The 25 Best Instagram Meme Accounts To Follow Now

best instagram meme pages

The 25 Best Instagram Meme Accounts Providing Viral Entertainment To Over 250M Users

Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers. 

Compeition is tough for top meme influencers. Since 2018, the top 25 Instagram meme accounts have grown their folowings by an average of only 2.6%—with half of top meme accounts actually declining in followers.  Since the majority of memes rely on fleeting moments in news and pop culture, top Instagram meme accounts must adapt to new trends to survive against new competition. Once an optional strategy, video memes are now a staple in Instagram meme content. Meme creators are now posting more Instagram Reels and video memes than traditional still images. This format shift largely affects how users share memes on and off Instagram. 

One of the largest trends to disrupt the meme industry on Instagram is the follower “hack” of toggling settings from a public account to a private account—meaning non-followers must request access in order to view their content. 

Meme creators share that this tactic helps grow their accounts in an increasingly competitive space by essentially forcing users to follow in order to engage with content.

Influencer Marketing With Meme Creators 

While there are several differences that distinguish meme accounts from typical influencers on Instagram, their ability to generate viral content is undeniable and brands like Hinge, Fashion Nova, and Tinder, have made meme accounts a key tool in their Instagram influencer marketing efforts. 

In February 2020, top meme accounts made headlines when presidential hopeful Mike Bloomberg leveraged their social power in a highly publicized Instagram campaign. The campaign was seen by 60 million people and his personal instagram received 47,000+ new followers- overnight. 

Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we’ll examine 25 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche. 

1. @pubity — 30.3 Million Followers

Boasting over 30 million followers, @pubity is the most-followed meme account on Instagram. The top meme account regularly receives over 552,000 likes per post. Catering to a largely millennial audience, Pubity leverages nostalgia to create relatable viral content.

2. @memezar — 23.3 Million Followers

@memezar is the fastest growing top meme page on Instagram. Memezar has gained 7.2 million followers since 2018, an impressive feat considering its previously massive following and the constant threat of new competition. Unlike some meme accounts, Memezar doesn’t focus on a niche, but rather shares any humorous, relatable memes they can come up with. The page mainly features comedic Reels and video memes.

3. @daquan — 16.6 Million Followers

@daquan creates memes that hit home for his 16.6 million followers, typically in the form of relatable punchlines and references to professional athletes, musicians, and celebrities. Out of the top meme pages on this list, @daquan has the highest engagement rate at 4.2%. The account’s creator, Daquan Gesese, hails from Canada but now resides in New York City, where he works full-time creating memes.

4. @epicfunnypage — 16.5 Million Followers

@epicfunnypage, or Funny for short, is one of Instagram’s most active meme pages. Its anonymous creators post about ten times per day, predominantly in the form of video memes. Many of the videos capture hilarious clips of kids or animals. With more than 16.5 million followers, Funny is the most followed meme page on Instagram.

5. @sarcasm_only — 16.3 Million Followers

best meme creators instagram

@sarcasm_only is an Instagram meme account that targets a female-skewing audience. Its anonymous creator addresses struggles of all types: not being able to get a date, keeping up with personal hygiene, feeling overwhelmed by busy schedules, and more. The page maintains a clean aesthetic by posting a text-only post for every two photo or video posts.

6. @fuckjerry — 16.1 Million Followers

@fuckjerry is another dominant meme account on Instagram. In fact, the team behind the account is so dedicated to celebrating memes that they released a party game called What Do You Meme. Both the game and the @fuckjerry account focus on popular culture, targeting a Gen-Z fanbase.

7. @hoodclips — 11.8 Million Followers

Hoodclips memes frequently feature African American celebrities and relatable material from popular cartoons and TV shows. Many of the memes include not-so-subtle innuendos and jokes, with other themes including sleep, school, and relationships. Hoodclips was voted the top funniest Instagram page of 2019.

8. @meme.ig  — 10.7 Million Followers

@meme.ig rose to popularity by posting funny meme content centered around TV shows, movies, celebrities, and comics. Emphasizing familiar superheros and pop culture icons allows the meme giant to tap into some of the biggest fanbases.

9. @nugget  — 10.5 Million Followers

Don’t follow @nugget if you’re easily offended. Their memes range from innocent to filthy, covering everything from familiar childhood movies to sex and alcohol.

10. @thefatjewish  — 10.1 Million Followers

instagram meme page funny

@thefatjewish is one of the most well-branded meme accounts on Instagram. Its creator Josh Ostrovsky started the account in 2009 and has since amassed more than 10 million followers. Ostrovsky has made his identity a central part of his meme account. He posts memes ranging from embarrassing videos to clever tweets and in 2015 created Swish Beverages, an alcohol brand selling drinks like “White Girl Rosé” and “Family Time Is Hard Pinot Grigio.”

11. @theloversayings — 8.6 Million Followers

@theloversayings is the go-to meme page for innocent lighthearted content. your page. Theloversayings posts heartfelt short-clips and otherwise optimistic relationship content featuring celebrities and everyday couples. They are able to reach new audiences by consistently collaborating with other top meme/entertainment pages like @dirtyminds, @fact, @calligraphyvideo, @noteforself, and @childshoodpost.

12. @couplesnote — 8.4 Million Followers

As its name suggests (@couplesnote) is an Instagram meme account dedicated almost entirely to love and relationships. The page is an embodiment of the term “couples goals” and shares photos and videos of heartwarming moments between romantic pairs. The page also pokes fun at the downsides of being single, whether it be sitting a movie alone or eating by yourself.

13. @lmao — 8 Million Followers

As its name suggests, @lmao is a meme account successfully making more than 8 million laugh on a daily basis. The account publishes a mix of photo and video posts highlighting hilarious moments from the lives of ordinary people.

14. @betches — 7.8 Million Followers

@betches posts Instagram memes that girls around the world can look at, laugh at and share. The majority of its memes jokingly address the various ways girls have learned to cope with the stresses of the female experience. While the page predominantly targets females, many of its memes are relatable enough to connect with anyone.

15. @comedy — 7.3 Million Followers

Debatably the best name for a meme account on Instagram, @comedy reposts hilarious clips from everyday people. collections of short clips from everyday people. video clips highlighting embarrising moments mostly everyday clips

16. @mytherapistsays — 6.9 Million Followers

@mytherapistsays is an Instagram meme account that was started by two childhood friends, Lola Tash and Nicole Argiris, as a way to keep in touch. What was created in 2015 as a means to vent frustration has now turned into a viral account that hilariously encapsulates the millennial female experience.

17. @funnymemes — 6.7 Million Followers

funny-memes-account

@funnymemes is a meme account that has found a winning formula and stuck with it. The page comprises almost entirely of video memes that appeal to a diverse audience. From a child slipping on an icy trampoline to a rat showering like a human, the account humanizes the clumsiness and silly mistakes that accompany everyday life.

18. @shitheadsteve — 6.7 Million Followers

Reid Hailey, aka “shitheadsteve”, had a normal childhood in Atlanta before becoming an internet memelord. He spends hours each day searching for meme-worthy images and has been running his Instagram and Facebook meme pages full-time since 2015. The page is fairly diverse, sharing a little of everything.

19. @insta.single — 6.4 Million Followers

@insta.single memes revolve around one key concept: being single. The majority of memes on the account are targeted to single women- date struggles, being single when everyone around you is dating, and weekend party life. Alcohol is a common theme, which the anonymous page owner acknowledges, suggesting the page is only appropriate for those over 21. Despite the countless memes about bad decisions, the memes are mostly light and funny.

20. @memequeen — 5.6 Million Followers

@memequeen (formerly @bitc.h) is a popular meme account owned by Riley Beek, a Southern California based model. The meme creator first started a comedy page on Tumblr as a hobby, and after its booming success wanted to try her luck on Instagram. The page is known for targeting Millennials through its funny memes that celebrate drama and pettiness. The account is full of pop culture references and provides humorous and fresh perspectives on various aspects of millennial life, like school, relationships, money, and pets.

21. @bitch— 5.4 Million Followers

What makes @bitch stand apart from the crowd is that she posts exclusively video content. This strategy may be the key to the page’s impressive 4% engagement rate—which is higher than most top meme pages. On the photo-free meme page, the anonymous creator shares funny video clips with perfectly paired captions. Unlike many meme accounts, the content is relatively family-friendly.

22. @daddyissues_ — 4.7 Million Followers

Violet Benson is the influencer behind @daddyissues_, a meme account for the modern woman. She refers to the page as a reflection of the kind of woman she hopes to be and caters to a huge fan base of over 4.7 million followers.

23. @whitepeoplehumor — 4.5 Million Followers

Kevin Flynn is the commander in charge of this dark humor meme page. “Whitepeoplehumor” is not for the faint-hearted and is well-known for its morbid and NSFW humor. Kevin has since become an Instagram comedian with an active following on Twitter as well.

24. @thetinderblog — 4.2 Million Followers

25. @kalesalad — 3.8 Million Followers

@kalesalad is run by a man named Samir Mezrahi. As a social media expert and former Buzzfeed employee, he knows his way around a good meme. The title of his page was fairly arbitrary, having little to do with kale and everything to do with following popular trends. On his Instagram, he primarily shares funny tweets and text screenshots.

