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Social media is adept at giving audiences a peek into the walled garden of high fashion, and perhaps no platform provides more value, entertainment, and information to users (in the form of behind-the-scenes content, fashion tips, and breaking news) than the disappearing content app, Snapchat. To help both fashion-forward brand and stylish consumers locate the best Snapchat accounts to follow, we’ve sifted through hours of Snapchat content to find the most engaging fashionistas and fashion brands on the platform.
Related Post: A Marketer’s Guide To The Best Brands On Snapchat
While social media platforms like Instagram and YouTube have long been favored by fashion brands for their ability to present expertly-curated content, Snapchat’s immediacy and authentic, uneditable approach to content creation is now giving audiences a fresh perspective on a popular genre. In addition to the world’s top fashion and lifestyle bloggers adopting Snapchat as a way to keep their followers abreast of the latest styles and news, global fashion brands, too, are now using the app’s ephemeral photos and videos to share behind-the-scenes experiences, promotional codes, and exclusive content that audiences won’t find anywhere else.
Related Post: Is Snapchat Slowly Killing Instagram?
1. H&M @HMUSA: Fast-fashion brand featuring the latest trends & exclusive deals
2. Covergirl @Covergirlxo: Glamorous beauty brand sharing interactive moments with followers
3. Harpers Bazaar @Harpersbazaarus: American publication providing advice for sophisticated fashionistas
4. Teen Vogue @Teenvogue: Fashion publisher sharing the latest styles, trends, & celebrity news
5. Complex Magazine @Complexmag: Pop culture media platform providing followers with exclusive content
6. The Society NYC @Thesocietynyc: Elite World’s NYC branch offers a behind-the-scenes look at the fashion industry
7. Leandra Medine @Man_Repeller: An inside look at the life of an engaging fashionista
8. Danielle Bernstein @WeWoreWhat: Top fashion blogger Danielle Bernstein entertains with daily tips & adventures
9. Sephora @Sephorasnaps: Leading beauty brand provides valuable insights & recommendations
10. Rachel Zoe @Thezoereport: Fashion & beauty enthusiast Rachel Zoe shares intimate moments with fans