Tips On How To Become A Gaming Influencer On Livestream Platforms

how-to-become-a-gaming-influencer

By 2025, the livestreaming industry is expected to reach $124.6 billion. A large chunk of that comes from gaming, where gamers broadcast their live play on gaming platforms like Twitch and YouTube. On Twitch, the number of revenue-earning American Twitch streamers exploded nearly 60% between 2016 and 2017. And just how much do the top 10 alone earn? Upwards of $23 million in combined yearly revenue.

These head-turning numbers are all the more reason for gamers to grow their livestreaming channels to compete with the mega-stars, like Shroud, Jenna, TimtheTatman, Sodapoppin, and Dizzy. As livestream gaming continues to surge in popularity and legitimizes its role in brands’ influencer marketing efforts, novice gamers can learn a thing or two about how to become a gaming influencer on livestream platforms.

Whether on Twitch, YouTube, or other gaming channels like Caffeine.tv, learn the steps on how become a gaming influencer and a solid partner to brands who are interested in targeting livestream gaming audiences.

7 Steps On How To Become A Gaming Influencer On Twitch & Other Livestreaming Platforms

1. Set Yourself Apart By Finding Your Gaming Niche

In tandem with building a personal brand for yourself, focus on finding a niche that you are passionate about within the gaming world. Do you enjoy doing game walkthroughs, tutorials, game reviews, challenges, or montages? By establishing a segment within the gaming market, you can more effectively build a meaningful community and better hone your influence to attract brands you’re interested in working with.

2. Cultivate An Engaged Audience

Gaming influencers thrive when they foster a digital environment for the members of their niche community. Audience building is critical to ensuring you have a presence on a given gaming platform, but it also helps you understand your audience’s interests. How can you turn your viewers into part of your community, and ultimately into subscribers? How many viewers tune into your streams, and when do they drop off? When do you notice upticks in your subscriber count? What’s the overall sentiment of the chat room?

Understanding your audience will enable you to better engage with them, ultimately nurturing them into loyal fans. These qualities make you a more appealing option to brands looking for active, authentic gaming influencers. To accomplish this, streamers can use tools for more detailed audience insights:

  • StreamElements Stream Reports — Crunches valuable performance data, including revenue breakdown, unique chatters, new followers and subscribers, and viewers over time.
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After your stream ends, StreamElements emails a Stream Report with key performance data.

  • SocialBlade — Gives streamers insights into both YouTube Live sub counts and Twitch follower counts, as well as total views and followers. Streamers can also research user statistics, including user summaries, future projections, detailed stats, and real-time follower counts.
  • Twitch Tracker — Provides detailed user statistics and visualizations on channel performance. It also enables users to compare against other streamers among key performance metrics like hours streamed, average viewers, and days of activity.
how-to-become-a-gaming-influencer

Twitch Tracker interactively displays overall viewership metrics and individual channel performance data.

3. Develop A Cohesive Streaming Strategy

One of the key ways to consistently engage an audience is to establish a livestreaming content strategy. Decide what topics to cover, which games to play, the livestreaming format, how often to stream, core messaging to communicate, and other channels for content distribution. Without a mapped out content plan, streamers will have unreliable results and a lack of audience insights. The more strategic you are with streaming production, the better you’ll be positioned to understand what works and what doesn’t, therefore giving you the knowledge to optimize future livestreams.

On top of executing your livestream gaming vision, promote your content regularly so that you have the best chance of reaching your target audience. Consistency primes you to have a more considerable gaming influence among your following. Inconsistency will leave your audience guessing and unable to form a strong relationship with you as a gaming influencer.

Building a robust streaming strategy early on will set you apart in your quest to become a gaming influencer.

4. Build Relationships With Other Influencers In Your Niche

While the goal is to stand out in a crowded space, surround yourself with other gaming streamers — both big and small — to help increase your visibility and reputation on streaming platforms. Just as streamers must foster relationships with their audience, it’s important to cement your status as a forward-thinking, versatile streamer among the gaming influencer ecosystem.

Consider different ways to collaborate with other influential streamers in your niche, as well as outside your niche, to ultimately build rapport and heighten your role within the gaming community. Besides connecting with fellow streamers on Twitch, let your voice be heard within the online gaming community on Reddit, Twitter, Facebook and other virtual watering holes.

how-to-be-a-gaming-influencer

Networking with fellow gamers can bring about tangible benefits like:

  • A pipeline for brand sponsorship opportunities
  • A sounding board to discuss ideas, game or gear recommendations, and obscure questions
  • An informal grapevine of insider information and trade secrets

5. Partner With Non-Gaming Brands

While the gaming industry may seem limited in the types of brands that can effectively market their brand or products, plenty of non-gaming brands have begun tapping gamers. Major brands including UberEats, KFC, GUESS, Doritos, PSD Underwear, and South Park have all played a hand in livestream gaming with great success, proving that the arena isn’t exclusive to endemic brands.

Even if you don’t have a massive following, position yourself as a gaming influencer open to partnering with non-endemic brands so that you can increase your chances of sponsorship, as well as grow influencer marketing opportunities within the gaming industry. For example, Twitch streamer Slade (with a little under 50,000 followers) has collaborated with Sennheiser during live streams, promoting their GSP500 headset.

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Slade promoting Sennheiser (via StreamElements)

Working with a diverse roster of brands has the potential to resonate exceptionally well with your audience.

6. Extend Brand Partnerships Cross-Channel

Keep in mind that Twitch livestreams are time-sensitive in that once they end, the content doesn’t have a prolonged lifespan unless it’s archived, in contrast to a YouTube video which might be viewed for years after creation. Even if gaming influencers archive sponsored Twitch livestreams, the videos tend to be very lengthy, which makes the sponsorship less discoverable.

