image via A Beautiful Mess
Lifestyle blogs cover categories that portray a blogger’s everyday life; often including style, travel, food, and decor. A lifestyle influencer curates and produces content that is specific to their own interests, as defined by Kissmetrics, “Influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters.”
Top social media influencers can have a reach of hundreds of thousands to over a million followers. Total audience reach coupled with high levels of social media engagement (see our post here on “Why Social Media Engagement Matters For Sponsored Content”) makes top influencers and digital content creators especially attractive to companies seeking to brand and message to their dedicated audiences.
In order to elicit the maximum levels of engagement and brand affinity in a successful influencer marketing campaign (see our post here on “How To Measure Influencer Marketing Campaigns” and access our checklist), brands allow influencers to retain creative control in order to maintain authenticity. Brands must also understand the top lifestyle blogger, their audience, and how they interact with their audience in order to ensure the proper brand message integration.
For a quick overview of how brands should not interact with social media influencers, check out this vlogger’s video.
Here are our top lifestyle bloggers:
Cupcakes and Cashmere The ubiquitous fashion-centric lifestyle blog, Emily Schuman started Cupcakes & Cashmere in 2009 to document the “things she loves.” Her passion and affinity for producing beautifully curated content has made her one of the most sought after lifestyle bloggers. Emily is the author of two books, the self-titled Cupcakes and Cashmere (a comprehensive style guide), and more recently Cupcakes and Cashmere at Home (focusing on decorating and entertaining). In addition to her recent clothing line launch, she covers fashion, food, beauty, decor, DIY on her blog and has partnered with brands including Birchbox, Esteé Lauder, and Blue Apron.
A Beautiful Mess Founded by two sisters Elsie Larson and Emma Chapman, A Beautiful Mess is a blog based out of the Midwest focusing on DIY and home design projects. In addition to their blog, the sisters have created two photo apps (A Beautiful Mess, Party Party), an online class (Shop A Beautiful Mess), two books (A Beautiful Mess Photo Idea Book, A Beautiful Mess Happy Handmade Home), and their own line of home products including a subscription box.
Love Taza is a lifestyle blog created by Naomi Davis where she shares her experiences with motherhood, family life, travel, and food. Her approach is inspirational and targeted towards Millennials and young families. Davis’ brand sponsors include Babyganics (baby-safe products) and Naturebox (a snack subscription service).
Cup of Jo What started as a weekend project, A Cup of Jo is Joanna Goddard’s blog which chronicles her experiences with style, food, design, travel, and relationships. A former writer for Cosmopolitan, Glamour, Conde Nast Traveller, and Martha Stewart Living, Goddard saw tremendous success with A Cup of Jo and subsequently blogs full time. She has collaborated with brands such as J. Crew (a clothing retailer) and True Nature Botanicals (a skincare brand).
Skinny Confidential Lauren Evarts is a San Diego-based top lifestyle blogger whose blog, Skinny Confidential, balances wellness, fashion, travel, and beauty. She incorporates her laid-back lifestyle to provide candid advice on tips for healthy living in every category. Lauren’s brand sponsors include Silk (soy-products), Skinny Girl Cocktails, and NatureBox.
Bleubird With a background in strategic marketing and branding, James Kicinski-McCoy is the creative top lifestyle blogger behind Bleubird. James’ content is inspired by her extensive travels and family life in Nashville, Tennessee. She blogs on topics including home, food, parenting, and style. Bluebird’s brand sponsors include Vaseline, Leesa (a mattress brand), and auto brand GMC (see our post here on “How Car Brands Partner With Social Media Influencers” for sponsored content).