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The Most Important TikTok Statistics
Remember Musical.ly? How about Vine? It’s hard to keep up with the constantly changing social media landscape as some apps excel, others merge, and even more die out. As non-members of the Gen Z and Millennial generations, it’s even harder to keep it all straight.
If you do remember Musical.ly, you may recall that in August 2018, it rebranded as TikTok after being acquired by Chinese company ByteDance the year before. And Vine? That app suffered a slow death, causing users to feel the dejection of media abandonment. But TikTok has stirred up a revival of short video clips—only now, it’s even more interactive, collaborative, and downright addictive.
TikTok has surged in popularity, surpassing the likes of Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. While the app doesn’t appear to differ much from other looping, short-form video-sharing apps, TikTok has enticed and captivated consumers with a proclivity for binge-watching video content.
In addition, brands are capitalizing on the app’s remarkable success to launch influencer marketing campaigns with top TikTok creators. As TikTok expands into the influencer marketing arena, marketers ought to know the 13 TikTok statistics shaping the world’s hottest app:
TikTok was downloaded more than 660M times in 2018.
TikTok is more popular on Android than iOS.
More than 500 million people globally use TikTok monthly
26.5 million of the 500 million monthly active users are from the U.S.
TikTok’s user base is largely based in India at 43% of all users.
66% of users are younger than 30-years-old.
Users typically spend around 52 minutes per day on the app.
80% of TikTok’s sessions are on Android devices.
In-app purchases increased by 275% year-over-year.
29% of monthly users open TikTok every day.
The #RaindropChallenge has over 685.7 million views on TikTok.
Jimmy Fallon’s #TumbleweedChallege created 8,000 videos with over 9 million views in seven days.
There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram.
Top 13 TikTok Stats: Demographics, Statistics, & Facts
Coming off remarkable success in 2018, the 2019 TikTok statistics show promising signs of continued growth. To help marketers stay ahead of the trend, check out the most important TikTok stats:
1. TikTok Generated More Than 660M Downloads In 2018
TikTok was downloaded 660 million times in 2018, making it the most popular app on Apple’s App Store for the whole year and fourth most popular on Google Play. In October, it was the most downloaded app on both Apple and Google’s stores, outperforming YouTube, Facebook, and Instagram worldwide.
Since ByteDance acquired Musical.ly back in August to turn it into TikTok, U.S. downloads have been up 25%, slightly higher than the increase of 20% globally. Recent reports indicate that the app still has plenty in its legs, with claims that it has passed the 1 billion download mark—that’s not even including Android downloads in China. There are no signs of slowing yet.
2. TikTok Popularity Is Higher On Android Than On iOS
TikTok seems to be right at home on Android devices, with many times the number of downloads seen on Apple devices throughout 2018. In the U.S., Google Play downloads increased by 70% between Q3 and Q4, with TikTok ranked as the leading app in the Google Play Store towards the end of last year.
Though downloads on Google Play measure almost triple that of downloads from the App Store, Apple’s historically lucrative platform continues to significantly outperform Google’s—revenue on the App Store was nearly double that of its rival.
3. TikTok Has More Than 500 Million Monthly Active Users Globally
TikTok has amassed 500 million monthly active users, more than double the number of people who used Vine at its peak (200 million), TikTok’s closest (now-defunct) social media relative. For comparison, Instagram took six years from its launch to reach the same figure and added 100 million new users between June and December 2018—TikTok pulled in 75 million users in December 2018 alone.
It ranks in the top 10 of apps worldwide for active users and brought millions more into the fold after its merger with Musical.ly. Safe to say TikTok is not suffering a user base malaise as other social networks are.
4. There Are 26.5 Million Monthly Active Users (MUAs) On TikTok In The U.S.
With former Musical.ly users and TikTok users now all united under one umbrella, TikTok boasts 26.5 million monthly active users in the U.S. with nearly 40 million downloads since November. The U.S. makes up only about 5% TikTok’s user base—the 500 million total TikTok user count is larger than the U.S., Canada, and Mexico’s populations combined.
