At only 13, Casey Simpson has established a career in entertainment and a social media empire comparable to actors and actresses that are decades older. In addition to his ongoing role in Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Casey has performed in movies including Memoria and Bukowski and will be the lead in the upcoming movie, Escape from Mr. Lemoncello’s Library.
Not only is Casey well-versed in television and film, he is also an icon in the musical.ly community. Known for his slick dance moves and flawless lip-syncing, Casey has been enchanting his followers on the social music app since he started. In total, Casey has amassed over 8 million followers across his three biggest social platforms, musical.ly, YouTube, and Instagram. Learn more about Casey in our exclusive interview:
1. How did you develop your interest in acting?
I first started acting a decade ago in 2007, when I was 3 years old and my sister, wanted to become an actress. Since we already lived in Los Angeles, my mom went to take my 9-year-old sister to try out for a local acting agency, and I came with them.
Just like I am now, back then, I loved to talk and started talking to some of the agents who worked there. Sure enough, they asked my mom if they could sign me and I’ve been acting ever since.
2. What’s the most exciting part of acting on Nickelodeon’s Nicky, Ricky, Dicky & Dawn?
The most exciting part of acting on Nicky, Ricky, Dicky & Dawn, has been the opportunities that have arose and people I have met working on the show.
3. In what ways has social media impacted your career?
Social media has impacted my career because I can talk to, connect, with and show who I really am (instead of a character) to my #Caseynators. I’ve been able to make all creative decisions myself and it’s been incredible to see all the feedback on everything that I’ve created on my own.
It’s funny because originally I started growing on social media because I was on Nicky, Ricky, Dicky & Dawn, but now more people follow me on social media than watch the show!
4. What types of videos do you enjoy making the most on YouTube?
Hmm…this is a tough one. My channel is eclectic and I try not to limit myself to one type of video. I’m really trying to post more regularly on my channel because I want to see what else I can do with it.
5. How do you see your YouTube channel progressing in the future?
I see my YouTube channel progressing in the future with better, higher quality videos being made more regularly.
6. What strategies or tips can you offer to someone wanting to build their Instagram following?
Great question. To grow your Instagram following organically like I did, here are a few tips:
Consistency is key.
This one is very important because the more you post, the more content that people can discover you with. The less you post, the less potential followers have to find you with.
I aim for one post a day. I actually met with Instagram at their HQ and they told me that once a day is prime for my current following. It might be more or less for others. So try a few different posting frequencies and see what works.
Get good photos with great lighting:
When people do discover your content, they need to see something good enough that makes them want to follow you to see more.
For Instagram photos, a high-quality camera would be best, but if all you have is your phone – don’t worry. You can still take quality photos there. Lighting can make or break a photo so I recommend always trying to optimize your lighting.
Always try to engage your followers:
Whether it’s asking what they’re doing this weekend or liking and commenting on their photos, it really makes your followers feel that you care about them and that you’re in this together.
7. Who have been some of your favorite people to work with so far?
I’ve enjoyed working with Jennifer Morrison, Wendi McLendon-Covey, and the cast of Escape From Mr. Lemoncello’s Library!
8. What’s a question people keep asking you that you wish they’d never ask again?
Haha, probably my age. It’s one of the most common questions I get. Anyone can easily look up how old I am and get every source saying the same thing. I prefer to personally answer questions that isn’t a fact or have a hard answer.
9. Lightning Round: Social media platform of choice?
What are you most afraid of?
If you could only eat one thing for the rest of your life what would it be?
10. Is there anything you would like to say to all of your fans?
Thank you so much for supporting me, I’m super happy to be on this journey with the Caseynator family. Exciting things are coming!