Why Brands Should Attend VidCon
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Why Should Brands Attend VidCon?
Each year, YouTube creators, fans, and market industry professionals attend VidCon, the premier conference for all things online video. As video continues to dominate online content, VidCon has grown considerably in scope since its inception in 2010. More than 30,000 people are expected to attend this year's conference at the Anaheim Convention Center in Orange County, CA.
VidCon was originally conceived as an event to bring popular YouTubers and their fan community together in real life. Now, the conference has expanded to host sessions, panels, Q&As, workshops and other educational programming designed for marketing professionals and brands. We spoke with Jim Louderback, the CEO of VidCon, about what brands can expect at VidCon 2018 this year.
Going to VidCon? Here's What Brands & Marketers Should Know
How is Vidcon relevant to brands?
"VidCon is truly the center of the online video universe - our event is the biggest and only place where all the major platforms - Facebook, YouTube, Instagram, Twitter, Twitch, Pinterest (even Linkedin!) and more - come together because they want to be in front of that coveted Gen Z audience."
What programming is “can’t miss” for brands this year?
"Our Industry track has a lot of great executives from major companies, including a joint session between Instagram’s co-founder Mike Krieger and Facebook’s vp of products, Fidji Simo. Another one is Raze cofounder and CEO Emiliano Calemzuk discussing the future of the multi-cultural content business."
What knowledge do you want marketing/industry professionals to take away from the event?
"Gen Z consumes so much content across so many platforms that VidCon is the main place you can see what this audience looks like. More importantly, this audience trusts digital creators and the content they produce. Once you understand how to properly engage creators after attending sessions on the Industry Track, you’ll have a better understanding on reaching this hungry audience."
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What brand activations are the most exciting for this year’s VidCon?
"In addition to partners like MTV staging a really fun “Cribs” activation and Nickelodeon supporting its big Double Dare reboot, we’re really excited for Mars Town and The Gigantic Beast - it wouldn’t be VidCon if we didn’t have the world’s largest inflatable obstacle course. Who else can say that?"
Can you elaborate on diversity and inclusiveness being a focal point this year?
"While VidCon has always been diverse, we’ve ensured this year is more inclusive than ever. Across Featured Creators and executives, 50% are women and 40% are multicultural. We wanted VidCon to accurately reflect the audience that is living on - and watching - all these platforms."
Are there any surprises you can tease for attendees?
"We don’t like to spoil anything! Be sure to get your ticket to VidCon and you may see a few!"
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June 21, 2018 By Mediakix Team