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These days, social media audiences aren’t just using Facebook, Instagram, and Snapchat for entertainment—as content creators become more adept at providing value to audiences, people are now using social media platforms as a learning tool, as well. According to a recent Pew Research survey, 62% of users get their news from social media channels, up from 40% in 2012 (TechCrunch). Snapchat, especially, has become an extremely effective way to convey information succinctly and engagingly, and some of the platform’s top Snapchat accounts draw millions of users eager to learn about politics, business, and breaking news from the world’s foremost experts in their respective fields.
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While supermodels, fashion bloggers, and international pop stars garner large audiences by sharing glimpses of their glamorous lives on Snapchat, other top Snapchat accounts provide users value in the form of information and learning opportunities. Snapchat’s growing popularity (the platform now claims between 100–150 million daily active users, according to Bloomberg) has attracted experts and thought leaders in a variety of disciplines, and many candidly share their knowledge, insights, and secrets to success with audience—all without charging a dime for tuition or admission into a business seminar.
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Follow these Snapchat accounts to gain valuable insights regarding political goings-on, cultural trends, business experiences, entertainment news, and more.
See the latest news about what POTUS (President of the United States) and the rest of the U.S. government is doing domestically and abroad, including a behind-the-scenes look at the day-to-day life of the world’s most powerful political figures. @Whitehouse is a must-follow account for anyone interested in government and/or the political process.
Possibly the most entertaining way to learn about art, the Los Angeles City Museum of Art’s (LACMA) Snapchat is often cited as one of the best accounts to follow, bar none. Replete with hilarious captions and information about cultural events, LACMA’s account is an excellent example of how brands can leverage the power of social media to create valuable and engaging content for audiences.
One of Snapchat’s biggest advocates, serial entrepreneur and social media guru Mark Suster routinely publishes Snaps about business, marketing, entrepreneurship, and investing. For Snapchat users who want an MBA-level education without paying thousands in tuition fees, Mark Suster’s Snapchat account offers real-world, practical advice from a man who has made millions.
A valuable resource for breaking news and trends, Now This News keeps followers abreast of stories they might have otherwise missed and provides an adequate replacement for the local nightly news. Like Snapchat Discover publishers BuzzFeed, CNN, People, and National Geographic, Now This News’ Snapchat account demonstrates how audiences are increasingly turning to social media platforms for both entertainment and information.