibrant personality shines particularly in video, landing him cameos in video ads with Michael Kors, EA Sports, Klarna, Crocs, and many more notable brands. Bretman is also known for leveraging Story highlights to transform his many passions into different video series for his followers. His followers can follow his journey with plants, cereal, workouts, and more of his many hobbies. MTV gave the internet personality his own show in 2021, MTV’s Following: Bretman Rock, and American Influencer Awards named him 2021’s Content Creator of the year.

3. @ADAMW – 3.5M FOLLOWERS

top instagram influencers

Adam used his stellar sense of humor to create a massive following for himself, becoming a top TikTok influencer as well, with more than 7.5 million followers. Adams skits on average garner 3,400 comments from engaged users. Adam also appeared on Comedy Central’s spoof “Pitch Please,” and the talented goofball has teamed up with sponsors like Snickers, FTX Official, and Old Spice.

Comedy/Memes

4. @MEMEZAR – 23.4M FOLLOWERS

top instagram influencer comedy meme

Memezar is the most-followed meme page on Instagram with nearly 24 million followers. While many Instagram pages have shifted to featuring more Reels and videos, Memezar posts memes almost exclusively. Despite being a page revolving around images with silly captions, Memezar has shared sponsored posts from GG Poker and several lesser known beauty brands.

5. @GIRLWITHNOJOB – 3M FOLLOWERS

top instagram influencers

Claudia Oshry, AKA @girlwithnojob, is both an Internet born comedian and a New York Times Bestselling Author. On her Instagram page, three million followers are entranced and amused by her light and relatable comedic videos and memes, plus another 208,000 on her brand page, themorningtoast. There, she shares both her latest merchandise, plus sponsored posts by The Plaza Hotel.

6. @MAYAPOLARBEAR – 2M FOLLOWERS

top instagram influencers pet

Maya Polar Bear is one of the top Instagram influencers in the comedy category by a mile, and she’s not even human. Two million Instagram followers adore the pup’s wholesome videos and heart warming “narration”. After getting her start with unusual “dog ASMR” videos, the fluffy Samoyed has since gained a huge following on TikTok and Instagram as well. Maya even won the 2020 Short Award for Best Animal.

Pranks

7. @LANCE210 – 6.6M FOLLOWERS

top instagram influencers

Lance Stewart’s Instagram page isn’t for the faint of heart. If you’re put off by fake blood, eerily realistic poop, and inappropriate jokes, stay away. His raunchy sense of humor has been a boon for brands that can adapt to his unconventional style, considering his recent partnership with Beat Box Beverages.

8. @KRISTY.SARAH – 1.7M FOLLOWERS

top instagram influencers pranks

At first glance, Kristy Sarah’s Instagram page looks more like a home decor blog than a prank page. Watch a Reel or two and you’ll see why her 1.7 million followers stick around. Kristy loves to dress up in crazy disguises and scare her family members and innocent bystanders alike. It doesn’t hurt that she has a fabulous figure, a superb sense of style, and a beautiful home. Several brands have jumped at the chance to work with her, including IKEA, Dove, Potterybarn, and Gymshark.

9. @NINAMARIEDANIELE – 1M FOLLOWERS

top instagram influencers

Nina Marie Daniele is like a beauty influencer gone wild. The stunning young woman with fiery red hair is best known for her comedic Instagram skits and self-made memes, and she’s a prime example of how sticking to your personal brand is the most effective marketing tactic in today’s evolving digital landscape. Without straying from her signature style, she has successfully made ads for Ubisoft, Fenty Beauty, Hotwire, Jack in the Box, and more.

BEAUTY/SKINCARE

10. @NIKKIETUTORIALS – 15.1M FOLLOWERS

top instagram influencers

Nikkie de Jager, the mastermind behind the NikkieTutorials Instagram account, has over 15 million followers. Her fame on the platform has landed her in the limelight as the host of Eurovision 2021, and helped her to launch her own beauty brand called Nimya. The authenticity of her posts and exquisite makeup designs are two of her main selling points. Like most top beauty influencers, her bread and butter is her YouTube channel, which has over 13.8 million subscribers!

11. @MANNYMUA747 – 4M FOLLOWERS

top instagram influencers beauty

Prior to the 2010s, men in the beauty and skincare industry were virtually nonexistent. As acceptance has grown, there’s a huge opportunity for people like Manny Gutierrez to share their passion for makeup and style with the world. Manny’s flawless makeup looks have landed him partnerships with Target, Sephora, Boxycharm, and She Glam, and we expect to see even more partnerships down the line.

12. @LENKALUL – 2.4M FOLLOWERS

top instagram influencers

Lena Bagrowska, a popular Instagram blogger reeled in 2.4 million Instagram followers thanks to her unique makeup looks. To set herself apart from the crowd, she capitalizes on the latest Gen Z trends, like makeup based on astrological signs and popular movie characters. So far, she’s shared sponsored posts by Keratase, Clinique, Revolution, Charlotte Tilbury and Loreal, just to name a few.

Fashion

13. @WISDM – 1.9M FOLLOWERS

top instagram influencers fashion

Fashion icon Wisdom Kaye has 1.9M followers on Instagram and he’s only 19! In his videos, he breaks down his outfits piece by piece, including brand names and prices so followers can match his looks. Speaking of looks, his sense of style is so on point that Vogue called him the “Best-Dressed Guy on TikTok,” and he has since shared ads for H&M and Prada. At 19, he already has a spot in the Instagram hall of fame for creating one of the top 20 most-viewed Reels ever at 82 million views!

14. @GABIFRESH – 871K FOLLOWERS

top instagram influencers fashion

Top fashion blogger, Gabby DeMartino, is the fashion model behind Instagram account Gabifresh, and she has made big waves with her body-positive Instagram posts. The self-professed “fat girl” proudly shows off her curves in bold, fashion-forward outfits, proving that rocking the latest trends has nothing to do with fitting in a size 2. Ulta even named Gabi a MUSE100. So far, the macro-influencer has posted sponsored content for Eloquii, Athleta, Walmart and Target.

15. @THENAVAROSE – 482K FOLLOWERS

top instagram influencers

While nearly half a million followers is small compared to the mega-influencers on this list, mid-tier influencer Alexa Jade rose to fame rapidly and has secured her spot as a top Instagram fashion influencer with her edgy street fashion and DIY looks. Her 11.42% average engagement rate has caught the attention of major brands like Mac Cosmetics, Hot Topic, ASOS, Reebok and many more. Often her Instagram Reels reach an engagement rate over 25%! Featured on the Ellen Show, she is popular on TikTok and YouTube as well.