It’s surging popularity in the U.S. market is hugely encouraging for developer ByteDance—concerns that other apps, such as Facebook’s copycat Lasso, would steal away their audience have been quashed. For contrast, U.S. downloads for Lasso in January were 15,000 while TikTok netted 6.4 million new users.
6. Two-Thirds Of TikTok Users Are Under 30 Years-Old
The majority of TikTok’s users are young social media users; 66% of worldwide users are under the age of 30. In the U.S., 60% of the app’s monthly active users are 16 to 24 year-olds and 52% are iPhone users.
With the revenue generated on the App Store and TikTok’s popularity in the U.S. Apple market, marketers will be keeping an eye on the opportunity to take advantage of ByteDance’s recent efforts to exhibit the TikTok brand to potential agencies.
7. Users Spend An Average Of 52 Minutes A Day On TikTok
At an average of 52 minutes spent on the app per day, TikTok ranks pretty high among social media platforms. As of June 2018, U.S. Android users spend 53 minutes on Instagram, 58 minutes on Facebook, and 49.5 minutes on Snapchat.
ByteDance has stated that U.S. users open the app eight times a day and individual sessions on the app are the longest at 4.9 minutes—Facebook (4.7 minutes), Instagram (3.1 minutes), and Snapchat (1.6 minutes) all rank lower.
8. About 80% Of TikTok’s Sessions Are By Android Users
The vast majority of TikTok use is experienced through Android devices globally with 80% of TikTok sessions occurring on Androids. With 88% of all smartphones sold to consumers running Android operating systems, it’s no shock that it wins out in terms of overall use.
9. User Spending On In-App Purchases Jumped 275% YoY To $3.5 Million
Users on TikTok primarily spend money on the app through buying coins which they can use to send emojis to other users on livestreams. Between October 2017 and October 2018, in-app purchases on TikTok increased by 275% to $3.5 million, significantly more than the average growth of in-app spending for the same period (36%).
In the U.S., October saw a 144% YoY increase in in-app purchases which contributed $1.5 million to the revenue, just a shade more than App Store users in China who spent $1.4 million. Gross revenue from in-app buys surged past $50 million in late 2018.
10. TikTok’s Average Engagement Rate Is 29%
TikTok’s engagement rate—determined as the percentage of monthly users who open the app every day—leaves much to be desired at a lowly 29%. In comparison to rival social media platforms, Facebook (96%), Instagram (95%), and Snapchat (95%) all perform significantly better.
Put simply, people log on to Facebook, Instagram, and Snapchat every day, while TikTok is comparatively struggling to persuade its army of new users to engage in its platform on a daily basis.
11. #RaindropChallenge Has Accumulated Nearly 700 Million Views
TikTok challenges form an integral part of its online community. Users encourage each other to partake in certain ‘challenges’ indicated by a hashtag.
Some of these challenges have had an enormous impact, such as the #RaindropChallenge, which features users using filters to appear as though they’re stopping a downpour of rain. The hashtag has had 692 million views so far and ranks as one of the best examples of the popularity of TikTok challenges.
12. #TumbleweedChallenge Amassed More Than 8,000 Videos & 9 Million Views On TikTok In One Week
One of the more interesting things to come out of TikTok’s surge late last year was a surprising brand partnership with Jimmy Fallon, whose promotion of the app culminated in the #TumbleweedChallenge. In the span of a week, 8,000 videos featuring the tag were produced and viewed 9 million times (the tag currently has nearly 27 million views).
13. About 3 Million More #InMyFeelings Videos Exist On TikTok Compared To Instagram
The propensity of TikTok’s user base to take on a video challenge is unmatched at present. #InMyFeelings, a popular challenge last year that surfaced predominantly on Instagram, became a hit on TikTok in its own right and racked up roughly 5 million videos compared to Instagram’s 1.7 million.
How Do Marketers Rate Influencer Marketing Effectiveness?
Influencer marketing happiness abounds in 2019. At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey. The results? Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. This spells out a bright future for influencer marketing strategies heading into 2019 and beyond.
Below are key influencer marketing statistics:
80% of marketers find influencer marketing effective.
71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
65% of marketers plan to up their influencer marketing budgets in 2019.