Honorable mentions

26. @fourtwenty — 4.1 Million Followers

27. @menshumor — 3.8 Million Followers

28. @beigecardigan — 3.6 Million Followers

29. @moistbuddha — 3.4 Million Followers

30. @cohmedy — 3.2 Million Followers

30+ Top Instagram Influencers Who Will Rise Above The Rest In 2022

top instagram influencers

Top Instagram Influencers Reach More Than 183M Followers

Instagram’s user base continues to climb, estimated to reach more than 1.2 billion users by 2023. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by the end of 2021. The Instagram influencer market continues to swell, surpassing $2.3 billion in 2020.

No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. Many top brands are running Instagram influencer marketing campaigns 89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?

While it’s a challenge to pin down exact numbers, our study estimates that the total number of Instagram influencers falls between 2 and 37 million!

top instagram influencers

While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives. The best influencers typically make use of as many platforms and features, like Instagram Stories and Reels, as possible. Our study of the top 1,000 most-followed Instagram influencers found that almost 10% of these influencers also ranked in the top 1,000 most-followed accounts for TikTok, YouTube, or all three! Despite the fact that many top influencers are successful on multiple platforms, we are honing in on top creators who have proven to be leaders in their category on Instagram.

Top Instagram Influencers: 30 Major-League Instagrammers Worth Following In 2022

Our list features top Instagram influencers in entertainment, comedy, pranks, beauty, fashion, travel, photography, fitness, cooking, gaming, DIY, family & lifestyle. Give these 30 top Instagram influencers a follow, and see if any of them are in your league:

Entertainment

1. @ZACHKING – 24.6M FOLLOWERS

top instagram influencers

If you’re on Instagram and haven’t heard of Zach King, are you even on Instagram? With 24.6 million followers on the platform, Zach King is indubitably one of the most popular top influencers. His captivating videos are made using mind-blowing digital magic tricks that are truly one of a kind. Brands have been after Zach from the start, and he has partnered with dozens of huge names including Chipotle, BMW, and Kind.

2. @BRETMANROCK – 18M FOLLOWERS

TOP INSTAGRAM INFLUENCERS

Bretman Rock is one of a kind. We listed him in the entertainment category because he’s so difficult to define; his posts rest somewhere between the fashion, lifestyle and travel categories. The Gen Zer’s hilarious narration and vibrant personality shines particularly in video, landing him cameos in video ads with Michael Kors, EA Sports, Klarna, Crocs, and many more notable brands. Bretman is also known for leveraging Story highlights to transform his many passions into different video series for his followers. His followers can follow his journey with plants, cereal, workouts, and more of his many hobbies. MTV gave the internet personality his own show in 2021, MTV’s Following: Bretman Rock, and American Influencer Awards named him 2021’s Content Creator of the year.

3. @ADAMW – 3.5M FOLLOWERS

top instagram influencers

Adam used his stellar sense of humor to create a massive following for himself, becoming a top TikTok influencer as well, with more than 7.5 million followers. Adams skits on average garner 3,400 comments from engaged users. Adam also appeared on Comedy Central’s spoof “Pitch Please,” and the talented goofball has teamed up with sponsors like Snickers, FTX Official, and Old Spice.

Comedy/Memes

4. @MEMEZAR – 23.4M FOLLOWERS

top instagram influencer comedy meme

Memezar is the most-followed meme page on Instagram with nearly 24 million followers. While many Instagram pages have shifted to featuring more Reels and videos, Memezar posts memes almost exclusively. Despite being a page revolving around images with silly captions, Memezar has shared sponsored posts from GG Poker and several lesser known beauty brands.

5. @GIRLWITHNOJOB – 3M FOLLOWERS

top instagram influencers

Claudia Oshry, AKA @girlwithnojob, is both an Internet born comedian and a New York Times Bestselling Author. On her Instagram page, three million followers are entranced and amused by her light and relatable comedic videos and memes, plus another 208,000 on her brand page, themorningtoast. There, she shares both her latest merchandise, plus sponsored posts by The Plaza Hotel.

6. @MAYAPOLARBEAR – 2M FOLLOWERS

top instagram influencers pet

Maya Polar Bear is one of the top Instagram influencers in the comedy category by a mile, and she’s not even human. Two million Instagram followers adore the pup’s wholesome videos and heart warming “narration”. After getting her start with unusual “dog ASMR” videos, the fluffy Samoyed has since gained a huge following on TikTok and Instagram as well. Maya even won the 2020 Short Award for Best Animal.

Pranks

7. @LANCE210 – 6.6M FOLLOWERS

top instagram influencers

Lance Stewart’s Instagram page isn’t for the faint of heart. If you’re put off by fake blood, eerily realistic poop, and inappropriate jokes, stay away. His raunchy sense of humor has been a boon for brands that can adapt to his unconventional style, considering his recent partnership with Beat Box Beverages.

8. @KRISTY.SARAH – 1.7M FOLLOWERS

top instagram influencers pranks

At first glance, Kristy Sarah’s Instagram page looks more like a home decor blog than a prank page. Watch a Reel or two and you’ll see why her 1.7 million followers stick around. Kristy loves to dress up in crazy disguises and scare her family members and innocent bystanders alike. It doesn’t hurt that she has a fabulous figure, a superb sense of style, and a beautiful home. Several brands have jumped at the chance to work with her, including IKEA, Dove, Potterybarn, and Gymshark.

9. @NINAMARIEDANIELE – 1M FOLLOWERS

top instagram influencers

Nina Marie Daniele is like a beauty influencer gone wild. The stunning young woman with fiery red hair is best known for her comedic Instagram skits and self-made memes, and she’s a prime example of how sticking to your personal brand is the most effective marketing tactic in today’s evolving digital landscape. Without straying from her signature style, she has successfully made ads for Ubisoft, Fenty Beauty, Hotwire, Jack in the Box, and more.

BEAUTY/SKINCARE

10. @NIKKIETUTORIALS – 15.1M FOLLOWERS

top instagram influencers

Nikkie de Jager, the mastermind behind the NikkieTutorials Instagram account, has over 15 million followers. Her fame on the platform has landed her in the limelight as the host of Eurovision 2021, and helped her to launch her own beauty brand called Nimya. The authenticity of her posts and exquisite makeup designs are two of her main selling points. Like most top beauty influencers, her bread and butter is her YouTube channel, which has over 13.8 million subscribers!

11. @MANNYMUA747 – 4M FOLLOWERS

top instagram influencers beauty

Prior to the 2010s, men in the beauty and skincare industry were virtually nonexistent. As acceptance has grown, there’s a huge opportunity for people like Manny Gutierrez to share their passion for makeup and style with the world. Manny’s flawless makeup looks have landed him partnerships with Target, Sephora, Boxycharm, and She Glam, and we expect to see even more partnerships down the line.

12. @LENKALUL – 2.4M FOLLOWERS

top instagram influencers

Lena Bagrowska, a popular Instagram blogger reeled in 2.4 million Instagram followers thanks to her unique makeup looks. To set herself apart from the crowd, she capitalizes on the latest Gen Z trends, like makeup based on astrological signs and popular movie characters. So far, she’s shared sponsored posts by Keratase, Clinique, Revolution, Charlotte Tilbury and Loreal, just to name a few.

Fashion

13. @WISDM – 1.9M FOLLOWERS

top instagram influencers fashion

Fashion icon Wisdom Kaye has 1.9M followers on Instagram and he’s only 19! In his videos, he breaks down his outfits piece by piece, including brand names and prices so followers can match his looks. Speaking of looks, his sense of style is so on point that Vogue called him the “Best-Dressed Guy on TikTok,” and he has since shared ads for H&M and Prada. At 19, he already has a spot in the Instagram hall of fame for creating one of the top 20 most-viewed Reels ever at 82 million views!

14. @GABIFRESH – 871K FOLLOWERS

top instagram influencers fashion

Top fashion blogger, Gabby DeMartino, is the fashion model behind Instagram account Gabifresh, and she has made big waves with her body-positive Instagram posts. The self-professed “fat girl” proudly shows off her curves in bold, fashion-forward outfits, proving that rocking the latest trends has nothing to do with fitting in a size 2. Ulta even named Gabi a MUSE100. So far, the macro-influencer has posted sponsored content for Eloquii, Athleta, Walmart and Target.

15. @THENAVAROSE – 482K FOLLOWERS

top instagram influencers

While nearly half a million followers is small compared to the mega-influencers on this list, mid-tier influencer Alexa Jade rose to fame rapidly and has secured her spot as a top Instagram fashion influencer with her edgy street fashion and DIY looks. Her 11.42% average engagement rate has caught the attention of major brands like Mac Cosmetics, Hot Topic, ASOS, Reebok and many more. Often her Instagram Reels reach an engagement rate over 25%! Featured on the Ellen Show, she is popular on TikTok and YouTube as well.

TRAVEL

16. @THEBUCKETLISTFAMILY – 2.6M FOLLOWERS

top instagram influencers travel

The Bucket List Family is as authentic as it gets when it comes to the top Instagram influencers in the travel category. As a family of five traveling the world, their posts serve as a photographic journal, taking their 2.6 million followers on a journey to Africa, Manilla, Tonga, and dozens of other amazing destinations. They’ve posted several convincing ads for Go Pro in addition to a few for international hotels and excursions.

