What Is A Lifestyle Blogger?

What Is A Lifestyle Blogger?

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What Is A Lifestyle Blogger? Discovering What Elements Define Top Lifestyle Bloggers

"A lifestyle blogger writes, creates, and publishes (multi)media content on various aspects of their daily lives."

A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated by their personal interests and daily activities. As such, lifestyle blogs are oftentimes highly personalized to the author's location, life stage and experience. For instance, a former food magazine editor, married, in her mid-30s with a 1-yr old child residing in Nantucket will blog on vastly different categories than a single, 24-yr old lifestyle blogger living in San Diego, who designs bikinis for work. Both are considered lifestyle bloggers, but there will be little if no overlay in their lifestyle blog content. 

Lifestyle bloggers share a broad variety of content centered around and inspired by their personal lives -- most notably family, home, travel, beauty, food, recipes, fashion, makeup, design and decor. This style of broad content sharing inspired directly from their lives differs drastically from fashion blogs, mom blogs, and other more segmented, niched blogs in that they tend to always share a wide mix of content across other blog categories.

Because of their audience reach, lifestyle bloggers are prodigious social influencers as well, commanding large influencer outreach across social influence channels such as Facebook, Twitter, Instagram, and other emerging social media channels.

The Evolution Of A Lifestyle Blogger

Many top lifestyle bloggers trace their origins back to a single niche or category (i.e. make-up, fashion, baking). As their viewership, audience reach, and affinity increase (the demand), these once niched bloggers expand their blog content verticals (the supply) in order to share more and more of their personal lives with avid fan followers who fell in love with their original blog content.

A well-established beauty blogger (who is also an avid fitness enthusiast and staunch Paleo advocate) may choose to add her daily fitness workout routines and favorite Paleo recipes to her current DIY make-up tutorial efforts in order to not only further engage with her audience, but also to increase her branded content sponsorships and social influencer marketing opportunities. Furthermore, as top lifestyle bloggers advance through different stages of their lives, many will chronicle their journeys with parenting, family life, and travels.

What began as a fashion influencer blog or beauty blog has now become a lifestyle blog seamlessly integrating and touching upon everyday life topics ranging from cooking to family activities to home design and travel.

How Lifestyle Bloggers Make Money

Lifestyle blogs are digital "word-of-mouth" communities that provide exceptionally rich levels of interconnectivity and an ideal environment for powerful online brand advertising. Consumers look to top lifestyle bloggers for the latest must-haves, trends, lifestyle direction, and product recommendations.

The best branded content and sponsored posts result from creative, organic integrations between the brand and right lifestyle blogger. In conjunction with their blog journey and development, top lifestyle bloggers also amass engaging and loyal followings across multiple social media networks (YouTube, Facebook) and microblogging platforms (Twitter, Instagram, Snapchat, Vine). Given the right marriage between brand product and lifestyle blogger, a blogger's influencer outreach offers the sponsoring brand exposure, promotion, and awareness to their interactive digital audience.

Because of the highly target nature of their audience and demographic, lifestyle bloggers are in increasing demand for advertiser partnerships, sponsorships, and sponsored content. Target, Gap, Method, Blue Apron, and NatureBox are just a handful of the hundreds of innovative brands partnering with these prominent digital influencers.

Popular Examples Of Top Lifestyle Bloggers

Top Lifestyle Blogger Cupcakes and Cashmere Emily Schuman

Cupcakes & Cashmere by Emily Schuman -- Fashion, Food, Beauty, Decor, DIY for At Home, Style, and Paper Goods

Top Lifestyle Bloggers Love Taza Naomi Davis

Love Taza "Rockstar Diaries" by Naomi Davis -- Family, Food, Travel, NYC

Top Lifestyle Blogger Bleubird James McCoy

Bleubird by James Kicinski McCoy -- Fashion, Food, Beauty, Travel, Family

Top Lifestyle Bloggers Cup of Jo Joanna Goddard

Cup Of Jo by Joanna Goddard -- Style, Culture, Motherhood, Travel, Food & Life

Top Lifestyle Blogger Skinny Confidential Lauryn Evarts

The Skinny Confidential by Lauryn Evarts -- Beauty, Fashion, Fitness, Home, Travel, Wellness, Wedding

Top Lifestyle Bloggers A Beautiful Mess Elsie Larson and Emma Chapman

A Beautiful Mess by Elsie Larson & Emma Chapman -- Food, Home, Tips, Crafts, Style

Also See Our Other Posts:

FTC Sponsorship Guidelines For Blog Influencer Marketing
3 Ways To Create Great Sponsored Content
How To Measure Your Social Media Influencer Campaign

June 5, 2015 By Evan

  • http://queenmillie.blogspot.com Queenmillie

    Great post! Really helped x

    Millie x

  • http://www.stephaniegrams.com StephanieGrams

    Great list of lifestyle blogs! I recently transformed my virtual assistant blog into a lifestyle blog to fit my new career and was looking for information..and poof! I found you! Fantastic! Thank you :)

  • Amrita Chopra

    Very Helpful!
    I recently started a lifestyle blog

  • Beauty Wrap

    Lifestyle bloggers is an amazing hobby. It is where you can show who you really are without getting through some auditions and processing of requirements. This could be mere like sharing and learning and like give and take.

  • MarathonMomma Martin

    A-ha!! So that’s what I’m doing on my blog!! I’m so glad to have a label for it! Thank you!

  • Ral

    I just realized that my blog is actually a lifestyle blog. I was so confused on what to properly call it

  • Gift NotedLifestylesblog

    Thanks Just gained a better understanding. NICE

  • Christiana Acha

    Thanks for this wonderful clarification, I needed it. I was actually searching and stumbled on your website. http://www.christianaacha.com

  • http://life11.org Somali K Chakrabarti

    Thank you for giving a very comprehensive definition of a lifestyle blog. Wanted to let you know that I have included this definition in my post

  • ray

    Great… excellent article. .. ‘ SkyPip ‘ one of my favorite blog. .


  • http://truedollarjournal.blogspot.com/ SmackMacDougal

    A lifestyle is a way of living deemed to be the must-way to live to be considered to be an authentic representation of an idealized person.

    In the abstract, examples of lifestyles are the homemaker, the single life, the homosexual life, the hippy life, the vagabond life, the swinger life, the beach bum life, the ski bum life.

    In the concrete, Martha Stewart is the perfect example of someone who appears to be living the homemaker lifestyle.

    To adopt a lifestyle, someone must mimic behavior believed by outsiders that defines the ideal of that lifestyle. An individual living a lifestyle must gear all behavior to conform to the expected norms of that lifestyle.

    The supposed lifestyle examples above are merely women publishing their own versions of Martha Stewart Living.

  • Aelo

    this is great idea for lifestyle blogger, to increase income through lifestyle blog


  • Merrchant

    thanks for provide information about life style blog one part also included in life style sweet selfie.

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