Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How Facebook For Creators Boosts Community Engagement & Influencer Support With Exclusive Perks & Badges

Facebook has long been the envy of big social media firms. Its advertising revenue is colossal and its market share is substantial, with nearly 80% of the world’s online population of 3.2 billion using the platform.

In recent years, however, it has become increasingly clear that digital video—the mainstay of social media rivals like YouTube and Twitch—is quickly becoming the most lucrative outlet for marketers. It is estimated that by 2019, the total spend of digital video advertising will exceed $14 billion, and with video constituting 82% of all consumer internet traffic by 2022 (a four-fold increase from 2017), it’s no wonder that Facebook is strategizing to compete in its own way.

Continue reading “Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users”

How Many Fake Facebook Accounts Exist?

fake facebook accounts hero

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Fake Facebook Accounts By The Numbers

In Facebook’s recent Community Standards Enforcement Preliminary Report, the technology company opened up about fake accounts on their platform and what they’re doing to counteract the problem. According to the report, Facebook disabled a whopping 694 million fake accounts between October and December of 2017. From January to March of 2018, the world’s largest social network disabled an additional 583 million accounts.

[Tweet “583M fake Facebook accounts were disabled in Q1 2018 – about 27% of monthly active accounts.”]

percentage of fake facebook accounts reported by users

Expounding on their efforts, Facebook wrote, “In Q1 2018, we found and flagged 98.5% of the accounts we subsequently took action on, before users reported them. We acted on the other 1.5% because users reported them first. This number decreased from 99.1% in Q4 2017.”

Continue reading “How Many Fake Facebook Accounts Exist?”

The Top 10 Teenage YouTubers Setting Trends On Social Media

teenage-youtubers

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of Millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.

10 Most Popular Teen YouTube Stars—Top Teenage YouTubers

1. MattyBRaps — 10.4 Million Subscribers

15-year-old Matthew Morris, better known as MattyBRaps, is a children’s singer hailing from Georgia. Morris primarily creates song covers and remixes that he posts each week. His most viewed video to date is a music video of the popular song, “Stereo Hearts” by Gym Glass Hereos, which has garnered over 239 million views.

Morris has also transformed his online success into mainstream musical stardom. His original music is available on Spotify and other streaming services. He shows little signs of slowing down and maintains a cumulative social reach of over 23.4 million.

2. Its JoJo Siwa — 6.8 Million Subscribers

JoJo Siwa is a 15-year-old dancer, singer, and YouTube personality currently living in Los Angeles. Siwa posts music videos, dance tutorials, challenge videos, and collaborations with other top YouTubers each week.

Outside of YouTube, Siwa has reached mainstream success and appeared in two seasons of the Lifetime television series Dance Moms. Her original music can also be found on Spotify. She collaborated with retailer J.C. Penney to release a line of bedroom decor, accessories, and a JoJo doll. 

3. Brooklyn and Bailey — 5.2 Million Subscribers


Identical twins Brooklyn and Bailey McKnight make up the YouTube channel Brooklyn and Bailey. Based in Texas, the two 18-year-old sisters are budding singers and recently embarked on a United States tour.

Brooklyn and Bailey regularly post music videos, vlogs, and challenges. Since starting on YouTube in 2010, they have amassed more than 5.2 million subscribers and 786 million video views. The twins run an online shop selling their exclusive Lash Next Store mascara and hair scrunchies. 

4. Johnny Orlando — 3.2 Million Subscribers


15-year-old musical.ly star and YouTuber Johnny Orlando is a musical pop star. In the six years since he published his first cover on YouTube, he’s accumulated millions of followers, and is now best known for his boyish good looks and swoon-worthy originals.

Johnny is being hailed as the next Justin Bieber, the fellow Canadian-native has been nominated for a Teen Choice Award in 2016.

5. Jacob Sartorius — 3 Million Subscribers

Rolf Jacob Sartorius, better known as Jacob Sartorius, is a 15-year-old singer and internet personality. His YouTube channel consists of lyric videos and music videos that showcase his original music. Cumulatively, Sartorius maintains an enormous social reach of over 30 million.

In November 2017, Sartorius will embark on a multi-country musical tour that includes Mexico, Canada, and the United States. His EP “Left Me Hangin” is currently available on Amazon, Google Play, iTunes, and Spotify.

6. Baby Ariel — 3 Million Subscribers

Internet personality and singer Ariel Martin, known by the name Baby Ariel, is a 17-year-old hailing from Florida. She regularly shares challenges, vlogs, and other lifestyle videos with her 3 million subscribers.

