Statistics That Show TikTok's Insane Growth [Infographic]

tiktok users growth

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TikTok Users Are Growing At An Incredible Rate [INFOGRAPHIC]

Look out Facebook, Instagram, YouTube, and Snapchat. The new kid on the block, TikTok, is ascending into the spotlight at a near exponential growth rate. As the short-form video app takes the lead across several categories, including downloads, users, and time spent, marketers need to get ahead of the trend to take advantage of TikTok’s insane growth.

There are plenty of stats that demonstrate TikTok’s meteoric rise:

The data speaks for itself. In much less time than other leading social media apps, TikTok has shown promising signs of being the next go-to platform for advertisers. Many brands have already started sponsoring videos with TikTok’s top creators. Needless to say, TikTok is a force to be reckoned with. Check out our infographic that illustrates TikTok’s incredible growth. Continue reading “Statistics That Show TikTok’s Insane Growth [Infographic]”

Is Influencer Marketing Actually Effective? [Infographic]

influencer marketing effectiveness

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How Do Marketers Rate Influencer Marketing Effectiveness?

Influencer marketing happiness abounds in 2019. At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey. The results? Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. This spells out a bright future for influencer marketing strategies heading into 2019 and beyond.

Below are key influencer marketing statistics:

  • 80% of marketers find influencer marketing effective.
  • 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
  • 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
  • 65% of marketers plan to up their influencer marketing budgets in 2019.

Influencer Marketing Effectiveness Infographic
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Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

nyx influencers halloween campaign

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Instagram Marketing Case Study: NYX Influencers Are To Die For In Halloween Promotion With DC Comics & Warner Bros.

With Instagram being the biggest platform for social media influencers, it should come as no surprise that the largest brands in the world are looking to harness its potential and bring the best and brightest figures under their umbrella for online marketing campaigns.

With 35% of Americans looking for costume inspiration online and an estimated $9 billion projected to be spent this Halloween, brands like NYX Cosmetics are scrambling to procure effective influencer strategies to take full advantage of the demand.

Within the makeup and beauty industry, Halloween is a significant event for consumers, with Google search interest up 200% for DIY makeup tutorial videos around the period. An effective influencer campaign can mean brands can get a slice of the lucrative pie.

Continue reading “Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]”

How Reality Stars On Instagram Make Millions [Infographic]


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Here’s How Top Reality Stars On Instagram Are Cashing In On Television Fame [Infographic]

The world’s fixation on breakout reality stars is resulting in lucrative brand sponsorship deals across Instagram. While reality stars translating their TV fame into off-screen money making opportunities isn’t a new phenomenon, the growth of social media, rise of its “influencers,” and ability to make a sizable income just off of Instagram has only recently become a reality. Instagram has provided a means for contestants on the Bachelor and other reality shows to translate their exposure from the show into a social media footprint and lasting exposure.

Just how much can top reality stars on Instagram earn? Our forecasts (detailed below) peg the median amount nearly $1 million a year. For an in-depth look at how top reality TV stars can feasibly make close to if not well over $1 million a year off of brand sponsored deals on Instagram, what percentage of their Instagram posts are sponsored, the brands working with reality TV stars, and much more, view our infographic and methodology below:

Continue reading “How Reality Stars On Instagram Make Millions [Infographic]”

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

Mobile Gaming Industry Market Size

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An Inside Look At The Massive $70 Billion Dollar Mobile Gaming Industry [INFOGRAPHIC]

UPDATE February 6, 2019 — The global gaming market is expected to exceed $180 billion in revenues in 2021, growing 30.6% from $137.9 billion in 2018. At $70.3 billion, the mobile gaming industry accounts for more than half of all global gaming revenue in 2018. Additionally, mobile gaming apps accounted for 76% of all app revenue, down from 82% in 2017 as non-gaming apps continue to improve monetization.

The growth of the mobile gaming industry has also given birth to emerging classes of gamers on top of driving up time spent and play frequency from previously existing demographics. Today, mobile games are becoming increasingly more popular among women and older consumers are playing more frequently than teens.