17. @DOYOUTRAVEL – 2.5M FOLLOWERS

top instagram influencers

Jack Morris is one of the most followed Instagram top travel influencers with 2.5 million followers on Instagram alone. Despite being taken around the world, his photos share a unifying color scheme with warm tones and aqua blue accents. The effect is satisfying and works like a dream to promote high-end brands like Hilton, LG, Tiffany & Co., and tourist destinations themselves. Jack reveals some secrets to his sponsored content magic in our exclusive interview with the travel influencer.

18. @CHELSEAKAUAI – 1.1M FOLLOWERS

top instagram influencers

Chelsea Kauai was born and raised in Hawaii, and it shows. Her Instagram page centers around picturesque natural scenery and images of her living her best life in the great outdoors. With 1.1 million followers and counting, she’s landed several brand partnerships, including ones with Lusana Official, Notes to Self, Life Akua, Capital One, and Experience Alula.

PHOTOGRAPHY

19. @JORDI.KOALITIC – 5.7M FOLLOWERS

top instagram influencers

This Barcelona-based photographer uses Instagram to show off his colorful outdoor snaps, along with TikTok and YouTube. Many of his videos serve as eye catching tutorials, giving his viewers fresh photoshoot ideas. With 5.7 million followers on Instagram, his account is the dream of advertisers including Nikon, Sony, Kit-Kat, Adobe, and Pepsi.

20. @CHRISBURKARD – 3.7M FOLLOWERS

top instagram influencers

Chris Burkard, a travel photographer with a penchant for risky stunts, didn’t become a top Instagram influencer by accident. His willingness to go to extreme lengths to capture photos of the world’s most remote locations has earned him the loyalty of 3.6 million Instagram followers, plus paid partnerships with Capital One, Billabong, and Nissan.

21. @ASENSEOFHUBER – 479K FOLLOWERS

top instagram influencers

Kyle Huber was born and raised in Missouri before moving to Los Angeles to pursue a photography career. Considering he now has 479,000 Instagram followers, we’d say that was a good call. To capture the unique aerial landscape imagery he’s famous for, Kyle uses the latest cameras and lenses, making him an ideal partner for brands like Sony, Carls Jr., and Insta360.

Health & Fitness

22. @ULISSESWORLD – 8.5M FOLLOWERS

top instagram influencers

Ulisses Williams Jr. is an entrepreneur and online fitness trainer with 8.5 million followers on Instagram and more abs than we thought were possible. One of the top fitness influencers on Instagram, Ulisses has his very own clothing line and sells customized fitness programs and nutrition plans on his website. While his chiseled physque has helped him find tremendous success with his own merchandise, he has also partnered with Biotech USA, a nutritional supplement brand.

23. @BLOGILATES – 2.2M FOLLOWERS

top instagram influencer

Fitness influencers are all over Instagram, but Cassey Ho has worked hard to make her page an inspiring place for ordinary people to rediscover a healthy lifestyle. She regularly receives over 6,000 avg comments per Instagram post (more than Justin Bieber) showing just how active and engaged her community is. She posts a mix of short workout tips, healthy recipes, and lifestyle photos, all in absolutely killer outfits. In addition to connecting with over two million followers, her Instagram page has become a platform for brands like Pop Flex and FitOn.

24. @BRITTNEBABE – 1.6M FOLLOWERS

top instagram influencers

Brittne Jackson has named herself the Queen of Home Workouts, and who are we to disagree? While being skinny was once the predominant trend among women in the media, the trends have shifted in favor of health, strength, and natural figures. Brittne has capitalized on this, sharing workout tips and colorful workout apparel by Gym Shark and energy supplements from Women’s Best.

COOKING

25. @IAMTABITHABROWN – 3.9M FOLLOWERS

top instagram influencers

Tabitha Brown is one of those influencers with acclaim on more platforms than one. Auntie Tab has over 4 million followers on TikTok and 3.9 million on Instagram. Her social media venture began when she started sharing helpful vegan cooking tips easy enough for non-chefs to follow. Her endearing nature shines on Instagram Live where she often checks in with her followers to offer wise life advice and career updates. She’s been interviewed by the New York Times and partnered with Goli Nutrition and launched a restaurant in Los Angeles called Kale My Name.

26. @CHELSWEETS – 1.2M FOLLOWERS

top instagram infuencers

The remarkable confections crafted by Chelsey White are almost too adorable to eat. The master baker has 1.2 million followers on Instagram and even more on TikTok, sharing videos and photos of tiny cakes with faces on them, brownie recipes, and unbelievably gorgeous cakes. So far, she has partnered with Clabber Girl Baking, Butterfinger, and Domino Sugar.

27. @JOSHUAWEISSMAN – 958K FOLLOWERS

TOP INSTAGRAM INFLUENCERS

Partnerships with Visible Mobile and Ooni HQ are just the beginning of Joshua Weissman’s success. He posts energetic, fast-paced cooking tutorials that are every bit as exciting as the food he makes. Viewers adored his enticing ASMR videos so much that Weissman wrote his own best-selling cookbook, “An Unapologetic Cookbook.” In our interview with the star, he reveals his top cooking tips, the start of his obsession with bread, and the number one food he cannot stand!

Gaming/Tech

28. @PEWDIEPIE – 21.8M FOLLOWERS

top instagram influencer gaming

While no top gaming influencer’s primary channel is Instagram, Pewdiepie is the most-followed gamer on the app. Better known as Pewdiepie, Felix Kjellberg is one of the most famous gamers to date. With a startling 21.8 million followers on Instagram, his posts are a mix of photos from his daily life and product endorsements, including brand partnerships with GFuel, Rhino Shield, Tsuki Market and Gelato Pique USA.

29. @MKBHD – 3.1M FOLLOWERS

TOP INSTAGRAM INFLUENCER TECH

Unlike PewDiePie, Marques Brownlee focuses more on sharing games and products than on lifestyle. He routinely reviews tech products, including the latest Google Pixel model, the Z Fold 3, the latest Apple Watch, and the latest iPad. While his feed is attractive, his 3.1 million followers mainly tune in to watch his detailed and helpful review videos.

30. @IJUSTINE – 1.6M FOLLOWERS

TOP INSTAGRAM INFLUENCERS

As one of just a few female tech gurus in the male-dominated tech industry, iJustine has carved out a niche of her own. Her review of the Oura Ring fitness tracker has over 21,000 likes, and one of her sponsored posts for Best Buy has 8,750 and counting. She has also partnered with Aero Garden and Fisher-Price.

DIY

31. @LOU_FLORES – 1.1M FOLLOWERS

top instagram influencers

You know those people who can create something epic out of thin air? Lou Flores is one of them. This dramatic makeup artist can turn cheap finds from Dollar Tree into amazing craft projects and beauty hacks without breaking the bank. Lou’s charm and creativity extend beyond his 1.1 million Instagram followers, earning him a sizeable following on TikTok as well. His partnerships include Dollar Tree and Walmart so far.

32. @ABEAUTIFULMESS – 676K FOLLOWERS

top instagram influencers

A duo of two sisters with a passion for crafting, Elsie and Emma are masters of transforming ordinary objects into aesthetic works of art. As OG top lifestyle bloggers, everything from their kitchens to their Halloween decorations are enviable, and over 670,000 people follow them for fresh DIY ideas. Thus far, they’ve partnered with Walmart, Bed Bath and Beyond, Spoonflower, and Penguin Randomhouse, just to name a few.

33. @AWW.SAM – 289K FOLLOWERS

top instagram influencers DIY

Sam Ushiro, better known by her Instagram handle aww.sam, is the queen of bright and colorful home renovation ideas. While minimalism has been a common theme of late, Sam made a name for herself with vibrant color schemes and tasteful, retro decor. So far, she’s teamed up with Find Your Happy Place, Michael’s, LG Electronics, Home Goods, Huffy Bicycles and several other big name brands.

Family/Parenting

34. @SAV.LABRANT – 6.7M FOLLOWERS

top instagram influencers

Savannah LaBrant is the queen of Instagram influencer moms with 6.7 million followers. The Instagram mom also has one of the highest engagement rates for top Instagram influencers at 11.11%! Her page revolves around aesthetically pleasing photos of her with her growing family. Often, the photogenic fam rocks matching outfits, and their followers eat it up. Their cute looks and gorgeous blue eyes have earned the family many partnerships with companies like King’s Hawaiian, Pink Lily Style and Dollar Shave Club.

35. @CHRISTINEANDREW – 1.1M FOLLOWERS

top instagram influencers

Christine is the mom we’d love to be best friends with. The relatable mom of four shares authentic photos of herself and her family wherever they go, from snuggling up at home to scenic hikes together. Christine is half-Columbian and got her start early in fashion founding the “Hello Fashion Blog”. The Andrew family’s style can be summed up by “out of one loungewear look and into the next.” The family always looks picture perfect, earning Christine sponsorships from Amazon, Shopbop, Nickelodeon, and a notable long-term partnership with Kohl’s.

36. @KWEILZ – 295K FOLLOWERS

top instagram influencers

The brilliant photographer behind the Instagram account Kweilz, Kate Weiland gained a following of 295,000 on Instagram with a combination of a killer fashion sense and an eye for great photo ops. She posts creative, gravity-defying photos of her kids hanging from chandeliers, dressed up like Christmas trees, and pretending to be superheroes, all with the clever use of Photoshop. Kate has partnered with Afterpay, Carter’s, Lazy One, Vista Print, and Canon so far, reflecting the creative family photography niche she dominates.