Martin’s mainstream popularity can be largely accredited to Musical.ly, the video sharing mobile app on which she maintains over 28 million fans. In 2017, Time Magazine deemed her one of the 25 most influential people online worldwide.

7. Annie LeBlanc — 3 Million Subscribers

13-year-old Annie LeBlanc is a member of the widely popular Bratayley family vlog channel, which is run by her father Billy and also features her sister Hayley and mother Katie. In 2008, Annie’s own YouTube channel launched and has since grown to over 3 million subscribers.

Annie posts gymnastics videos, challenges, and other lifestyle content. She also stars in the YouTube red series We Are Savvy and is pursuing a career as a singer.

8. Jaclyn and Casey — 2.8 Million Subscribers

Sisters and best friends Jaclyn and Casey are the stars of the 2.8 million subscriber YouTube channel JacyandKacy. As trendsetting crafters, Jaclyn and Casey experiment with the internet’s challenges and recreate the newest products.

Even more, the pair act as teen lifestyle gurus. Their affordable lifestyle and enthusiasm about life make them characters that audiences can easily relate to.

9. All4tubekids — 2.8 Million Subscribers

Sisters Brittany (19), Brianna (16), and Katelynn (7) make up the YouTube channel All4tubekids alongside their father Roland. The family of four posts pranks, challenges, and vlogs multiple times a week.

Whether performing a prank or being pranked themselves, the sisters bring personality and lightheartedness to the camera. To date, they have amassed 2.8 million subscribers and over 906 million video views.

10. Kitties Mama — 2.3 Million Subscribers

The phenomenally family-friendly and fun YouTube channel KittiesMama is owned by a family of five, and is commanded by three spunky and silly kids, Noah, Jonah, and Emma. Their videos feature toy demonstrations, unboxings, family vlogs, challenges, tutorials, and more.

They aim to set an example for other families and 2.3 million YouTube viewers who look to run their own households.

5 Facebook Stories Statistics Changing How We Communicate On Social

facebook-stories-stats

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

With Stories Growing 15x Faster Than News Feeds, Here Are The 5 Facebook Stories Statistics To Know

On March 28, 2017, Facebook launched Stories within its own app of nearly 2.2 billion monthly active users (MAUs). “Until now, Facebook was just running missile tests and fighting skirmishes on the frontier. Today Facebook declares total war on Snapchat” notes TechCrunch’s Josh Constine.

Facebook had successfully debuted Stories, a Snapchat invention, with Instagram to the tune of 300 million daily active users (DAUs). Instagram reached its first 150 million DAUs in five months. For perspective, Snapchat’s entire user base is slightly over 190 million DAUs. Facebook has recognized the critical importance of Stories to a profitable future and is focused on making Stories a global hit.

Here are the biggest Facebook Stories statistics marketers need to know:

Continue reading “5 Facebook Stories Statistics Changing How We Communicate On Social”

What Happened to Facebook Live?

facebook-live

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Does Facebook Live Compare to Other Livestreaming Platforms?

Facebook Live launched in August 2015 to much fanfare. Livestreaming allowed brands (and later all users in April 2016) to instantly connect with followers. Live was touted as a valuable tool for influencers, celebrities, brands, and media publishers to publish real time video content on Facebook for the first time. Brands started to use Facebook to stream live events and other video content and users quickly adopted livestreaming to publish life updates to friends in their network.

During the initial launch, Facebook sourced a wealth of high-quality video content to bring attention to the new streaming service. Facebook did this by securing lucrative partnerships with major publishers, celebrities, and influencers. Fun features like Live Reactions (animated likes, hearts, and smiley faces) and Q&A in real time helped to cultivate an interactive experience for fans.

Continue reading “What Happened to Facebook Live?”

10 Marketing Facts Every Marketer Must Know

marketing-facts

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 10 Marketing Facts That Will Transform Your Digital Strategy

Every year, the advertising industry evolves in new and unexpected ways. Fortunately, it’s possible to keep up with the latest trends by following the hundreds of studies continually published around marketing best practices. From consumer insights to bold predictions regarding the industry’s future, well-researched studies help to shape the marketing strategies of some of the world’s most powerful brands.

Below, we’ve compiled 10 of the most fascinating marketing facts from authoritative industry studies to help your business stay ahead of the competition. From influencer marketing statistics to the rise of online video, each is poised to alter the advertising landscape in coming years. 

