Top 50 TikTok Creators To Start Following Now

Top TikTok Creators Are Igniting The New “It” App

TikTok (previously branded as is breaking user growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down.

TikTok is the number one mobile app by global downloads—accumulating an estimated 1.7 billion downloads since the end of 2019. Quarter after quarter, TikTok has shocked users with its adoption — amid privacy concerns and threats of a ban, it continues to crush competitors like Instagram Reels, Triller, and Snapchat Spotlight.

While TikTok has a slightly younger demographic than other social platforms, brands of nearly every category and size have jumped at ways to advertise on TikTok. TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.

To learn more about marketing with TikTok’s best creators, see our comprehensive TikTok guide, view high-performing TikTok case studies, or get in touch with one of our TikTok influencer marketing experts.

tiktok creators

50 Most Popular TikTok Creators Reach Over One Billion Followers

Brands are eyeing TikTok creators as an opportunity to amplify their influencer marketing campaigns and cross-promote through the vast networks influencers have built—users ingest paid content that’s relevant and important to both the platform’s audience and brands sponsoring the content.

In our study of Branded Hashtag Challenges, we examined over 500 influencer partnerships on TikTok to determine the most popular TikTok creators brands work with. We’ve compiled the 50 best and biggest TikTok creators on the fastest-growing social platform. In total, the high-profile group of TikTok influencers has garnered more than 1.2 billion followers (more than the population of the U.S., Mexico, and Europe combined, and roughly 19% of the world’s total population- not including China).

1. @charlidamelio – 119M followers

Charli damelio top tiktok creator

In March 2020, Charli D’Amelio officially became TikTok’s most-followed creator—a move that made Charli D’Amelio the Queen of TikTok and dethroned prior front-runner Loren Gray. Charli D’Amelio is one of the first influencers to achieve celebrity status from TikTok.

Charli started creating TikTok content in June 2019 and quickly became famous for her impressive dance moves. As the biggest creator on TikTok, Charli D’Amelio averages 27 million views per video and reportedly charges around $30k per sponsored post. The teen creator maintains longterm brand partnerships with Dunkin’ and Hollister. Charli and her sister Dixie together have a makeup line with Morphe and a fashion line at Hollister.

2. @addisonre – 82M followers

Addison Rae top tiktok creator

Addison Rae Easterling blew up on TikTok after her dancing videos with her mom Sheri went viral. Similar to Charli D’Amelio, TikTok fame has made Addison one of the most recognizable Gen Z icons. In turn, Addison’s personal life and dating history is constantly in the spotlight similar to mainstream celebrities.

In August 2020 Addison posted a TikTok performing the WAP dance and it became one of the most shared TikTok’s of all time at 1.6 million shares. The star has partnered with many top brands like CoverGirl, Skechers, Bounty, and Chipotle.

According to reports, Addison also generated $4 million in MIV for longterm sponsor American Eagle within a six-month period. Addison has her own makeup line, ITEM Beauty, and recently launched her music career in 2021 with her single “Obsessed.”

3. @bellapoarch – 75M followers

Bella Poarch top tiktok

Bella Poarch is one of the fastest growing TikTok stars of all time, gaining 10.3 million followers during the month of August 2020. Her simple lip-syncing video broke records with over 50 million likes and 1.7 million comments. The alpaca-loving Fillipino creator was essentially launched into the influencer world by TikTok’s algorithm and has attracted the attention of brands like NYX Cosmetics and Moncler. Following in the footsteps of similar TikTok stars, Bella Poarch began focusing on a music career in 2021. Her TikTok videos average 44 million views!

4. @zachking – 62M followers

zach king best tiktok creator

Famous for his mind-blowing digital magic tricks, Zach’s storytelling and editing abilities also make him one of the most talented creators of all time.  Zach got his start on Vine, branched out to YouTube, and now his biggest online presence is on TikTok where he frequently stars in influencer campaigns.

His sponsored content does particularly well, with videos sponsored by Chipotle and Sony each reaching over 85 million views. He currently holds the title for the most viewed TikTok (2.2 billion views) for his Harry Potter themed illusion video. TikTok named Zach King their #1 Breakout Creator of 2019.

5. @spencerx – 54M followers

spencerx tiktok star

The self titled “mouth music man”, Spencer X is the beatboxing king of TikTok. The Shluv house member frequently partners with companies like Paramount, Zicam, TUMS, and Walmart, bringing sponsored content to life with his incredible talent.

6. @lorengray – 53M followers

tiktok star loren

Loren Gray is an online celebrity, musician, dancer, and actress, with millions of followers on several social media platforms. Loren has been growing her online following on (now TikTok) since 2015 and more recently began pursuing a music career.

In November 2018, she released a new song called ‘Kick You Out’ on YouTube that received over 1.6 million views in just four days.

7. @dixiedamelio – 53M followers

top tiktok creator dixie damelio

Charli D’Amelio’s rise to fame in turn launched her older sister Dixie into the spotlight. The girls have since leveraged their massive followings into joint projects with brands like Morphe and Hollister. The D’Amelio sisters also recently signed a family reality show on Hulu.

As an individual creator Dixie is most known for her successful music career, her YouTube series “The Early Late Night Show”, and her relationship with TikTok star Noah Beck. Dixie averages 15,000 comments per video.

8. @justmaiko – 50M followers

tiktok creators

Michael Le is the #2 fastest growing TikTok star (second only to Bella Poarch) with over 50 million followers thanks to his creative dance moves. Michael Le is also the most common influencer brands choose to partner with for TikTok Branded Hashtag Challenges.

Some of his sponsors include McDonalds, Invisalign, Got Milk?, Hanes, and Amazon. In our exclusive interview with Michael Le, he shares his best tips to go viral on TikTok, and the factors to consider when working with brands.

9. @babyariel – 36M followers

tiktok creator popular

Ariel Rebecca Martin, known online as “Baby Ariel”, is a 20-year-old social media personality, actress, and vocalist. Previously one of the top-followed users on, Ariel’s short-form video fame has continued on to TikTok, with Time magazine naming her one of the most influential people on the internet.

10. @avani – 35M followers


top tiktok star

Avani Gregg is a popular TikTok creator most known for her makeup looks. Avani received the 2019 Shorty award for TikToker of the year and appeared on the “Forbes 30 Under 30 2021: Social Media” list.

Her content appeals to young teens in the makeup and skincare niche and has attracted brands like Walmart and Fila as sponsors aiming to make an impact within this target demographic. Avani hosts a Facebook show called “Here for it”, where she focuses on social issues.

11. @brentrivera – 40M followers


most popular tiktok creators

Internet star and prankster Brent Rivera rose to fame from his YouTube channel which now has over 10 million subscribers and originally got his start on Vine.

He is now one of the most recognizable online entertainers, often collaborating in skits with his younger sister Lexi Rivera and other popular influencers on Instagram and TikTok.

12. @jojosiwa – 35M followers

Top TikTok Creator Jojo

18-year-old dancer, singer, and actress Jojo Siwa first entered the scene on the infamous reality show “Dance Moms.” She posts daily vlogs on YouTube and is known best for her singles “Boomerang” and “Kid in a Candy Store.”

13. @gilmhercroes – 34M followers

tiktok creator croes

Gilmher Croes is an Aruban social media star known for his short, sweet, and funny lip-sync videos. He shares a popular YouTube channel with his brother called “CroesBros”. His TikToks regularly surpass 3.5 million views, and his top audience segment is in the 25-34-year-old age range.

14. @dobretwins – 30M followers

tiktok stars

Lucas and Marcus Dobre-Mofid, known as The Dobre Twins, rose to fame on Vine and later branched out to YouTube and TikTok. The dancers produce skits, pranks, and vlogs, plus their popular lip-sync videos.

15. @savv.labrant – 30M followers

tiktok top creators

Savannah LaBrant and her young daughter Everleigh reached TikTok and Instagram fame, more recently branching out to YouTube after her marriage to a fellow star. In addition to her nearly 30 million TikTok fans, she has seven million followers on Instagram.

16. @lizzza – 27M followers

Top TikTok Creator Liza

Influencer Liza Koshy got her start on Vine posting short, comedic videos. She moved to YouTube when the platform closed, even interviewing former President Barack Obama. With 17 million subscribers on YouTube, TikTok is now her most followed platform.

17. @jacobsartorius – 25M followers


Top TikTok Creator

Born in Oklahoma, 18-year-old Rolf Jacob Sartorius is a singer and online personality, who turned to social media as an escape from bullying. He rose to TikTok fame in 2015 and released his single “Sweatshirt” that made an appearance on the Hot 100 charts.

18. @jaydencroes – 24M followers

Top TikTok Creator

Slightly less popular than his brother Gilmher, Jayden Croes has still generated quite the following with his comedic TikTok videos. He plays multiple comedic characters across TikTok, YouTube, and Instagram.

19. @laurengodwin – 22M followers

tiktok creators

Lauren Godwin of Houston, Texas, is an influencer most well-known for her goofy and cringeworthy TikTok videos. Brands like Taco Bell, Chipotle, Skittles, Tide, and more have all partnered with the comedic star hoping to reach her audience of over 22 million followers.

Lauren’s attention grabbing TikTok is full of pranks, makeup destruction, and bizarre DIY concoctions that leverage suspense and drama.

20. @jasoncoffee – 22M followers

tiktok influencers

One of the original Vine stars, Jason Coffee’s videos primarily focus on his family life. Today, his videos and posts are reaching new heights on Instagram, Twitter, YouTube, and TikTok.

With Jason’s family-focused content, it is no surprise his children Peyton and Caleb are each TikTok entertainers— with 14 million followers and 8 million followers respectively.

21. @mackenzieziegler – 21M followers

Top TikTok Creator Mackenzie

Mackenzie Ziegler, age 17, originally appeared on Dance Moms. In addition to dancing, she sings, acts, and models. She has released two albums and toured with singer Johnny Orlando, plus made appearances on several TV shows including Dancing with the Stars. Her TikTok account often showcases her eye-catching dance moves.

22. @camerondallas – 18M followers

Top TikTok Creator

Best known for his Vine and YouTube videos, Cameron Alexander Dallas has also reached fame as a TikTok influencer. His audience is over 82% female and his social media popularity has earned him film roles including his own reality show on Netflix.

23. @officalsalicerose – 18M followers

Top TikTok Creator Salice Rose

Salice Rose is a social media personality best known for her online coming out story on YouTube. Her video content is often based on her experiences and travels, but she has also developed a sizable TikTok following through her dancing hobby and skilled comedic timing.

24. @abbyroberts – 17M followers

tiktok creator abby roberts

Abby Roberts, a makeup artist and beauty influencer started posting videos for fun when she was just 11, but in August 2018, her self-taught beauty skills went viral. After befriending internet personality James Charles and recreating some of his looks on Instagram, she acquired thousands of new followers overnight.

She specializes in special effects makeup and rose to fame for her year-round spooky makeup looks. Abby has many brand partnerships with major beauty brands like Morphe and Colourpop.

25. @twinmelody – 17M followers

tiktok creators best

Identical twins Aitana and Paula are best known for their “Juju on Dat Beat” dance video, which has exceeded 30 million views on YouTube. On both YouTube and TikTok, the twins share synchronized choreography videos, covering popular songs.

26. @sarahmagusara – 17M followers

tiktok creators best

Phillipino creator Sarah Magusara was launched into TikTok fame for her choreography, dance skills, and lip-sync content. Recently her videos showcase her passion for fitness and her life as a new mom.

27. @siennamae – 15M followers

tiktok creator gen z

At just the age of 17, Sienna Gomez has established herself as a leader in the body-positivity movement. In this last year, she has gone viral for her comedic content and ability to be vulnerable with her body.

In pure Gen Z mentality, she started her social channel as a spam-account. Her relatability and down-to-earth perspective has turned into a major star – influencing millions of girls around the world.

28. @demibagby – 14M followers

most popular tiktok creators

Demi Bagby is arguably the most recognizable parkour and stunts influencer on TikTok, and was one of the first gymshark-sponsored athletes on the app.

As one of the most sought-out fitness influencers on TikTok, Demi Bagby has worked with known brands of nearly every category including Tide, Google, and Oikos.

29. @maverickbaker – 13M followers

Top TikTok Creator Maverick Baker

Maverick Baker sings alongside his brother, Cash, in the musical duo Cash and Maverick. His TikTok videos frequently show them lip-syncing in outdoor and urban settings.

30. @rybkatwinsofficial – 13M followers

Top TikTok Creator Rybka Twins

Teagan and Sam Rybka are twin acrobats and dancers who once competed on “Australia’s Got Talent.” More recently, they’ve become online sensations with their gymnastics and contortionist act on YouTube and TikTok.

31. @sebastianbails – 13M followers

sebastian bails tiktok

Sebastian Bails is a vlogger and content creator on YouTube and TikTok. He’s most well-known for his collaborations with fellow top TikTok influencer Lauren Godwin. His account features comedic pranks and skits where he portrays multiple characters in costume.

32. @thetoliverfam – 11M followers

tiktok creators

Hailing from Houston, Texas, Dominic Toliver has been creating short-form online comedy for years. His content style combines original lyrics, popular music, and humor.

33. @real.ona – 10M followers

tiktok creator dance

Hailey Orona has been a top creator since 2015, originally gaining interest on Instagram. In addition to selfies, she posts dancing vignettes and lip-sync videos on TikTok. In 2018, she also joined several other social media stars on the Boys of Summer Tour.

34. @amandacerny – 10M followers

Top TikTok Creator Amanda Cerny

Pittsburgh native Amanda Cerny began generating digital star-power on Instagram, Vine, and YouTube, after a background working with traditional media outlets including Comedy Central and NBC.

