The United States is iPhone-centric, but the same isn’t true of the rest of the world. Android is the largest mobile OS, and it’s not a close race. Android is used all over the world on tens of thousands of different devices, including in cars, on watches, on televisions, and more. So while iPhone and iOS may seem to rule the roost in the U.S., it’s Android that rules the world.
In order to get a better understanding of just how powerful Android is in the global mobile OS landscape, we’ve compiled the top Android statistics that speak to its ubiquity. Here are the top ten Android stats marketers need to know about this dominant mobile operating system.
Android is by far the most dominant force in mobile operating systems with a market share of nearly 85%. That domination isn’t likely to give way anytime soon, either. The Android OS is expected to hold onto an 85% market share through 2021.
As of May 2017, nearly a third of smartphone users were using Marshmallow, Android’s 6.0 operating system. Though the 7.0 version, Nougat, was released in August 2016, it represented only 6.6% of users (with another 0.5% running Nougat 7.1) while Lollipop 5.1 and 5.0 held onto 23.3% and 8.7% of users, respectively.
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The world runs on either iOS or Android where smartphones are concerned. Nearly 100% of new smartphones sold in Q4 2016 ran either iOS or Android operating systems. Windows accounted for just 0.3% of new phones, selling just shy of 1.1 million units to Android’s 352 million.
Android’s seeing some incredible growth. 379.98 million Android units were sold in the first quarter of 2017 compared to 292.75 million units sold in the first quarter of 2016. iOS devices remained relatively even, though, selling 51.63 million units in Q1 2016 and 51.99 million units in Q1 2017.
In May 2017, Android’s Vice President of Engineering, David Burke, announced via blog post that Android had crossed the threshold of 2 billion active Android devices every month globally. That’s more than a quarter of the entire global population.
Where iOS only runs on devices made by Apple, Android runs on a wide variety of devices made by 1,300 brands. All told, Android runs on upwards of 24,000 devices, so it’s no wonder that its market share is so high.
With over 24,000 devices running Android, it’s hardly surprising that the most popular Android device varies from country to country. In the United States, the Samsung Galaxy S7 claims the top spot with 6.3% market share. The Samsung Galaxy S7 is also Canada’s favorite Android device, with 8.3% market share, and in India, the Samsung Galaxy J2 comes in first at 6.2% market share.
Though the iOS App Store still holds the top spot for total revenue from a single app marketplace, App Annie estimates that the combined revenue of Android app markets in 2017 will surpass the revenue generated by the iOS App Store for the first time.
That said, iOS will likely be dominant as a single app for a long time. App Annie estimates that it’ll generate $60 billion in consumer spend in 2021.
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Apps are a major focus for smartphone users, as evidenced by the fact that total time spent in apps in 2016 climbed by over 150 billion hours. Worldwide, users spent 900 billion hours using apps in 2016.
It’s clear that Android apps are a major source of revenue in app markets, Google Play included. But what’s staggering is the degree to which games are responsible for the lion’s share of that revenue. Ninety percent of the revenue generated by the Google Play store in 2016 resulted from consumer spending on games. That’s a staggering number and one that speaks to the power of the mobile gaming market.
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