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Top 8 Amazon Statistics Demonstrate Its Influence On American Spending
Over the course of the last year, Amazon generated $178billion in sales. In recent years, the e-commerce giant known for its large selection, competitive prices, and fast shipping has expanded its reach outside of online shopping.
The Seattle company now offers digital content in the form of movies and television shows and bought the Whole Foods Market grocery chain for a reported $13.4 billion last year. More than ever Amazon is changing the way people shop, search online, and consume digital content.
Learn 8 Amazon statistics relevant in 2018:
95 million Americans have Amazon Prime memberships.
Amazon Prime members spend $1.4k per year on average.
Consumers purchased over 100 million products on Prime Day 2018.
9 out of 10 consumer price check a product on Amazon.
43% of teens say that Amazon is their favorite shopping site.
Whole Foods prices went down 43% after Amazon acquired the grocery chain.
Amazon’s ad spend was $3.4 billion in 2017.
2% of Echo owners have purchased a product via Alexa.
The Top 8 Amazon Statistics To Know
To drive consumers to its online marketplace Amazon employs a host of different methods, ranging from traditional advertising to most recently, influencer marketing. Here we’ve compiled the top 10 Amazon statistics that prove its online dominance and importance to U.S. consumers.
1. 95 Million People Have Amazon Prime Memberships In the US
As of June 2018, 95 million people in the United States are signed up for Amazon Prime. For a little perspective, that’s more than twice the size of California’s population. Put differently, two-thirds of American homes have Prime memberships. In April 2018, Amazon reported having more than 100 million paid Prime members globally.
The cost of membership is $119 annually and gives users access to items at a low price and frequently includes two-day shipping. Members can also get access to Prime Video, Amazon’s on-demand streaming services and Amazon Music, a streaming services that offers ad-free music, among a wide range of other perks. Prime is also available to purchase monthly at $12.99/month.
2. $1.4K Is Spent By Amazon Prime Members Each Year
A 2018 study found that Amazon Prime members spend about twice as much on Amazon.com than non-members. Although Amazon is perhaps best known for its Prime service, individuals can also shop from the site without a membership.
U.S. Prime members spend an average of $1.4K each year on the site, compared to $600 spent by non-members. Amazon provides strong incentives for customers to sign up for a Prime membership and once users do sign up they tend to spend more on the site.
3. Amazon Sold 100 Million Products On Prime Day 2018
Amazon Prime Day is an annual one-day event in which Prime members receive steep discounts on items across the Amazon website. According to an Amazon press release, the company’s 2018 prime event, which occurred on July 16, was its biggest ever. Of the 100 million products sold, the bestsellers included products created by Amazon: the FireTV Stick and Echo Dot.
On Prime Day 2018, more people reportedly signed up for a Prime membership than any other day in history. The company has made itself even more appealing to Prime members and non-members by creating exclusive marketing events.
4. 9-in-10 Consumers Check Amazon For A Product Even If They Have Found It On Another Website
Amazon is dominating online product search. After finding a product on another retailer’s website, 90% of consumers check Amazon for the same product.
Not only do consumers use Amazon for comparison shopping, 55% start on Amazon when shopping for products online instead of using Google to search for a product.
5. 43% Of Teenagers Say Amazon Is Their Favorite Shopping Website
A 2017 study surveyed over five thousand American teenagers and close to half said Amazon is their favorite place to online shop. No other website came close in popularity. Nike and American Eagle tied for the second most popular, with 5% of teenagers reporting each as their favorite shopping website.
In the coming years will other e-commerce sites match the convenience and price point that teens have come accustomed to from Amazon? Once a person signs up for a Prime membership they tend to stop shopping elsewhere and increase their Amazon spending, likely to take advantage of the free shipping they’ve already bought.
6. 43% Is The Amount Amazon Has Decreased Whole Foods Prices
Since buying the Whole Foods grocery store chain in June 2017, Amazon has cut prices at Whole Foods’ locations by up to 42%. On its first day of owning the company Amazon reduced prices on a variety of organic foods including apples, kale, lettuce, and eggs.