Lifestyle

37. @CHRISELLELIM – 1.4M FOLLOWERS

top instagram influencer lifestyle

Chriselle Lim’s Instagram page revolves around everything luxury, fashion, beauty & skincare. While her 1.4 million followers mostly follow her for her edgy style and endless outfits, the fashionista also founded her own co-working business with on-site childcare. As an experienced top influencer, she has landed a ton of recent marketing campaigns with brands like Gucci, Dior, Ralph Lauren, Anthropologie, Swarovski, and Saks.

38. @CMCOVING – 1.3M FOLLOWERS

top instagram influencers lifestyle

Caitlin Covington’s Instagram page strikes a happy medium between style inspiration and parenting. She’s what most moms aspire to be, sharing photos of herself strutting around town in cozy sweaters and trendy mini skirts with fall leaves raining down for ambiance. So far, she has formed partnerships with fashion brand LTK, Zulily, Fabletics and Nordstrom. American Influencer Awards named her 2021’s Fashion Blogger/Vlogger of the year!

39. @COLORMECOURTNEY – 730K FOLLOWERS

top instagram influencers

Named the NYC Color Queen, Courtney Quinn of @colormecourtney is all about living life with the saturation turned up. Her 730,000 Instagram followers are obsessed with her bold, vibrant clothing choices, and her bubbly personality has earned her partnerships with Walmart and Minted.

10 Famous Instagram Dogs To Follow Now

dogs of instagram

The 10 Cutest Dogs Of Instagram Have Millions Of Loyal Fans

Just as social media influencers have found their niche in fashion, travel, and fitness, pet influencers have become a popular subgroup online. The top dogs of Instagram have more followers than many humans and demonstrate a unique ability to reach animal lovers of all ages.

The most popular Instagram dogs are difficult not to love. They appear in calendars and are the stars of multiple New York Times’ best-selling books. Whether promoting pet adoption or just looking cute, these 10 dogs melt the hearts of viewers one post at a time.

The 10 Most Followed Dogs Of Instagram

Here we’ve compiled the top 10 most followed dogs on Instagram, who have a combined following of 29.3M people. Their influence is undeniable, showing that influencers come in many shapes, sizes, and species.

1. @JIFFPOM – 9.9 Million Followers

jiffpom instagram post

Jiff Pom, a Pomeranian pup, is the most followed dog on all of Instagram with 9.9M followers. Jiff Pom has continued building his widespread online popularity as a top TikTok influencer with 20.8 million followers. In fact, he currently holds the title for the most-followed dog across all social media and was named Most Popular Dog in the World back in 2015.

His growth on Instagram specifically is unmatched to any other pet influencer. Jiff Pom doubled the size of his Instagram following in four years by gaining 3.3 million followers! He’s reached large-scale commercial success and in 2014 was featured in Katy Perry’s music video Dark Horse. A dog of many talents, Jiff Pom holds a world record for the fastest dog to run on two paws.

2. @ITSDOUGTHEPUG – 3.9 Million Followers

dogs of instagram itsdougthepug
Perhaps the most well-known pug in the world, Doug the Pug boasts 2.9M Instagram followers. The Nashville based dog’s Instagram success has led to several calendars, a New York Times best-selling book, and his own merchandise.

Similar to Jiff Pom, Doug has also starred in a music video and in 2015 appeared in Fall Out Boy’s Irresistible. His owner Leslie Mosier runs his Instagram full-time and is responsible for the endearing photos of him posted daily.

3. @TUCKERBUDZYN – 3.1 Million Followers

dogs of instagram tuckerbudzyn
Named 2021 Pet Influencer of the Year by the American Influencer Awards, Tucker’s video commentary and squishy face pictures have made him the most famous Golden Retriever on Instagram. With an engagement rate of 8.61%, he also has the highest engagement out of all the top dogs of Instagram. His lively posts regularly receive 273,000 likes and over 2,400 comments!

4. @MARUTARO – 2.5 Million Followers

marutaro instagram dog
Maruto, also known as Maru, is a Shiba Inu hailing from Tokyo. Though her fame started in Japan, Maru is now well-known globally and stars in several photo books.

His owner Shinjiro Ono originally started his Instagram to cheer people up following the 2011 earthquake and tsunami that devastated the country. Since then the pair hasn’t looked back and Maru continues to lift the spirits of millions online.

5. @TUNAMELTSMYHEART – 2 Million Followers

tuna melts my heart dog
Tuna of @tunameltsmyheart is a Chihuahua-Dachshund mix living in Los Angeles. His owner Courtney Dasher was endeared by his adorable overbite at a dog rescue event in 2010 and adopted him.

In 2011, Dasher started posting photos of Tuna on Instagram which quickly took off. Tuna has traveled on an American tour raising awareness for animal rescue and has been featured on the Disney Plus docuseries, The World According to Jeff Goldblum.

6. @MAYAPOLARBEAR – 2 Million Followers

dogs of instagram
Maya the Samoyed spreads positivity to her two million followers with her adorable smile. Maya is incredibly popular on Instagram Reels with a 7.3% engagement rate! Her comedic narration and signature optimism make it nearly impossible not to share her Reels. In 2020, Maya received the Shorty Award for Best Animal.

7. @LOKI – 1.9 Million Followers

loki instagram dog
Loki the Wolf Dog is a stunning Husky/Arctic Wolf/Malamute mix residing just outside of Denver, Colorado. His owner Kelly Lund is a photographer and outdoor enthusiast, and as such many of Loki’s Instagram photos feature his outdoor adventures.

Loki appeals to a niche crowd of outdoor and animal lovers and has long-term partnerships with brands like Toyota, Chaco Footwear, and L.L. Bean. In 2015, Lund quit his job to manage Loki’s Instagram full-time. The jump looks to have paid off as Loki now has 1.6M followers.

8. @HARLOWANDSAGE – 1.7 Million Followers

harlow and sage instagram
Harlow, Indiana, and Reese, Ezra and Mae of @harlowandsage are a family of dogs owned by Brittni Vega. Originally, the family consisted of Harlow, a Weimaraner, and Sage, a miniature Dachshund, but sadly Sage passed away in 2013.

Indiana and Reese, both miniature dachshunds, were added to the mix and then Ezra, an Australian Cattle Dog, and Mae, a miniature Dachshund soon completed the group. Vega posts photos of the 5 best friends daily and has used their online success to publish a New York Times best-selling book, create Harlow and Sage themed merchandise, and start a dog toy line.

9. @THISWILDIDEA – 1.3 Million Followers

this wild idea dog
Maddie is a Nashville-based Coonhound that stars in her owner Theron Humphrey’s Instagram @thiswildidea. Humphrey, a photographer, adopted her in Georgia as he was setting out on a photography project across all 50 U.S. states.

He quickly realized that Maddie had a great sense of balance and a knack for holding a pose, and she soon became the center of his photo series. Maddie now has her own photobook and has partnered with Discover Boating, Goose Island, and more.

10. @MANNY_THE_FRENCHIE – 1 Million Followers

dogs of instagram manny
Manny the Frenchie is a French bulldog from Chicago, Illinois with an impressive one million Instagram followers. In our interview with Manny, his owners Amber Chavez and Jon Huang revealed they initially posted photos of him as a puppy for friends to see, then quickly realized he had far reaching appeal.

Currently the most followed bulldog online, Manny boasts partnerships with State Farm, Turtle Wax, and more. He is also the face of Martha Stewart’s PetSmart line.

How to Make Your Dog Instagram Famous

Becoming a dog influencer takes a little bit more than an adorable pup and plenty of treats. Here are some tricks and tips for owners looking to grow their dog’s following on Instagram:

  • Experiment throughout your journey. It is important to try different features, formats, and platforms to find where your dog’s talent (and your talent) truly shines.
  • Leverage trends. Incorporating top trends from Instagram or pop culture creates relatable and engaging content.
  • Create a voice. Share stories and build your dog’s personality through captions, narrations, and sounds.
  • Engage with your community. One of the most important methods to building a social media presence is to connect with others. While content creation is vital to success, it is difficult to grow your pet’s account if the only time you are active on Instagram is solely to post pet content.
  • Learn from your audience. With an Instagram business account, you can monitor your metrics and find optimal times to post for your audience.
  • Consistency. Becoming a dog influencer takes a lot of content and  experimenting to find your niche. It is important to evaluate which pieces of content do well and which pieces of content underperform so that you can create content your audience enjoys.

20 Top Gaming YouTubers

top gaming youtubers

Play On: The 20 Top Gaming YouTubers Entertain 400 Million Subscribers

The growth of the international gaming industry shows no signs of slowing down. According to the most recent Global Games Market Report, worldwide revenues are projected to reach $175.8 billion in 2021 and eclipse $200 billion by 2023, with the United States gaming industry alone poised to grow to $65 billion by 2021. The nature of how gamers interact is also evolving, closely paralleling the explosion in gaming lifestyle and culture popularity. Whereas gaming was once considered a solitary activity, the burgeoning gaming community now relies on video platforms like YouTube, Twitch, or Facebook to communicate, learn, and share virtual exploits.

top gaming YouTubers

There are many varieties of gaming YouTube videos including “Let’s Plays” (gameplay accompanied by commentary), walkthroughs (instructional gameplay and commentary), machinima (movies created from gameplay), and reviews. With an ever-growing number of loyal followers, top gaming YouTubers and channels are capturing the attention of millions with top subscribed channels and highly-viewed video content.