Her TikTok is now her most-followed platform where 10 million users tune in to her funny skits.

35. @caseysimpson – 9M followers

Top TikTok Creator

Casey Simpson is an actor and internet star best known for his starring role on the Nickelodeon series “Nicky, Ricky, Dicky & Dawn.” As a top creator on (now TikTok) he has been entertaining millions with his short-form videos for over six years.

36. @jaydenbartels – 9M followers

Top TikToker Creator Miss Jay

Jayden Bartels is an actress, dancer, and model with appearances on numerous TV shows. She toured with OG TikTok stars Mackenzie Ziegler and Johnny Orlando, and released her first song “Can’t Help Me Now.” Her TikTok videos often feature her dancing talent.

37. @carsonlueders – 8M followers

Top TikTok Creator Carson

Carson Lueders is a singer-songwriter and actor. He has used his YouTube and TikTok accounts to promote his music, accumulating over a million YouTube subscribers through his popular cover songs and original music.

38. @wisdm.8 – 6M followers

tiktok creator mens fashion

Wisdom Kaye is one of the most recognizable men’s fashion influencers on TikTok. His creative street looks earned him the title of the “best dressed guy on TikTok” and partnerships with brands like Depop, Urban Decay, Prada, IKEA, Revlon and more.

39. @sulheejessica – 6M followers

tiktok creator

In 2020 mother of three Jessica Woo decided to film herself packing school lunches for her children and became an overnight star. Her whimsical bento box lunches offer ideas, recipes, and tricks to transform boring school lunches into joyful art.

Her relatable and aspirational content has all the right ingredients that make Jessica stand out as a top food influencer on TikTok.

40. @sig – 6M followers

sig tiktok star

17-year-old Signa O’Keefe is a powerful influencer on a few platforms. She has over 730,000 Instagram followers and started out on TikTok back when it was still called

41. @ourfire – 6M followers

Top TikTok Creator Our Fire

A brand created by couple Sharla Mae and Chris Kerr, Our Fire has grown in popularity on both TikTok and YouTube after the duo met on Tinder. They’ve since earned badges on TikTok in several categories and have videos sponsored by Hollister, Walmart, Hyundai and Adobe.

Originally famous for their coordinated dance moves, the duo have since switched their focus to gaming and now broadcast their Roblox adventures.

42. @the.navarose – 6M followers

tiktok influencer navarose

In the competative category of TikTok fashion, Alexa Jade, better known as Nava Rose, may have more partnerships with top fashion brands than any other fashion creator on TikTok.

Her versatility as a fashion influencer and eye for aesthetics makes her a key influencer for top fashion campaigns on TikTok. Her incredible talent for styling launched a Q&A series where she solves challenging fashion dillemas—”how to style pink and black without looking edgy?” or “how to style purple with orange?” Rebook, ASOS, DSW, Moncler, are a few brands who have leveraged Nava Rose’s passion for fashion.

43. @tabithabrown – 5M followers

tiktok creators top

Tabitha Brown rose to internet fame by sharing love, positive encouragement, and vegan food tips on her TikTok channel during the 2020 coronavirus pandemic. Her comforting demeanor, casual filming style ,and warm life wisdom earned her the title of “Auntie Tab” from her close-knit audience of five million users.

At 42-years-old Tabitha certainly deviates from the typical “TikTok influencer”, but one look at her comments shows the remarkable extent of Tabitha’s influential presence.

44. @team2moms – 5M followers

tiktok creator

The TikTok account @team2moms is managed by Ebony and Denise, a two-mom family with three young kids. They detail the victories, misconceptions, and struggles that they endure raising a family as partners. With five million followers, the two moms hope to motivate others in the LGBTQ community to live authentic lives.

The pair foster a community through their TikToks — their videos recieve around 2,500 comments per video, with an average engagement rate of 15%. Staples, Kiehls, PINK, Procter & Gamble, and HBO have all held sponsorships with the inspiring family.

45. @lani.baker – 4.1M followers

Top TikTok Creator Lani Baker

American model and blogger Lani Baker is the older sister of TikTok stars Maverick and Cash Baker. It’s clear humor runs in the family as each of Lani’s TikToks are shared over 200 times on average.

46. @rickeythompson – 3M followers

tiktok creator

Internet personality Rickey Thompson entertains millions on TikTok with his bold, larger than life humor. The experienced social media star rose to fame on Vine and is also successsful on YouTube where he films vlogs and storytimes for his 1.2 million subscribers.

The comedian frequently partners with top fashion and cosmetics companies on TikTok looking to leverage his confident personality.

47. @muslimthicc – 3M followers

tiktok creators

Zahra Hashimee behind the handle @muslimthicc, never expected to be a TikTok influencer. Zahra is best known for her light-hearted content, specifically her daily storytimes and “get ready with me” videos.

Zahra also uses her platform to discuss misconceptions of her religion, as a muslim living in the U.S.. Her audience is 75% female and her sponsors include Neutrogena, Walmart, and Converse.

48. @cost_n_mayor – 2M followers

tiktok dance creators

Proffesional dancers Marideth and Austin are behind the popular @cost_n_mayor account. Posting countless hours of choreography to popular songs turned the pair into overnight stars.

GrubHub, Domino’s, Kate Spade, Target, and Cheetos are a few of the brands who have sponsored TikToks with the creators. While they have under two million followers, Marideth and Austin average over half a million views per video.

49. @the.mcfarlands – 2M followers

tiktok influencers

With over two million followers, the McFarland’s have one of the largest family accounts on TikTok. The McFarlands are a sponsored content powerhouse for companies hoping to further their brand association with “family fun.” The father, Dan McFarland, stars and leads the family in comedic skits that are as charming as they are comical.

The McFarlands partnered with Gillette in a 15-second TikTok that has over 80 million views. In our exclusive interview with the McFarlands, they reveal TikTok tips, and how to avoid creator burnout.

50. @luismcervantes_ – 350K followers

tiktok influencers

As a mid-tier TikTok creator with 350,000 followers, Luis Cervantes has already worked with some of the world’s biggest brands: Ray-Ban, Bose, McDonald’s, and Dr Pepper to name a few.

His energetic choreography blends fitness with dance and many notable celebrities have recreated his challenges. While his following is smaller in comparison to most top TikTok creators, his engagement rate climbs over 10%.

The Top 10 Pinterest Influencers Curating Content Online


10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 460 million monthly active users. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

The Best Pinterest Influencers Guiding Trends Online

Top Pinterest influencers demonstrate a strong sense of style and can guide product trends. Here we’ve gathered the top users on the platform today who are inspiring audiences and sharing their latest interests with millions.

1. Joy Cho / Oh Joy! – 14.8 Million Followers


Graphic designer Joy Cho boasts an astonishing 14.8 million followers on Pinterest. She got her start as a blogger, and then expanded to other social platforms such as Pinterest, Instagram, and YouTube.

Cho creates Pinterest boards on the topics of interior design, cooking, style, and more. She has used her online success to start her own graphic design studio, publish 3 books, and create a line of original homeware products in partnership with Target.

2. We Heart It – 12.3 Million Followers


As a social network and app, We Heart It is the most followed brand account on Pinterest. We Heart It’s editorial team shares and curates refreshingly positive content to over 12 million Pinterest users.

Their boards are a dreamy combination of aesthetic home decor, fashion and beauty images, motivational quotes, uplifting images of friendship, and other things that spark inspiration.

3. Poppytalk – 10.3 Million Followers


The Pinterest page Poppytalk is run by Vancouver B.C. creatives Jan Halvarson and Earl Einarson. The pair created a lifestyle blog specializing in interior design and cooking, and use Pinterest to gather inspiration and share ideas.

In 2014, Poppytalk collaborated with Target to create an original product line that includes tableware, water bottles, and more. Halvarson and Einarson have also leveraged their success as Pinterest influencers to partner with Tiffany & Co., Roots Canada, and Staples.

4. Maryann Rizzo – 9 Million Followers


Maryann Rizzo is an American interior designer that runs the Pinterest account of the same name. Though she remains relatively anonymous, Rizzo curates Pinterest content focused exclusively on interior design.

Her most followed board is called “Everything” and includes furniture, artwork, and holiday specific decorations. Rizzo also manages the Tumblr page Curated Style, which is an extension of her interior design interests.

5. Mamas Uncut – 8.4 Million Followers


Parenting website Mamas Uncut entertains over 8 million followers on Pinterest and is one of the leading creators in the niche. Parenting Q&A, news, baby names, expert advice, and home hacks can be found on this Pinterest. 

6. Cathie Hong – 8 Million Followers


Designer Cathie Hong lives in San Jose, California with her husband Steven and two children, and pins on the topics of interior design and style. Her Pinterest board “Fashion & Style” has more than 3 million followers.

Hong also has a knack for calligraphy and penmanship. In 2010, she launched her own online stamp store, which sells handmade and custom stamps that she creates.

7. Jane Wang – 7.7 Million Followers

Little is known about Pinterest star Jane Wang, who describes herself as a Chinstrap Penguin from Antarctica on her profile. Nevertheless, she has accumulated more than 7.7M followers and her board “Delicious,” a collection of recipes, has more than 6.4 million followers alone.

Wang pins on a variety of topics including animals, books, DIY projects, and yoga. Her boards are wide ranging and feature something for everyone.

8. Bonnie Tsang – 7 Million Followers


Los Angeles based editorial and commercial photographer Bonnie Tsang runs the Pinterest account Bonnie Tsang. Her page is clean cut and features interior design, style, travel, and food images.

Offline Tsang has used her photography skills to assist clients such as Sephora, Gap, Warby Parker, and Barneys New York. She also provides brand consulting in the areas of art direction and social strategy.

9. Evelyn – 6.8 Million Followers


Evelyn is a Pinterest influencer from Arkansas who curates travel photography, recipe ideas, books, and more. Her board “Nature’s Windows” is one of her most popular and includes stunning landscape images.

Evelyn curates content for those seeking travel inspiration or looking for humorous content. She also has boards dedicated to memes, adorable animals, and inspiring quotes, which makes for an eclectic and diverse account.

10. Pejper // Anna K. – 6.8 Million Followers


Sophia and Anna K. started the Pinterest account Pejper // Anna K. as an extension of their blog Pejper. The Swedish bloggers pin on the topics of interior design, cooking, and fashion.

The pair has an eye for modern and minimalistic design, which is a continuing theme across all of their Pinterest boards. One of their popular boards, “Out and about” maintains over 101,000 followers and showcases restaurant and cafe design.

The Top 20 Instagram Micro-Influencers That Have Yet To Be Discovered

Top 30 Micro Influencer Feature


Social media’s growth across both new and existing apps and platforms has fueled the rise of new, upcoming and original content creators and influencers. Instagram, in particular (and now perhaps also TikTok) is a common starting point for creators looking to build a following. As such, Instagram has become a hub for “micro-influencers” — social media influencers and creators with more than 10,000 followers but less than 50,000.

The effectiveness of influencer marketing has prompted brands to partner with instagram micro-influencers, who are often viewed as a way to reach smaller and niche audiences. Due to their smaller size, micro-influencers may maintain a higher degree of reliability to their audiences and their recommendations may be more akin to word-of-mouth advertising.

In addition to compiling a list of the top micro-influencers on Instagram across several popular categories, we also share best tips and practices on how to find the best micro influencers below.

How To Find Micro-Influencers On Instagram For Your Brand

When evaluating micro-influencers there are many factors to consider and steps needed in crafting the perfect micro-influencer campaign. Influencer marketing can be tricky and nuanced, therefore brands need to be strict with their vetting process with micro-influencers and be up to date on their do’s and don’ts. A few big ones are:

  • Don’t choose micro-influencers strictly by their number of followers.
  • Do consider the performance of their previous sponsored content (as this is a good measure of success for your potential campaign).
  • Do check to see if they have consistently high engagement with positive sentiment throughout their content.

Brands can jumpstart their search for micro-influencers by looking through their existing brand tags and/or topic hashtags and seeing who is already aligning with or promoting their brand. Instagram also has a built-in profile suggestions feature: once you’ve found a suitable micro-influencer, hit the down button on their Instagram profile to see similar/related accounts.

Want to ensure your brand finds and partners with only the best micro-influencers? Talk to one of our influencer experts today.

Here are the top 20 Instagram micro-influencers establishing their expertise in fashion, travel, food, fitness, and photography:


top micro-influencer instagram

Adam Gonon is a fashion influencer based out of New York City. His page looks less like an Instagram profile and more like a well crafted magazine. The 28-year-old is known for his fresh, business-casual looks and owns an online store for men. His fashion sense has garnered sponsorship opportunities with Maserati and alcohol brands like Bacardi.


Top Micro Influencer Fashion Influencer Trey Bryant

Trey Bryant is a trending men’s fashion expert based in Atlanta, Georgia. His sense of high-end American fashion has caught the attention of his 30,000 followers. His fresh style ranges from suits to casual looks.


Top Micro Influencer Fashion Influencer Little Red Fashionhood

Ali aka Little Red Fashionhood is a trendy fashionista based out of Phoenix, Arizona. Ali is an example of a micro-influencer with an extremely loyal following — she receives nearly as many comments as likes on her posts. With less than 35,000 followers she has already worked with major brands like Hyundai, Spanx, Green Chef, JustFab, and BevMo.


Top Micro Influencer Fashion Influencer Tia Kirby

Tia Kirby is a fashion and lifestyle influencer based in Mansfield, Texas. Her mission is “to inspire others to learn and love themselves while discovering & enhancing their own individual style and beauty.” Tia frequently promotes her favorite black-owned businesses and has partnerships with JCPenny and Walmart.


