Below are key influencer marketing statistics that help point to how well influencer marketing works:
- 80% of marketers find influencer marketing effective.
- 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
- 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
- 65% of marketers plan to up their influencer marketing budgets in 2019.
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Top 8 Amazon Statistics Demonstrate Its Influence On American Spending
Over the course of the last year, Amazon generated $178 billion in sales. In recent years, the e-commerce giant known for its large selection, competitive prices, and fast shipping has expanded its reach outside of online shopping.
The Seattle company now offers digital content in the form of movies and television shows and bought the Whole Foods Market grocery chain for a reported $13.4 billion last year. More than ever Amazon is changing the way people shop, search online, and consume digital content.
Learn 8 Amazon statistics relevant in 2018:
- 95 million Americans have Amazon Prime memberships.
- Amazon Prime members spend $1.4k per year on average.
- Consumers purchased over 100 million products on Prime Day 2018.
- 9 out of 10 consumer price check a product on Amazon.
- 43% of teens say that Amazon is their favorite shopping site.
- Whole Foods prices went down 43% after Amazon acquired the grocery chain.
- Amazon’s ad spend was $3.4 billion in 2017.
- 2% of Echo owners have purchased a product via Alexa.
The Top 8 Amazon Statistics To Know
To drive consumers to its online marketplace Amazon employs a host of different methods, ranging from traditional advertising to most recently, influencer marketing. Here we’ve compiled the top 10 Amazon statistics that prove its online dominance and importance to U.S. consumers.
1. 95 Million People Have Amazon Prime Memberships In the US
As of June 2018, 95 million people in the United States are signed up for Amazon Prime. For a little perspective, that’s more than twice the size of California’s population. Put differently, two-thirds of American homes have Prime memberships. In April 2018, Amazon reported having more than 100 million paid Prime members globally.
The cost of membership is $119 annually and gives users access to items at a low price and frequently includes two-day shipping. Members can also get access to Prime Video, Amazon’s on-demand streaming services and Amazon Music, a streaming services that offers ad-free music, among a wide range of other perks. Prime is also available to purchase monthly at $12.99/month.
2. $1.4K Is Spent By Amazon Prime Members Each Year
A 2018 study found that Amazon Prime members spend about twice as much on Amazon.com than non-members. Although Amazon is perhaps best known for its Prime service, individuals can also shop from the site without a membership.
U.S. Prime members spend an average of $1.4K each year on the site, compared to $600 spent by non-members. Amazon provides strong incentives for customers to sign up for a Prime membership and once users do sign up they tend to spend more on the site.
3. Amazon Sold 100 Million Products On Prime Day 2018
Amazon Prime Day is an annual one-day event in which Prime members receive steep discounts on items across the Amazon website. According to an Amazon press release, the company’s 2018 prime event, which occurred on July 16, was its biggest ever. Of the 100 million products sold, the bestsellers included products created by Amazon: the FireTV Stick and Echo Dot.
On Prime Day 2018, more people reportedly signed up for a Prime membership than any other day in history. The company has made itself even more appealing to Prime members and non-members by creating exclusive marketing events.
4. 9-in-10 Consumers Check Amazon For A Product Even If They Have Found It On Another Website
Amazon is dominating online product search. After finding a product on another retailer’s website, 90% of consumers check Amazon for the same product.
Not only do consumers use Amazon for comparison shopping, 55% start on Amazon when shopping for products online instead of using Google to search for a product.
5. 43% Of Teenagers Say Amazon Is Their Favorite Shopping Website
A 2017 study surveyed over five thousand American teenagers and close to half said Amazon is their favorite place to online shop. No other website came close in popularity. Nike and American Eagle tied for the second most popular, with 5% of teenagers reporting each as their favorite shopping website.
In the coming years will other e-commerce sites match the convenience and price point that teens have come accustomed to from Amazon? Once a person signs up for a Prime membership they tend to stop shopping elsewhere and increase their Amazon spending, likely to take advantage of the free shipping they’ve already bought.
6. 43% Is The Amount Amazon Has Decreased Whole Foods Prices
Since buying the Whole Foods grocery store chain in June 2017, Amazon has cut prices at Whole Foods’ locations by up to 42%. On its first day of owning the company Amazon reduced prices on a variety of organic foods including apples, kale, lettuce, and eggs.