TRAVEL

16. @THEBUCKETLISTFAMILY – 2.6M FOLLOWERS

top instagram influencers travel

The Bucket List Family is as authentic as it gets when it comes to the top Instagram influencers in the travel category. As a family of five traveling the world, their posts serve as a photographic journal, taking their 2.6 million followers on a journey to Africa, Manilla, Tonga, and dozens of other amazing destinations. They’ve posted several convincing ads for Go Pro in addition to a few for international hotels and excursions.

17. @DOYOUTRAVEL – 2.5M FOLLOWERS

top instagram influencers

Jack Morris is one of the most followed Instagram top travel influencers with 2.5 million followers on Instagram alone. Despite being taken around the world, his photos share a unifying color scheme with warm tones and aqua blue accents. The effect is satisfying and works like a dream to promote high-end brands like Hilton, LG, Tiffany & Co., and tourist destinations themselves. Jack reveals some secrets to his sponsored content magic in our exclusive interview with the travel influencer.

18. @CHELSEAKAUAI – 1.1M FOLLOWERS

top instagram influencers

Chelsea Kauai was born and raised in Hawaii, and it shows. Her Instagram page centers around picturesque natural scenery and images of her living her best life in the great outdoors. With 1.1 million followers and counting, she’s landed several brand partnerships, including ones with Lusana Official, Notes to Self, Life Akua, Capital One, and Experience Alula.

PHOTOGRAPHY

19. @JORDI.KOALITIC – 5.7M FOLLOWERS

top instagram influencers

This Barcelona-based photographer uses Instagram to show off his colorful outdoor snaps, along with TikTok and YouTube. Many of his videos serve as eye catching tutorials, giving his viewers fresh photoshoot ideas. With 5.7 million followers on Instagram, his account is the dream of advertisers including Nikon, Sony, Kit-Kat, Adobe, and Pepsi.

20. @CHRISBURKARD – 3.7M FOLLOWERS

top instagram influencers

Chris Burkard, a travel photographer with a penchant for risky stunts, didn’t become a top Instagram influencer by accident. His willingness to go to extreme lengths to capture photos of the world’s most remote locations has earned him the loyalty of 3.6 million Instagram followers, plus paid partnerships with Capital One, Billabong, and Nissan.

21. @ASENSEOFHUBER – 479K FOLLOWERS

top instagram influencers

Kyle Huber was born and raised in Missouri before moving to Los Angeles to pursue a photography career. Considering he now has 479,000 Instagram followers, we’d say that was a good call. To capture the unique aerial landscape imagery he’s famous for, Kyle uses the latest cameras and lenses, making him an ideal partner for brands like Sony, Carls Jr., and Insta360.

Health & Fitness

22. @ULISSESWORLD – 8.5M FOLLOWERS

top instagram influencers

Ulisses Williams Jr. is an entrepreneur and online fitness trainer with 8.5 million followers on Instagram and more abs than we thought were possible. One of the top fitness influencers on Instagram, Ulisses has his very own clothing line and sells customized fitness programs and nutrition plans on his website. While his chiseled physque has helped him find tremendous success with his own merchandise, he has also partnered with Biotech USA, a nutritional supplement brand.

23. @BLOGILATES – 2.2M FOLLOWERS

top instagram influencer

Fitness influencers are all over Instagram, but Cassey Ho has worked hard to make her page an inspiring place for ordinary people to rediscover a healthy lifestyle. She regularly receives over 6,000 avg comments per Instagram post (more than Justin Bieber) showing just how active and engaged her community is. She posts a mix of short workout tips, healthy recipes, and lifestyle photos, all in absolutely killer outfits. In addition to connecting with over two million followers, her Instagram page has become a platform for brands like Pop Flex and FitOn.

24. @BRITTNEBABE – 1.6M FOLLOWERS

top instagram influencers

Brittne Jackson has named herself the Queen of Home Workouts, and who are we to disagree? While being skinny was once the predominant trend among women in the media, the trends have shifted in favor of health, strength, and natural figures. Brittne has capitalized on this, sharing workout tips and colorful workout apparel by Gym Shark and energy supplements from Women’s Best.

COOKING

25. @IAMTABITHABROWN – 3.9M FOLLOWERS

top instagram influencers

Tabitha Brown is one of those influencers with acclaim on more platforms than one. Auntie Tab has over 4 million followers on TikTok and 3.9 million on Instagram. Her social media venture began when she started sharing helpful vegan cooking tips easy enough for non-chefs to follow. Her endearing nature shines on Instagram Live where she often checks in with her followers to offer wise life advice and career updates. She’s been interviewed by the New York Times and partnered with Goli Nutrition and launched a restaurant in Los Angeles called Kale My Name.

26. @CHELSWEETS – 1.2M FOLLOWERS

top instagram infuencers

The remarkable confections crafted by Chelsey White are almost too adorable to eat. The master baker has 1.2 million followers on Instagram and even more on TikTok, sharing videos and photos of tiny cakes with faces on them, brownie recipes, and unbelievably gorgeous cakes. So far, she has partnered with Clabber Girl Baking, Butterfinger, and Domino Sugar.

27. @JOSHUAWEISSMAN – 958K FOLLOWERS

TOP INSTAGRAM INFLUENCERS

Partnerships with Visible Mobile and Ooni HQ are just the beginning of Joshua Weissman’s success. He posts energetic, fast-paced cooking tutorials that are every bit as exciting as the food he makes. Viewers adored his enticing ASMR videos so much that Weissman wrote his own best-selling cookbook, “An Unapologetic Cookbook.” In our interview with the star, he reveals his top cooking tips, the start of his obsession with bread, and the number one food he cannot stand!

Gaming/Tech

28. @PEWDIEPIE – 21.8M FOLLOWERS

top instagram influencer gaming

While no top gaming influencer’s primary channel is Instagram, Pewdiepie is the most-followed gamer on the app. Better known as Pewdiepie, Felix Kjellberg is one of the most famous gamers to date. With a startling 21.8 million followers on Instagram, his posts are a mix of photos from his daily life and product endorsements, including brand partnerships with GFuel, Rhino Shield, Tsuki Market and Gelato Pique USA.

29. @MKBHD – 3.1M FOLLOWERS

TOP INSTAGRAM INFLUENCER TECH

Unlike PewDiePie, Marques Brownlee focuses more on sharing games and products than on lifestyle. He routinely reviews tech products, including the latest Google Pixel model, the Z Fold 3, the latest Apple Watch, and the latest iPad. While his feed is attractive, his 3.1 million followers mainly tune in to watch his detailed and helpful review videos.

30. @IJUSTINE – 1.6M FOLLOWERS

TOP INSTAGRAM INFLUENCERS

As one of just a few female tech gurus in the male-dominated tech industry, iJustine has carved out a niche of her own. Her review of the Oura Ring fitness tracker has over 21,000 likes, and one of her sponsored posts for Best Buy has 8,750 and counting. She has also partnered with Aero Garden and Fisher-Price.