Top Micro Influencer Travel Influencer Girl Gone Abroad

Lauren’s Instagram is a traveling account of her adventures around the world. At each stop, she writes about the lessons each place has taught her. Her page is an inspiration for many travel seekers wishing to explore the corners of the world.


Top Micro Influencer Travel Influencer Dan Carter

Dan Carter is a full-time photographer and adventurer capturing some of the most beautiful landscapes worldwide. His journeys have taken him from the snow-tipped mountains of Iceland to the white beaches of South Africa.


micro-influencer camping instagram

Adam Northwest is a proud husky dad and traveller with a passion for hiking. Along the way, he captures the beautiful scenes of nature. While Adam may not have a high following, his Instagram account shines by the amount of positive audience sentiment in each post. His engagement has attracted top brands like Lull Mattress, Coleman, and T-Mobile.


Top Micro Influencer Travel Influencer Cheslea Martin

Chelsea Martin is a travel advisor creating content in some of the most luxurious locations in the world. In addition to her popular Instagram account she is the founder of her own travel agency, Passport to Friday. Her travel expertise has gained her numerous sponsorships with hotels and a partnership with remote healthcare company SteadyMD.


Top Micro Influencer Food Influencer Elizabeth Moye

Nutritionist and health coach, Elizabeth Moye is a wellness guru to her audience of 42,000 on Instagram. In college, she battled an eating disorder which compelled her to help others build a healthy relationship with food. Her channel is dedicated to promoting a healthy lifestyle and she showcases delicious dishes.


Top Micro Influencer Food Influencer Amanda Ghee

Amanda Holtzer is a popular dietetic intern dedicated to simple and  sustainable nutrition. Her aesthetically pleasing feed includes healthy recipes for breakfast, lunch, and dinner that adults and children alike can enjoy. Some of her recent sponsorships include Fabletics, Sabra, and Jojo’s.


Top Micro Influencer Food Influencer Plays Well with Butter

Micro-influencer Jess Larson, also known as “Plays Well With Butter” on Instagram, cooks healthy flavor-filled recipes. Her recipe blog has a wide variety of categories to choose from with recipes that take less than 100 minutes.


Top Micro Influencer Food Influencer Mary Sarge

Mary Sarge is a passionate mother who knows a thing or two about cooking and DIYs. Her happy, friendly energy makes it impossible not to trust her recommendations. With less than 20,000 followers Mary has already featured big name partnerships on her Instagram. Her notable sponsorships are Kroger, ADT, Ghirardelli, Sam’s Club, and Tom’s.


Top Micro Influencer Fitness Influencer Alex Callahan

A yogi from Boulder Colorado, Alex Callahan shares her personal journey in wellness, fitness, and spirituality with her small tribe of 45,000 followers. Her modest following allows her to develop close relationships with her followers, sharing personal life learnings through her passion for yoga. Michelob Ultra, Aerie, and MVMT are just a few of the brands leveraging her raw and vulnerable approach to Instagram content.


Top Micro Influencer Fitness Influencer Tom Bliss

Fitness influencer Tom Bliss brings together high-quality advertising that packs a punch. Tom’s content is a blend of workout videos, product reviews, fashion, and the occasional recipe. Tom’s popularity has garnered him a long-term sponsorship from Under Armour.


Top Micro Influencer Fitness Influencer Allen Swan

Allen Swan is an expert in men’s fashion and fitness. The former basketball player and model is known for his online fitness training videos and partnerships with small-scale brands.


Top Micro Influencer Fitness Influencer Kanoa Green

Kanoa Greene has built a strong following through her fitness content centered around hiking, yoga, and HIIT. Her vulnerability has helped her develop a strong connection with her followers who look to her for inspiration. Kanoa has attracted many top brands including Nike, Muscle Milk, Propel, and Victoria’s Secret.


Top Micro Influencer Travel Influencer Connor Trimble

As an adventure and lifestyle photographer, Connor Trimble has created sponsored content for Canon and Lululemon. He is a rising star on TikTok as well, sharing his serene footage to over 30,000 followers. Influencers with a high aptitude for photography are the perfect fit for brands looking to go above and beyond with their advertisements.


Top Micro Influencer Photography Influencer Eric Matt

Eric Matt’s vibrant Instagram account highlights his passion for adventure and talent for photography. His rich photos pop off the screen which makes him an asset to advertisers.


Top Micro Influencer Photography Influencer Ben Hess

Ben Hess specializes in cinematic content — action scenes, music videos, and even workout videos. Cinematographers such as Ben often utilize the IGTV feature on Instagram, which allows users to upload long-form content at a larger file size compared to regular Instagram posts. Ben recently partnered with Lumix to film a music video for IGTV.


Top Micro Influencer Photography Influencer Joshua Winders

Joshua Winders is a full-time explorer with a passion for photography. On a typical day, Joshua captures the American frontier in ways never seen before. Joshua further brings his content to life through his long-form captions and story-telling.

The Top 10 Influencer Marketing Mistakes To Avoid

Influencer Marketing Campaign Mistakes

Don’t Make These Common Influencer Marketing Campaign Mistakes

As part of our webinar series, we recently shared the biggest influencer marketing mistakes brands make. See and access the recording and presentation slides here:

Influencer marketing efforts are getting bigger, more effective, and more sophisticated all the time. Influencer marketing is a $1+ billion industry on Instagram alone and projected to reach between $5 and $10 billion as a whole this year.

Even amid the pandemic and recession, advertisers of all types are using influencer marketing to spread the word about products, brand values, events, promotions, and more. By partnering with influencers for product placements, endorsements, sponsorships, social media giveaways, collaborations, or other types of influencer marketing campaigns, brands can reach audiences with authentic and trusted voices.

Influencer marketing campaigns take a variety of shapes, but involve marketers setting goals, aligning messaging, selecting influencers, creating timelines, outlining deliverables, structuring influencer agreements and contracts among many other steps and processes and avoiding these common mistakes:

  1. Choosing an inadequate partner to manage campaigns
  2. Unclear KPIs
  3. Rushing planning and influencer selection
  4. Evaluating influencers based on the wrong metrics
  5. Inadequate outreach methods
  6. Failing to include key terms and details in contract
  7. Being unclear about brand identity
  8. Overly specific or controlling with creative
  9. Limited influencer tier and category testing
  10. Not utilizing long-term partnerships

While influencer marketing is effective for reaching and engaging with audiences on mobile and social, many marketers shortchange their results by making one or more of the above mistakes when planning, building, and executing influencer marketing campaigns.

Influencer marketing agencies exist to help brands and marketers safeguard against missteps, avoid costly mistakes, and to build campaigns that are both high-performing and cost-effective, use the right influencers for the right messages, and tackle goals with the appropriate and tailored tactics.

Here are some of the most common influencer marketing mistakes and how to avoid them. Please access our webinar recording and 38-page presentation for much more detailed information.


Clearly defined goals are a vital part of any marketing campaign — influencer marketing campaigns are no exception. Influencer marketing is inherently more authentic and more organic than most forms of traditional advertising, but that doesn’t mean that brands can or should rely on authenticity without targeted and specific goals.
Examples of influencer marketing KPIs include:

  • Awareness
  • Engagement
  • Social media followers
  • Site traffic
  • Sales
  • Brand lift
  • Sign-ups
  • Leads

Once clearly defined, influencer marketing campaign goals can be used to tailor efforts and best inform next steps and variables including: utilizing specific influencers with specific audience demographics, and determining the best type of tactic (e.g. sweepstakes, review, etc.), method of brand interaction (e.g. product link, brand social account, brand website), advertising channel and media content (e.g. Instagram post, Instagram Story, TikTok video, YouTube video, etc.), and more.

influencer marketing mistakes

Clear goals and KPIs help brands and marketers fine-tune campaign specifics to campaign goals. Planning and running an influencer marketing campaign focused on driving followers to a brand’s account will employ different tactics than an event activation leveraging influencers to kick off a product launch.

Without clear goals at the beginning of a campaign, brands and marketers may end up wasting time, effort, and resources planning and carrying out the wrong strategies — which will leave them with underperforming campaigns.

Influencer marketing agencies can help develop clear goals by coordinating with brands to determine what’s most important — be it sales goals, social engagement goals, brand awareness, or some combination therein. Agencies have the necessary expertise to help brands define their goals, outline strategies, and effectively achieve their desired results.


An influencer marketing campaign is only as good as its influencers, and more and more, there are a lot of influencers of varying and questionable quality.

Properly vetting and reaching out to influencers is an integral part of a campaign’s success planning — a process that’s oftentimes rushed by most brands and advertisers. It’s critical that brands work with influencers whose values and messaging are in line with brand ideals and whose core audience consists of the demographic that brands are looking to reach.

influencer marketing mistakes

Brands also want to avoid partnering with influencers who don’t deliver or whose track record is unproven. Just as some influencers are better at editing than others, some influencers are better at connecting with audiences and effectively conveying messages that result in conversions than others.

Not all influencers are the same, and there are good and bad fits for every campaign.

When structuring influencer marketing campaigns, it’s key that brands and marketers reach out to someone with experience in influencer marketing who can help select and vet influencers to make sure they fit the campaign goals.

Influencer marketing agencies maintain relationships with influencers who have a proven history of effective campaigns. By using an agency, brands can access insight into influencers’ performance that’s more than vanity metric-deep.


Campaigns of all kinds run on deliverables. Influencer marketing campaigns are no different.

Whether brands are looking to review content before it’s posted, adjust messaging, fine-tune posting timelines and schedules, or ensure the proper video parameters for an Instagram post vs. TikTok video, it’s important that all influencer campaigns have clear and concrete deliverables.

influencer marketing mistakes

Some influencer marketing campaigns are simple and include relatively few deliverables — perhaps a single Instagram post that includes a caption and hashtag. Other campaigns are more complex and naturally require more deliverables.

For campaigns that involve multiple posts across social channels, it’s crucial for brands to outline expectations and well-defined deliverables in an agreement or contract before commencing the campaign (see influencer marketing mistake No. 4 below).

Deliverables help brands measure campaign progress and success, and the ability to analyze those deliverables allows brands to adjust and optimize campaigns as they progress.

Influencer marketing agencies can help coordinate deliverables by working with brands and influencers to determine content strategy and structure campaigns around realistic and beneficial timelines. By structuring campaigns and adjusting them as deliverables and goals take shape, influencer marketing agencies optimize campaigns and help brands get the most out of their influencer marketing efforts.


Influencer agreements and contracts are some of the most important aspects of an influencer marketing campaign because they protect brands and influencers from potential missteps, mistakes, and failures.

Related to the issue of deliverables, influencer agreements and contracts make expectations clear upfront and mitigate confusion and miscommunication between brands and influencers. Contracts that are incomplete or are riddled with mistakes, oversight and loopholes threaten to hurt brands and turn campaigns into liabilities.

influencer marketing mistakes

For example, contracts between influencers and brands that explicitly state the requirement of a Federal Trade Commission complaint disclosure on influencer-posted content eliminate confusion around the need for disclosures.

Additionally, brands should consult with social media influencers before recycling content intended for a specific audience and created for a specific campaign and/or social media channel.

Republishing or resharing content without permission and/or without giving credit to the social media star may at the very least adversely affect the company’s relationship with the digital influencer and at worst, tarnish the brand’s reputation amongst both influencers and audiences.

Contracts don’t have to be difficult, but they do have to be properly executed. Influencer marketing agencies are experts in dealing with contracts between influencers and brands and can ensure that a brand’s bases are covered.

Having planned and carried out dozens of influencer marketing campaigns with different goals, different influencers, different deliverables, and different end results, agencies have the requisite knowledge base to help brands create campaigns that are effective and are enforced and protected by contracts that outline expectations and provide guidance for disclosure compliance, messaging, brand association, and more.


To learn more about the most common influencer marketing mistakes including influencer outreach, overly controlling influencer creative, and a list of questions to vet potential influencer marketing partners, please check out our free webinar recording and 38-page presentation here:

The 143 Top TikTok Influencers — Biggest, Upcoming & Categories

Top TikTok Influencers

TikTok is currently the fastest growing social media app with over 2 billion downloads, and monthly user engagement rising over 70% thanks to catchy and viral videos from top TikTok influencers.

TikTok once presented itself as an experimental trend for marketers looking to connect with Gen Z users, however the last year of impressive growth has established TikTok’s place as a top social media app and key influencer marketing channel.

While communities on TikTok like Dance and Entertainment currently dominate, niche categories such as Life Hacks/Advice, Recipes, and Home Renovation are quickly growing with over a billion hashtag views each.

Growth in these sectors show that TikTok has undoubtedly become a video destination for informative content, learning, and more:

TikTok Influencers Categories Hashtags Chart

Since 2018, TikTok has invested heavily in its advertising appeal and the recent launch of the TikTok Creator Marketplace aims to facilitate campaigns by allowing brands to search for top TikTok influencers.

TikTok’s differentiating factor as a social media channel is its inherent ability for any user to go viral; however, this also makes finding influencers with an impactful return on investment quite difficult. We have composed a list of 143 top TikTok influencers (ten in each of the main eleven categories), who are worth exploring.

Together, these 143 influencers reach nearly 1 billion users (964 million) which is more than three times the population of the United States or nearly 14% of the global population — for perspective.

While we have listed some of the biggest influencers on the app, we are also including up & coming influencers for each category. Although high follower count often correlates with high exposure, brands are also seeing high-performing TikTok campaigns using smaller-scale influencers.

In July, GT’s Kombucha launched the #UnitedWeDance Challenge with six influencers with follow counts under 300K. The campaign reached 1 billion views in the first 48 hours and has since amassed more than 2.6 billion views.