Just as Amazon has changed the way consumers shop for household items and electronics, the company looks to be altering the grocery store model.
7. Amazon Spent $3.4 Billion On Advertising In 2017
Amazon spends a considerable sum on marketing, whether to create traditional television ads, run email marketing campaigns, or to show up first in Google search results. According to an report, in the 2017 the e-commerce company spent over $3.4 billion on U.S. ads and promos, which is a 28% increase from the previous year.
Amazon’s focus has traditionally been on online shopping, and thus the company uses multiple marketing channels to drive consumers to its website.
8. Only 2% Of Echo Owners Have Made A Purchase Using Alexa
Amazon’s Echo line of smart speakers are ultra-popular, with more than 50 million units sold, each featuring a voice-controlled assistant known as Alexa. Alexa can process verbal commands to make purchases, check the status of Amazon orders, and suggest products. Despite the popularly of the Echo product line, very few consumers actually shop using Alexa. This represents a very small fraction of consumers who have embraced Alexa’s shopping functionalities, suggesting that users still like to visually see their merchandise and shopping carts before committing to a purchase.
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Fortnite Statistics: Fortnite Battle Royale News & Stats To Know Right Now
Whether someone’s a gamer or not, it seems everyone has heard about Fortnite. Making headlines throughout the year for its publisher, Epic Games, Fortnite has continued to shatter sales, play, and demographic records.
Originally launched in 2017, Epic Games offered two versions of Fortnite over a myriad of devices. The shooter game Fortnite: Save the World was available for Windows, Mac, Playstation 4, and Xbox One, with Fortnite: Battle Royale released on the same PC and console platforms, as well as Nintendo Switch and Apple iOS.
While Fortnite games share the same game engine, the free-to-play (F2P) mobile version has been creating most of the buzz around the franchise. Much of this is due to additional momentum created by the booming mobile gaming industry, which is estimated to reach $150 billion by the end of 2018.
Continue reading “Top 10 Fortnite Statistics: Gaming Industry Stats”
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Top 12 Apple Statistics: Apple News & Stats For Marketers
Apple, Inc. is amongst the most influential and wealthy tech companies in the world. From smartphones to software to computers — Apple is an innovative powerhouse that will continue to dominate tech and media for years to come.
Here are 12 Apple statistics relevant to marketers today:
- Apple has sold over 1.3 billion iPhones since launch (2007).
- Since 2001, Apple’s stock price has grown by 15,000% making the company worth $1 trillion.
- Apple sells 18% of smartphones globally and earns 87% of smartphone profits.
- Apple has $285.1 billion in its cash reserves.
- 81% of iOS users have installed the latest software version on their device.
- Apple paid $26.5 billion to iOS developers last year.
- Apple sold more watches (8 million) than the entire Swiss watch industry in Q4 2017.
- A trillion photos are taken each year on iOS devices.
- Siri completes 10 billion audio requests every month.
- Apple Podcasts hit 50 billion episode streams and downloads.
- ARKit is used on 2000+ apps.
- Screen Time will let users know how long they look at their iPhone daily.
Apple Statistics And News To Know Right Now
1. Apple Has Sold 1.3 Billion+ iPhones In Total
Apple released the iPhone 1 during Q3 2007 and has since released more than 11 editions of its ubiquitous smartphone. Between the iPhone’s debut and Q2 2018, Apple has sold an astounding 1,379,960,000 iPhone units worldwide. These numbers come from Apple’s quarterly reports which share top-level data including revenue by region and units sold. During this same time period, Apple revealed that iOS had reached 1.3 billion in active installs across all Apple devices.
Despite the iPhone X underperforming after the initial launch, Q4 2017 was Apple’s best quarter to date for smartphones with an incredible 77.3 million iPhones sold. Apple is credited with growing the mobile phone market substantially due to product innovation and demand.