The Mobile Gaming Industry At A Glance: Top Grossing Games, Demographics, Time Spent On Mobile Games, More

Mobile devices are more advanced and accessible than ever before—today, 77% of Americans own a smartphone out of 3 billion smartphone users worldwide.

The rise of mobile technology has formed a perfect foundation for the mobile gaming industry’s success. A person can now fit a video game in their pocket and take it with them anywhere. Specific advancements like unlimited data plans, faster processing speeds, and higher quality graphics have also set the stage for more engaging gameplay than previously possible.

The success of the mobile gaming industry has not only attracted new audiences but also the attention of new game franchises, content creators, gaming influencers, and an influx of ad dollars from brands of all types seeking to reach a global gaming audience. In our mobile gaming industry infographic, we’ll explore the industry from top to bottom: its growth, size, customers, and more.

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Mobile Gaming Industry Market Statistics Infographic

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The Mobile Gaming Industry Revenue & Growth Statistics 

The mobile gaming industry has proven it’s on track to increase market share, with the global industry projected to reach $106 billion by 2021. In 2012, the mobile gaming raked in $12.7 billion globally, meaning the industry will increase revenue by more than 730% over the course of nine years.

Mobile gaming is also projected to dominate all other sectors of gaming. By 2021, mobile gaming (which includes tablets) is expected to account for over half (59%) of the entire gaming market. Comparably, console games and boxed/downloaded PC games are expected to make up 22% and 19% of the global games market, respectively.

Comparing The Mobile Gaming Industry vs. Other Industries

The financial success of mobile gaming is also competitive with other industries and brands. For a bit of context, the global mobile gaming market generated $70.3 billion in revenue during 2018, nearly $30 billion more than the worldwide box office revenue of $41.7 billion.

Mobile gaming revenue also eclipsed the predicted U.S. spend of $19.6 billion on Valentine’s Day in 2018. Perhaps most shockingly, the mobile gaming industry generated about $13 billion more than Costa Rica’s 2018 GDP of $57.06 billion.

The Top Grossing Mobile Games In The U.S.

In the U.S., the former top grossing iPhone mobile gaming app Candy Crush Saga has been overtaken by Fortnite and Pokemon GO. As of December 2018, Pokemon GO generated $1.4 million in daily revenue, with Fortnite following closely at $1.3 million daily revenue.

candy crush top mobile gaming app

The original Candy Crush Saga was released in 2012 and now generates $1.1 million in daily revenue, or $403 million each year—down from $2.2 million daily revenue last year.

The game has since spun-off into Candy Crush Soda Saga (2014), Candy Crush Jelly Saga (2015), and Candy Crush Friends Saga (2018). Across the four Candy Crush mobile games, players worldwide spend $945 million, $443 million, $90 million, and $3 million, respectively. The easy-to-learn format of the Candy Crush mobile games and the fact that all games are free for download are two factors contributing to their broad appeal.

Additionally, the success of Candy Crush also aligns with the popularity of mobile gaming categories. A 2017 study investigating the popularity of ten mobile gaming categories found that 59% of mobile gamers play puzzle games like Candy Crush. The same study found strategy games to be the second most popular genre, which 38% of respondents reported playing.

golf clash top mobile gaming app

To generate revenue, Pokemon GO uses “sponsored locations” and players can buy in-game virtual goods. Fortnite offers players the chance to buy in-game currency and rewards with the purchase of a “battle pass.” Candy Crush, ROBLOX, and Toon Blast use a combination of display ads and in-app purchases. The top five grossing mobile gaming apps are all free for download, offer in-app purchases, and are available on iPhone and Android.

How Much Time Is Spent Playing Mobile Games?

As mobile technology advances and adoption continues, consumers are not only spending an increasing amount of time on social media but devoting more time to mobile gaming apps.

Of the 3 hours and 35 minutes that U.S. adults spend using a mobile device daily in 2018, 23 minutes (nearly 11%) are spent playing mobile games. According to the CDC, this amounts roughly to 2.7 hours of mobile gameplay a week, 5.8 days a year, and 1.3 years of the average person’s lifetime.