As the sphere for TikTok influencers becomes increasingly competitive, determining the influential creators who are dominating their niches will be vital for campaigns to succeed. Here is our list of the 143 biggest and up & coming TikTok influencers to watch for:

Keep scrolling or click here to view by category:

  1. Entertainment
  2. Dance
  3. Pranks
  4. Fitness/Sports
  5. Home Reno/DIY
  6. Beauty & Skincare
  7. Fashion
  8. Cooking & Recipes
  9. Life Hacks, Advice & Wellness
  10. Pets
  11. Outdoors

Meet TikTok’s Top Entertainers


Zach King
At 46 million followers on TikTok alone, Zach King is one of the most recognizable social media entertainers. His eye-catching digital magic tricks make him a TikTok favorite, and the talented influencer saw an increase of 15 million followers within just 10 months. Brands have long taken notice of Zach’s ability to captivate his audience with cleverly edited videos. Chipotle, BMW, KIND, Jumanji, are just a few of the top brands Zach has creatively partnered with.

Dixie D’Amelio
Dixie D’Amelio is the big sister of TikTok’s biggest star, Charli D’Amelio, and creates videos with her as part of Hype House. In addition to dance videos, the older D’Amelio sister has distinguished herself as a singer, releasing the single “Happy” in July 2020. Her 30.5 million followers have made her popular with sponsors like Hollister and Coppertone. She is also a brand ambassador (with Charli) for a new youth-focused line of cosmetics from Morphe.

Jason Derulo
There are few stars that have embraced TikTok with the enthusiasm of singer Jason Derulo. Jason jumps into challenges, comedy skits, pranks and duets. He isn’t afraid to look ridiculous and seems genuinely excited about creating content. Jason now has over 27 million followers and 497.7 million likes for his posts.

JoJo Siwa
Teen dancer, singer, actress and pop-culture figure Jojo Siwa first landed on the map through the reality show Dance Mom’s. Her booming career as a YouTuber has led to appearances on The Masked Singer and Keeping Up With The Kardashians. Her TikTok is a candy-colored fantasia of dancing and dueting and her energetic persona has attracted 26 million followers and over 889 million likes.

Jacob Sartorius
Rolf Jacob Sartorius made his first anti-bullying Vine at age 11. He grew in popularity from there to become a well-known singer and social media personality. Now he’s hanging out on TikTok with famous friends like Baby Ariel. Sponsors like Skechers have taken notice of his loyal fan base.

Liza Koshy
Influencer Liza Koshy got her start on Vine posting short, comedic videos. While she gained traction as a successful YouTuber and member of David Dobrik’s “Vlog Squad”, TikTok recently became her largest platform with over 22 million followers. Her hilarious twist on lip-syncing and dance challenges have instantly led her to a huge following on the app.

Jason Coffee
Jason Coffee loves to get his family involved in making videos. The Coffee crew started out on Vine and now they take on challenges, do duets, and generally have fun on TikTok. Jason has 20 million followers and sponsors such as Subway.

Jordi Koalitic
This Barcelona-based photographer uses TikTok to show off his colorful outdoor snaps. His videos also include behind-the-scenes footage showing how he got each great shot. Jordi has attracted millions of followers and regularly scores over a million likes. He also has strong Instagram (2.7 million) and YouTube (609K) followings.

Hannah Stocking
Hannah Stocking made her name doing funny skits, but she also acts and hosts TV shows. Hannah’s brand of self-deprecating humor endears her to audiences on TikTok to the tune of 14.4 million followers. On TikTok you can find her collaborating with other star influencers like Jason Derulo and Lele Pons.

Rebecca Zamolo
Digital content creator Rebecca Zamolo has over 17 million followers across her four YouTube channels. Most of her TikTok videos are centered around comedy, cosplay, and feature snippets of her “Game Master” YouTube challenges. She now tops over 13 million followers on TikTok.

Rising Influencers In Entertainment


Adam Waheed
Adam has used his funny sketches to create a multi-channel comedy career. In addition to his 7.5 million followers on TikTok and 2.3 million followers on Instagram, Adam appears on Comedy Central’s spoof “Pitch Please.” The funnyman has paired with high profile sponsors like Snickers, and fellow funny influencers like Hannah Stocking to get 127.2 million likes.

Brittany Broski
Brittany’s memorable face has turned her into a TikTok success story. Brittany went viral with her dramatic reaction to a kombucha drink on Twitter and now she’s famous for being herself on TikTok. Her expressive duet reactions are especially on point. Sponsors such as Kroger and Chipotle have taken notice and partnered with Brittany for major campaigns.

Brandon Baum
Brandon makes impossible-to-believe TikTok videos using special effects, then makes how-to videos giving away his secrets. His videos have even caught the eye of other special effects influencers like Zach King, who did a commentary on Brandon’s Zoom video spoof.

These 13 Dance Stars Have Over 260M Followers


Charli D’Amelio
In March 2020 Charli D’Amelio surpassed Loren Gray to become TikTok’s most-followed creator. Charli started creating TikTok content in June 2019 but shot to viral fame and TikTok history due to her coordinated dance moves. In a partnership with P&G, Charli initiated the #DistanceDance challenge. The video now has over 193 million views making it the most viewed TikTok video ever.

Addison Rae
Addison Rae Easterling blew up on TikTok after her dancing videos with her mom Sheri went viral. The Louisiana born star is a former Hype House member and has scored major brand campaigns on TikTok with Chipotle, Bounty, American Eagle, and CoverGirl. The coronavirus lockdown sparked an unlikely friendship between Addison and Kourtney Kardashian and the pair have since dominated TikTok with their viral skits.

The Lopez Brothers – Tony & Ondreaz
The Hype House brothers are famous faces across TikTok due to their smooth moves. Between their coordinated dancing, famous friends, and party atmosphere these brothers have gained a combined 38 million followers and 1.6 billion likes.

Just Maiko
Michael Le, known as Just Maiko is one of the original TikTok dance stars. With time, talent, and diligence he has amassed 32.9 million followers. Just Maiko leveraged his success to co-found a new TikTok collective, Shluv House. His videos with Shluv House feature dancing down escalators, pulling pranks, and dancing of course. Just Maiko has attracted big sponsors like Skechers, Mucinex, HBO Max, and Motorola.

Mackenzie Ziegler
16-year-old TikTok star Mackenzie Ziegler originally appeared on Dance Mom’s with her famous sibling Maddie. While her TikTok is filled with mostly dance videos, she is also a prominent singer, actress and model. Mackenzie has released two albums and toured with singer Johnny Orlando, plus made appearances on several TV shows including Dancing with the Stars.

Zoe Laverne
Zoe Laverne, a popular TikTok influencer from Indiana, posts lip-sync and dance videos on the platform. Zoe became a popular creator back when the app was still and gained verification status in 2017. She enjoys interacting with her 16+ million followers by answering fan questions in the comment sections of her videos.

The Rybka Twins – Teagan & Sam
Sam and Teagan Rybka are twin acrobats and dancers from Australia’s Got Talent. They quickly garnered more than 11 million followers on TikTok with their synchronized gymnastics and contortionist routines. The creative twins were among the first wave of TikTok influencers to monetize their following by partnering with athletic brand Gymshark as ambassadors. They frequently collaborate with fast-fashion brands and recently campaigned with Depop, Houseparty, and L’Oréal Paris.

Sofia Wylie
Influencer Sofia Wylie made her name on Disney’s Andi Mack and High School Musical the Series. Now she takes on the latest dance challenges on TikTok. The bubbly young performer has racked up 7.7 million followers, well ahead of her 2.1 million Instagram followers. Recently she partnered with Safeguard for their #SafeguardSplash hand washing campaign garnering 1.4B billion views.

Montana Tucker
Singer/dancer Montana Tucker teams up with her famous friends (like fellow Shots Studio celebrity Lele Pons) to make dance videos that set the trends. Brands have taken notice, giving her sponsorship deals for Walmart’s Black Friday #DealDropDance campaign, Dorito’s Super Bowl #CoolRanchDance, and Bounty’s summer #QuickerPickerUpper challenge.

So You Think You Can Dance fan favorite tWitch brought his hip-hop moves to TikTok in 2019 and entertains over 3 million followers. The all-star posts dance challenges with fellow TikTok creators and melts fans’ hearts with his family dancing videos. He and his wife went viral during the Black Lives Matter protests posting a somber “Check Your Privilege” clip that has reached over 3.4 million views.

3 Up & Coming Dance Influencers


Jordan Noelle Ray
Jordan Ray is a TikTok influencer known for her cool moves and easy-to-follow tutorials. Most of Jordan’s videos feature a quick dance set outside, along with graphic overlays that describe each step. Despite her acclaim as a dancer, her earliest TikTok videos were comedies. In a matter of months she had gained 909K followers. She recently took part in a #UnitedWeDance campaign for GT’s Kombucha.

Haley Sharpe
Haley Sharpe uses theatrical makeup, visual effects, and quick edits to make her videos pop. Most of the dancing fun happens in front of her shower door. Haley has grabbed 1.7 million followers, and fellow influencer Tommy Harley (91.5K followers) called one of her bathroom grooves an iconic TikTok moment.

Josh Killacky
Trained dancer and choreographer Josh Killacky has got moves. With 630,000 followers Josh has a notably smaller follower count to already have so many brand collabs under his belt. He has recently partnered with 7-Eleven, Olly Wellness, and Fruit By The Foot to name a few. He routinely performs dances with other popular creators like @montanatucker, @sarati, and @thewilkingsisters.

TikTok Prank Influencers Have An Audience Of 235M


Brent Rivera
Brent Rivera conquered Vine and YouTube and now has millions of followers on TikTok. This veteran social media star loves pranking his sister Lexi Rivera and doing skits with friends. In 2019 he was nominated for a Teen Choice award as Male Choice Web Star. His popularity and good looks have attracted sponsors like NYX Cosmetics and Softsoap.

Gil Croes
Gilmher Croes, a huge star in his native Aruba, teams with his brother Jayden to bring on the funny. You can catch them lip-syncing, dancing, or just being silly any day of the week on TikTok. Their individual TikTok accounts have netted over 50 million followers combined and their shared YouTube channel has over a million subscribers. Fashion Nova and Sketchers are two of Gil’s recent TikTok sponsors.

Stokes Twins – Alan & Alex
The Stokes Twins dance in-sync, dress in-sync, and know how to pull off a prank in-sync. They also partner with other famous influencers like Brent Rivera. The fun-loving duo regularly score over 4 million views on their TikToks.

Dobre Twins – Lucas & Marcus
Funny skits, ridiculous pranks, and lots of back flips have brought Lucas and Marcus Dobre fame few can match. The teen twins got their start on Vine with their older brothers, then became original members of Jake Paul’s Team 10. They broke out on their own and found success on TikTok, attracting sponsors like AT&T and HBO Max.

Jay Croes
Jay Croes is half of the Aruban super-duo with his brother Gil Croes (27.9 million followers). Jay and his brother post silly dances, lip-syncs, and skits, and they do it with a smile. Jay numerous sponsors, including movies like “Trolls World Tour” and “The King of Staten Island.”

Lauren Godwin
Lauren Godwin has her makeup on and is ready to get funny. This Houston Texas native loves to prank her partner Sebastian Bails with chaotic stunts you may not want to try at home. A broad range of sponsors have taken notice, like e.l.f. Cosmetics, Chipotle, LG, and IHOP.

David Dobrik
One of social media’s favorite Gen Z stars, David Dobrik has taken TikTok by storm. He works with an ensemble of other funny folks, the Vlog Squad, to create skits, do challenges and play pranks. TikTok named his elephant paste challenge the number one viral video of 2019 with 7.5 million likes and 180 million views. David’s large fan base has earned him sponsors like Chipotle, Bumble, and SeatGeek.

Topper Guild
Topper Guild crashes iPhones (but replaces them), terrorizes his parents, and generally causes good-humored mayhem with his TikTok pranks. His in-your-face humor has drawn 16.1 million followers and 443 million likes and sponsors like FashionNova and Nuggs.

Jon Klaasen
Singer Jon Klaasen started out competing on X Factor. Now he has 15 million followers for his pranks and comedy. He is a member of the Shluv House and films impromptu beatboxing battles with fellow TikTok influencer Spencer X. Even though Jon’s fiancee is best known for her lip-syncing on the app, the couple recently released a single together in 2018 called “Best I Can.”

Sebastian Bails
Sebastian Bails tans, pranks, and makes headlines with his partner in crime Lauren Godwin. Sometimes described as “cringy”, their humor has attracted around 11.5 million followers for Sebastian and over 19.7 million followers for Lauren.

Up & Coming TikTok Pranksters


Verified prankster known as “Keemokazi” has been creating pranking videos on TikTok since 2019. Unfortunately for his short-tempered mother, the coronavirus lockdown has only seemed to escalate his outlandish pranks and often destructive antics. The 17-year-old flexes his family’s wealth in most of his videos and his fans frequently ask for tours of his extravagant backyard. Keemokazi’s family is eager to be in his TikToks; a new video shows his dad ranking the most popular TikTokers based on looks.

Jesse Hernandez
This Oregon-native started out on social media in 2011. Now he’s part of the Los Angeles TikTok creator scene where he’s gathered legions of dedicated fans. In a recent video over 10 million viewers tuned in to watch him bleach his signature curls. Aside from dyeing his hair, Jesse lip-syncs, dances, pranks, and meets up with other TikTok personalities like Lauren Godwin and Zoe Laverne.

Cheeky Boyos
Since June of 2019 Coy and Brian, also known as Cheeky Boyos, have been making prank, comedy, and travel videos. The duo are on a mission to visit every state in America in their custom Cheeky Boyos van. At each stop they take up funny but perilous challenges that regularly top 1 million views. TikTok viewers have flocked to their posts, giving the boys’ TikTok over 98 million likes.