Just as Amazon has changed the way consumers shop for household items and electronics, the company looks to be altering the grocery store model.
7. Amazon Spent $3.4 Billion On Advertising In 2017
Amazon spends a considerable sum on marketing, whether to create traditional television ads, run email marketing campaigns, or to show up first in Google search results. According to an report, in the 2017 the e-commerce company spent over $3.4 billion on U.S. ads and promos, which is a 28% increase from the previous year.
Amazon’s focus has traditionally been on online shopping, and thus the company uses multiple marketing channels to drive consumers to its website.
8. Only 2% Of Echo Owners Have Made A Purchase Using Alexa
Amazon’s Echo line of smart speakers are ultra-popular, with more than 50 million units sold, each featuring a voice-controlled assistant known as Alexa. Alexa can process verbal commands to make purchases, check the status of Amazon orders, and suggest products. Despite the popularly of the Echo product line, very few consumers actually shop using Alexa. This represents a very small fraction of consumers who have embraced Alexa’s shopping functionalities, suggesting that users still like to visually see their merchandise and shopping carts before committing to a purchase.
Fortnite Statistics: Fortnite Battle Royale News & Stats To Know Right Now
Whether someone’s a gamer or not, it seems everyone has heard about Fortnite. Making headlines throughout the year for its publisher, Epic Games, Fortnite has continued to shatter sales, play, and demographic records.
Originally launched in 2017, Epic Games offered two versions of Fortnite over a myriad of devices. The shooter game Fortnite: Save the World was available for Windows, Mac, Playstation 4, and Xbox One, with Fortnite: Battle Royale released on the same PC and console platforms, as well as Nintendo Switch and Apple iOS.
While Fortnite games share the same game engine, the free-to-play (F2P) mobile version has been creating most of the buzz around the franchise. Much of this is due to additional momentum created by the booming mobile gaming industry, which is estimated to reach $150 billion by the end of 2018.
Top 12 Apple Statistics: Apple News & Stats For Marketers
Apple, Inc. is amongst the most influential and wealthy tech companies in the world. From smartphones to software to computers — Apple is an innovative powerhouse that will continue to dominate tech and media for years to come.
Here are 12 Apple statistics relevant to marketers today:
Apple has sold over 1.3 billion iPhones since launch (2007).
Since 2001, Apple’s stock price has grown by 15,000% making the company worth $1 trillion.
Apple sells 18% of smartphones globally and earns 87% of smartphone profits.
Apple has $285.1 billion in its cash reserves.
81% of iOS users have installed the latest software version on their device.
Apple paid $26.5 billion to iOS developers last year.
Apple sold more watches (8 million) than the entire Swiss watch industry in Q4 2017.
A trillion photos are taken each year on iOS devices.
Siri completes 10 billion audio requests every month.
Apple Podcasts hit 50 billion episode streams and downloads.
ARKit is used on 2000+ apps.
Screen Time will let users know how long they look at their iPhone daily.
Apple Statistics And News To Know Right Now
1. Apple Has Sold 1.3 Billion+ iPhones In Total
Apple released the iPhone 1 during Q3 2007 and has since released more than 11 editions of its ubiquitous smartphone. Between the iPhone’s debut and Q2 2018, Apple has sold an astounding 1,379,960,000 iPhone units worldwide. These numbers come from Apple’s quarterly reports which share top-level data including revenue by region and units sold. During this same time period, Apple revealed that iOS had reached 1.3 billion in active installs across all Apple devices.
Despite the iPhone X underperforming after the initial launch, Q4 2017 was Apple’s best quarter to date for smartphones with an incredible 77.3 million iPhones sold. Apple is credited with growing the mobile phone market substantially due to product innovation and demand.
