When we think of YouTube stars, we often think of vloggers made famous by way of their content on YouTube. But there’s another type of YouTube star — celebrities who use YouTube as a platform to create and share the work that they do in conjunction with or outside of their everyday work as models, actors, professional chefs, and musicians.
YouTube isn’t just a platform for finding stardom, it’s an opportunity for the world’s biggest stars to connect with fans and audiences in a new way. The Rock, Karlie Kloss, and Wiz Khalifa all use YouTube to push their work into a new realm in the form of tutorials, interviews, commentary, and vlogs. They may not be YouTubers as we typically think of them, but they’re YouTubers all the same.
Here 10 of the biggest mainstream celebrities on YouTube:
1. Wiz Khalifa
Wiz Khalifa is a Grammy-nominated, multi-platinum rapper, songwriter, and actor known for his 6 albums and hit singles such as Black and Yellow and See You Again. His YouTube music vlog, DayToday, centers around his exciting life and dialogue.
2. Gordon Ramsay
Gordon Ramsay is a multi-Michelin starred chef with 30 international restaurants and multiple ongoing television series, including Hell’s Kitchen and MasterChef. Ramsay’s YouTube channel covers recipe tutorials and cooking tips for even the most basic chefs.
3. Adam Savage
Adam Savage is the TV personality and industrial designer known for his work on hit TV series Mythbusters and Unchained Reaction. His YouTube channel, Tested, shows Savage at work engineering, building, and testing inventions in his shop.
4. Shay Mitchell
Shay Mitchell is a Canadian actress & model best known for her role as Emily Fields in the popular TV series Pretty Little Liars. Her popular YouTube channel features lifestyle content including recipes, makeup & fashion tips, and vacation vlogs.
5. The Rock
Dwanye Johnson, known by his former ring name The Rock, is a 17-time WWE champion, renowned actor and singer, and best selling author. Johnson co-founded Seven Bucks Productions and uses his YouTube channel to provide hilarious content centered around his personality.
6. Russell Brand
Comedian and actor Russell Brand is well known for his stand-up work and his role in romantic comedy Forgetting Sarah Marshall. His YouTube channel focuses on Brand’s hilarious and provocative commentary on political and cultural issues.
7. Ashley Tisdale
Ashley Tisdale is a mainstream actress and producer known for her roles in Disney Channel’s The Suite Life of Zack & Cody and High School Musical, among others. Her content on YouTube covers beauty tutorials, lifestyle videos, and music sessions with friends.
8. Soulja Boy
Soulja Boy is a Grammy-nominated rapper and record producer best known for his first album Souljaboytellem.com and debut single Crank That (Soulja Boy). Soulja Boy’s YouTube channel features his official content and lifestyle vlogs series, SouljaBoyTV.
9. Alexa Vega & Carlos Pena
Alexa Vega is an actress best known for her performance in the Spy Kids film series. Her husband, Carlos Pena, rose to fame as a star in The Nickelodeon show Big Time Rush & a member of the pop boy band Big Time Rush. The pair document their lives together on their YouTube channel, LexLovesLos.
10. Karlie Kloss
Celebrated American fashion model Karlie Kloss has graced the pages of dozens of magazines and the stages of the most prestigious fashion shows in the world. Her YouTube series, Klossy, centers around Kloss’s life and hobbies.