Fitness TikTok Influencers Dominating TikTok


Demi Bagby
Unlike other fitness gurus, Demi Bagby posts exercise videos that viewers at home should definitely not try. She does stunts, parkour, and other amazing feats that many admire but few can replicate. Demi has attracted sponsors like Sony Pictures and Gymshark, along with 11.9 million followers.

Whether she’s in the gym with a trainer or at home with her mom, Kavy always finds a way to work out and eat healthy. This Indian TikToker focuses her videos on building strength and promoting weight loss. Kavy’s can-do attitude and down-home workouts have attracted over 8.4 million followers and 153.5 million likes.

Antonie Lokhorst
Antonie Lokhorst brings pull-ups to the next level with his fun “air-walk” fitness videos. This fitness trainer from The Netherlands sets his clips to the latest dance tracks, making upbeat and inspirational videos that may make you want to move and groove. Antonie has over 4 million followers and more than 700 videos posted.

Cassey Ho
Cassey Ho helps viewers achieve a healthy lifestyle with easy-to-follow tips on exercise and nutrition. Cassey wants viewers to stop scrolling and start moving, posting frequent challenges, recipes, and myth-busting education pieces. She’s gained 2 million followers in a matter of months.

Ryan Garcia
Ryan Garcia is a top-rated lightweight professional boxer, and he’s showing the world his lightning fast fists on TikTok. In addition to boxing workouts, he’s engaged other influencers like Jake Paul with the #bodyshotchallenge. The challenge involves Ryan delivering a gut punch to a willing partner, and has inspired many copycat videos.

Gabi Butler
All-star cheerleader Gabi Butler offers a sneak peak into the life of one of the best cheerleading squads in the United States. The fearless flyer has appearances on Netflix’s Cheer, the Ellen DeGeneres show, and AwesomenessTV’s Youtube series Cheerleaders. Her TikTok presence has helped her evolve from a fitness personality to a social media star, and while her followers seem to love watching her showcase new cheer stunts, her lip-sync and dance videos get high engagement as well.

Jeremy Park
Jeremy Park helps viewers bulk up, slim down, or just get killer abs with basic exercises and equipment. He also helps followers eat right for the body they want. Since August 2019, Jeremy’s exercise and nutrition videos have gained him 838.8K followers on TikTok.

Roland Pollard
This adorable daddy-daughter duo posted their first TikTok in March of 2020 and have already generated over 8.4 million likes, and millions of jaw-drops. Former cheerleader Roland Pollard confidently tosses his 4-year-old daughter Jayden through the air in epic cheer stunts. The anxiety-inducing acts and unbelievable trust between the pair seem to be the perfect combo for TikTok fame. Within just two months of starting his TikTok account, Roland partnered with Yoplait and Feeding America for the #YoplaitCupRelay campaign.

Sarah Catherinne
Sarah lost 100lbs in one year and is sharing her inspiring story to anyone who will listen! The fitness influencer started sharing her documented journey with her 675,000 followers this past February. Her TikTok is a collection of workouts, recipes, and food hacks that helped her body transformation.

Alexandra Yaeger
Alexandra puts a unique spin on typical fitness content. She posts bursts of workout routines and thrives as a TikTok influencer by creating “couple challenge” routines, integrating TikTok’s trending dances into workouts, and utilizing TikTok’s popular sound clips. By keeping on top of TikTok trends and modifying them for fitness, Alexandra is able to attract a large following of over 660,000 users and growing.

Fitness Creators Gaining Traction On TikTok

tiktok fitness-influencers up-and-coming

Coach Raul Diaz is clearly an expert in the world of cheerleading. Using gym equipment as wigs, Raul acts out different “Cheer Mom” moments in hilarious skits. His TikTok has become a show of its own and his cheer-centric followers are quick to acknowledge his relatable content in the comments.

Taking inspiration from her own fitness journey, Sophie gives viewers quick exercise and nutrition tips on TikTok. Keeping her tone lighthearted, she mixes the advice with dance challenges and fashion posts sponsored by Gymshark. Sophie’s TikTok following of 652.4K is fast approaching her 1 million Instagram followers.

Sam Gach
Up and coming fitness influencer Sam Gach’s impressive yoga moves seem to contort into full-blown acrobatic stunts. His flexibility skills go beyond the yoga studio and reveal themselves in his daily life in public places like Home Depot, and Bed, Bath & Beyond. He has kept his 80,000 followers entertained during the coronavirus lockdown with videos like “3 stretches you can do on your dishwasher” and “4 tips to learn a handstand”.

TikTok’s Top Home Reno & DIY Influencers

tiktok influencers home DIY

Luke Hammond
Luke continually peaks interest on TikTok for his building projects series and his even-tempered method of story-telling. In a video that has over 15 million views, Luke reveals an untouched dungeon in the basement of his 1800 era house complete with a broken headstone, snakes, and spiders. He nonchalantly tells his followers he plans to install a mini fridge and make the spooky place his “dream hangout spot”. His DIY creativity has landed him a sponsorship with EA Sports and likely more to come.

Annika Marie, aka Blondesigns, is another master of transformation. Already, she has shown her 629K TikTok followers how to make an ordinary van into a gorgeous camper, give boring rooms a style overhaul, and make old belts into cute plant holders.

Karlin Summer
Karlin Summer’s home is nearly 100 years old, but that hasn’t stopped her from making it drop-dead gorgeous. She shows her 499K TikTok followers the ins and outs of simple home improvement projects, like restoring hardwood floors and installing tile. She also rocks a mean mermaid outfit on Instagram, where she has over 9K followers.

Farah Merhi
CEO and Founder of Inspire Me! Home Decor, Farah Merhi has delighted her 356K TikTok followers with helpful home improvement hacks. From total backyard makeovers to organization and styling tips, Farah focuses on useful tutorials to help her viewers make their homes both beautiful and comfortable. She has 682K followers on Instagram, too!

Lou Flores
You know those people who can create something epic out of thin air? Lou Flores is one of them. This dramatic makeup artist can turn cheap finds from Dollar Tree into amazing craft projects and beauty hacks without breaking the bank. Lou’s charm and creativity extend beyond his 252K TikTok followers, with nearly 1 million Instagram followers as well.

Dani Marie
Who doesn’t love a great Target find? Dani Marie shares the very best of her discount Amazon and Target home decor finds, plus tutorials on interior design, succulent care, and turning a basic house into a 2020 smart home. Currently, she boasts an impressive 244K followers.

Our Forever Home Flip
A 25 and 27-year-old engaged couple bought their dream house in 2019 — a 1978 country mansion! The main home is about 9,000 square feet, the pool house is about 1,000 square feet, and there’s even a ballroom, but the house needs lots of TLC. Our Forever Home Flip takes their 218K followers through their home improvement journey, sometimes asking viewers to weigh in on design options in the comments.

Tamara Bradshaw Home
Tamara Bradshaw has over 148K followers on TikTok, and for good reason. Starting as a mid-tier influencer on Instagram, Tamara quickly rose to DIY TikTok fame with her easy to follow, step-by-step tutorials and home decor hacks. Her flair for interior design also provides plenty of inspiration for future projects.

My House of 8
Keeping the house neat with one kid is tough enough. Kelli Bateman, the creator of My House of 8, has a lot more than that, yet her house is to die for. Her detailed DIY tutorials help viewers makeover their spaces, refurbishing old desks, updating bathroom tiles, and trying all sorts of DIY decor projects. She has nearly 124K followers on TikTok and another 82K on Instagram.

For the Home
225K people are entranced by the simple designs of Christine Higgs, the mind behind For the Home. She specializes in home improvement tutorials, sharing how she creates the clean but cozy style she’s known and loved for. Her soothing and inspirational videos have earned her 133K Instagram followers, too.

Meet 3 Rising DIY Influencers


Tony Suarez
A carpenter by trade, Toy Suarez, a crafty woodworker, shares just a handful of his many projects with his 88K TikTok followers. When you think of construction projects, think delicate accent walls and natural wood pergolas more than building houses.

Chelsy Christina
Chelsy Christina is a champion of change, teaching her 65K followers how to adopt an eco-friendly, zero-waste lifestyle. Her videos offer tons of tips on waste-free grocery shopping, sustainable clothing brands, and low-waste beauty alternatives.

Mauna Florist
If you’ve ever tried to arrange your own flowers, you know it’s not as easy as it looks. A florist and event planner, Mauna Florist is out to share her flower arranging skills with all 52K of her TikTok followers. Her tips are easy to follow, helping anyone to take their bouquets from awkward to amazing.

Fashion Influencers Setting Trends On TikTok

tiktok fashion creators

Glitter & Lazers
Humor pays off, and Anna OBrien is living proof. The fashion influencer behind TikTok channel “Glitter and Lazers” posts fun and funny clothing haul videos and comedic duets that have taken her to the peak of TikTok popularity — she has 6.5M followers! So far, her fame has earned her brand deals with Target, Steve Madden, Massage Envy, and Kool-Aid.

Wisdom Kaye
Up and coming fashion icon Wisdom Kaye already has 2.7M followers and he’s only 19! In his videos, he breaks down his outfits piece by piece, including brand names and prices so followers can match his looks. Speaking of looks, his sense of style is so on point that Vogue called him the “Best-Dressed Guy on TikTok”. Recently he was one of the top fashion influencers chosen for American Eagle’s #InMyAEJeans campaign.

Brittany Xavier
A political science major turned TikTok star, Brittany Xavier is a Los Angeles-based fashion and lifestyle influencer with 2.6M followers and 1.4M Instagram followers. Her styles draw attention from almost every age group proving that the best fashion is timeless. More than a pretty face, she recently partnered with a non-profit to help provide masks and other protective equipment to healthcare workers.

Denise Mercedes
Body positivity has become a powerful movement in the past few years, and plus-size fashion model Denise Mercedes wanted to empower even more women to live their best lives. Pairing up with fellow TikTok influencer Maria Castellanos, Denise created the Style Not Size series. In their lip-sync and dance videos, they always wear matching outfits to show that beauty isn’t one-size-fits-all. Though the Style Not Size videos are among her most popular, she also shares clothing hauls and style challenges with her 2M TikTok followers.

When Alexa Jade started a YouTube channel in 2013, she had no idea how quickly it would grow. She rose to fame rapidly, becoming a DIY and fashion influencer with a massive following. After appearing on the Ellen show, she even landed a show of her own! While YouTube is still her social media bread and butter, she’s also become quite popular on TikTok, with 1.9M followers tuning in just a few short months after she posted her first TikTok.

In My Seams
Janette Ok is another budding fashionista with over 1M followers. Her posts include style tips and tricks and product recommendations, with each video usually including five examples. One of her most popular series of style videos involves the audience: followers send in their fashion
photos, and she rates them in her next video!

Taylor Hage
Instagram fashion influencer and Ford model Taylor Hage has been sharing her daily outfits there for ages. Now she’s even more popular on TikTok, with 954K followers! Her styles are classic, ranging from refined cocktail dresses to high-waisted jeans with a white crop top.

Nichole Ciotti
Fashion influencer and entrepreneur Nichole Ciotti has over 585K TikTok followers, but that’s only the beginning. In addition to her style tips and outfit inspiration posted on TikTok and Instagram, she co-founded Storyluxe, an app that allows users to perfect their Instagram Stories with customizable filters and backgrounds.

Gunnar Deatherage
Some fashion lovers buy their outfits, while others hone their design skills. Gunnar does both, sharing his latest projects and fiercest outfits for his 546K TikTok followers. He starts with simple sketches and transforms an idea into jaw-dropping gowns, suits, and more.

Fashion and anime collide on Atikhun Kanjanakaset’s channel. Featuring outfits inspired by popular anime shows, like Naruto and Avatar the Last Airbender, Atikhunk has garnered the attention of 458K followers on TikTok and 28K on Instagram.

3 Fashion TikTok Influencers To Watch Out For


Delaney Childs
Delaney Childs is one influencer who’s more focused on streetwear than high fashion. Her 113K followers tune in to discover new ways to style basic pieces, like jean shorts and a white tee. She also sells some of her styles on Poshmark.

Yolanda in the City
Yolanda Espericueta’s fashion videos help viewers to pick outfits out for every occasion. Her date night video, for example, included four different styles to cover everything from brunch to the movies. She also demonstrates how to style outfits and customize their fit to make them more flattering. Style lessons aside, her sense of humor adds a lot to her channel. In one video, she even invited her brother in to try to pick out her clothes for her!

Brandon Z
Brandon Z, known on TikTok as bzellas, is a streetwear king. With 31K followers on TikTok and a growing following on Instagram, Brandon delights his audience with style combos to fit any adventure, be it a cozy night in or a day at the beach. In a recent video, he also shared some of his favorite Black-owned streetwear businesses for his followers to support.

Beauty And Skincare TikTok Influencers

tiktok makeup

Abby Artistry
With an impressive 10.3 million followers, Abby is one of the largest beauty gurus on the app. The 19-year-old has worked with Beats by Dre, Norvina, and Morphe to name a few. While she films tutorials, she typically entertains her followers through TikTok Lives and duets while donning different makeup looks. She is known for showing off spooky monster-inspired makeup looks—no matter the time of year.

Letícia Gomes
Originality is a key ingredient when it comes to TikTok fame. Top makeup artist Leticia Gomes has combined striking makeup transformations with TikTok’s ongoing lip-syncing trend, applying makeup while moving to one of TikTok’s growing list of sound clips. Her celebrity makeup transformations are the most popular, with over 1 million views each on average. In addition to remarkably high viewing rates, she has an incredible following 4.6 million.

