Mediakix campaigns focused on adding the sleek luxury of LG home appliances to influencers' daily lives. Top fashion, lifestyle, food, and design influencers attended LG branded events and posted directly to their social media from the events in real time.

Home and lifestyle influencers created dedicated blog posts featuring the LG Sidekick washer, and hosted a giveaway for audiences to win their own Sidekick to drive excitement, engagement, and awareness about the new product.