2. Apple’s Stock Value Has Grown By Over 15,000% Since 2001, Making It Worth $1 Trillion
Apple’s stock value has grown tremendously since the company went public in 1980 (NASDAQ AAPL). The stock truly took off in 2001:
2001: valued at $1.97 per share
2018: valued at $207.39 per share
That’s an increase in stock value of 15,966% within an 18-year period, making Apple the first publicly traded American company to be worth over $1 trillion. This colossal surge in stock value starting in 2001 was due to a few notable factors. In 1998, when Apple’s stock price was at a record low, Apple looked to revamp its product line under the leadership of Steve Jobs and design vision of Jonathan Ive. They released the colorful, iconic iMac which turned out to be a hit. In 2001, Apple opened its first retail stores and debuted the iPod, a game-changer and a massive hit. Besides successful new product launches, Apple’s strategic acquisitions and investment in future-proofing its technology help to drive this extraordinary growth in stock value.
3. Apple Earns 87% Of Smartphone Profits, But Just 18% Of Sales
During Q4 2017, Apple sold 17.2% of all smartphone units, just behind Samsung which held a smartphone market share of 18.2%. Despite not leading in terms of units sold, Apple earned 87% of profits on all smartphone sales. In contrast, Samsung earned 10% of all smartphone profits. Looking at 2017 as a whole, Apple sold 14% and Samsung sold 20.9% of all smartphones.
This gap in profitability can be attributed to the high price point of the latest Apple smartphones: the iPhone 8 series and iPhone X. The latest line of Samsung Galaxy S9 smartphones is significantly more affordable than the iPhone X, which means that going forward Apple will continue to face stiff competition in the smartphone market.
4. Apple’s Wealth Reaches $285.1 Billion Cash, A Record High
Apple Inc., one of the wealthiest companies in the world, set a record by reaching $285.1 billion in cash reserves at the end of 2017. Apple has amassed $268.9 billion in cash at the end of Q3 2017, meaning they earned more than $10 billion in the last quarter of 2017. Much of Apple’s war chest resides internationally, saved in overseas bank accounts for U.S. tax purposes.
What will Apple spend its money on? Investors have long speculated that Apple will use their cash reserves on strategic acquisitions of other brands.
In addition, Apple itself has revealed a plan to pour $350 billion into the U.S. economy between now and 2022. This contribution will be in the form of job creation, payment to suppliers, investment in advanced manufacturing, developing operations in emerging markets, fueling app store growth, and expanding content services.
5. 81% Of iOS Users Use The Latest Software Version Versus 6% Of Android Users
As of May 2018, 81% of iOS devices actively in use have a version of iOS 11. Further, 14% of devices run on iOS 10 and 5% run a version of iOS earlier than 10. In contrast, less than 6% of smartphones and tablets on Google’s mobile operating system Android use Oreo, the latest version.
Are Apple users all tech early adopters? Or is Apple is exceptionally persistent at getting users to download new software? A more simple explanation is that people constantly buy the newest iPhone which comes installed with the most up-to-date operating system. iPhones notoriously dip in performance whenever a new version of iOS is released. This fact, combined with the fragile nature of glass touchscreens and the increase of leasing options for phones, makes the case that Apple users frequently swap out and upgrade their phones.
Whenever a new iOS release comes out, Apple prompts users to download major software updates. This includes the handy option to defer the update to the wee hours of the night, as long as the device is connected to WiFi and a power source.
Additionally, Apple maintains notoriously tight control over its hardware and operating systems—iOS only runs on devices distributed by Apple. In contrast, Google’s Android operating system, is available on a wide range of devices and carriers. Google has less control over their end-users, which might be why there’s less of a push for every user to upgrade their software instantly.
6. Apple Paid $26.5 Billion to iOS Developers Last Year
Apple’s App Store, the official marketplace for mobile apps, continues to flourish. Apple reported paying app developers $26.5 billion dollars in all of 2017, which is a 30% increase over 2016. A few other Apple statistics about the App Store:
Apple takes a 30% cut of software sold through the App Store (notably except subscriptions from apps like [Spotify] and Hulu)
On January 1, 2018 the App Store generated $300 million in purchases
500,000,000+ people visit the App Store weekly
Apple has paid developers $86 billion+ cumulatively since July 2008
The App Store officially launched July 10, 2008 with 552 apps available for free download or purchase
It’s clear that the popularity and utility of mobile apps will continue to drive the growth of the app economy in years to come.