Juwan Gutierrez, a young transgender girl, combined fashion, makeup, and fun on her TikTok channel MisoColorful, which has over 4.4M followers. While her videos center around her makeup application process, her authentic stories and personality keep it real. While she doesn’t share a great deal of detail about her personal life, she’s a strong supporter of LGBTQ rights and doesn’t hesitate to share who she really is with her fans. Her 68K Instagram followers agree!

Mia Faithe
From sunny Oahu, Hawaii, 16-year-old Mia loves to show off her mad makeup and hair skills with her precious little sister. Most of her videos feature her sister as a model, giving her 1.5M followers a major dose of cuteness and some great ideas for their own hair (and their kids’ hair, too). For her 77K Instagram followers, she offers a more model-like vibe.

Makeup by Ruthie
Ruthie is only 16, but she’s already on par with most professional makeup artists. On her Makeup by Ruthie channel, she posts dramatic transformations and tutorials, frequently hosting TikTok live streams to give her 1.3M followers an even closer look. Surprisingly, one of her most popular videos is actually a clip of her taking her makeup off, showing her audience that under her artwork, she looks just like everyone else.

Promise Tamang
It’s hard to imagine a person looking anything like a Bratz doll, but Promise Tamang can. The makeup artist is famous for painting her face to look like everything from celebrities to animated characters. So far, she’s pulled off Maleficent, Nikki Minaj, Betty Boop, and many more. She has 692K followers on TikTok and nearly 6M on YouTube.

For some of the most creative makeup transformations around, check out Mads. Young makeup artist Madison can make herself look like just about anyone, including countless book and movie characters. Her work includes tons of Disney transformations and other animated look-alikes, plus reinventions of characters from good to evil and vice versa. Yzma as a princess? Yes, please! So far, she has 658K followers.

Danielle Marcan
Less special effects artist and more everyday makeup master, Danielle Marcan loves to share her favorite looks with her 608K fans. In each video, she goes from fresh-faced to full makeup, with looks ranging from sweet freckles to glowing black-light makeup fit for a festival. Her videos usually feature music, relying on attitude and lip-syncing to accompany her tutorials rather than explanations.

Madison’s Secret TikTok
Despite the name, Madison’s Secret TikTok isn’t very secret. She has 418K followers who watch her colorful and dramatic eye makeup art. Often, she recreates looks from the runway or celebrity makeup styles, and her videos are exceedingly detailed, taking viewers through each look step-by-step. She also shares unboxing videos of new beauty products.

Rose Siard
For those who need makeup advice from start to finish, Rose Siard has it covered. Her videos demonstrate her process from foundation to lashes, helping her 347K followers match her dewy glow and favorite looks. While she often plays with bright eye makeup, she has nearly as many refined looks, with smokey eyes, red lips, and rosy cheeks. She has also risen to social media stardom on Instagram, with 560K followers.

Up & Coming Beauty Gurus On TikTok


Miana Lauren
Hazel-eyed beauty and lifestyle guru Miana Lauren’s flowing purple hair captured the attention of her 328K followers, but her beauty hacks and lifestyle tutorials keep them watching. Her videos revolve around nails, hair, makeup, and skin care, with an occasional video covering her healthy, vegan food choices. She also has over 10K followers on Instagram.

I am Bratty B
22-year-old Ariam, a mid-level fashion and beauty influencer, has over 32K followers on Instagram and 328K followers on TikTok. Her videos are an eclectic mix of makeup looks, thrifting hauls, dances, and challenge videos. A few even include her own, original audio tracks! Commenters have applauded her for embracing her natural figure and inspiring others to feel comfortable in their own skin.

Cut Creaser
Eye makeup expert Vanessa isn’t shy when it comes to her makeup looks. They’re bright and bold, using rainbow colors, glitter, and rhinestones to craft detailed designs. Instead of using standard-issue eyeliner, she brushes it on with an extremely fine brush for maximum control. Some looks make a statement, like pride eyeliner, while others are just plain beautiful. She also shares her favorite skincare products with her 97K TikTok followers, and with another 255K on Instagram.

The Top Chefs Of TikTok


Newton Nguyen is one of the biggest influencer chefs on TikTok, with over 5.4 million followers and over 100 million views. He’s built a reputation for creating recipe videos that are simple and easy to follow, inspiring users to exercise culinary skills they didn’t know they had. His videos are lighthearted and comedic and he provides fans with merchandise through Fanjoy.

Tabitha Brown
While TikTok is known for being popular with Gen Z, there are plenty of adults gaining attention on the platform, too! 41-year-old Tabitha Brown was inspired to get started on TikTok by the March 2020 coronavirus lockdown. She knew people were struggling to eat healthy, so she started sharing vegan cooking tips to make it easier. Her positive encouragement and relatable stories keep viewers coming back for more cooking tips and comfort, with 4.1 million followers tuning in to watch. She was also interviewed by the New York Times, explaining that she holds her phone close to her face while filming to make it feel like “it’s me and you in this moment.”

Joshua Weissman
Professional chef and cookbook author Joshua Weissman is a pro at making mouthwatering meals in a flash. His 60-second videos are fast-paced and full of energy, but they’re equally packed with information. So far, he’s taught his 3M followers how to cut a pineapple correctly, how to make hamburger buns, how long to boil eggs, and so much more. He also has a great sense of humor and uses ASMR to make his videos even more enticing.

Jessica Woo started her TikTok channel in early 2020, and has since amassed a following of 2.5 million followers. Her unique spin on cooking (lunches she makes for her young children) is typically in a bento-style that is aesthetically pleasing. Additionally, she features other aspects of family life in her content, which has been viewed over 66 million times by TikTok users.

Cooking with Shereen
Shereen Pavlides is an established figure in the culinary business. Pavlides has been featured as a guest on QVC for Cook’s Essentials, as well as the online series Cook This! with Shereen, and writes for numerous publications. She has over 2.2 million followers on TikTok, where her upbeat, snappy videos have found success — her biggest so far “BEST Banana Bread” has racked up 23.2 million views and 4.1 million likes.

Nish Cooks
Joshuah Nishi, the self-taught chef is a master of quick and easy fast food recipes. While his videos are less than a minute long, he teaches his 1.7M followers how to make restaurant copycat dishes, like McDonald’s chicken nuggets and Popeyes chicken sandwiches, with ease. Just those two videos alone have over 46M views!

The remarkable confections crafted by Chelsweets are almost too beautiful to eat. Baking blogger Chelsey White has over 1.5M TikTok followers and another 1M on Instagram. Across both platforms, she posts brief summaries of each cake baking adventure, with recent projects including a pride cake, a Black Lives Matter cake, and dozens of other delicious-looking treats. She also posts full-length tutorials on her website.

Eitan Bernath’s crazy confections aren’t the healthiest, but they are unnervingly tasty. Deep-fried ice cream? You got it. A homemade 7-Eleven slurpee? Eitan’s got it covered. He’s also shared easy crème brûlée recipes, orange chicken, an apple tart, avocado fries, and homemade pigs-in-a-blanket to keep his 1.1M followers hungry for more. He has an additional 148K followers on Instagram, and did we mention? He’s only 18.

Jenny Martinez
Chef Jenny knows her way around a kitchen, and her 940K followers agree. She’s most famous for her mouthwatering Mexican dishes, but her channel also features fresh seafood, succulent meat dishes, and margaritas that look amazingly fresh. Her enthusiasm and broad repertoire of recipes has resulted in lots of requests and cooking questions in the comments.

That Dude Can Cook
32-year-old personal chef Sonny Hurrell has accrued a substantial TikTok following of 850K followers. He styles his channel as “cooking meets fun”, blending his passion for cooking with his humorous disposition to create a winning formula. Sponsors like True Australian Beef & Lamb have taken notice, partnering with Sonny to promote their products.

3 Rising TikTok Chefs

tiktok food influencer marketing

MasterChef Season 10 contestant Vivian Aronson is best known for traditional Chinese dishes, having grown up in Sichuan before moving to the United States in 2005. Many of her videos feature her husband and her children, playing into her family cooking persona. With 725K followers, her uploads regularly get over a million views, and her content has received 28 million likes in total.

Morgan Hipworth
At just 19 years old, Morgan Hipworth stands out as one of the more notable TikTok chefs with a modest following of 200K followers. He has been profiled on The Today Show, Vice, and Shark Tank Australia for his entrepreneurial pursuits as the founder of the successful Bistro Morgan doughnut shop. His videos have amassed over 3.5 million views on TikTok.

Adam Witt
Adam Witt educates and entertains his followers with high-energy recipes that have an international flair. He keeps the ingredients and techniques simple so that any home chef can follow along. He’s also known for putting surprising items, like noodles and burgers, in a waffle iron and rating the results.

10 TikTok Pet Influencers

animal influencers on tiktok campaigns

Jiffpom is more than a single dog, he’s a phenomenon. Although the original Pomeranian sadly passed away, this loveable influencer brand continues with a matching fluffy star. With 21.2 million followers and counting, the “Most Popular Dog in the World” makes more fans smile everyday. You can typically find him out and about and up to no good in stylish outfits.

Friendly Quest
Matilda the ferret first gained recognition in a video where she danced with an origami Pikachu, netting a whopping 61 million views. The channel typically features videos of her dancing (with the help of a human hand), and she has since gone on to amass a following of 9 million followers, with a total like count of 196 million.

Tucker Budzyn
Tucker the Golden Retriever stands out among pet influencers as something of a star — his TikToks generate over 100 million views with videos almost always crossing the one million mark. Tucker has 2.6 million followers on Instagram and his own app, TuckerMoji, allows users to use Tucker-inspired emojis.

Stryker the Cat
Hailing from the Sunshine State, serval Stryker delights millions of fans with his escapades and his role as a “Professional Chicken Hunter.” Viewers can frequently find the exotic pet chowing down on a chicken leg or having a relaxing snooze — Stryker’s channel has so far accumulated over 80 million likes and 6 million followers.

Huxley the Panda Puppy
Huxley is a Pomeranian who first found fame on Season 9 of Shark Tank, where owner Eugenia successfully pitched a range of animal costumes for pets. Huxley has since gone on to command a TikTok following of nearly 5 million and acts as the poster child for Eugenia’s Pandaloon brand. Videos on the channel consistently receive millions of views.

JJ Yosh operates a TikTok channel for his cat, Simon, who follows him around the world traveling as part of his Simon the Cat Show. Yosh has built a substantial following for his comedic content, amassing 2.5 million followers, as well as endorsements from brands like TurboTax, Garage Smart, NordicTrack, and iFit.

Old English sheepdog Rocco got started on TikTok back in 2015 and is one of the more long-established pet influencers on the platform. His content is humorous, often playing on Rocco’s large size and nickname of the “clumsiest dog in the world”. Though uploads have been less consistent in 2020 after a surgery, his following of over 2.5 million is still substantial, as are his 120K Instagram followers.

Holly and Hazelnut
Mini dachshund sisters Holly and Hazelnut have accrued over 2.4 million followers since joining TikTok in January 2019. Their content is typically comedic, with the vast majority of videos getting over 500K views and a total like count in the 10s of millions. They also have a presence on Instagram, where they have partnered with brands like Furbo and Pupstyle for promotions.

Maya Polar Bear
Maya Polar Bear already has an established audience on YouTube of over 1.6 million followers, which started out as a unique spin with “dog ASMR”, and since developed into a comedy channel featuring Maya. Success has followed Maya to TikTok, where her profile has garnered over 3.3 million followers and upwards of 40 million likes.

Marley Malin
Marley the cat has enjoyed a rapid rise to the top after first starring in a viral TikTok video in September 2019. To date, it’s received 73 million views and over 10 million likes. Marley has starred in less than 20 clips since his debut, many of which focus on “a day in the life of cat.” Though his videos are simple, Marley has attracted 1.3 million followers on TikTok, 126K on Instagram, and has a new channel on YouTube.

3 Promising Animal Influencers On TikTok


Enzo the Samoyed
Enzo is a fluffy white Samoyed who loves to play and dress up. Enzo participates in many typical TikTok challenges, but with a canine twist. Enzo built his following off the back of a viral video (a quick-cut clothes swap) that got 20 million views. He’s gone on to be in 163 videos with over 16 million total likes.

Kodiak’s Good Life
Kodiak is notable for having an enormous and enviable amount of content on TikTok, with a staggering 1.3K videos. His videos are humorous (this dog biscuits recipe video for example) and the channel has received nearly 15 million likes and over 1.2 million followers. He also serves as an ambassador for Good Life Ultimate Bark Control, an anti-bark device.

Phil E. Chinchilla
Mr. Phil E. the Chinchilla is unique for a number of reasons: first, for being an otherwise rare species of pet in the influencer scene and second, for his impressive rise — over 230 videos since December 2019 leading to one million followers in just over half a year. His content invariably features him interacting with and chewing all different kinds of small objects.

Life Hacks, Advice, And Wellness Influencers Teach Over 10M Users


Sweet Caroline’s Clay
An established Etsy seller of handcrafted polymer clay and resin art, Sweet Caroline’s Clay started on TikTok in 2019. Since then she has built up a fan base of 2 million followers who tune in to see quick-cut videos of her creations. Her videos frequently top a million views and she has totaled over 35 million likes for her content.

Jessica Wang
Fashion influencer Jessica Wang engages fans on TikTok with popular challenges, life hacks, and style tips. Her tips range from hidden iPhone features to tying your shoelaces the correct way. Jessica’s helpful advice has helped her attract a fan base of 2 million users and 23 million likes.

Taylor Cassidy J
Since December 2019 Taylor Cassidy J has built an audience of 1.7 million on TikTok with her videos on positivity and self-love, particularly related to black history and social justice. Her informative videos have regularly topped a millions of views and she has accrued nearly 40 million likes for her content.