2. Apple’s Stock Value Has Grown By Over 15,000% Since 2001, Making It Worth $1 Trillion
Apple’s stock value has grown tremendously since the company went public in 1980 (NASDAQ AAPL). The stock truly took off in 2001:
- 2001: valued at $1.97 per share
- 2018: valued at $207.39 per share
That’s an increase in stock value of 15,966% within an 18-year period, making Apple the first publicly traded American company to be worth over $1 trillion. This colossal surge in stock value starting in 2001 was due to a few notable factors. In 1998, when Apple’s stock price was at a record low, Apple looked to revamp its product line under the leadership of Steve Jobs and design vision of Jonathan Ive. They released the colorful, iconic iMac which turned out to be a hit. In 2001, Apple opened its first retail stores and debuted the iPod, a game-changer and a massive hit. Besides successful new product launches, Apple’s strategic acquisitions and investment in future-proofing its technology help to drive this extraordinary growth in stock value.
3. Apple Earns 87% Of Smartphone Profits, But Just 18% Of Sales
During Q4 2017, Apple sold 17.2% of all smartphone units, just behind Samsung which held a smartphone market share of 18.2%. Despite not leading in terms of units sold, Apple earned 87% of profits on all smartphone sales. In contrast, Samsung earned 10% of all smartphone profits. Looking at 2017 as a whole, Apple sold 14% and Samsung sold 20.9% of all smartphones.
This gap in profitability can be attributed to the high price point of the latest Apple smartphones: the iPhone 8 series and iPhone X. The latest line of Samsung Galaxy S9 smartphones is significantly more affordable than the iPhone X, which means that going forward Apple will continue to face stiff competition in the smartphone market.
4. Apple’s Wealth Reaches $285.1 Billion Cash, A Record High
Apple Inc., one of the wealthiest companies in the world, set a record by reaching $285.1 billion in cash reserves at the end of 2017. Apple has amassed $268.9 billion in cash at the end of Q3 2017, meaning they earned more than $10 billion in the last quarter of 2017. Much of Apple’s war chest resides internationally, saved in overseas bank accounts for U.S. tax purposes.
What will Apple spend its money on? Investors have long speculated that Apple will use their cash reserves on strategic acquisitions of other brands.
In addition, Apple itself has revealed a plan to pour $350 billion into the U.S. economy between now and 2022. This contribution will be in the form of job creation, payment to suppliers, investment in advanced manufacturing, developing operations in emerging markets, fueling app store growth, and expanding content services.
5. 81% Of iOS Users Use The Latest Software Version Versus 6% Of Android Users
As of May 2018, 81% of iOS devices actively in use have a version of iOS 11. Further, 14% of devices run on iOS 10 and 5% run a version of iOS earlier than 10. In contrast, less than 6% of smartphones and tablets on Google’s mobile operating system Android use Oreo, the latest version.
Are Apple users all tech early adopters? Or is Apple is exceptionally persistent at getting users to download new software? A more simple explanation is that people constantly buy the newest iPhone which comes installed with the most up-to-date operating system. iPhones notoriously dip in performance whenever a new version of iOS is released. This fact, combined with the fragile nature of glass touchscreens and the increase of leasing options for phones, makes the case that Apple users frequently swap out and upgrade their phones.
Whenever a new iOS release comes out, Apple prompts users to download major software updates. This includes the handy option to defer the update to the wee hours of the night, as long as the device is connected to WiFi and a power source.
Additionally, Apple maintains notoriously tight control over its hardware and operating systems—iOS only runs on devices distributed by Apple. In contrast, Google’s Android operating system, is available on a wide range of devices and carriers. Google has less control over their end-users, which might be why there’s less of a push for every user to upgrade their software instantly.
6. Apple Paid $26.5 Billion to iOS Developers Last Year
Apple’s App Store, the official marketplace for mobile apps, continues to flourish. Apple reported paying app developers $26.5 billion dollars in all of 2017, which is a 30% increase over 2016. A few other Apple statistics about the App Store:
- Apple takes a 30% cut of software sold through the App Store (notably except subscriptions from apps like [Spotify] and Hulu)
- On January 1, 2018 the App Store generated $300 million in purchases
- 500,000,000+ people visit the App Store weekly
- Apple has paid developers $86 billion+ cumulatively since July 2008
- The App Store officially launched July 10, 2008 with 552 apps available for free download or purchase
It’s clear that the popularity and utility of mobile apps will continue to drive the growth of the app economy in years to come.