To maximize exposure, gaming influencers should cross-promote brand sponsorships on their other social media channels. Whether it’s Tweeting a link to the livestream or creating a highlight reel from the livestream to feature on YouTube, be sure to deploy a strong cross-channel strategy. Offering cross-channel promotion as a value-add to brands makes you more enticing and gives brands more incentive to work with you.

Especially as a smaller streamer attempting to become more distinguished in the gaming community, cross-channel promotion will help elevate your overall presence.

7. Work With Influencer Marketing Agencies

If you’re set on learning how to become gaming influencer and you’ve followed the above steps, streamers can also consider using influencer marketing agencies whether they’re smaller scale gaming influencers or have reached a more high-profile status. Doing so helps gain access to industry experts who have track records of working with top brands and influencers. The benefit of leveraging an agency is their understanding of the nuances of influencer marketing and their attention to detail on meeting brand expectations. For instance, gaming influencers can leverage StreamElements DreamTeam, or Mediakix, where we’ve run several successful gaming campaigns.

how-to-be-a-gaming-influencer

By joining the StreamElements DreamTeam, members get several streaming perks.

An agency partnership can help attract brand deals that gaming influencers otherwise wouldn’t be exposed to without well-networked representation. Agencies and platforms can also take on the back-and-forth communication and other logistics required for impactful gaming influencer marketing campaigns. As only brands with a relatively large budget can afford to hire a dedicated influencer marketing agency, streamers can partner with agencies to secure lucrative brand ambassadorships, exclusive event sponsorships, and high-profile brand partnerships.

What Are You Waiting For?

In the end, streamers should practice these steps on how to become a gaming influencer in order to establish authority in the livestreaming arena. It’ll take persistence, patience, passion, and precision, but we’re confident that skilled streamers can become gaming influencers—both big and small—and earn brand sponsorships over time.

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micro influencer campaigns

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Why Brands Should Develop An Instagram Micro-Influencer Strategy

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By 2020, spending on Instagram influencers is projected to reach $2.3 billion. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online.

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As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. Micro-influencers are social media users, typically on Instagram, who have 10,000 to 50,000 followers. Macro-influencers are those with between 500,000 and 1 million followers. Continue reading “5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS”

A Marketer's Complete Guide To Top Instagram Hashtags: 11 Best Practices

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How To Leverage Top Instagram Hashtags As Part Of Your Instagram Influencer Marketing Strategy

What Is An Instagram Hashtag?

Comprised of letters, numbers, or emojis and preceded with a pound sign (#), Instagram hashtags enable Instagram to sort and organize the platform’s content, making it easier for users to filter topics.

top instagram hashtags

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Similar to search terms, the more generic the Instagram hashtag, the broader your reach. The more specific and niche Instagram hashtags are, the more targeted your audience will be.

If you’re not using Instagram hashtags, then you should jot down notes from our guide to bring your hashtag game up to scratch. Continue reading “A Marketer’s Complete Guide To Top Instagram Hashtags: 11 Best Practices”

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Tips On Finding Instagram Influencers From Marketing Agency Insiders

Hitting the 1 billion global user mark and predicted to reach a $1.7 billion influencer market size in 2019, Instagram is on a steady ascent. In 2019, 89% of marketers rated Instagram as the most important strategic social media channel in their influencer marketing strategies. Instagram is about as crucial to executing effective influencer marketing campaigns as turning the oven on when baking chocolate chip cookies.

Brands of all types seek to capitalize on Instagram marketing by partnering with top Instagram influencers for cost-effective, high-reach, and engaging sponsored posts for both branding and direct response marketing. In order to execute these campaigns, brands must first know how to find the right influencers for their campaigns. So we asked our very own marketing experts their advice on the following:

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  • Best free tools to search for Instagram influencers
  • Pro tips for identifying Instagram influencers

Before we give the ingredients for finding Instagram influencers, it helps to know the biggest errors marketers commit when trying to find them. Continue reading “How To Find Instagram Influencers: Advice From Agency Pros”

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how to find youtube influencers

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Finding YouTubers For Your Marketing Campaign

Your familiarity with Instagram influencer marketing likely surpasses that of other social media channels comfortably. Instagram, after all, commands a significant space in a swelling influencer marketing industry.

how to find youtube influencers

In 2019, 65% of marketers plan to up their spend on influencer marketing and 89% say Instagram is the most strategically important social media channel for influencer marketing. YouTube, however, follows comes in close second with 70% listing it as a strategically important channel this year.

YouTube’s propensity for churning out successful influencers coupled with its pervasion among key demographics has positioned it at the forefront of influencer marketing. Consequently, finding the right YouTube influencers is increasingly more important for companies on the quest to reach its massive audience. Continue reading “15 Steps On How To Find YouTube Influencers”

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what is tiktok

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What Is TikTok?

TikTok is a social media channel with a simple premise—users share short videos of themselves up to 15 seconds in length lip-syncing, dancing, pranking, or other comedic acts. TikTok users can add songs, effects, and filters before publishing it for the world to see.

You might be forgiven for having let social media’s latest craze sit on the periphery of your online radar. After all, short-form social video platforms have been around for several years now. From Vine to Instagram to Snapchat, recording snippets of users’ lives for the world to see has become just as much a part of the social media landscape as reading about your uncle’s political views on Facebook.

what is tiktok

Yet, even by the established standards of social media juggernauts, TikTok is making the kind of waves that would send chills down even the most confident boardroom executives in the industry.

It’s got everyone asking, ‘What is TikTok?’ Continue reading “The Marketer’s Guide To TikTok”