DIY

31. @LOU_FLORES – 1.1M FOLLOWERS

top instagram influencers

You know those people who can create something epic out of thin air? Lou Flores is one of them. This dramatic makeup artist can turn cheap finds from Dollar Tree into amazing craft projects and beauty hacks without breaking the bank. Lou’s charm and creativity extend beyond his 1.1 million Instagram followers, earning him a sizeable following on TikTok as well. His partnerships include Dollar Tree and Walmart so far.

32. @ABEAUTIFULMESS – 676K FOLLOWERS

top instagram influencers

A duo of two sisters with a passion for crafting, Elsie and Emma are masters of transforming ordinary objects into aesthetic works of art. As OG top lifestyle bloggers, everything from their kitchens to their Halloween decorations are enviable, and over 670,000 people follow them for fresh DIY ideas. Thus far, they’ve partnered with Walmart, Bed Bath and Beyond, Spoonflower, and Penguin Randomhouse, just to name a few.

33. @AWW.SAM – 289K FOLLOWERS

top instagram influencers DIY

Sam Ushiro, better known by her Instagram handle aww.sam, is the queen of bright and colorful home renovation ideas. While minimalism has been a common theme of late, Sam made a name for herself with vibrant color schemes and tasteful, retro decor. So far, she’s teamed up with Find Your Happy Place, Michael’s, LG Electronics, Home Goods, Huffy Bicycles and several other big name brands.

Family/Parenting

34. @SAV.LABRANT – 6.7M FOLLOWERS

top instagram influencers

Savannah LaBrant is the queen of Instagram influencer moms with 6.7 million followers. The Instagram mom also has one of the highest engagement rates for top Instagram influencers at 11.11%! Her page revolves around aesthetically pleasing photos of her with her growing family. Often, the photogenic fam rocks matching outfits, and their followers eat it up. Their cute looks and gorgeous blue eyes have earned the family many partnerships with companies like King’s Hawaiian, Pink Lily Style and Dollar Shave Club.

35. @CHRISTINEANDREW – 1.1M FOLLOWERS

top instagram influencers

Christine is the mom we’d love to be best friends with. The relatable mom of four shares authentic photos of herself and her family wherever they go, from snuggling up at home to scenic hikes together. Christine is half-Columbian and got her start early in fashion founding the “Hello Fashion Blog”. The Andrew family’s style can be summed up by “out of one loungewear look and into the next.” The family always looks picture perfect, earning Christine sponsorships from Amazon, Shopbop, Nickelodeon, and a notable long-term partnership with Kohl’s.

36. @KWEILZ – 295K FOLLOWERS

top instagram influencers

The brilliant photographer behind the Instagram account Kweilz, Kate Weiland gained a following of 295,000 on Instagram with a combination of a killer fashion sense and an eye for great photo ops. She posts creative, gravity-defying photos of her kids hanging from chandeliers, dressed up like Christmas trees, and pretending to be superheroes, all with the clever use of Photoshop. Kate has partnered with Afterpay, Carter’s, Lazy One, Vista Print, and Canon so far, reflecting the creative family photography niche she dominates.

Lifestyle

37. @CHRISELLELIM – 1.4M FOLLOWERS

top instagram influencer lifestyle

Chriselle Lim’s Instagram page revolves around everything luxury, fashion, beauty & skincare. While her 1.4 million followers mostly follow her for her edgy style and endless outfits, the fashionista also founded her own co-working business with on-site childcare. As an experienced top influencer, she has landed a ton of recent marketing campaigns with brands like Gucci, Dior, Ralph Lauren, Anthropologie, Swarovski, and Saks.

38. @CMCOVING – 1.3M FOLLOWERS

top instagram influencers lifestyle

Caitlin Covington’s Instagram page strikes a happy medium between style inspiration and parenting. She’s what most moms aspire to be, sharing photos of herself strutting around town in cozy sweaters and trendy mini skirts with fall leaves raining down for ambiance. So far, she has formed partnerships with fashion brand LTK, Zulily, Fabletics and Nordstrom. American Influencer Awards named her 2021’s Fashion Blogger/Vlogger of the year!

39. @COLORMECOURTNEY – 730K FOLLOWERS

top instagram influencers

Named the NYC Color Queen, Courtney Quinn of @colormecourtney is all about living life with the saturation turned up. Her 730,000 Instagram followers are obsessed with her bold, vibrant clothing choices, and her bubbly personality has earned her partnerships with Walmart and Minted.

10 Famous Instagram Dogs To Follow Now

dogs of instagram

The 10 Cutest Dogs Of Instagram Have Millions Of Loyal Fans

Just as social media influencers have found their niche in fashion, travel, and fitness, pet influencers have become a popular subgroup online. The top dogs of Instagram have more followers than many humans and demonstrate a unique ability to reach animal lovers of all ages.

The most popular Instagram dogs are difficult not to love. They appear in calendars and are the stars of multiple New York Times’ best-selling books. Whether promoting pet adoption or just looking cute, these 10 dogs melt the hearts of viewers one post at a time.

The 10 Most Followed Dogs Of Instagram

Here we’ve compiled the top 10 most followed dogs on Instagram, who have a combined following of 29.3M people. Their influence is undeniable, showing that influencers come in many shapes, sizes, and species.

1. @JIFFPOM – 9.9 Million Followers

jiffpom instagram post

Jiff Pom, a Pomeranian pup, is the most followed dog on all of Instagram with 9.9M followers. Jiff Pom has continued building his widespread online popularity as a top TikTok influencer with 20.8 million followers. In fact, he currently holds the title for the most-followed dog across all social media and was named Most Popular Dog in the World back in 2015.

His growth on Instagram specifically is unmatched to any other pet influencer. Jiff Pom doubled the size of his Instagram following in four years by gaining 3.3 million followers! He’s reached large-scale commercial success and in 2014 was featured in Katy Perry’s music video Dark Horse. A dog of many talents, Jiff Pom holds a world record for the fastest dog to run on two paws.

2. @ITSDOUGTHEPUG – 3.9 Million Followers

dogs of instagram itsdougthepug
Perhaps the most well-known pug in the world, Doug the Pug boasts 2.9M Instagram followers. The Nashville based dog’s Instagram success has led to several calendars, a New York Times best-selling book, and his own merchandise.

Similar to Jiff Pom, Doug has also starred in a music video and in 2015 appeared in Fall Out Boy’s Irresistible. His owner Leslie Mosier runs his Instagram full-time and is responsible for the endearing photos of him posted daily.

3. @TUCKERBUDZYN – 3.1 Million Followers

dogs of instagram tuckerbudzyn
Named 2021 Pet Influencer of the Year by the American Influencer Awards, Tucker’s video commentary and squishy face pictures have made him the most famous Golden Retriever on Instagram. With an engagement rate of 8.61%, he also has the highest engagement out of all the top dogs of Instagram. His lively posts regularly receive 273,000 likes and over 2,400 comments!