1. 82% Of Consumer Internet Traffic Will Be Video By 2021

In a whitepaper published by Cisco, video is predicted to greatly outperform all other online mediums in the coming years. Brands are preparing for the shift, with U.S. online video ad spend projected to hit $17 billion by 2020. To keep up with the trend, marketers must plan to increase investment in digital video.

Many have suggested that 2017 may be the year cable TV died. During the first quarter of the year, the U.S. cable industry lost 410,000 subscribers. In comparison, one of the web’s most popular streaming services, Netflix, added 8.3 million subscribers during 2017’s final quarter. Online video, especially on social channels, looks to be increasingly central to marketing success.

2. Influencer Marketing Is A $1B Industry On Instagram

With Instagram approaching 1 billion users, more and more brands are dedicating ad dollars to the platform. Parallel to this, search interest for “influencer marketing” has multiplied over 198x since 2013. A recent study by Mediakix found that this surge in interest has resulted in a $1 billion influencer marketing industry on Instagram, which continues to grow.

influencer-marketing-search-interest

3. The Average Consumer Attention Span Is 8 Seconds

According to Time, the average attention span of a goldfish is one second longer than a consumer’s. From a metrics standpoint, a user is 106% more likely to bounce on mobile when the load speed is six seconds. Marketers should optimize web pages for speed and make blog content attention-grabbing to increase time spent on page. 

4. Millennials Are Projected To Account For Nearly 1/3rd Of All U.S. Retail Sales By 2020

There are 92 million Millennials in the U.S. today whose spending reaches a staggering $600 billion each year. This group of 21-36-year-olds has officially surpassed the baby boomers in population and is the country’s largest living generation.

Millennials are well known for their rejection of traditional advertising and quick adoption of new technologies. Brands should consider adjusting their targeting to reach Millennials through social media and influencer marketing.

chantecaille-beauty-sponsored-instagram-post

 

5. 75% Of Total Marketing Budget Will Go To Digital Marketing

Salesforce research found that marketing executives will spend three-fourths of their total marketing budget on digital over traditional channels in 2021. In 2011, marketers spent about 62% of their total marketing budget on digital channels, meaning digital marketing spending will grow 21% within a 10-year period. This increase in digital ad spend reflects just how much the advertising industry has changed. Brands are reducing spend on traditional channels as digital continues to dominate.

6. Google and Facebook Earn More Than The World’s Traditional Media Outlets

The ad duopoly (Facebook and Google) tops over $117B in ad revenue, more than every newspaper, magazine, and radio network in the world combined, Inc. reported. The way consumers access news is much different with the rise of search and social media and the numbers reflect this behavior. Case in point, over one-third of Millennials and Gen Zers access news through social media platforms.

7. Content With Relevant Images Gets 94% More Views

Content marketing strategy is an ascending priority for many advertisers. Today’s consumers are attracted to images, so marketers must integrate visuals with written content. Consumer preference for image-rich content also relates the previously mentioned rise of online video. Marketers will continue to increase investment in design resources to create compelling imagery and source quality photos.   

8. 76% Of Marketers Cited ROI Measurement As Top Challenge for Influencer Marketing

As brand’s investment in influencer marketing grows, tracking key performance indicators (KPIs) like return on investment (ROI) matters more. In a recent survey, 76% of marketers said that determining ROI for was their top challenge for influencer marketing campaigns. The second biggest challenge was the ever-changing nature of social network algorithms.

There are many techniques that brands can use to track KPIs such as total audience, likes, comments, use of hashtag, and brand reach. Mediakix’s influencer marketing ROI guide provides a detailed overview of how to understand relevant metrics, best practices for tracking, and how to evaluate results.

9. YouTube Has A Higher Engagement and Lower Bounce Rate Than Twitter And Facebook

In a study measuring the post-click engagement of referral traffic from the most dominant social media channels, YouTube is the undisputed winner. Visitors from YouTube spend more time viewing content than visitors from Twitter, Facebook, or any other prominent social channels. Links shared via YouTube annotations and video descriptions truly complement the video content, compelling users to click then dive deeper into the topic. YouTube’s 1.5 billion users account for one-third of all people on the internet. In a world where marketers compete for attention, choosing the right platforms and engaging viewers is vital.

10. 4X As Many Consumers Would Rather Watch A Video Than Read To Learn About A Product

In a survey by Animoto, four out of five consumers said a video showing how a product or service works was important. Additionally, the survey found that 4X as many consumers prefer a video on a product to an article. These facts further support the notion that brands should already be increasing the output of video content.