The Enormous YouTube Gaming Community

With over 2 billion users and more than a billion hours of video watched every day, YouTube is now the world’s second-largest search engine after Google. YouTube’s ubiquity and endless hours of user-generated content have made the platform extremely popular among millennials (18- to 34-year-olds), and though the age group now outnumbers baby boomers as the most populous in the United States, marketers find millennials an elusive demographic to target. For brands seeking to capitalize on YouTube’s expansive reach, marketing with top YouTube influencers may hold the key to winning over future generations. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers.

Our 20 Top Gaming YouTubers List

Many of today’s most popular social media stars produce gaming-related content, a genre that accounts for 80% of YouTube’s top trends. Within the gaming sphere, videos are so successful that YouTube developed its own dedicated gaming platform, YouTube Gaming launched on August 26, 2015. YouTube Gaming features a “live-content” site that facilitates real-time interaction between the viewer and YouTuber. Brands can easily leverage influencer partnerships on livestream sites because the content is unfiltered and authentic, which increases credibility among audiences.

Youtube Gaming has been in steady competition since the rise of Twitch to become the leading livestreaming platform for eSports, and the main platform for popular gaming influencers. Our list of 20 top gaming YouTubers has a collective audience of 400 million subscribers. To show the extent of their influence, it would take over 3 years to watch every YouTube video produced by the top 20 gaming creators. Here’s our list of the top 20 most influential gamers on YouTube:

1. PewDiePie – 110 million subscribers

Felix Kjellberg, better known as PewDiePie, is a gaming YouTuber popular for his Let’s Play videos, many of which focus on horror-themed games (Silent Hill, Dead Island), Minecraft, and a myriad of flash games. The first YouTube star to exceed 10 billion video views, PewDiePie commands the attention of over 110 million followers (dubbed the “Bro Army”) and, according to the Washington Post, his popularity has led to an “Oprah Effect” wherein games he plays receive a boost in sales. His channel features lifestyle vlogs and gaming livestreams for his exclusive channel members.

To demonstrate the nature of his popularity, in just the past four years PewDiePie has gained 64 million subscribers—more subscribers than the #2 and #3 gaming influencers have on this list combined! For over five years PewDiePie reigned as the top subscribed channel on YouTube. A few entertainment and film companies like Cocomelon and T-Series have since surpassed PewDiePie in overall subscribers, but PewDiePie still maintains his record as the number one influencer on YouTube. His channel is the fourth most-followed YouTube channel in the world.

2. VEGETTA777 – 33 million subscribers

Samuel de Luque is a Spanish gamer producing some of the web’s best Minecraft Let’s Play videos. While he is the only primarily non-English speaking influencer on our list, his channel boasts over 14 billion views! Luque is one of Spain’s most popular YouTubers and one of the most recognizable gamers on YouTube.

3. Markiplier – 30 million subscribers

Mark Edward Fischbach, also known as Markiplier, is a Hawaii-born gaming YouTuber who specializes in Let’s Play videos of survival horror and action video games (Amnesia: The Dark Descent, Never-Ending Nightmare, SCP Containment Breach, and Slender), comedy sketches (“Drunk Minecraft,” wherein Fischbach plays games intoxicated), and machinima parodies. Mark was the recipient of the “Best in Games” Shorty Award in 2017. With over 30 million dedicated followers, Fischbach is one of the fastest-growing gaming YouTubers on the platform today.

4. Jacksepticeye – 27 million subscribers

Seán McLoughlin known as “Jacksepticeye” is an Irish gamer who rose to fame for his comedic gameplays and vlogs. He is best known for his Resident Evil and Super Mario Party streams. He regularly collaborates with PewDiePie and other top streamers on gaming and lifestyle content. His videos regularly receive over 1,400,000 views!

5. Vanoss Gaming – 26 million subscribers

Canadian gamer Evan Fong is a YouTuber whose channel, Vanoss Gaming, is best known for Let’s Plays of Grand Theft Auto V, Call of Duty: Black Ops, Call of Duty: Modern WarfareSkate 3, Dead Rising, and Garry’s Mod, as well as videos that feature funny moments and/or remixes from Grand Theft Auto, Call of Duty, and Dark Realm gaming sessions. In 2014, Fong was nominated for a “Trending Gamer of the Year” award, and the Vanoss Gaming channel currently has 26 million subscribers.

6. TheDiamondMinecart/DanTDM – 26 million subscribers

Dan Middleton (TheDiamondMinecart) is an English gaming personality and, with over 26 million followers, one of the top YouTubers in the United Kingdom. Though he began his YouTube career with Pokémon, he’s now most notable for his Minecraft videos, which make up the bulk of the content on his channel. That said, he also covers other games, such as Plants vs. Zombies and Garry’s Mod, and occasionally does vlog-style videos. He also has a Youtube Shorts channel, named DanTDM Shorts, with over 765,000 subscribers!

7. Ali-A – 18 million subscribers 

Best known for his Call of Duty and Fortnite games, Ali-A plays on a variety of systems and consoles and shares his content with over 18 million subscribers. Most of his videos focus on Call of Duty, but he branches out into other content types (like reaction videos) and sometimes plays other games — most recently, Overwatch. He’s particularly adept at digging into the minutiae of a game, analyzing different guns and weapon sets to copious amounts of downloadable content (DLC).

8. W2S – 16 million subscribers

W2S (Wroetoshaw) is a gameplay channel created by the British commentator Harry Lewis. W2S is a part of The Sidemen, a group of popular British YouTubers who focus primarily on gaming, challenges, and lifestyle vlogs. Though his FIFA videos catapulted him to YouTube fame, W2S also creates IRL football videos, challenges, and vlogs. With over 24 million subscribers, W2S is the second most popular channel of The Sidemen group. The first is KSI with 24 million subscribers who is known for his FIFA sketches and rising music career.

9. The Game Theorists – 15 million subscribers

From the mind of Matthew Patrick (MatPat), The Game Theorists exists to, in MatPat’s own words, “overanalyze” games. From Overwatch and Dark Souls to Zelda and Super Smash Bros., The Game Theorists channel has shared videos of a bevy of games with 15 million subscribers. Outside of theories, The Game Theorists channel also covers the history of games like Life is Strange, Spyro, and Chrono Trigger, as well as Break Down videos, which highlight the background and context behind popular games like Minecraft and Pokémon Go.

10. H2ODelirious – 14 million subscribers

Famous for his distinct ‘delirious’ laughter and exaggerated reactions to in-game moments, H2ODelirious is something of an enigma, even to his 14 million subscribers. Despite his almost 15-year career on YouTube, he has never revealed his face on camera. Instead, he chooses to dedicate the entire screen to the game (rather than have a small inset video feed of himself playing). H20Delirious is associated with Vanoss and has done Let’s Play videos for a wide variety of games, including Grand Theft Auto, Among Us, Garry’s Mod, Resident Evil, Rocket League, and more.

11. theRadBrad – 13 million subscribers

Bradley Colburn (better known as theRadBrad) has over 13 million subscribers. He’s well-known for his walkthrough videos and for his personality, which is often described as positive and funny. He’s played dozens of games, including Mass Effect, Call of Duty, Resident Evil, and more. His channel has over 7,300 videos— making theRadBrad the largest producer of gaming content of the top 20 gaming influencers. He also has one of the oldest gaming channels on our list (along with #18 SPEEDYW03), his YouTube account was created in 2006.

12. TFUE – 12 million subscribers

Professional gamer Turner Tenney began his YouTube channel in 2014 and rose to fame for his Let’s Plays on Destiny, Fortnite Battle Royal, and Apex Legends. Known as TFUE, the controversial influencer made news in 2019 for allegations against FaZe Clan, a top esports organization. Despite negative press, Turner has one of the top followings in gaming with 12 million subscribers on YouTube and nearly 11 million followers on Twitch.

13. Sky Does Everything – 12 million subscribers

YouTuber Adam Dahlberg heads the channel Sky Does Everything which developed a cult following after his use of peculiar terminology (he calls Minecraft gold “budder/butter,” for example) and hatred of Minecraft squids began resonating with gamers. Adam’s channel, “Sky Does Everything” was originally named “Sky Does Minecraft” and was devoted almost entirely to videos of Minecraft Let’s Plays, machinimas, and role-playing.

In 2018 wanting more freedom with his gameplay, Dahlberg officially changed the name of his main channel to Sky Does Everything. Dahlberg’s other channel, Sky Vs Gaming, features Let’s Plays of Amnesia: The Dark Descent, Grand Theft Auto, The Walking Dead, and other popular fighting games. Dahlberg’s followers, who call themselves the “Sky Army,” now number over 12 million subscribers.

14. Captain Sparklez – 12 million subscribers

Though Jordan Maron’s YouTube gaming channel Captain Sparklez has dabbled in Let’s Play videos of Happy Wheels, Left 4 Dead 2, Portal, and Call of Duty, Maron’s success has come largely from his Minecraft machinimas—specifically, machinimas that “cover” pop songs using Minecraft. To date, the YouTube gamer’s breakout video, “Minecraft Style” (a rendition of Korean artist Psy’s hit “Gangnam Style”) has earned more than 19 million video views, and Captain Sparklez now commands the attention of 12 million subscribers. Like many top YouTubers who launch brands of their own, Maron owns a clothing brand called Quality Content.