4. @MARUTARO – 2.5 Million Followers

marutaro instagram dog
Maruto, also known as Maru, is a Shiba Inu hailing from Tokyo. Though her fame started in Japan, Maru is now well-known globally and stars in several photo books.

His owner Shinjiro Ono originally started his Instagram to cheer people up following the 2011 earthquake and tsunami that devastated the country. Since then the pair hasn’t looked back and Maru continues to lift the spirits of millions online.

5. @TUNAMELTSMYHEART – 2 Million Followers

tuna melts my heart dog
Tuna of @tunameltsmyheart is a Chihuahua-Dachshund mix living in Los Angeles. His owner Courtney Dasher was endeared by his adorable overbite at a dog rescue event in 2010 and adopted him.

In 2011, Dasher started posting photos of Tuna on Instagram which quickly took off. Tuna has traveled on an American tour raising awareness for animal rescue and has been featured on the Disney Plus docuseries, The World According to Jeff Goldblum.

6. @MAYAPOLARBEAR – 2 Million Followers

dogs of instagram
Maya the Samoyed spreads positivity to her two million followers with her adorable smile. Maya is incredibly popular on Instagram Reels with a 7.3% engagement rate! Her comedic narration and signature optimism make it nearly impossible not to share her Reels. In 2020, Maya received the Shorty Award for Best Animal.

7. @LOKI – 1.9 Million Followers

loki instagram dog
Loki the Wolf Dog is a stunning Husky/Arctic Wolf/Malamute mix residing just outside of Denver, Colorado. His owner Kelly Lund is a photographer and outdoor enthusiast, and as such many of Loki’s Instagram photos feature his outdoor adventures.

Loki appeals to a niche crowd of outdoor and animal lovers and has long-term partnerships with brands like Toyota, Chaco Footwear, and L.L. Bean. In 2015, Lund quit his job to manage Loki’s Instagram full-time. The jump looks to have paid off as Loki now has 1.6M followers.

8. @HARLOWANDSAGE – 1.7 Million Followers

harlow and sage instagram
Harlow, Indiana, and Reese, Ezra and Mae of @harlowandsage are a family of dogs owned by Brittni Vega. Originally, the family consisted of Harlow, a Weimaraner, and Sage, a miniature Dachshund, but sadly Sage passed away in 2013.

Indiana and Reese, both miniature dachshunds, were added to the mix and then Ezra, an Australian Cattle Dog, and Mae, a miniature Dachshund soon completed the group. Vega posts photos of the 5 best friends daily and has used their online success to publish a New York Times best-selling book, create Harlow and Sage themed merchandise, and start a dog toy line.

9. @THISWILDIDEA – 1.3 Million Followers

this wild idea dog
Maddie is a Nashville-based Coonhound that stars in her owner Theron Humphrey’s Instagram @thiswildidea. Humphrey, a photographer, adopted her in Georgia as he was setting out on a photography project across all 50 U.S. states.

He quickly realized that Maddie had a great sense of balance and a knack for holding a pose, and she soon became the center of his photo series. Maddie now has her own photobook and has partnered with Discover Boating, Goose Island, and more.

10. @MANNY_THE_FRENCHIE – 1 Million Followers

dogs of instagram manny
Manny the Frenchie is a French bulldog from Chicago, Illinois with an impressive one million Instagram followers. In our interview with Manny, his owners Amber Chavez and Jon Huang revealed they initially posted photos of him as a puppy for friends to see, then quickly realized he had far reaching appeal.

Currently the most followed bulldog online, Manny boasts partnerships with State Farm, Turtle Wax, and more. He is also the face of Martha Stewart’s PetSmart line.

How to Make Your Dog Instagram Famous

Becoming a dog influencer takes a little bit more than an adorable pup and plenty of treats. Here are some tricks and tips for owners looking to grow their dog’s following on Instagram:

  • Experiment throughout your journey. It is important to try different features, formats, and platforms to find where your dog’s talent (and your talent) truly shines.
  • Leverage trends. Incorporating top trends from Instagram or pop culture creates relatable and engaging content.
  • Create a voice. Share stories and build your dog’s personality through captions, narrations, and sounds.
  • Engage with your community. One of the most important methods to building a social media presence is to connect with others. While content creation is vital to success, it is difficult to grow your pet’s account if the only time you are active on Instagram is solely to post pet content.
  • Learn from your audience. With an Instagram business account, you can monitor your metrics and find optimal times to post for your audience.
  • Consistency. Becoming a dog influencer takes a lot of content and  experimenting to find your niche. It is important to evaluate which pieces of content do well and which pieces of content underperform so that you can create content your audience enjoys.

A Quick Guide To Influencer Whitelisting On Instagram

influencer whitelisting instagram guide

How To Amplify Campaign Reach Through Influencer Whitelisting On Instagram

If you’re like most brand owners, you already have an influencer marketing campaign in the works. (If not, you’re behind the curve! Get on board.) Influencer marketing is one of the fastest growing marketing industries today, and for good reason. Influencers remove much of the cost of creating content, and the content they produce can be easily reused across multiple platforms. Many more marketers are reusing influencer-generated content for social media or other advertising channels, growing from 31% in 2019 to 39% in 2021.

influencer whitelist Instagram

Because it’s a relatively new strategy, it’s also one of the most rapidly evolving. Each year, social platforms announce new features to help brands and creators more effectively market their products. To make the most of any influencer marketing campaign, it’s crucial to stay current with the latest tools and learn to use them to your advantage.

Advertising on Instagram and Facebook is nothing new. There are several tried and true methods, but a new method called whitelisting has been gaining traction since 2019. With the sponsored posts that most of us are familiar with, the content produced isn’t owned by the brand, but by the influencer who posts it. Even today, this comes as a surprise to many marketers. Influencer marketing agencies can be an invaluable resource to help brands understand the nuances of licensing agreements, but whitelisting eliminates much of the confusion.

What Is Influencer Whitelisting?

In short, influencer whitelisting is an option that puts more control in the hands of the brands themselves. Whitelisting allows brands to use the influencer’s handle for paid Instagram ads, and it’s one of the main ways brands can amplify traditional influencer content, but it’s beneficial for the creators as well.

Re-using influencer-generated content for social media or other advertising channels is an efficient way to stay on top of the various growing content formats and to minimize production costs/creation costs. Brands can then utilize the influencer-content across many different mediums (streaming ads, In-Feed/Video Ads, brand-owned ads, Story Ads, etc.)

How Is An Influencer Sponsored Post Different From A Whitelisted Post?

The main difference between influencer sponsored posts and whitelisted posts is which party controls the content and what audience sees it. Both options come with distinct benefits.