Though the average adult gamer already spends 23 minutes a day playing mobile games, the time heavy mobile gamers dedicate to mobile games is significantly larger. On average, heavy gamers spend more than 5 hours per week playing mobile games, with female gamers aged 38.6 accounting for 52% of heavy mobile gamers. This means avid mobile gamers could spend between 12-16 entire days per year devoted to playing mobile games.

The Growth Of U.S. Mobile Gamers

As of 2018, there are approximately 2.2 billion mobile gamers worldwide. The U.S. share of mobile gamers had previously been projected to reach 202.8 million in 2018—more than half of the country’s population.

In 2019, the U.S. mobile gaming population is expected to reach 209.5 million, exhibiting a year-over-year growth rate of 3%. Though the rate of mobile game adoption is expected to decrease slightly, the total number of U.S. mobile gamers is predicted to rise to 213 million by 2020.

Who’s Playing Mobile Gaming Apps?  

Mobile Gamers By Country

The world’s mobile gaming population is expected to rise from 2.2 billion in 2018 to over 2.7 billion by 2021. China is one of the countries where mobile gaming is most popular, with 459 million total mobile gamers—the equivalent to the U.S and Japan’s populations combined. In 2018, China’s mobile gaming market accounted for more than 25% of global revenue.

Mobile Gamers By Gender

Though one might expect teens to make up the largest subset of mobile gamers, mobile gaming use is dominated by middle-aged females. Today, 63% of mobile gamers are female and 37% are male. Additionally, of the female mobile gamers, 60% play a mobile game every day. Comparably, only 47% of male mobile gamers play a mobile game every day. Females are also more willing than males to pay for mobile games. As such, male gamers are considered 31% less valuable than female gamers.

Mobile Gamers By Age

In regards to age, the largest portion of mobile gamers are aged 55-years and older (23%) and the smallest portion is made up of 13-17-year-olds (8%). The second largest portion consists of 25-34-year-olds (21%).

Mobile Gaming Frequency

Across age and gender subsets, mobile gamers are extremely active, with 56% of mobile gamers reporting playing mobile games 10+ times a week. Still impressive, 19% of gamers report playing mobile games 6-9 times every week.

What Does The Mobile Gaming Industry Growth Mean For Marketers?

Mobile device ubiquity and mobile gaming’s dominance of the entire global gaming industry are two converging trends noted by marketers, brands, and advertisers. According to VentureBeat, brands realize the viability of advertising to mobile game app audiences in a variety of novel ways (e.g. playable brand ads, branded integrations, custom characters, or levels).

As the mobile gaming industry becomes increasingly competitive and saturated, several top gaming brands are turning to influencer marketing to drive downloads, reach, and awareness (with some companies apportioning the vast majority of advertising spend on social media influencers).

Growing mobile gaming audiences present advertisers with massive opportunity—understanding how to best reach these varied and distinct demographics will ultimately help advertisers craft a successful influencer marketing strategy.

How Many People Use Instagram Stories? [User Growth Chart]

how many people use Instagram Stories

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Instagram Stories Doubled Its Users In Just One Year

UPDATE January 18, 2019 —

  • Instagram Stories has 400 million monthly active users (MUAs), doubling its user count in just over a year.
  • Instagram Stories boasts twice as many users per day than Snapchats total user count.
  • Instagram Stories is now arguably just as important as Instagram’s main feed.
  • One-third of sponsored Instagram posts is an Instagram Story.
  • Instagram Stories has rolled out numerous key features to keep up with user, influencer, and brand demands.

Though Instagram Stories has only been around since 2016, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable version of Snapchat Stories, Instagram Stories is popularizing in-the-moment content and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

how many people use Instagram Stories

Within months of launch, Instagram Stories skyrocketed to attain status as the most widely used feature in any social media app. During this infancy stage, a staggering 100 million Instagram users reported that they viewed Instagram Stories every single day. In April of 2017, that number grew to 200 million, and just 14 months after that, Instagram Stories users doubled again to 400 million daily users. At that rate, approximately 2 out of 5 of Instagram’s 1 billion total users are also viewing or publishing Instagram Stories content every day.

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