15. The Syndicate – 10 million subscribers

Created in 2010 by British national Tom Cassell, The Syndicate Project originally focused on Halo and Call of Duty: Modern Warfare 2 Let’s Play gaming videos, but soon expanded to include Call of Duty: Black Ops Zombies, Minecraft, unboxing videos of popular first-person shooter games, reaction videos, and real-life adventure videos (like skydiving).

Back in November 2014, Cassell partnered with Adam Montoya (SeaNanners) and 3BlackDot (former Machinima executives) to launch Jetpak, an MCN (multi-channel network) dedicated to representing top gaming YouTubers fairly. Today, The Syndicate Project’s videos reach nearly 10 million subscribers.

16. Pokimane – 7 million subscribers

The landscape for female gamers on YouTube has changed immensely the past ten years. Many household players like SSSniperWolf and IHasCupquakes have either broadened their gaming content to different niches or platforms or stopped content production altogether.

Pokimane, whose real name is Imane Anys, first cemented her status as a top female gamer on Twitch, where she has an audience of over 8 million subscribers. While she has a larger following on Twitch, she entertains close to 7 million YouTube subscribers making her one of the largest female gamers on YouTube. Pokimane grew her large YouTube following through reaction videos, ASMR videos, vlogs, and her popular Among Us and Fortnite series.

17. LSDShadowLady – 7 million subscribers

Elizabeth Dwyer goes by the name LDShadowLady on YouTube where she has been creating Let’s Plays for Minecraft and Sims since 2010. YouTube is her main platform where she posts videos 1-2 times a week. As a top YouTube gamer, the U.K based creator has a net worth of $6.5 million.

18. Speedyw03 – 6 million subscribers

Known for his humorous (if sometimes crude) gaming videos, Speedyw03 has amassed a following of over 6 million subscribers and over 1.6 billion channel views. Many of his videos are of the “Funny Moments” variety, but also include gameplay videos and vlogs. He plays several different games, including Call of Duty, Grand Theft Auto, and Titanfall 2.

19. TimTheTatman – 4 million subscribers

TimTheTatman is one of the top gaming influencers. Twitch has long been his primary gaming platform where he fosters connections with his 7 million subscribers.

In September 2021, Tim announced he was leaving Twitch to pursue a full-time career on YouTube. This decision came after other major gaming influencers like DrLupo and DrDisrespect jumped from Twitch to Youtube Gaming— increasing the competition for creators between streaming platforms. Tim frequently challenges other top gamers to Fortnite, Apex Legends, and Call of Duty. Tim also has a separate YouTube Shorts channel with 135,000 subscribers

20. Valkyrae – 3 million subscribers

Valkyrae, whose real name is Rachell Hofstetter, is Youtube’s most-watched female streamer in 2021. In 2020, Valkyrae left Twitch to exclusively stream on YouTube to her near 4 million subscribers. She is most known for her Among Us series and for collaborating with influencers like Pokimane, Jacksepticeye, Corpse Husband, and CouRage.

Valkyrae’s typically hosts YouTube livestreams 1-2 times per week which garner on average 20,000 views. Adweek recently named her the “2021 Gaming Creator of the Year.”

Top 50 TikTok Creators To Start Following Now

tiktok statistics trends

Top TikTok Creators Are Igniting The New “It” App

TikTok (previously branded as Musical.ly) is breaking user growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down.

TikTok is the number one mobile app by global downloads—accumulating an estimated 1.7 billion downloads since the end of 2019. Quarter after quarter, TikTok has shocked users with its adoption — amid privacy concerns and threats of a ban, it continues to crush competitors like Instagram Reels, Triller, and Snapchat Spotlight.

While TikTok has a slightly younger demographic than other social platforms, brands of nearly every category and size have jumped at ways to advertise on TikTok. TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.

To learn more about marketing with TikTok’s best creators, see our comprehensive TikTok guide, view high-performing TikTok case studies, or get in touch with one of our TikTok influencer marketing experts.

tiktok creators

50 Most Popular TikTok Creators Reach Over One Billion Followers

Brands are eyeing TikTok creators as an opportunity to amplify their influencer marketing campaigns and cross-promote through the vast networks influencers have built—users ingest paid content that’s relevant and important to both the platform’s audience and brands sponsoring the content.

In our study of Branded Hashtag Challenges, we examined over 500 influencer partnerships on TikTok to determine the most popular TikTok creators brands work with. We’ve compiled the 50 best and biggest TikTok creators on the fastest-growing social platform. In total, the high-profile group of TikTok influencers has garnered more than 1.2 billion followers (more than the population of the U.S., Mexico, and Europe combined, and roughly 19% of the world’s total population- not including China).

1. @charlidamelio – 119M followers

Charli damelio top tiktok creator

In March 2020, Charli D’Amelio officially became TikTok’s most-followed creator—a move that made Charli D’Amelio the Queen of TikTok and dethroned prior front-runner Loren Gray. Charli D’Amelio is one of the first influencers to achieve celebrity status from TikTok.

Charli started creating TikTok content in June 2019 and quickly became famous for her impressive dance moves. As the biggest creator on TikTok, Charli D’Amelio averages 27 million views per video and reportedly charges around $30k per sponsored post. The teen creator maintains longterm brand partnerships with Dunkin’ and Hollister. Charli and her sister Dixie together have a makeup line with Morphe and a fashion line at Hollister.

2. @addisonre – 82M followers

Addison Rae top tiktok creator

Addison Rae Easterling blew up on TikTok after her dancing videos with her mom Sheri went viral. Similar to Charli D’Amelio, TikTok fame has made Addison one of the most recognizable Gen Z icons. In turn, Addison’s personal life and dating history is constantly in the spotlight similar to mainstream celebrities.

In August 2020 Addison posted a TikTok performing the WAP dance and it became one of the most shared TikTok’s of all time at 1.6 million shares. The star has partnered with many top brands like CoverGirl, Skechers, Bounty, and Chipotle.

According to reports, Addison also generated $4 million in MIV for longterm sponsor American Eagle within a six-month period. Addison has her own makeup line, ITEM Beauty, and recently launched her music career in 2021 with her single “Obsessed.”

3. @bellapoarch – 75M followers

Bella Poarch top tiktok

Bella Poarch is one of the fastest growing TikTok stars of all time, gaining 10.3 million followers during the month of August 2020. Her simple lip-syncing video broke records with over 50 million likes and 1.7 million comments. The alpaca-loving Fillipino creator was essentially launched into the influencer world by TikTok’s algorithm and has attracted the attention of brands like NYX Cosmetics and Moncler. Following in the footsteps of similar TikTok stars, Bella Poarch began focusing on a music career in 2021. Her TikTok videos average 44 million views!

4. @zachking – 62M followers

zach king best tiktok creator

Famous for his mind-blowing digital magic tricks, Zach’s storytelling and editing abilities also make him one of the most talented creators of all time.  Zach got his start on Vine, branched out to YouTube, and now his biggest online presence is on TikTok where he frequently stars in influencer campaigns.

His sponsored content does particularly well, with videos sponsored by Chipotle and Sony each reaching over 85 million views. He currently holds the title for the most viewed TikTok (2.2 billion views) for his Harry Potter themed illusion video. TikTok named Zach King their #1 Breakout Creator of 2019.

5. @spencerx – 54M followers

spencerx tiktok star

The self titled “mouth music man”, Spencer X is the beatboxing king of TikTok. The Shluv house member frequently partners with companies like Paramount, Zicam, TUMS, and Walmart, bringing sponsored content to life with his incredible talent.

6. @lorengray – 53M followers

tiktok star loren

Loren Gray is an online celebrity, musician, dancer, and actress, with millions of followers on several social media platforms. Loren has been growing her online following on Musical.ly (now TikTok) since 2015 and more recently began pursuing a music career.

In November 2018, she released a new song called ‘Kick You Out’ on YouTube that received over 1.6 million views in just four days.

7. @dixiedamelio – 53M followers

top tiktok creator dixie damelio

Charli D’Amelio’s rise to fame in turn launched her older sister Dixie into the spotlight. The girls have since leveraged their massive followings into joint projects with brands like Morphe and Hollister. The D’Amelio sisters also recently signed a family reality show on Hulu.

As an individual creator Dixie is most known for her successful music career, her YouTube series “The Early Late Night Show”, and her relationship with TikTok star Noah Beck. Dixie averages 15,000 comments per video.

8. @justmaiko – 50M followers

tiktok creators

Michael Le is the #2 fastest growing TikTok star (second only to Bella Poarch) with over 50 million followers thanks to his creative dance moves. Michael Le is also the most common influencer brands choose to partner with for TikTok Branded Hashtag Challenges.

Some of his sponsors include McDonalds, Invisalign, Got Milk?, Hanes, and Amazon. In our exclusive interview with Michael Le, he shares his best tips to go viral on TikTok, and the factors to consider when working with brands.

9. @babyariel – 36M followers

tiktok creator popular

Ariel Rebecca Martin, known online as “Baby Ariel”, is a 20-year-old social media personality, actress, and vocalist. Previously one of the top-followed users on Musical.ly, Ariel’s short-form video fame has continued on to TikTok, with Time magazine naming her one of the most influential people on the internet.