7. Apple Is One Of The Highest Selling Watchmakers In The World
Apple sold an estimated 8 million smartwatches in the last quarter of 2017 alone. Comparing that number to publicly released data from the Swiss watch industry, estimates suggest that Apple sold more watches than the entire Swiss watch industry combined. Tim Cook, Apple’s CEO, announced earlier this year that it was the company’s “best quarter ever for the Apple Watch with over 50% growth in revenue and units for the fourth quarter in a row.”
The Apple Watch has only been on the market for three years, while old-school watches like Rolex, Omega SA, and Swatch have been around since (what feels like) the beginning of time. Apple’s CEO Tim Cook said “wearables were the second largest contributor to revenue growth after iPhone.” It is clear that Apple’s foray into wearable tech has been a success. Given the success of the Apple Watch, it’s likely that Apple will continue expanding its wearables product category, which includes products like AirPods and Beats headphones.
8. 1 Trillion: Number Of Photos Taken On iOS Devices Yearly
Apple device owners take more than a trillion photos each year using iOS. This means that users are snapping billions of photos per month on their iPhones and iPads — and that’s not even taking into account the hours of video being filmed. Apple’s cameras are embedded into the front and back of every mobile phone and tablet since 2010.
Apple improves its iSight camera with each new generation of mobile devices. Given the quality of the native camera, it’s unsurprising that users snap so many photos each and every day. Apple has announced that it’s revamping Photos in iOS 12, improving the AI for photo search and improving sharing recommendations.
9. Siri Receives 10 Billion Requests Each Month
Apple’s smart assistant Siri now completes 10 billion+ requests each month. According to Apple, Siri is actively used on more than half a billion devices, which includes iPhones, iPads, and HomePods. Voice commands are the basis of HomePod, Apple’s speaker product which plays music and controls smart homes. Apple continuously strives to improve Siri by improving the virtual assistant’s ability to learn users’ preferences and becoming increasingly customized and accurate with use. As Siri’s usefulness and language capabilities evolve, voice commands will continue to skyrocket in frequency.
10. Apple Podcasts Hit 50 Billion Episode Downloads And Streams
As of March 2018, Apple Podcasts hit a new benchmark: 50 billion podcast episode downloads and streams. For context, in 2017 Apple customers streamed and downloaded 13.7 billion podcasts, meaning podcast listening essentially tripled in one year.
Apple’s native podcast app launched in 2005 – Podcasts now hosts 525,000 active shows in 100+ languages. This recent explosion in podcast popularity can be partially attributed to the smash hit Serial 2014, which drew many new-to-podcast listeners into the world of audio storytelling. Podcasts have since acclimated to the mainstream, with everything from syndicated NPR shows to television recaps to Oprah in the mix on the Podcasts charts.
11. 2,000 Apps Use ARKit, Apple’s Virtual Reality Software
Apple ARKit, an augmented reality (AR) kit that launched this year, is used on 2,000 apps. ARKit 2 will be a part of the iOS 12 update. Version 2 of the app will allow users to
Simultaneous play, meaning multiple users can use AR apps at the same time (i.e. multiplayer games).
Real world objects will be detectable in 3D and incorporated into the AR experience.
AR experiences persist between sessions, allowing users to save progress for games, projects, etc. without having to start over when they resume.
12. Screen Time Is Coming – A Log Of Time Spent On Each And Every App
iOS 12 will include a new feature called “Screen Time,” which will log exactly how much time you’ve spent looking at your phone. You’ll be able to see a more detailed breakdown of screen time on broad categories of apps (e.g. Games, Social Networking) and individual apps (e.g. Instagram, Fornite). Are you ready to know with certainty how much time you spend on social media?
Apple says that this tool is meant to “help customers understand and take control of the time they spend interacting with their iOS devices.” iPhone users will be able to analyze their screen time with Activity Reports and limit screen time with the App Limits tool. With this update comes more sophisticated Do Not Disturb and Notification Center settings.
Google announced a similar product called “Digital Wellbeing.” Both Apple and Google have expressed that the purpose of screen monitoring tools is to help users better understand their tech usage and develop a healthy relationship with technology, which includes disconnecting at times.
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6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected
As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.
Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.