Social Blade – Founded in 2008, Social Blade was one of the first databases of its kind. Free for users to access and tracking data from millions of YouTubers, Instagrammers, as well as influencers on Twitch, Twitter, Daily Motion, and Mixer, Social Blade provides top-level metrics across a variety of small and large platforms. Social Blade is also a leader in statistical reporting, which is utilized by many platforms, agencies, and news outlets.
Captiv8 – Branded as an artificial intelligence (AI) solution for companies looking to connect with influencers, Captiv8 offers analytics on influencers and trends, proclaiming “instant analysis on any account or hashtag across social.” As a freemium product, Captiv8 also offers additional services for brands to direct content, manage campaigns, and glean insights from performance results.
Traackr – With an emphasis on Influencer Relationship Management (IRM), Traackr looks to help brands manage existing influencer relationships, as well as find new partners through interest and demographic information. A technology-focused tool, Traackr also alerts users about brand mentions and other relevant conversation, as well as allows brands to monitor the success of their campaigns and compare results to that of their competitors.
Revfluence – Boasting a database of more than 500,000 influencers, Revfluence gives brands the power to search for potential partners through categories such as industry, demographics, content quality, and keywords. Offering a variety of automated processes, Revfluence also assists companies in campaign management and tracking. Additionally, Revfluence works with influencer marketing agencies to help scale their campaigns and assess ROI.
CreatorIQ – As their tagline, “Not a marketplace. Not an agency. We are pure technology.” declares, CreatorIQ is an AI and machine learning solution for various influencer marketing processes. Providing deep analytics across major platforms such as Instagram, YouTube, Facebook, Twitter, and Pinterest, CreatorIQ allows companies to search, connect, track, automate, and measure a variety of influencer marketing initiatives.
Julius – Touting itself as the “100% Vetted Influencer Marketing Solution,” Julius leverages more than 1 million data points across its pool of over 100,000 influencers to help brands find the right partner for their campaign. Focused on creating an end-to-end influencer marketing solution, Julius also offers campaign activation and management tools, as well as comprehensive post-campaign information and reporting.
Hypr – Functioning as an influencer marketing search engine, Hypr has been focused on data since it started. Its database of 10 million influencers along with demographic data of their followers is derived from their own algorithms. Hypr is able to achieve levels of granularity which helps brands hyper-target the influencers suited for their campaign goals. The platform also offers an Instagram campaign tracking tool.