10. @avani – 35M followers

 

top tiktok star

Avani Gregg is a popular TikTok creator most known for her makeup looks. Avani received the 2019 Shorty award for TikToker of the year and appeared on the “Forbes 30 Under 30 2021: Social Media” list.

Her content appeals to young teens in the makeup and skincare niche and has attracted brands like Walmart and Fila as sponsors aiming to make an impact within this target demographic. Avani hosts a Facebook show called “Here for it”, where she focuses on social issues.

11. @brentrivera – 40M followers

 

most popular tiktok creators

Internet star and prankster Brent Rivera rose to fame from his YouTube channel which now has over 10 million subscribers and originally got his start on Vine.

He is now one of the most recognizable online entertainers, often collaborating in skits with his younger sister Lexi Rivera and other popular influencers on Instagram and TikTok.

12. @jojosiwa – 35M followers

Top TikTok Creator Jojo

18-year-old dancer, singer, and actress Jojo Siwa first entered the scene on the infamous reality show “Dance Moms.” She posts daily vlogs on YouTube and is known best for her singles “Boomerang” and “Kid in a Candy Store.”

13. @gilmhercroes – 34M followers

tiktok creator croes

Gilmher Croes is an Aruban social media star known for his short, sweet, and funny lip-sync videos. He shares a popular YouTube channel with his brother called “CroesBros”. His TikToks regularly surpass 3.5 million views, and his top audience segment is in the 25-34-year-old age range.

14. @dobretwins – 30M followers

tiktok stars

Lucas and Marcus Dobre-Mofid, known as The Dobre Twins, rose to fame on Vine and later branched out to YouTube and TikTok. The dancers produce skits, pranks, and vlogs, plus their popular lip-sync videos.

15. @savv.labrant – 30M followers

tiktok top creators

Savannah LaBrant and her young daughter Everleigh reached TikTok and Instagram fame, more recently branching out to YouTube after her marriage to a fellow Musical.ly star. In addition to her nearly 30 million TikTok fans, she has seven million followers on Instagram.

16. @lizzza – 27M followers

Top TikTok Creator Liza

Influencer Liza Koshy got her start on Vine posting short, comedic videos. She moved to YouTube when the platform closed, even interviewing former President Barack Obama. With 17 million subscribers on YouTube, TikTok is now her most followed platform.

17. @jacobsartorius – 25M followers

 

Top TikTok Creator

Born in Oklahoma, 18-year-old Rolf Jacob Sartorius is a singer and online personality, who turned to social media as an escape from bullying. He rose to TikTok fame in 2015 and released his single “Sweatshirt” that made an appearance on the Hot 100 charts.

18. @jaydencroes – 24M followers

Top TikTok Creator

Slightly less popular than his brother Gilmher, Jayden Croes has still generated quite the following with his comedic TikTok videos. He plays multiple comedic characters across TikTok, YouTube, and Instagram.

19. @laurengodwin – 22M followers

tiktok creators

Lauren Godwin of Houston, Texas, is an influencer most well-known for her goofy and cringeworthy TikTok videos. Brands like Taco Bell, Chipotle, Skittles, Tide, and more have all partnered with the comedic star hoping to reach her audience of over 22 million followers.

Lauren’s attention grabbing TikTok is full of pranks, makeup destruction, and bizarre DIY concoctions that leverage suspense and drama.

20. @jasoncoffee – 22M followers

tiktok influencers

One of the original Vine stars, Jason Coffee’s videos primarily focus on his family life. Today, his videos and posts are reaching new heights on Instagram, Twitter, YouTube, and TikTok.

With Jason’s family-focused content, it is no surprise his children Peyton and Caleb are each TikTok entertainers— with 14 million followers and 8 million followers respectively.

21. @mackenzieziegler – 21M followers

Top TikTok Creator Mackenzie

Mackenzie Ziegler, age 17, originally appeared on Dance Moms. In addition to dancing, she sings, acts, and models. She has released two albums and toured with singer Johnny Orlando, plus made appearances on several TV shows including Dancing with the Stars. Her TikTok account often showcases her eye-catching dance moves.

22. @camerondallas – 18M followers

Top TikTok Creator

Best known for his Vine and YouTube videos, Cameron Alexander Dallas has also reached fame as a TikTok influencer. His audience is over 82% female and his social media popularity has earned him film roles including his own reality show on Netflix.

23. @officalsalicerose – 18M followers

Top TikTok Creator Salice Rose

Salice Rose is a social media personality best known for her online coming out story on YouTube. Her video content is often based on her experiences and travels, but she has also developed a sizable TikTok following through her dancing hobby and skilled comedic timing.

24. @abbyroberts – 17M followers

tiktok creator abby roberts

Abby Roberts, a makeup artist and beauty influencer started posting videos for fun when she was just 11, but in August 2018, her self-taught beauty skills went viral. After befriending internet personality James Charles and recreating some of his looks on Instagram, she acquired thousands of new followers overnight.

She specializes in special effects makeup and rose to fame for her year-round spooky makeup looks. Abby has many brand partnerships with major beauty brands like Morphe and Colourpop.

25. @twinmelody – 17M followers

tiktok creators best

Identical twins Aitana and Paula are best known for their “Juju on Dat Beat” dance video, which has exceeded 30 million views on YouTube. On both YouTube and TikTok, the twins share synchronized choreography videos, covering popular songs.

26. @sarahmagusara – 17M followers

tiktok creators best

Phillipino creator Sarah Magusara was launched into TikTok fame for her choreography, dance skills, and lip-sync content. Recently her videos showcase her passion for fitness and her life as a new mom.

27. @siennamae – 15M followers

tiktok creator gen z

At just the age of 17, Sienna Gomez has established herself as a leader in the body-positivity movement. In this last year, she has gone viral for her comedic content and ability to be vulnerable with her body.

In pure Gen Z mentality, she started her social channel as a spam-account. Her relatability and down-to-earth perspective has turned into a major star – influencing millions of girls around the world.

28. @demibagby – 14M followers

most popular tiktok creators

Demi Bagby is arguably the most recognizable parkour and stunts influencer on TikTok, and was one of the first gymshark-sponsored athletes on the app.

As one of the most sought-out fitness influencers on TikTok, Demi Bagby has worked with known brands of nearly every category including Tide, Google, and Oikos.

29. @maverickbaker – 13M followers

Top TikTok Creator Maverick Baker

Maverick Baker sings alongside his brother, Cash, in the musical duo Cash and Maverick. His TikTok videos frequently show them lip-syncing in outdoor and urban settings.

30. @rybkatwinsofficial – 13M followers

Top TikTok Creator Rybka Twins

Teagan and Sam Rybka are twin acrobats and dancers who once competed on “Australia’s Got Talent.” More recently, they’ve become online sensations with their gymnastics and contortionist act on YouTube and TikTok.

31. @sebastianbails – 13M followers

sebastian bails tiktok

Sebastian Bails is a vlogger and content creator on YouTube and TikTok. He’s most well-known for his collaborations with fellow top TikTok influencer Lauren Godwin. His account features comedic pranks and skits where he portrays multiple characters in costume.

32. @thetoliverfam – 11M followers

tiktok creators

Hailing from Houston, Texas, Dominic Toliver has been creating short-form online comedy for years. His content style combines original lyrics, popular music, and humor.

33. @real.ona – 10M followers

tiktok creator dance

Hailey Orona has been a top creator since 2015, originally gaining interest on Instagram. In addition to selfies, she posts dancing vignettes and lip-sync videos on TikTok. In 2018, she also joined several other social media stars on the Boys of Summer Tour.

34. @amandacerny – 10M followers

Top TikTok Creator Amanda Cerny

Pittsburgh native Amanda Cerny began generating digital star-power on Instagram, Vine, and YouTube, after a background working with traditional media outlets including Comedy Central and NBC.

Her TikTok is now her most-followed platform where 10 million users tune in to her funny skits.

35. @caseysimpson – 9M followers

Top TikTok Creator

Casey Simpson is an actor and internet star best known for his starring role on the Nickelodeon series “Nicky, Ricky, Dicky & Dawn.” As a top creator on Musical.ly (now TikTok) he has been entertaining millions with his short-form videos for over six years.

36. @jaydenbartels – 9M followers

Top TikToker Creator Miss Jay

Jayden Bartels is an actress, dancer, and model with appearances on numerous TV shows. She toured with OG TikTok stars Mackenzie Ziegler and Johnny Orlando, and released her first song “Can’t Help Me Now.” Her TikTok videos often feature her dancing talent.

37. @carsonlueders – 8M followers

Top TikTok Creator Carson

Carson Lueders is a singer-songwriter and actor. He has used his YouTube and TikTok accounts to promote his music, accumulating over a million YouTube subscribers through his popular cover songs and original music.

38. @wisdm.8 – 6M followers

tiktok creator mens fashion

Wisdom Kaye is one of the most recognizable men’s fashion influencers on TikTok. His creative street looks earned him the title of the “best dressed guy on TikTok” and partnerships with brands like Depop, Urban Decay, Prada, IKEA, Revlon and more.

39. @sulheejessica – 6M followers

tiktok creator

In 2020 mother of three Jessica Woo decided to film herself packing school lunches for her children and became an overnight star. Her whimsical bento box lunches offer ideas, recipes, and tricks to transform boring school lunches into joyful art.

Her relatable and aspirational content has all the right ingredients that make Jessica stand out as a top food influencer on TikTok.