Traditional influencer sponsored post:

  • Traditional influencer marketing campaigns offer brands a hands-off option, where the influencer is responsible for most, if not all, of the content creation
  • Influencer campaigns tend to resonate well with the influencer’s existing audience, capitalizing on the rapport and trust they’ve already built with their viewers. Essentially, this gives brands access to a receptive audience with less effort.
  • In some cases, influencer marketing campaigns are produced in exchange for free products or services rather than a fee.

Whitelisted post:

  • Whitelisting gives brands permission to promote the influencer’s content to a chosen audience through an influencer’s account.
  • Brands have more control over the content itself, editing copy, call-to-action buttons, and even adapting the content itself.
  • Whitelisting enables the option of dark posting. Dark posts are promoted posts that aren’t shown to the influencer’s followers to avoid crowding the influencer’s page or timeline with promotional content. For many influencers, this is an appealing option.
  • Whitelisted ads run through the brand’s Ads Manager, after getting added as a partner to the influencer’s Ads manager.
  • Whitelisting is mutually beneficial, helping both brands and influencers to gain access to new audiences and grow their reach.

Both options minimize in-house production costs, and both capitalize on Gen Z’s preference for unique, influencer generated content over over-produced commercialized ads. Whitelisting simply gives brands more tools to get their ads in front of the right audience, measure the ROI of every influencer campaign, and accomplish their business objectives.

influencer whitelisting instagram

How Much Do Influencers Charge For Whitelisting?

Licensing rights including reuse practices and exclusivity clauses, can increase the price of an influencer collaboration. The price of these additional services is largely dependent on the influencer’s tier, campaign deliverables, production costs, as well as other variable factors. Some influencers charge a percentage of ad spend—typically 4-5%. Others prefer a percentage of sales. Some influencers don’t charge as a perk to working with them over other influencers in crowded categories. Mid-tier influencers may only charge an additional 70% of the campaign cost for extensive usage rights ($1,000-$3,500), while top influencers could charge upwards of $11,000 – $30,000 for exclusivity and distribution rights.

influencer whitelisting guide

5 Steps To Supplement Influencer Campaigns with Whitelisting on Instagram

  1. Choose Which Creators You’d Like to Whitelist
    The best creators to whitelist are ones who already create content that matches the energy and purpose of your brand. Since whitelisted posts will appear on their Instagram page, the more your brand blends with theirs, the better. The most effective ads are almost indistinguishable from the rest of the influencer’s content.
  2. Start the Conversation
    To begin whitelisting ads, you need permission from each influencer you hope to work with. Explain the benefits of whitelisting for creators; whitelisted posts can help influencers connect with viewers who haven’t come across their page before. The longevity of their posts will also be stretched further than before, and the ad analytics will help them to better understand what type of content resonates with their followers.
  3. Get Access
    Once an influencer has agreed to whitelist, they need to give your brand permission to access their account through Facebook Business Manager, which must be linked to their Instagram handle. Marketers can request to add the influencer as a business partner using the influencer’s Business Manager ID. After they accept, you’ll have access to their social accounts for whitelisted ads.
  4. Decide Which Content to Promote
    There’s no need to completely rethink your influencer marketing strategy. Feel free to experiment with different Instagram formats, like videos, still images, and Stories. Many brands choose to whitelist existing high-performing influencer campaign content. Whitelisting allows brands to extend the life of a branded Live, Story, or feed post that performed exceptionally well. Try to select influencers whose existing style already melds with that of your brand so that the aesthetic of your ads only needs minimal adjustments.
  5. Measure Your Success
    One of the biggest benefits of whitelisting is that it affords brands access to detailed post analytics to more accurately track the ROI of their influencer marketing strategy.

That’s all there is to it. Influencer generated content saves marketers time and money, and whitelisting helps brands to gain further insight and control of their campaigns. Whitelisting isn’t a completely new method of influencer marketing, so don’t overthink it. It’s simply another useful trick of the trade that every brand should use to their advantage.

How To Find Instagram Influencers: Advice From Agency Pros

Tips On Finding Instagram Influencers From Marketing Agency Insiders

Instagram is on a steady ascent, predicted to surpass a $2.3 billion influencer market size by the end of 2021. Not surprising, as over 89% of marketers rated Instagram as the most important social media channel for influencer marketing strategies. Instagram is about as crucial to executing effective influencer marketing campaigns as turning the oven on when baking chocolate chip cookies.

Brands of all types seek to advertise on Instagram by partnering with top Instagram influencers for cost-effective, high-reach, and engaging sponsored posts for both branding and direct response marketing. In order to execute these campaigns, brands must first know how to find Instagram influencers who are the right influencers for their campaigns. Our data predicts there are 2 million to 37 million influencers on Instagram alone—which makes finding the right influencers to work with, a top influencer marketing challenge. So we asked our very own marketing experts their advice on the following:

Before we give the ingredients for finding Instagram influencers, it helps to know the biggest errors marketers commit when trying to find them.

5 Biggest Mistakes To Avoid When Finding Instagram Influencers

Whether it’s your first time running an Instagram influencer marketing campaign or you’re a seasoned veteran, marketers have to keep pace with the ever-evolving influencer marketing trends. This includes knowing costly errors marketers make when trying to identify the best influencers to partner with. Do your team a favor and brush up on the biggest mistakes to avoid:

1. Misunderstanding Your Instagram Audience

By now, your brand likely knows who your target audience is—things like how old they are, where they live, how often they shop, what their core interests are, if they work, if they travel, what causes they support—the list goes on. In the same way that you’ve built a customer profile or buyer persona, your brand needs to understand how that translates over to Instagram users. That starts with knowing key statistics and demographics on Instagram’s user base.

how to find instagram influencers

Who is on Instagram, and what are their user behaviors? Approximately 64% are 18-29-years-old, 42% have earned a college degree, and users overall spend an average of 53 minutes a day on the app. Diving into statistics like these that are relevant to your brand’s audience will help you determine if they’re even reachable on Instagram. From there, ask yourself whether or not influencers can reach your target audience on Instagram. A solid understanding of the relationship between your audience, Instagram influencers, and their audience ultimately ensures that the influencer(s) you partner with will be effective in reaching your target demographics.

2. Forgetting To Set Clear Campaign Goals

A successful influencer marketing strategy starts with clearly defining your campaign’s objectives and KPIs. Without an understanding of what you want out of an influencer marketing campaign, how will you know which Instagram influencers will propel your brand or product? The absence of campaign goals makes for unmanageable expectations, meaning your brand’s success rate with finding the right Instagram influencers will be low.

how to find instagram influencers

You can’t find the right Instagram influencers without knowing what “the right” influencers look like. Save yourself time and energy by establishing whether the goal is to raise brand awareness or drive particular conversions. From there, you can get more granular and better understand whether an influencer is capable of achieving those KPIs.

