5 Top Fashion Bloggers on Instagram
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The Top Fashion Bloggers On Instagram
From blogging to fashion super stardom, here are the top fashion bloggers on Instagram commanding a combined audience of over 15 million followers and collaborating alongside the world's biggest brands. As reported by data insight firm L2, fashion and beauty brands are seeing rising rates of engagement quarter upon quarter (for more info, see Digiday's article "Why Fashion & Beauty Brands Love Instagram"). Though some brands are priced out of Instagram's monthly ad spend, many of Instagram's best brands are successfully marketing on the platform by creating sponsored content with top influencers.
With more than 400 million active monthly users, Instagram has quickly grown from a simple photo sharing app to a prime marketing channel for top brands. As one of the top social media marketing channels, Instagram's social media engagement rate for sponsored content towers above its next competitors, Facebook and Twitter. (At 4.21%, Instagram delivers 58 and 120 times more engagement than Facebook and Twitter, respectively).
Collectively, these tastemakers have an audience of over 15 million fans who follow them for the latest in fashion, beauty, and lifestyle aspiration. Here are the top fashion bloggers on Instagram today:
One of the most renowned names in fashion blogging, Chiara Ferragni is the inspiration behind The Blonde Salad. Ferragni started her blog in 2009 as a personal way to share her inspiration and it has has grown into an $8M dollar brand. She currently has her own shoe line called Chiara Ferragni Collection. Her Instagram is a visual pin-board of her personal style and influences. She also incorporates lifestyle content around her personal life, travel, and behind the scenes.
Julie Sarinana is a Los Angeles-based fashion influencer, with a background at the Fashion Institute of Design and Merchandising (FIDM) she is the author behind the lifestyle blog Sincerely Jules. She describes herself as a “creative type” which is reflected in her Instagram content, which is clean and aspirational. Julie has partnered with fashion brands like Nordstrom and Billabong.
Aimee Song is a Los Angeles-based blogger (Song of Style) whose background in interior design is evident in her beautifully curated content. Her passion for style prompted her to start blogging in 2008 and has developed into a brand of its own. Song has brand partnerships with Dior and Revolve Clothing.
Swiss-born Kristina Bazan is no stranger to the world of luxury fashion. She couples her simplistic modernist style with inspiration from classic style icons. Her Instagram content is edgy and on-trend. Bazan has been sponsored by brands such as Hyatt Hotels and has an ongoing partnership with L'oreal.
Camila Coelho is a Brazilian beauty and style influencer. Her Instagram features vibrant imagery focusing on fashion, beauty, and lifestyle. Coelho debuted her signature makeup collection, Nightlife, in September 2015. Her brand collaborations include Coach and Dior.
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October 14, 2015 By Mediakix Team