Livestreaming is becoming more and more ubiquitous, and with its rise on a number of social platforms comes the inevitable difficulty of deciding which one to use. Between Facebook Live, Instagram Live, YouTube Live, Live.ly, and Live.me, there’s a bevy of features to sort through.
Though most platforms have similarities and generally accepted feature standards, each one is a little bit different and offers users different capabilities and experiences where broadcast, discovering, and sharing videos are concerned.
Right now, the streaming industry is booming. The industry as a whole is estimated to reach over $70 billion by 2021, and in Q3 of 2015, ad views on livestreaming videos grew by 113% YoY. Facebook live videos are viewed three times longer than videos that aren’t live, and each of the major livestreaming platforms see millions of monthly active users. As such, livestreaming represents a huge opportunity for marketers.
Related Post: The Biggest Livestreaming Statistics You Must Know
We put together a guide to the biggest livestreaming platforms available today. With information on how to access livestreaming capabilities, how to find your friends, how to discover other live videos, and what happens to a live video after the stream’s ended, here’s everything you need to know about getting started in the world of livestreaming.
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