Dr. Julie Smith
UK-based Dr. Julie Smith is one of few medical professionals using TikTok to educate users on mental well-being. Since November 2019, she has established a following of over 1 million, with her advice and information videos receiving over 11 million likes from users. Additionally, she has built a fan base of nearly 100K on her Instagram, where she posts similar content about mental health.

Dr. Leslie
The “OG TikTok Doctor” Dr. Leslie is here to answer all of Gen Z’s burning health questions. Dr. Leslie was one of the first influencers on the app to offer guidance during the coronavirus and her first COVID-19 question-answer video reached over 5 million views. By leveraging TikTok challenges and trends she creates resourceful health content and helps her nearly 800,000 followers stay healthy.

Flow Masters
Dora Pan, AKA Flow Masters, established a strong following of well over 500K followers on TikTok in just a few short months, launching the channel in April 2020. She features arts and crafts and other DIY hacks, from origami to sewing, to delight her audience. Several of her videos have broken a million views, and one hit 11 million, indicating the popularity of the arts and crafts niche on TikTok.

Mona Vand
Dr. Mona Vand started her TikTok channel in August 2019, having already established large audiences on YouTube (560K subscribers) and Instagram (309K followers). She is a pharmacist who believes in food and natural healing, offering tips and guides for her followers on how to stay healthy. She has translated this success to TikTok, where she also shares family and lifestyle insights with her nearly 400K followers.

Steph Grasso, MS, RD
“Making nutrition fun and easy” is the tagline of Steph Grasso’s TikTok account, where her content about dieting and eating healthy is informative and easy to digest. Her videos often incorporate humor to get her message across, while giving sound advice in her professional capacity as a clinical dietitian nutritionist. Since starting her account in February 2020, she has established a following of over 350K on TikTok, accruing over 3.2 million likes.

LAX to Luxury
Since beginning her TikTok channel in December 2019, Michelle of LAX to Luxury has built a following of over 300K with luxury travel tips and beautiful visuals. Whether it’s Tunisia or Bora Bora, she pops up where the water is bluest to to give fans a peek into her lifestyle. Fans have responded to her inspirational trips by liking her content over 7.7 million times.

Priya Sharma
Priya Sharma has made a name for herself through her TikTok videos documenting her minimalist lifestyle living in a converted van. Much of her content blends her travels with a love of cooking, showing off her culinary skills on the road. She has built a following of over 250K and her videos have received over 10 million likes.

Up & Coming Life Hacks/Advice/Wellness Influencers


Bambiianna is a health and wellness fitness trainer who started posting on TikTok in February 2020. Her content features health and fitness tips and advice, as well as funny videos about her life. This formula has helped her quickly garner a following of 243K and 4 million likes on the platform. She has since expanded to Instagram and YouTube, but TikTok is where her main audience lies.

Reagan Kastner
Reagan Kastner has made a name for herself in the unique niche of plants. The self-proclaimed Queen of Houseplants, Kastner’s content features tips, tricks, and hacks for growing healthy plants, and her easy-going style has helped her build an audience of over 220K on TikTok, in addition to her business, Stylush, where she sells “plantscaping” products for flora enthusiasts.

Sah D’Simone
Sah D’Simone wants to help everyone be present in the moment and live a better, “spiritually sassy” life. Sah’s upbeat brand of inspiration has earned him 154.3K TikTok followers, a testimonial from Deepak Chopra, and over 1.5 million likes.

Outdoors Influencers Inspire Almost 30 Million Followers

tiktok travel influencers

Kody Antle
Kody Antle, son Doc Antle of Tiger King fame, calls himself “Brother of Tigers” and can be seen interacting with the exotic animals at the Myrtle Beach Safari. He has built himself a substantial following of 16.7 million on TikTok, with his videos totaling over 220 million likes.

Moksha Bybee
Moksha Bybee has been entertaining fans with videos of her work in animal conservation and sanctuaries since beginning her account in 2019, gaining further recognition when she appeared in the Netflix series Tiger King as an associate of Doc Antle. She has since rapidly grown her presence on TikTok, amassing a following of 4.3 million and receiving over 70 million likes for her content. She also has significant followings on Instagram (283K) and YouTube (90K).

John Derting
Photographer and videographer John Derting brings Alaska right to people’s doorstep, sharing breathtaking footage of his native state’s most scenic sights — gorges, lakes, mountains, glaciers, or natural wildlife. His slow-motion footage is addictive, and with nearly 25 million likes, TikTok users seem to think the same. His following stands at over 1.7 million.

Court and Nate
Court and Nate (and their dog, Tonkins) are living the van life to their fullest, and have been sharing their adventures and day-to-day life across the U.S. since November 2019. With over 1.2 million followers and 31 million likes, it’s clear that fans are enamored with the escapism of their on-the-road living.

Jess Wandering
Jess Wandering is a Seattle-based travel blogger and influencer with nearly 800K Instagram followers. Jess built her brand traveling the world and sharing photos of her hiking, camping, and adventure excursions. Now she has brought that audience to TikTok. She started her account in late 2019 and has built a following of nearly 40K and over 500K likes.

Jon Miksis
Travel blogger and photographer Jon Miksis wows his fans with images taken from his various travels around the world, from Boston to China. Jon loves to find beautiful hidden gems to inspire travelers looking for photogenic destinations. He often posts humorous content, along with best-of lists and travel tips for his TikTok audience of over 500K.

Hey Kelsey J
Since launching her TikTok in June 2019, Seattle-based Kelsey J has built a brand around her travels, where her videos show far-reaching destinations such as Petra and Shanghai. Her content is pure escapism, offering a window into the most spectacular sights and sounds of the world. Her TikTok fan base of over 300K followers and her Instagram following of over 200K have established her as a top up-and-coming travel influencer.

Rio Travelers
Whether traveling the world or exploring America’s national parks, Minnesota-based Trent and Sarah have lots of tips and up-beat moments to share. This married couple has adjusted their content with special advice for Americans traveling during COVID-19. Their easy-going and friendly style, in addition to their informative content, has gained them a fan base of over 300K and helped them get over 11.5 million likes.

Jeremy Austin
Jeremy Austin is a luxury travel influencer and offers his fans a glimpse into his exclusive lifestyle, featuring content of him and his partner traveling to some of the world’s most exotic locales. His videos have garnered over 2.1 million views and he has a TikTok following of 370K, in addition to his Instagram where his 479K audience enjoys his work.

Dani the Explorer
Dani Rodriguez documents her escapades and her van life as she travels around the U.S., offering fans a view into her life on the road. Additionally, she creates videos on photography, recommendations, and other travel and work tips for her fans. Her content has got her over 120K followers and 2.7 million likes so far.

3 Rising Adventurers to Follow


Ryan Shirley
Best known for his travel cinematography on his YouTube channel, Ryan has a following of over 130K. He uses drones to capture some truly breathtaking footage of his travels, and has translated his YouTube success to TikTok, where his 60K followers can see snippets of his adventures all across the world, from Greece to New Zealand.

Rob Blaha
Rob Blaha puts a unique spin on his TikTok travel content. His videos feature handheld footage of his adventures, which have been sped up to give viewers an eclectic look at various naturally-occurring marvels. Since establishing his channel in May 2019, he has gained nearly 50K followers and nearly 650K likes for his content, and his Instagram features equally-stunning photography of his travels.

Connor Trimble
Underwater photographer Connor Trimble utilizes his love of surfing and the natural beauty of his native Hawaii to create truly unique content. His TikTok colorful videos often go behind the scenes to show how he captured special shots for clients. Connor has attracted 22K TikTok followers and over 1.5 million likes.

The Most Popular TikTok Hashtags By Categories & Topics

TikTok influencer categories

With 2 billion downloads, TikTok has become one of the most popular and fastest growing apps in the US and across the globe. In 2019 marketers saw TikTok add 200 million more new users than Instagram, a shift largely driven by Gen Z. Any piece of content can instantly go viral on TikTok — as such, TikTok is quickly becoming a driver of both social media and pop culture trends.

During the coronavirus, audiences saw many new TikTok trends take over other social media platforms, with users sharing TikTok videos to Instagram, Twitter and YouTube.

TikTok is best and originally known for its trendy choreographed dance and lip- syncing videos but as the app continues to grow, new content communities and categories of influencers are emerging. We have compiled the 11 most popular TikTok hashtag categories and topics that best represent influencer talent niches to keep brands up to date with TikTok’s booming content communities.

Ranking The Biggest Hashtag Categories On TikTok

TikTok’s Creator Marketplace (TCM) provides 20 filterable Topics including 1) Food & Beverage, 2) Sport, 3) Performance Skills, 4) Gaming, 5) Fitness & Health, 6) Fashion & Beauty, 7) Dance, 8) Outdoor Activities, 9) Daily Life, 10) Pop Culture, 11) Animation & Fan Culture, 12) Transportation & Vehicle, 13) Science & Education, 14) Professional Life, 15) Family, 16) Oddly Satisfying, 17) Travel, 18) Animal, 19) Celebrity Account, and 20) Comedy.

TikTok Influencers Categories Hashtags Chart

While these topics are helpful, Mediakix proceeded to determine and assess the largest TikTok hashtags and rank them according to most views. Finally, the list of hashtag categories was narrowed down to showcase those most relevant to influencer marketing.

These include:

  1. Entertainment
  2. Dance
  3. Pranks
  4. Fitness/Sports
  5. Home Reno/DIY
  6. Beauty & Skincare
  7. Fashion
  8. Cooking & Recipes
  9. Life Hacks, Advice & Wellness
  10. Pets
  11. Outdoors

To help marketers further understand TikTok’s most popular content categories (and the type of creators associated), we’ve also included three TikTok influencer profiles for each category.

1. Entertainment TikToks (#Comedy + #SpecialEffects + #Entertainment) — 535 Billion Views

Understandably the largest category, “entertainment” videos thrive on TikTok. Utilizing TikTok’s in-app filters, influencers create skits, duets, and more to entertain their audience. Comedy and special effects are included in this category, while it is also common for many “entertainment” influencers to cross over to other categories like dance, pranks, or life hacks. Here are 3 of the biggest influencers in the broad category of “entertainment”:

entertainment tiktok category-
  • Zach King
    At 45 million followers on TikTok alone, Zach King is one of the most recognizable social media entertainers. His famous digital magic tricks make him a TikTok favorite, so much so that his TikTok account saw an increase of 15 million followers within just 10 months. Brands have long taken notice of Zach’s ability to captivate his audience with his cleverly edited videos. BMW, Chipotle, KIND, Jumanji2, are just a few of the top brands Zach has partnered with.
  • Liza Koshy
    Influencer Liza Koshy got her start on Vine posting short, comedic videos. While she has a massive presence on YouTube, TikTok recently became her largest platform with over 22 million followers. Her comedic twist on lip- syncing and dance challenges have instantly helped her garner a huge following on the app.
  • Brittany Broski
    Brittany Broski is a perfect example of an overnight TikTok influencer. A prominent Twitter influencer reposted a video of Brittany drinking kombucha and Brittany has now become one of TikTok’s most recognizable faces. Brittany’s comedic facial expressions became a staple meme on Instagram also, showing TikTok’s ability to captivate audiences across social platforms.
    Brittany Broski has over 4 million followers and has starred in influencer marketing campaigns with Chipotle, Bumble, Kroger and many more.

2. Dance TikToks (#Dance) — 181 Billion Views

Dance challenges are one of TikTok’s key native trends. The sound clip driven app makes it easy for users to challenge (duet) other users or influencers to create engaging videos. The short clip allowance allows non-dancers and dancers alike to rehearse the choreography beforehand and post their best take. Choreography ranges from simple arm movements and lip-syncing to advanced routines — all within the confines of a mobile phone screen and shot on a steady surface. Trained dancers and beginners all have the same chance for viral fame, emphasizing the individual variations users bring to the choreography. Here are three influencers whose moves entertain some of the largest followings on TikTok:

tiktok dance category
  • Charli D’Amelio
    In March 2020 Charli D’Amelio officially became the platform’s most-followed creator. Charli started creating TikTok content in June 2019 but shot to viral fame and TikTok history due to her coordinated dance moves. In a partnership with P&G, Charli initiated the #DistanceDance challenge. The video now has over 193 million views making it the most viewed TikTok video ever.
  • tWitch
    After finding love with a fellow “So You Think You Can Dance” all-star, tWitch has gone on to DJ on the Ellen show and make a huge splash on social media. tWitch’s hip hop moves and dancing family grooves have gained him 3 million followers on TikTok. This year he and his wife went viral with a somber “Check Your Privilege” clip, reaching 3.1 million views.
  • Addison Rae
    Addison Rae Easterling blew up on TikTok after her dancing videos with her mom Sheri went viral. As a former Hype House member, the Louisiana born star has already scored major campaigns on TikTok with brands like Chipotle and COVERGIRL.

