To celebrate Tropicana's 70th anniversary, Mediakix sent four healthy living influencers to their Grove to Glass event at the Tropicana orange groves in Florida to share live content from their experience.

Influencers featured tours of the Tropicana facilities in Florida, benefits of orange juice, and their fun activities through on-site Instagram Stories and Snapchat content, and recapped their experience in long-form content afterward to promote the brand and activation.