7. Apple Is One Of The Highest Selling Watchmakers In The World
Apple sold an estimated 8 million smartwatches in the last quarter of 2017 alone. Comparing that number to publicly released data from the Swiss watch industry, estimates suggest that Apple sold more watches than the entire Swiss watch industry combined. Tim Cook, Apple’s CEO, announced earlier this year that it was the company’s “best quarter ever for the Apple Watch with over 50% growth in revenue and units for the fourth quarter in a row.”
The Apple Watch has only been on the market for three years, while old-school watches like Rolex, Omega SA, and Swatch have been around since (what feels like) the beginning of time. Apple’s CEO Tim Cook said “wearables were the second largest contributor to revenue growth after iPhone.” It is clear that Apple’s foray into wearable tech has been a success. Given the success of the Apple Watch, it’s likely that Apple will continue expanding its wearables product category, which includes products like AirPods and Beats headphones.
8. 1 Trillion: Number Of Photos Taken On iOS Devices Yearly
Apple device owners take more than a trillion photos each year using iOS. This means that users are snapping billions of photos per month on their iPhones and iPads — and that’s not even taking into account the hours of video being filmed. Apple’s cameras are embedded into the front and back of every mobile phone and tablet since 2010.
Apple improves its iSight camera with each new generation of mobile devices. Given the quality of the native camera, it’s unsurprising that users snap so many photos each and every day. Apple has announced that it’s revamping Photos in iOS 12, improving the AI for photo search and improving sharing recommendations.
9. Siri Receives 10 Billion Requests Each Month
Apple’s smart assistant Siri now completes 10 billion+ requests each month. According to Apple, Siri is actively used on more than half a billion devices, which includes iPhones, iPads, and HomePods. Voice commands are the basis of HomePod, Apple’s speaker product which plays music and controls smart homes. Apple continuously strives to improve Siri by improving the virtual assistant’s ability to learn users’ preferences and becoming increasingly customized and accurate with use. As Siri’s usefulness and language capabilities evolve, voice commands will continue to skyrocket in frequency.
10. Apple Podcasts Hit 50 Billion Episode Downloads And Streams
As of March 2018, Apple Podcasts hit a new benchmark: 50 billion podcast episode downloads and streams. For context, in 2017 Apple customers streamed and downloaded 13.7 billion podcasts, meaning podcast listening essentially tripled in one year.
Apple’s native podcast app launched in 2005 – Podcasts now hosts 525,000 active shows in 100+ languages. This recent explosion in podcast popularity can be partially attributed to the smash hit Serial 2014, which drew many new-to-podcast listeners into the world of audio storytelling. Podcasts have since acclimated to the mainstream, with everything from syndicated NPR shows to television recaps to Oprah in the mix on the Podcasts charts.
11. 2,000 Apps Use ARKit, Apple’s Virtual Reality Software
Apple ARKit, an augmented reality (AR) kit that launched this year, is used on 2,000 apps. ARKit 2 will be a part of the iOS 12 update. Version 2 of the app will allow users to
- Simultaneous play, meaning multiple users can use AR apps at the same time (i.e. multiplayer games).
- Real world objects will be detectable in 3D and incorporated into the AR experience.
- AR experiences persist between sessions, allowing users to save progress for games, projects, etc. without having to start over when they resume.
12. Screen Time Is Coming – A Log Of Time Spent On Each And Every App
iOS 12 will include a new feature called “Screen Time,” which will log exactly how much time you’ve spent looking at your phone. You’ll be able to see a more detailed breakdown of screen time on broad categories of apps (e.g. Games, Social Networking) and individual apps (e.g. Instagram, Fornite). Are you ready to know with certainty how much time you spend on social media?
Apple says that this tool is meant to “help customers understand and take control of the time they spend interacting with their iOS devices.” iPhone users will be able to analyze their screen time with Activity Reports and limit screen time with the App Limits tool. With this update comes more sophisticated Do Not Disturb and Notification Center settings.
Google announced a similar product called “Digital Wellbeing.” Both Apple and Google have expressed that the purpose of screen monitoring tools is to help users better understand their tech usage and develop a healthy relationship with technology, which includes disconnecting at times.