3. Focusing Only On Follower Counts

The classic vanity metric—follower count—is a notoriously deceiving factor that many marketers take into account when finding Instagram influencers. While reach is undeniably important, it doesn’t always correlate with high-performing campaigns. Knowing Instagram influencer tiers will help you distinguish types of influencers based on both follower count and engagement rates.

how to find instagram influencers

While follower count gives you an idea of how many potential impressions an influencer will generate, the engagement rate tells you how many followers will actually interact with the content (i.e., likes, comments, shares). On Instagram, you can calculate the engagement by adding up total likes and comments and dividing that by the total number of followers the influencer has. Multiply by 100 to get the engagement rate.

However, it should be noted that looking at these two qualifications alone doesn’t paint the entire picture—do your homework and make sure the influencers you identify have actually earned both their following and engagement rates.

4. Failing To Check For Fakes

That brings us to the next mistake that has a majority of marketers in a tizzy—fake Instagram followers and/or fake influencers. With 50% of marketers saying that spotting fake followers and inauthentic engagement is a chief influencer marketing challenge, brands must be on the lookout for frauds.

how to find instagram influencers authentic

To safeguard your brand, be sure to thoroughly vet Instagram influencers and check that they have a legitimate profile, followers, and engagement. In some cases, influencers employ Instagram bots to inflate follower counts and engagement rates. In other instances, users will feign influencer status to strike brand sponsorships. Don’t be fooled and jeopardize brand safety—review our marketer’s guide to spotting fake followers to learn how to avoid committing this colossal misstep.

5. Limiting Your Campaign To One Influencer Or One-Off Partnerships

As the saying goes, don’t put all your eggs in one basket. Basically, don’t look for one Instagram influencer and expect to move the needle much. Instead, find multiple influencers with varied followings, interests, and styles to ensure you get the most bang for your buck. The benefits of doing so include reaching a more diverse audience, lifting brand awareness, strengthening campaign messaging, and deriving richer learnings.

In a similar vein, don’t limit your influencer marketing campaigns to solely one-off influencer relationships. Sure, you can sprinkle those in when they make sense, but invest in long-term influencer partnerships to guarantee more fruitful and long-lasting results.

A long-term approach relies on constant nurturing from both the brand and influencer side to build stronger partnerships and ultimately a stronger influencer marketing strategy. Don’t make the mistake of viewing influencers as a quick-hit advertising avenue. Realize their value as business partners and your brand will be on the road to long-term success.

3 Free Tools For Finding Instagram Influencers

Along with knowing common mistakes people make when finding influencers, it’s helpful to know what free tools are available to search for Instagram influencers. We’ve gathered a list of some of the most resourceful, free tools that our marketing professionals recommend—ones you can use in your hunt for Instagram influencers.

1. SocialBlade

how to find instagram influencers

SocialBlade is a free resource that provides continuously updated rankings (top 10, 100, and 500 channels) from multiple platforms including Instagram, YouTube, Facebook, and Twitch. On the quest to find high-reach Instagram influencers for sponsored content, it’s helpful to know the top social media influencers from other platforms. The tool also gives insights into audience size, user demographics, followers to following ratio, and other important channel statistics.

While Instagram may be a newer platform compared to blogs and YouTube, it has quickly burgeoned into the most popular influencer channel. Oftentimes, established bloggers and YouTubers will also have adjoining Instagram channels—a direct result of having already amassed vast amounts of followers and viewership on other platforms. So, if you come across influencers whose primary channel is YouTube, chances are they probably have a successful Instagram account as well. Be sure to cross-reference influencers across platforms so you don’t miss out.

2. HypeAuditor

how to find instagram influencers

HypeAuditor is a tool that lists the top 1,000 Instagram influencer rankings by the number of “quality” followers and how much authentic engagement their posts receive. Using AI, the tool analyzes Instagrammers by gathering open-source data, evaluating authentic engagement, and tracking and ranking the top Instagram influencers daily.

Searchers can filter from a list of several categories and countries, or they can simply type in the username of known Instagram influencers to find out basic information on audience demography and interests, follower growth, account activity, and rank at the worldwide, country, and category levels.

3. Klear

how to find instagram influencers

Klear enables marketers to find, research, and measure Instagram influencers—all in the name of confirming they align with your brand’s values and building a successful campaign. With a database of over 900 million Instagram profiles broken down into 60,000 topics, Klear touts that its repository of Instagram influencers is the most advanced worldwide. The search functionalities on Klear also allow marketers to cast a wide net or hone in on more niche categories of influencers.

Another beneficial feature is the option to filter by Celebs, Power Users, Casual, and Novice. Additionally, the platform is equipped with demographic features that show which audiences follow the influencers you’re interested in working with. This obviously increases the likelihood of selecting influencers who will resonate with your target audience.

10 Tips From Marketing Pros For Finding Instagram Influencers

It’s no secret—running a successful Instagram influencer campaign starts with identifying the appropriate Instagram influencers. Without the know-how to do this effectively, marketers risk time-consuming searches that could lead to working with the wrong influencers, ultimately putting their ROI on the line.

Below are 10 tried and true tips on how to find Instagram influencers according to our agency professionals:

  1. Listen to your target audience
  2. Perform a niche, organic Google search
  3. Search relevant and/or trending hashtags on Instagram
  4. Find previous influencer sponsored content
  5. Filter through known influencers’ followers/following
  6. Ask current influencer partners for a referral
  7. Leverage talent networks
  8. Review influencer content quality
  9. Reach out to influencers
  10. Work with an influencer marketing agency

1. Listen To Your Target Audience By Keeping Tabs On Who & What They Follow On Instagram

First and foremost, you need to listen to your audience. The reason you’ve chosen to work with influencers is that they’re able to reach and engage your community authentically. If you have an established Instagram brand account with a following who is representative of your target audience, monitor how they engage with your Instagram content. Which posts do they “like” most, or which posts prompt them to comment positively? You can also look into what influencers they follow by peeking at their following list.

how to find instagram influencers

Additionally, stay alert for those who are mentioning or tagging your brand on Instagram. You may discover that influencers or brand advocates are already promoting your business to a loyal and relevant following. These Instagrammers will be more prone to working out a formal partnership with your brand. By understanding who already supports your brand online and what your audience responds well to, you can quickly narrow down on a short list of Instagram influencers.

