The Top 9 Instagram Stories Statistics That Show Its Massive Influence

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. 

These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year

UPDATE November 30, 2017 — Instagram Stories continues to grow at an astonishing pace. The feature is now shy of 1.5 years old and shows few signs of slowing down with the addition of features like polling and new stickers and filters. In an effort to keep the top Instagram Stories statistics as accurate and current as possible, we've updated the following statistics to reflect Instagram latest progress.

While Instagram Stories was once doubted by skeptics as a mere Snapchat knockoff, Instagram Stories has quickly become an entity of its own. High adoption numbers and users’ willingness to forget that it was once a clone of Snapchat Stories is making Instagram’s one-year-old feature a success among users, content creators, businesses, and advertisers alike.

We’ve compiled the most recent and relevant Instagram Stories statistics to show how it's shaping the world of social media.

1. Instagram Stories has more than 300 million people using it every day (UPDATED)

Within a year of its launch, Instagram Stories has accumulated 250 million daily active users. This means that roughly 60% of Instagrams 400+ million daily active users are accessing Instagram Stories. Launched on August 2, 2016, Instagram Stories rolled out 20 new features within Instagram Stories in the base year, including stickers and Boomerang. Since then, it’s become a staple in the world of photo- and video-sharing and social media.

UPDATE: As of November 2017, Instagram Stories has amassed 300 million daily active users, surpassing the 250 million daily user milestone.


Related Post: The Biggest Instagram Video Statistics Every Marketer Should Know

2. Over 1/3 of Instagram users are using Instagram Stories every day (UPDATED)

Currently, Instagram’s user base totals at 700 million people globally, likely bolstered by Instagram's addition of Stories. At launch, Instagram totaled at a little over 500 million users. Six months later, it was up 100 million users at 600 million. Four months after that, its user base hit 700 million, growing at a faster rate than ever. Instagram’s addition of Stories has undoubtedly aided the platform’s popularity and relevance by bringing in an ephemeral photo-sharing feature.

Instagram’s addition of Stories has undoubtedly aided the platform’s growth and relevance by bringing in an ephemeral photo-sharing feature popular with millennial and Gen Z demographics.

UPDATE: Instagram now boasts 800 million monthly active users, 500 million daily active users, and 300 million daily Stories users. The app is also well on its way to reaching one billion monthly active users and is projected to hit the historic mark in January 2018.

Related Post: The 11 Gen Z Statistics Advertisers Must See To Believe

3. Instagram Stories led to a 15-40% decline in Snapchat Stories

Instagram Stories surpassed Snapchat’s total user base in April, which had announced it had 200 daily users. The growth on Instagram Stories has taken a toll on Snapchat, which admits that its “competitors may mimic [their] products and harm user engagement and growth”.

Moreover, reports have found that Snapchat Stories view counts have declined 15-40% since the Instagram Stories launch. Views on top Snapchat accounts have declined 15-30%.

4. Top Snapchat influencers posted 2X more on Instagram Stories across 30 days (UPDATED)

Instagram Stories isn’t only affecting viewership on Snapchat Stories, but also content creation by users and influencers. For instance, despite their popularity on the Snapchat platform, major Snapchat social media stars are posting 25% more on Instagram Stories than Snapchat Stories.

The study found that influencers were averaging 5.3 Snapchat Stories vs. 6.6 Instagram Stories per day just a few months after Instagram's launch. Influencer preference to Instagram can be attributed to Instagram’s great reach, content discoverability, and the platform's ease of use.

UPDATE: A follow-up study examining the Stories usage of top influencers found that gap between Instagram Stories and Snapchat Stories is widening. Major Snapchat social media stars are now posting on Instagram Stories 2X more than Snapchat Stories. Influencers averaged 7.6 Instagram Stories per day compared to only 3.5 Snapchat Stories per day.

Related Post: Instagram Stories vs. Snapchat Stories - Which Do Influencers Prefer? [Poll]

5. Instagram Stories has increased the amount of time spent on Instagram to 28 minutes

Instagram has reported that Stories has encouraged users to user the platform longer and more frequently. It found that people under the age of 25 spend more than 32 minutes a day on the platform while those older will spend more than 24 minutes a day. Estimates of time spent on Instagram before Stories range from 15 minutes to 21 minutes. Time spent on Instagram Stories is also greater than that spent on Snapchat, which reported users under 25 spending over 30 minutes a day on the app, while users 25 and older spent about 20 minutes a day.

6. Over 50% of businesses on Instagram made an Instagram Story

Instagram Stories isn’t used widely by just consumers. In fact, over 50% of Instagram’s 8 million worldwide registered profile businesses has created a story. Of the stories created by these businesses, one in five organic stories received a direct message from a consumer. The high engagement can be widely attributed to Instagram users’ willingness to follow businesses. 80% of Instagramers are following a business on the platform.

UPDATE: Though Instagram hasn't provided an update regarding the number of businesses creating Stories, on November 30, 2017, the company announced that 25 million business profiles now exist on the platform.

7. The most popular Face filter is the Puppy Ears and the most popular sticker is the Vibrant Location Sticker

In Stories’ one year anniversary, Instagram noted that the top 5 popular face filters were: 1. puppy ears, 2. sleep mask, 3. bunny ears, 4. love with heart-shaped darts, and 5. koala ears. The top 5 popular stickers are: 1. Vibrant location sticker, 2. Digital time sticker, 3. “Like” sticker, 4. Hashtag sticker, 5. And the weather sticker.

8. 1 Million Monthly Active Advertisers Have Access To Instagram Stories Ads

Over 1 million advertisers are placing native ads on Instagram at least once a month, and the addition of Instagram Stories ads has made it even more appealing in the last six months. From Instagram ads, over 120 million users clicked and visited a website, got directions, called, emailed, or sent a direct message to get more information about an advertised business.

9. 70% Of Instagram Stories Are Watched With The Sound On

About 70% of Instagram Stories are watched with the sound on, meaning that advertisers can be assured of engagement (as users must manually toggle the sound on; audio is not automatic). Instagram makes it clear that Stories with sound on creates the most immersive experience and storytelling. Combined with full-screen mobile screen displays, Instagram Stories ads represents an advertising tool that meets the needs of modern marketing.

Also See Our Posts On:

Is Snapchat Dead As An Influencer Channel?

Top Snapchat Influencers Post 25% More On Instagram Stories

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

Instagram Stories vs. Snapchat Stories: Which Is Better? [INFOGRAPHIC]

September 1, 2017 By Mediakix Team