3. Prank TikToks (#Prank) — 79 Billion Views

Everyone loves a good laugh and prank videos on TikTok deliver in short crazy bursts. This is a popular genre across all of social media, but TikTok’s binge-watching layout makes prank videos exceptionally popular. While users of any age can enjoy these videos, their popularity is likely bolstered by TikTok’s younger demographics. Statista reports that in the United States, TikTok users ages 10-19 represent around 37% of TikTok’s user base. Here are 3 tricksters whose humorous antics have skyrocketed them to TikTok influencer status:

tiktok category prank influencers
  • Brent Rivera
    YouTube star Brent Rivera is now also one of the most recognizable TikTok entertainers. Brent and his sister Lexi Rivera collaborate with a close group of influencer friends and generate amusing skits that show off their goofy personalities. It is evident users love watching Brent prank and torment his sister as he was nominated among top influencers for the 2019 Teen Choice Award for Male Choice Web Star.
  • Lauren Godwin
    Lauren Godwin, of Houston, Texas, is an influencer most well-known for her goofy TikTok videos. She also has a popular YouTube channel under the same name. While she frequently stars in influencer campaigns (IHop, LG, Urban Decay), users frequently tune in to watch her prank her boyfriend, fellow influencer Sebastian Bails.
  • Alan & Alex Stokes
    In a combo destined for fame, these influencer twins supply their 24 million followers with coordinated high jinks. Many of their prank videos quickly go viral and trigger a chain of user-replicated prank reaction videos. Famous for their short skits, the Stokes twins are also popular for their synchronized dance moves.

4. Fitness & Sports TikToks (#Fitness + #Sports) — 57 Billion Views

TikTok presents itself as a unique platform for fitness content. While influencers tend to use long-from video platforms like IGTV and YouTube to share workout plans and advice, TikTok athletes display choreographed dances and memes that relate to those interests. Crazy stunts, parkour, and high energy workout dances are some of the few fitness-related content that succeeds on TikTok. One of the first brands to work with TikTok influencers, Gymshark, has one of the largest brand presences on the app (2 million followers) due to their large network of #GymsharkAthlete influencers who regularly don the brand’s activewear.

The sports sector takes a unique turn on TikTok, too. Athletic abilities morph into the form of challenges, with videos tagged with #TikTokSports at half a billion views. Celebrity sports figures tend to use the app to share their personality and hidden talents with fans. Gatorade scored over 7.2 billion views with their #PlayByPlay campaign aimed to unite sports fans over COVID-19 cancellations. Here are 3 influencers making muscle moves on TikTok: 

TikTok category fitness influencers
  • Antonie Lokhorst
    Antonie gained TikTok fame through his clever ability to bridge both fitness and dance. As a Gymshark athlete, The Netherlands fitness expert is best known for his airwalk pull up videos that show off both his strength and synchronized dance moves. He currently has over 700 videos on TikTok.
  • Cassey Ho
    Also known as @blogilates, Cassey Ho has over 30.2 million likes on TikTok. In just 8 months, Cassey gained as many followers on her TikTok as her Instagram account (1.8 million followers). She shares healthy recipes, workout challenges, and busts common workout myths.
  • Demi Bagby
    Since 2018 Demi has entertained fans with her gravity-defying parkour, gymnastics stunts, and extraordinary calisthenics. Her daring antics have often warranted TikTok to place a dangerous content disclaimer on her videos. Demi has worked with Sony Pictures, Secret, and Gymshark on influencer campaigns.

5. DIY & Home Renovation TikToks (#DIY + #HomeReno) — 39 Billion Views

TikTok’s short form video format allows a year-long home renovation to look like a simple weekend project, and #HomeReno influencers make home projects look even easier. TikTok creators in this niche inspire their followers by providing tips, hacks, and planning advice for any DIY project imaginable. Here are 3 top influencers inspiring millions through creative projects:

TikTok categories HomeReno Influencers DIY
  • Lou Flores
    This eclectic creator can take a bag of Dollar Tree knick knacks and turn them into something amazing. Lou specializes in dramatic makeup looks, cute crafts, and clever hacks. Also a star on Instagram, Lou has nearly 1 million Instagram followers.
  • Annika Marie
    Known for thrifty DIY design projects, Blondesigns is the master of transforming the ordinary into the extraordinary. On TikTok her 562K followers can watch her make her minivan into a camper, turn belts into a plant holder, and totally makeover her sister’s bedroom.
  • Tamara Bradshaw
    While a popular mid-tier influencer on Instagram, Tamara Bradshaw quickly became one of the largest DIY influencers on TikTok. With over 120K followers Tamara’s TikTok is now her leading social media platform. Her methodical videos feature inspiring DIY and home decor hacks that showcase her interior design talents.

6. Beauty & Skincare TikToks (#Beauty + #Skincare) — 33 Billion Views

While beauty influencers on Instagram tend to focus more on showcasing the final makeup look, TikTok beauty influencers tend to emphasize the entire process behind the reveal in quick transformation style videos. Beauty transformations also provide a quick way for influencers to test fan interest on certain makeup looks before filming a more detailed tutorial. Here are 3 influencers setting beauty and skincare trends on TikTok:

TikTok categories beauty influencers
  • Letícia Gomes
    Top TikTok makeup artist Leticia Gomes has over 4.4 million followers from her incredible makeup transformations. It’s not too surprising to see how Leticia’s videos average over 1 million views. Utilizing TikTok’s prominent trend of lip syncing, Leticia applies her makeup to reveal a celebrity transformation. With TikTok’s endless library of sound clips to choose from, Leticia Gomes has unlimited opportunities to show off her talents.
  • Ruthie
    At just 16-years-old TikTok star Ruthie, known by her handle @makeuppbyruthie, already has over 1.2 million followers. She regularly hosts TikTok Live’s where she shows her fans how she accomplishes her dramatic makeup transformations. Interestingly, her followers seem to care just as much about her makeup looks as her makeup removal process. Her recent “take off my makeup with me” video actually garnered more views than her transformation look.
  • Juwan Gutierrez
    Phillipino influencer Juwan Gutierrez rose to TikTok fame through her glamorous makeup looks. Her goofy personality shines on TikTok, where she attributes “80% of her Instagram followers came from.” With over 4 million followers she is one of the most recognizable TikTok personalities on the app with a fanbase to prove it.

7. Fashion TikToks (#Fashion) — 27 Billion Views

As a video-driven format TikTok presents many opportunities for fashion influencers to get creative with their content. The top trendsetters share their expertise through styling videos, clothing hauls, and even posing videos. In contrast to Instagram’s polished aesthetic many fashionistas take to TikTok to share behind the scenes hacks, tips, and tricks for getting the perfect outfit. Here are 3 fashion influencers turning heads on TikTok:

tiktok categories fashion influencers
  • Anna OBrien
    Anna OBrien better known as the woman behind “ Glitter and Lazers”, is a fashion influencer who frequently shares comedic duets and clothing hauls. Her popularity has led to campaigns with Kool Aid, Target, Steve Madden, and Massage Envy to name a few.
  • Nava Rose
    Alexa Jade is the fashionista behind @the.navarose. She started her YouTube channel in 2013 and has since grown to become a massive DIY and fashion influencer even landing her own series on Ellen. Within just ten months of posting her first TikTok, she already has 300,000 more followers on TikTok than her YouTube channel. While YouTube is still her main social platform, her rise to popularity on TikTok shows speaks to the app’s suitable nature for viral sharing.
  • Denise Mercedes
    Plus-size fashion model Denise Mercedes is a leading influencer on TikTok and the creator of the Style Not Size series. Denise along with fellow TikTok influencer Maria Castellanos often film videos dancing, posing, and lip syncing in matching outfits to spread body positivity and body confidence. The fashion blogger also shares style challenges, posing videos, and clothing hauls with her audience of 2 million.

8. Cooking & Recipes TikToks (#Cooking + #Recipes) — 18 Billion Views

TikTok’s flexible editing format allows creative chefs to whip up step-by-step video recipe directions that are easy to follow and visually delicious. Creativity wins in this category, as do time-saving hacks. Most of the cooking trends that gain popularity are simple, easy to prepare concoctions with an artistic twist. During coronavirus, “whipped coffee” took over TikTok for its picturesque take on a classic iced coffee. Here are 3 cooking influencers causing a stir on TikTok:

TikTok categories cooking influencers
  • Tabitha Brown
    41-year old Tabitha Brown created a TikTok as a way to share her vegan cooking tips to those struggling during the March 2020 lockdown and coronavirus pandemic. A month after sharing her first video, the mother of two’s TikTok was already at 2 million followers. An unlikely TikTok star, Tabitha shares recipe tips, positive encouragement, and daily life stories in a manner that has deemed her “the world’s favorite mom.” In an interview with the New York Times, Tabitha said of her filming style “I hold my phone so close to my face. I want somebody to feel like it’s me and you in this moment.”
  • Joshuah Nishi
    Joshuah Nishi became famous on TikTok for his easy fast food recipe hacks. In under 60 seconds, he teaches his followers how to make restaurant staple recipes with his soft spoken commentary. His Popeyes chicken sandwich video and his McDonalds chicken nuggets recipe have over 46 million views combined.
  • Joshua Weissman
    Cookbook author Joshua Weissman of Flakeysalt shares all his cooking hacks in 60-second high energy videos. As a professional chef, Joshua peaks users’ interests with videos like “How to make your own hamburger buns” and “How to cut a pineapple.” He incorporates ASMR, quick tips, and humor into his savory videos — showing his understanding of both TikTok trends and his audience.

9. Life Hacks, Advice, Wellness TikToks (#LifeHacks + #Advice + #Wellness) — 13 Billion views

Influencers leverage the “quick bite” content format to share short stories, wellness tips, life hacks, and motivational quotes. Many users drive viewer attention by layering text across the screen. While these influencers could be seen as “motivational influencers” many delve deeper into issues like mental health, emotional issues, and real life topics. Gen Z users are quick to emphasize self-care and positivity, with the hashtag, #Selfcare viewed over 4.9 billion times. Here are 3 influencers who educate and motivate millions with their TikTok content: 

TikTok categories Life Hacks
  • Taylor Cassidy
    Since 2018, Taylor Cassidy has used her TikTok channel to spread positivity, encourage self-love and educate her viewers on black culture. The confident 17-year-old answers questions, shares quick facts and captivates her followers through her “Fast Black History” series. With 1.7 million followers, the influential teen prioritizes staying grounded and true to her beliefs.
  • Jessica Wang
    Jessica Wang’s TikTok is not what you would expect from a typical NYC fashion blogger. The successful influencer of the NotJessFashion blog, has become one of the apps top “Life Hack” influencers with over 150 quick facts. She shares advice on anything from “Hidden iPhone features” to “How to open a jar with a tight lid.” Her unique transition from a fashion influencer on Instagram to a “life hack” influencer on TikTok has brought over 1.6 million followers to her account.
  • Dr. Julie Smith
    Licensed therapist and Psychologist Dr. Julie Smith offers bite-sized mental health & psychology advice through her TikTok channel. While she harbors over 64,000 followers on Instagram, her TikTok has had tremendous growth, with almost 1 million users regularly tuning in for her encouraging and free advice.

10. Pet TikToks (#Pets) — 10 Billion Views

Pet videos are one of the leading categories on TikTok’s explore page with #pets accounting for almost 8 billion views. Editing tools allow users to create skits and stories from the pet’s perspective and creates a special audience bond that drives engagement. Instagram dogs like Doug the pug and Jiffpom thrive on TikTok, but new animal influencers like ferrets and llamas are winning user’s hearts and engagement. Here are 3 furry creatures causing millions of smiles on TikTok: 

TikTok category pets
  • Jiffpom
    Jiffpom is the “top dog” on TikTok with over 21.1 million followers. In 2015, Jiffpom was named the Most Popular Dog in the World — showing the extent of his massive popularity. The cuddly Pomeranian’s TikTok is mostly filled with videos of him in stylish outfits riding his skateboard or posing on two paws.
  • Stryker the Cat
    Stryker the cat is a “pro chicken hunter” and serval from Miami Florida. He is also one of the largest animal influencers on TikTok with over 6 million followers. Stryker entertains millions as users tune in to observe what everyday life would be like owning an exotic pet. The African serval is most famous for a video of him eating chicken on his birthday. The video has over 8.3 million likes and in 2019 TikTok announced the video as the best animal TikTok of the year.
  • Matilda
    If there is a place a dancing ferret can go viral it is TikTok. The animal account posted a video of a ferret named Matilda dancing with an origami Pikachu and the video gained 60.4 million views. TikTok users can’t help but watch the furry creature dance to trending sound clips. This unusual expertise has made Matilda an overnight influencer and the most famous ferret on TikTok.

11. Outdoors TikToks (#Outdoors) — 2 Billion Views

While Instagram’s travel influencers typically share a common trait of having “perfected” images, TikTok’s outdoor influencers rely more on the movement taking place within the videos and utilizing TikTok trends. These specific influencers feature videos about camping, hiking, fishing, and backyard adventures. Due to the 60-second time limit, the format tends to prioritizes the little moments of the influencer’s adventures and travels instead of the “perfect shot” of their trip. Many outdoorsy influencers on TikTok reveal how they became full-time adventurers, share behind the scenes content, and provide tips for anything and everything outdoors. Here are 3 influencers documenting their explorations on TikTok:

TikTok categories travel influencers
  • Kody Antle
    Real life Tarzan, Kody Antle, lives among his exotic animal friends in a life most people could only dream of. It’s not hard to see how Kody became a social media success even before his father, Doc Antle (Tiger King star), became a household name. Kody shares his wild world of chimpanzees, tigers, and ligers with his nearly 16 million followers.
  • John Derting
    As a professional videographer, John Derting brings a polished aesthetic to TikTok while still embracing the TikTok trends that make his content binge-worthy. The Alaskan influencer captures radiant nature landscapes and adds his signature slo-mo effect to create soothing and satisfying visuals. His filtered perspective of alluring landscapes, mountains, rivers and caves distinguishes his content from other outdoor influencers.
  • Courtnie & Nate
    Court and Nate are a couple of nature lovers living out of a van with their dog, Tonkins — and over 1 million TikTok followers. Court and Nate’s content provides an escape to their followers who want to know what life would be like on a never ending road trip. The influencer couple share their daily life and how they eat, sleep, and bathe all in the confines of a van.