40. @sig – 6M followers

sig tiktok star

17-year-old Signa O’Keefe is a powerful influencer on a few platforms. She has over 730,000 Instagram followers and started out on TikTok back when it was still called Musical.ly.

41. @ourfire – 6M followers

Top TikTok Creator Our Fire

A brand created by couple Sharla Mae and Chris Kerr, Our Fire has grown in popularity on both TikTok and YouTube after the duo met on Tinder. They’ve since earned badges on TikTok in several categories and have videos sponsored by Hollister, Walmart, Hyundai and Adobe.

Originally famous for their coordinated dance moves, the duo have since switched their focus to gaming and now broadcast their Roblox adventures.

42. @the.navarose – 6M followers

tiktok influencer navarose

In the competative category of TikTok fashion, Alexa Jade, better known as Nava Rose, may have more partnerships with top fashion brands than any other fashion creator on TikTok.

Her versatility as a fashion influencer and eye for aesthetics makes her a key influencer for top fashion campaigns on TikTok. Her incredible talent for styling launched a Q&A series where she solves challenging fashion dillemas—”how to style pink and black without looking edgy?” or “how to style purple with orange?” Rebook, ASOS, DSW, Moncler, are a few brands who have leveraged Nava Rose’s passion for fashion.

43. @tabithabrown – 5M followers

tiktok creators top

Tabitha Brown rose to internet fame by sharing love, positive encouragement, and vegan food tips on her TikTok channel during the 2020 coronavirus pandemic. Her comforting demeanor, casual filming style ,and warm life wisdom earned her the title of “Auntie Tab” from her close-knit audience of five million users.

At 42-years-old Tabitha certainly deviates from the typical “TikTok influencer”, but one look at her comments shows the remarkable extent of Tabitha’s influential presence.

44. @team2moms – 5M followers

tiktok creator

The TikTok account @team2moms is managed by Ebony and Denise, a two-mom family with three young kids. They detail the victories, misconceptions, and struggles that they endure raising a family as partners. With five million followers, the two moms hope to motivate others in the LGBTQ community to live authentic lives.

The pair foster a community through their TikToks — their videos recieve around 2,500 comments per video, with an average engagement rate of 15%. Staples, Kiehls, PINK, Procter & Gamble, and HBO have all held sponsorships with the inspiring family.

45. @lani.baker – 4.1M followers

Top TikTok Creator Lani Baker

American model and blogger Lani Baker is the older sister of TikTok stars Maverick and Cash Baker. It’s clear humor runs in the family as each of Lani’s TikToks are shared over 200 times on average.

46. @rickeythompson – 3M followers

tiktok creator

Internet personality Rickey Thompson entertains millions on TikTok with his bold, larger than life humor. The experienced social media star rose to fame on Vine and is also successsful on YouTube where he films vlogs and storytimes for his 1.2 million subscribers.

The comedian frequently partners with top fashion and cosmetics companies on TikTok looking to leverage his confident personality.

47. @muslimthicc – 3M followers

tiktok creators

Zahra Hashimee behind the handle @muslimthicc, never expected to be a TikTok influencer. Zahra is best known for her light-hearted content, specifically her daily storytimes and “get ready with me” videos.

Zahra also uses her platform to discuss misconceptions of her religion, as a muslim living in the U.S.. Her audience is 75% female and her sponsors include Neutrogena, Walmart, and Converse.

48. @cost_n_mayor – 2M followers

tiktok dance creators

Proffesional dancers Marideth and Austin are behind the popular @cost_n_mayor account. Posting countless hours of choreography to popular songs turned the pair into overnight stars.

GrubHub, Domino’s, Kate Spade, Target, and Cheetos are a few of the brands who have sponsored TikToks with the creators. While they have under two million followers, Marideth and Austin average over half a million views per video.

49. @the.mcfarlands – 2M followers

tiktok influencers

With over two million followers, the McFarland’s have one of the largest family accounts on TikTok. The McFarlands are a sponsored content powerhouse for companies hoping to further their brand association with “family fun.” The father, Dan McFarland, stars and leads the family in comedic skits that are as charming as they are comical.

The McFarlands partnered with Gillette in a 15-second TikTok that has over 80 million views. In our exclusive interview with the McFarlands, they reveal TikTok tips, and how to avoid creator burnout.

50. @luismcervantes_ – 350K followers

tiktok influencers

As a mid-tier TikTok creator with 350,000 followers, Luis Cervantes has already worked with some of the world’s biggest brands: Ray-Ban, Bose, McDonald’s, and Dr Pepper to name a few.

His energetic choreography blends fitness with dance and many notable celebrities have recreated his challenges. While his following is smaller in comparison to most top TikTok creators, his engagement rate climbs over 10%.

The Top 10 Pinterest Influencers Curating Content Online

pinterest-influencers

10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 460 million monthly active users. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

The Best Pinterest Influencers Guiding Trends Online

Top Pinterest influencers demonstrate a strong sense of style and can guide product trends. Here we’ve gathered the top users on the platform today who are inspiring audiences and sharing their latest interests with millions.

1. Joy Cho / Oh Joy! – 14.8 Million Followers

joy-cho-pinterest-influencer

Graphic designer Joy Cho boasts an astonishing 14.8 million followers on Pinterest. She got her start as a blogger, and then expanded to other social platforms such as Pinterest, Instagram, and YouTube.

Cho creates Pinterest boards on the topics of interior design, cooking, style, and more. She has used her online success to start her own graphic design studio, publish 3 books, and create a line of original homeware products in partnership with Target.

2. We Heart It – 12.3 Million Followers

we-heart-it-pinterest

As a social network and app, We Heart It is the most followed brand account on Pinterest. We Heart It’s editorial team shares and curates refreshingly positive content to over 12 million Pinterest users.

Their boards are a dreamy combination of aesthetic home decor, fashion and beauty images, motivational quotes, uplifting images of friendship, and other things that spark inspiration.

3. Poppytalk – 10.3 Million Followers

poppytalk-pinterest

The Pinterest page Poppytalk is run by Vancouver B.C. creatives Jan Halvarson and Earl Einarson. The pair created a lifestyle blog specializing in interior design and cooking, and use Pinterest to gather inspiration and share ideas.

In 2014, Poppytalk collaborated with Target to create an original product line that includes tableware, water bottles, and more. Halvarson and Einarson have also leveraged their success as Pinterest influencers to partner with Tiffany & Co., Roots Canada, and Staples.

4. Maryann Rizzo – 9 Million Followers

maryann-rizzo-curated-style-pinterest

Maryann Rizzo is an American interior designer that runs the Pinterest account of the same name. Though she remains relatively anonymous, Rizzo curates Pinterest content focused exclusively on interior design.

Her most followed board is called “Everything” and includes furniture, artwork, and holiday specific decorations. Rizzo also manages the Tumblr page Curated Style, which is an extension of her interior design interests.

5. Mamas Uncut – 8.4 Million Followers

mamas-uncut-pinterest-influencer

Parenting website Mamas Uncut entertains over 8 million followers on Pinterest and is one of the leading creators in the niche. Parenting Q&A, news, baby names, expert advice, and home hacks can be found on this Pinterest. 

6. Cathie Hong – 8 Million Followers

cathie-hong-interiors-pinterest-influencers

Designer Cathie Hong lives in San Jose, California with her husband Steven and two children, and pins on the topics of interior design and style. Her Pinterest board “Fashion & Style” has more than 3 million followers.

Hong also has a knack for calligraphy and penmanship. In 2010, she launched her own online stamp store, which sells handmade and custom stamps that she creates.

7. Jane Wang – 7.7 Million Followers

Little is known about Pinterest star Jane Wang, who describes herself as a Chinstrap Penguin from Antarctica on her profile. Nevertheless, she has accumulated more than 7.7M followers and her board “Delicious,” a collection of recipes, has more than 6.4 million followers alone.

Wang pins on a variety of topics including animals, books, DIY projects, and yoga. Her boards are wide ranging and feature something for everyone.

8. Bonnie Tsang – 7 Million Followers

bonnie-tsang-pinterest

Los Angeles based editorial and commercial photographer Bonnie Tsang runs the Pinterest account Bonnie Tsang. Her page is clean cut and features interior design, style, travel, and food images.

Offline Tsang has used her photography skills to assist clients such as Sephora, Gap, Warby Parker, and Barneys New York. She also provides brand consulting in the areas of art direction and social strategy.

9. Evelyn – 6.8 Million Followers

natures-window-evelyn-pinterest-influencers

Evelyn is a Pinterest influencer from Arkansas who curates travel photography, recipe ideas, books, and more. Her board “Nature’s Windows” is one of her most popular and includes stunning landscape images.

Evelyn curates content for those seeking travel inspiration or looking for humorous content. She also has boards dedicated to memes, adorable animals, and inspiring quotes, which makes for an eclectic and diverse account.

10. Pejper // Anna K. – 6.8 Million Followers

pejper-pinterest-influencers-board

Sophia and Anna K. started the Pinterest account Pejper // Anna K. as an extension of their blog Pejper. The Swedish bloggers pin on the topics of interior design, cooking, and fashion.

The pair has an eye for modern and minimalistic design, which is a continuing theme across all of their Pinterest boards. One of their popular boards, “Out and about” maintains over 101,000 followers and showcases restaurant and cafe design.