2. Perform A Targeted Google Search & Leverage Existing Lists From Reputable Sources

how to find instagram influencers

This may seem an obvious step in how to find Instagram influencers, but there are a few tips that can make a standard Google search yield impressive results. A search for “highest followed nfluencers” produces many mainstream Instagram accounts including celebrities, such as actors, athletes, and rockstars—unattainable or irrelevant for most brands looking to partner with social media influencers and drive tangible ROI. To find both relevant and reputable lists and sources, try a more targeted search that pinpoints the influencer channel and category.  First, dial in your search terms by industry. Instead of searching “top Instagram accounts,” try searching “top 20 fitness Instagram influencers.” Searching “top 20 fitness Instagram influencers” returns more refined results for influencers on Instagram within the fitness industry:

how to find top instagram influencers

Not only are the top results from reputable industry sources (with targeted lists from Refinery29, Harper’s Bazaar, and Mediakix), but they also point to more attainable influencers compared to their celebrity counterparts. Not to mention, the results are more specifically tailored to brands, products, or services within a specific industry.

Pro Tip: Google has grown more sophisticated over the years, enabling the search engine to understand the search intent of users more accurately. Be sure to use these advanced search features to find the most precise results for your campaign.”

3. Search Relevant Hashtags Via Instagram’s Discover Tool

how to find instagram influencers

In many cases, brands that decide to dip their toes into the influencer marketing pool are probably already familiar with running social media campaigns, many of which incorporate branded or campaign-specific hashtags. Ever since Twitter initiated the trending hashtags, the pound symbol has functioned as a way to discover new, relevant content.

Begin by searching hashtags that are related to your brand, product, or service. For instance, if you’re looking for skincare experts, type in hashtags like #skincareroutine. Once you find an influencer’s post, see what other related hashtags they’ve used to find other avenues to related content. On Instagram, you can even “follow” hashtags so that if a trending one is of particular interest to your brand, you can keep a pulse on who’s using it in your feed. This comes in handy when studying your target audience or identifying potential influencer partners.

4. Locate Previous Instagram Sponsored Content & Review Performance

how to find instagram influencers

Despite influencer marketing being a relatively new addition to advertisers’ repertoires, it’s been around long enough that anyone can locate sponsored content from prior influencer campaigns. This can be done by searching for posts with the tags #sponsored or #ad, or you can skim through influencers’ previous posts to find ones that mention or tag another brand.

If your brand already has a wishlist of influencers in mind, it’s likely you’ve seen examples of their sponsored content before. Be sure to search for fresh sponsored content and review closely for evidence of how the collaboration performed to ensure a partnership with said influencer will be a natural fit.

how to find instagram influencers

To take it one step further, look at who else engaged with the sponsored post to see if any other influencers “liked” or commented on it. In most cases, influencers have built vast networks with similar influencers, so their sponsored and organic content will likely attract the attention of fellow influencers.

5. Comb Through Known Influencers’ Instagram Networks

how to find instagram influencers

Speaking of influencer networks, you can also filter through the followers of influencers you’ve already identified to locate new ones. Despite being a more manual process, this strategy proves to be an invaluable way to stumble upon similar influencers to ones you’ve already identified. Just be careful not to careen down a rabbit hole by allotting a fixed amount of time to this task. Otherwise, you may find yourself buried in the depths of Instagram.

Likewise, check who your identified influencers are following. To quicken the search through thousands of Instagram followers for a given account, scroll through and look for the “verified” checkmark or for handles that are cleanly spelled. Don’t feel compelled to scroll through the entire list of followers. Use your best judgment to maximize your efficiency.

6. Ask Influencer Partners For A Referral

This is yet another great networking tactic that brands should lean on when they’ve already established long-term partnerships with other influencers. Having strong rapport with influencers will often mean they’re more inclined to refer you to other influencers they know or work with. If you’re confident you have a solid, healthy relationship with an influencer, reach out directly for a referral.

Since current influencer partners already understand your company’s messaging and goals, they’ll likely know who else within their influencer network would be interested in partnering with you. And generally, they are going to be more than happy to fulfill your request. This opens up the door for more direct and trusted influencer discovery.

7. Leverage Influencer Talent Networks

search for instagram influencers

Sometimes, reaching out to talent networks can produce viable Instagram influencer connections. Influencer talent networks, such as Digital Brand Architects or Gleam, often have hundreds of available influencers who are on the lookout for collaboration opportunities. Talent managers are normally eager to help and will strongly suggest their own influencer clients with the caveat that managers take a percentage of the payment. You can also get summarized influencer bios and channel follower stats, and the option to contact the influencers directly (see tip #10).

8. Review Influencer Instagram Content For Authenticity & Engagement

mediakix fake followers instagram calibeachgirl310

While finding Instagram influencers is a laborious process, you need to do your due diligence to ensure those you’ve identified have a track record of genuine partnerships and productive engagement. Efforts will be futile if your brand sponsors an influencer who’s bought fake followers, doesn’t comply with FTC guidelines, or comes across as inauthentic in their messaging. Audiences have become attuned to detecting content that’s not genuine, so this step cannot be emphasized enough.

9. Reach Out To Influencers

how to find instagram influencers to work with

After discovering how to find Instagram influencers, the next step is vetting and outreach. Some Instagram influencers will have an email in their bio description or within free influencer databases, so you can email directly. If no contact information is immediately available, you can try direct messaging them through Instagram. Present the potential opportunity, but keep it vague so you can ask for their email to follow up with more details. While this method may seem intrusive, it can lead to fruitful influencer relationships when you craft a thoughtful, concise message.

Keep in mind that influencers are often inundated with inquiries. To increase your chances of catching their attention, engage with their content in advance of reaching out by liking and commenting on their Instagram posts. Ensure you follow them on Instagram and show a vested interest in their work so they can be confident that you’re serious about becoming a partner. Influencers can usually distinguish whether or not the email sender has done their research, so don’t jeopardize your opportunity by blasting cold emails or messages that aren’t tailored.

Pro Tip: While many influencers publish their contact information within their Instagram bio description, an increasing amount use agents, managers, or other intermediaries. The email listed may belong to their representative, but it shouldn’t change your outreach approach.”

10. Work With An Established Influencer Marketing Agency

how to find instagram influencers

Perhaps even more important than knowing how to find Instagram influencers is knowing which Instagrammer will perform and produce bottom-line results for your brand. Though high-reach usually correlates with influencer price, it doesn’t always correlate with high campaign performance. With several influencer tiers (such as nano- or mid-tier influencers), choosing the size of influencer(s) to work with can be a challenging task without the direction of an influencer marketing agency. Established influencer marketing agencies who specialize solely in vetting the best Instagram influencers for each industry can provide case studies and documentation to support a track record of successful campaigns. For brands with the budget, agencies can give you direct access to viable Instagram influencers.

Working with the right influencer marketing agency not only facilitates the often arduous process of finding Instagram influencers but also ensures best industry practices when it comes to workflows between brands and influencers, adherence to sponsored content FTC guidelines, and optimized campaign management and reporting. You can explore the ins and outs of a successful influencer marketing campaign in our 10-step guide.

How To Advertise On Instagram: The 11 Best Ways

how to advertise on Instagram

A Complete Guide: How To Advertise On Instagram

Instagram is a social networking powerhouse that currently boasts over 1.5 billion monthly active users, 500 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.

