How Many People Use Instagram Stories? [User Growth Chart]

how many people use Instagram Stories

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Instagram Stories Doubled Its Users In Just One Year

UPDATE January 18, 2019 —

  • Instagram Stories has 400 million monthly active users (MUAs), doubling its user count in just over a year.
  • Instagram Stories boasts twice as many users per day than Snapchats total user count.
  • Instagram Stories is now arguably just as important as Instagram’s main feed.
  • One-third of sponsored Instagram posts is an Instagram Story.
  • Instagram Stories has rolled out numerous key features to keep up with user, influencer, and brand demands.

Though Instagram Stories has only been around since 2016, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable version of Snapchat Stories, Instagram Stories is popularizing in-the-moment content and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

how many people use Instagram Stories

Within months of launch, Instagram Stories skyrocketed to attain status as the most widely used feature in any social media app. During this infancy stage, a staggering 100 million Instagram users reported that they viewed Instagram Stories every single day. In April of 2017, that number grew to 200 million, and just 14 months after that, Instagram Stories users doubled again to 400 million daily users. At that rate, approximately 2 out of 5 of Instagram’s 1 billion total users are also viewing or publishing Instagram Stories content every day.

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FTC Endorsement Guidelines [Infographic]

FTC-Endorsement-Guidelines-Infographic

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Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last Six Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram’s overall audience of 700 million. Instagram Stories mimicked many of Snapchat’s Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories. Continue reading “Snapchat Stories Use Is Down 33% In 6 Months”

The Million Likes Club: The Most Popular Celebrities On Instagram

most popular celebrities on instagram million likes club

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See The 25 Most Popular Celebrities & Influencers With Over 1M+ Likes Per Post

Once home to square photos and just a handful of filters, Instagram has seen incredible growth in the last year. Now with over 700 million users, it’s one of the top apps for sharing photos, videos, and Stories. By now, thousands of celebrities and notable personalities are using Instagram, and the most effective among them are seeing millions of likes on their posts.

The most popular celebrities and influencers reach hundreds of millions of people and represent the top tier of Instagrammers — at least where likes are concerned. Though many of them are among the most-followed Instagrammers, there’s more to passing the million likes mark than followers. Here are the most popular celebrities and influencers on Instagram who use consistent, engaging content to earn their way into the Million Likes Club.

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Micro-Influencers vs. Macro-Influencers: Which Is Better? [INFOGRAPHIC]

Micro influencers vs macro study Mediakix

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4 Charts Showing How Tesla Thrives With $0 Advertising Spend

Tesla Advertising Spend Budget

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Tesla’s $0 Advertising Spend Is Attracting Customers And Investors Everywhere

Tesla Motor’s commitment to a $0 advertising budget is no secret to consumers or investors. The burgeoning car company has no advertising team, no CMO, and no ad agency. Even so, Tesla is one of the most trendy and sought-after car brands in the automotive industry and it’s building name recognition that rivals its legacy competitors — without the help of advertising.

Let’s take a closer look at Tesla’s advertising and marketing strategy (or lack thereof) to better understanding brand recognition in the auto industry.

Continue reading “4 Charts Showing How Tesla Thrives With $0 Advertising Spend”