10 Female Gamer Statistics Marketers Must Know
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10 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry
American consumers spent an astounding $30.4 billion on video games in 2016. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, and YouTube gaming videos. Games are now more accessible than ever, and can be played on mobile, PC, and console.
The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.
The Female Gamer Statistics Marketers Must Know
Gamers of all types are also spending more time watching YouTube gaming videos for entertainment and to learn game strategy. A 2017 report asked female gamers why they watched YouTube gaming videos, and 66% reported that they did so to hear from individuals they could relate to — today’s female gamers are not only interested in games, but also the influencers who showcase gaming online.
Female gamers are a growing consumer group interested in both games and gaming influencers. We’ve gathered the top 10 female gamer statistics, which track the preferences of this increasingly relevant gaming community.
1. 42% Of United States Gamers Are Females
Female gamers are on the rise. A study comparing United States computer and video game users from 2007 to 2017 found that today women make up 42% of all U.S. gamers. In 2007 women made up only 38% of U.S. gamers.
2. 60% Of Female Gamers Play Mobile Games Every Day
A recent study found that females are playing mobile games more regularly than men. 60% of female mobile gamers reported playing mobile games daily, compared to only 47% of male mobile gamers. Evidently, females are particularly interested in mobile games, a platform brands can use to target this specific demographic.
3. 50% Of Females Under 30 Play Video Games
Regardless of gender, young people play video games more than any other age group, with 49% of females under 30 reporting that they play video games. Conversely, 72% of males under 30 are video game players.
Interestingly, the gaming gender gap lessens with age. Among adults aged 50 and older, 27% of males report playing video games, while 30% of females in this age range report doing so.
Related Post: The Top 10 Female Twitch Streamers To Watch Now
4. 31% Of The U.S. Gaming Community Is Comprised Of Adult Women
Although the stereotypical “gamer” is often thought of as a teenage boy, adult females are a rising subgroup of the gaming community. In 2016, women over 18 represented 31% of U.S. gamers, significantly more than males under 18 who represented only 18%.
5. 37 Years Is The Average Age Of A Female Gamer
The Entertainment Software Association’s 2017 report found that the average age of a female gamer is 37 and the average age of a male gamer is 35. As independent, financially able consumers, adult female gamers may be an especially appealing target demographic for marketers.
6. Females Account For 30% Of YouTube Gaming Video Audiences
A study investigating gaming audiences found that in a sample of more than 2,000 people watching YouTube gaming videos, 30% were female. It’s unclear whether female viewers are watching female or male YouTube gamers, or both. Nevertheless, leveraging the influence of YouTube gamers presents a viable avenue to reach female consumers.
Related Post: Why YouTube Gaming Channels Are Seeing Immense Growth
7. 39% Of Female Gamers Depend On The Advice Of Family And Friends When Looking For A New Game
Women are much more likely than men to utilize the insight of friends and family when looking for a new game. 39% of female gamers seek the advice of family or friends when looking for a new game, compared to only 27% of male gamers.
8. 69% of Match 3 And Simulation Game Players Are Female
Females also accounted for 69% of gamers playing family/farm simulation games, like The Sims. Female gamers show the smallest preference for sports games, making up only 2% of people playing games within the genre.
9. 1/3 Of Female Gamers Are Willing To Pay For Mobile Games
Among females that identify as “core gamers” (those that dedicate a large amount of time to playing games), 32% are willing to pay for mobile games. In comparison, 48% of male “core gamers” are willing to pay for mobile games. The tendency of females to not pay for games may allude to their preference for puzzle games and match 3 games, which are often free on mobile.
10. 21 Million People Are Subscribed To YouTube’s Top 10 Female Gamers
Female gamers are an extremely popular subgroup on YouTube. A Mediakix report examining the top female gamers found that the top 10 have more than 21 million subscribers combined.
Lia Shelesh, better known as SSSniperWolf, started creating gaming videos in 2013 and maintains more than 6.2 million subscribers, more than any other female gamer on YouTube.
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October 17, 2017 By Mediakix Team