The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns. 80% of marketers in our 2021 influencer marketing survey found Instagram to be the most important channel for influencer marketing, with advertisers spending $8 billion on Instagram influencer marketing by 2021. With a wide array of options within each of these verticals, Instagram advertising can be a daunting assemblage to absorb and comprehend.

In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.

Native Advertising

In order to use Instagram’s native advertising features, brands will first need to set up both a Facebook Page and an Instagram Business Profile. These accounts will serve as a launchpad for native advertising efforts and will become destination options for ads and campaigns.

1. Photo Ads

IMG_1702_iphone7jetblack_portraitPhoto Ads purchased by brands display a single photo and caption in a user’s Instagram Feed. Labeled as “Sponsored”, these ads provide marketers with the option to include a range of different calls to action (CTA’s) alongside clickable links.

Photos Ads, while static, can be versatile. They’re able to serve businesses by increasing brand awareness, conversion, engagement, reach, traffic, and app installs.

3. Carousel Ads

How to advertise on Instagram carousel

Carousel Ads give brands the power to post up to 10 photos or videos as a single swipeable, dynamic post on Instagram. This format gives brands the opportunity to display multiple pieces of branded content that can create more in-depth narratives. Carousel Ads are accompanied by a full-width CTA and link for viewers.

2. Video Ads

how to advertise on Instagram

Video Ads give brands an added dimension of vibrancy on Instagram. This advertising feature autoplays videos up to 60 seconds long or, alternatively,  offers a slideshow feature that enables up to 10 images to loop in video form.

Similar to Photo Ads, as well as many of Instagram’s native advertising options, Video Ads are denoted as “Sponsored.” All video and photo ad offerings are available for placement in an Instagram user’s feed (In-Feed) or on the Explore page.

4. Stories Ads

advertise on instagram stories

Instagram Stories Ads are sponsored videos or photos that appear between users’ Instagram Stories. Brands have a maximum time allowance of 15 seconds for a sponsored Instagram Story and can choose one or multiple segments of photos and/or videos to play the full length of the ad.

Stories Ads are equipped with an optional swipe-up CTA, and while captions are not available, text can be incorporated as an overlay.

5. Shopping Ads

instagram shoppable post

Shopping Ads also called ‘Shoppable Posts’ give businesses the power to facilitate shopping experiences directly through Instagram and re-engage with customers. These posts feature a “View Products” tag or tiny image of a shopping bag, and include a brief description of a product or service, a price tag, an additional photo, and a purchase link to the brand’s website. U.S. users may be able to purchase directly in-app through Instagram Checkout.

Shopping Ads can run as video, single image, or carousel formats either In-Feed or on the Explore Page.

6. Instant Experience Ads

Influencer whitelisting Instagram

Previously named Canvas Ads, Instant Experience Ads were originally exclusive to Facebook, but are now available for Instagram Stories and as a built-in feature to Collection Ads.  The Instant Experience Ad format allows brands to create ads that, once clicked, become a full-screen user experience. Within an Instant Experience Ad, users can scroll, zoom, and swipe to see more detail.

Like many Instagram and Facebook native advertising options, Instant Experience Ads are a content medium that brands can utilize to reach new and existing audiences.

7. Collection Ads

advertise on instagram collection ad

A Collection Ad includes a main image or video followed by 3 smaller product images. Fashion brands and retailers commonly use this format so users can browse and buy products or services directly from the advertisement.

When a user taps on a Collection Ad it transforms into an Instant Experience—a full-screen landing page—that conveniently leads to the company’s website or product page. Collection Ads are available as In-Feed Ads and Explore Ads.

Influencer Sponsorships

Outside of Instagram’s native offerings, brands can partner with influencers on the platform to promote their brand image, generate user engagement, and/or advertise specific products and services. Promotions can be subtle or explicit and can include offer coupons, deals, or giveaways, or specific CTA’s.

Influencers on Instagram are frequently used by brands to get their messaging out to large audiences in effective and meaningful ways. While verified accounts and large macro-influencers may be out of reach for some brands, smaller influencers on Instagram called micro-influencers are available for partnership and promotion. Micro-influencers, accounts with less than 50,000 followers, are a popular option for brands looking to reach specific audiences.

75% of marketers believe Instagram Stories to be the best content format for Influencer marketing, with Instagram in-feed posts and video posts coming in second place by one percent.

how to advertise on instagram

These findings show just how effective Instagram’s content offerings are for brands looking to boost awareness and increase ROI through influencer collaborations. Virtually every content feature on Instagram’s robust platform allows for influencer marketing possibilities: In-Feed video/photo posts, Stories, IGTV, and Instagram Reels.

Influencer marketing agencies can ensure your company chooses the best content offerings for your goals, finds the best Instagram influencers for your brand, and correctly structures the campaign.

Click here to learn more about developing an effective influencer strategy on Instagram. 

4 Popular Ways To Advertise On Instagram With Influencers

1. Stories

sponsored instagram story

Differing from Instagram’s default feed, Stories showcase content that disappears within a 24-hour window. Brands can partner with influencers on Stories, using a wide range of promotional messaging techniques.

One of the most popular ways influencers and brands partner through Stories is by showcasing a product or service through a video, while including branded hashtags in overlay text. Influencers can also present shopping opportunities in their Stories by creating CTAs around products or services that encourage followers to purchase on a brand’s website. To further increase conversion rates, influencers can provide links to brands’ websites within their Stories.

2. Instagram Live 

hwo to advertise on instagram

Instagram Live allows influencers to engage audiences authentically and in real-time. By activating influencers in Instagram Live, brands are also able to grab audiences in the moment with urgent and disappearing content.

3. Instagram Takeovers

An Instagram takeover is when an influencer is enlisted to create content for a brand’s Instagram account for a predetermined period of time. A takeover can exist in any content format so long as the influencer is posting from the brand’s channel. An influencer will promote a takeover in advance on his or her own Instagram account to encourage their followers visit and engage with the content.

Takeovers are popular with businesses looking to showcase their close relationships with influencers, advertise big launches, or bolster the traffic and followers on their own Instagram account. An Instagram takeover is typically held as an Instagram Live event, where the influencer hosts a live broadcast from the brand’s social media channel.

4. Whitelisting Influencer Content 

hwo to advertise on instagram paid ads

One of the main ways brands can amplify traditional influencer content is by extending influencer campaigns into paid ads through whitelisting. Whitelisting allows brands to use the influencer’s handle for paid Instagram ads.

Re-using influencer-generated content for social media or other advertising channels is an efficient way to stay on top of the various growing content formats and to minimize production costs/creation costs. Brands can then utilize the influencer-content across many different mediums (streaming ads, In-Feed/Video Ads, brand-owned ads, Story Ads, etc.)