Four top influencers each traveled to 4 different Fairmont properties across North America to create 16 stunning dedicated videos and social media content to promote Fairmont Hotels and properties.

Influencers featured the luxurious amenities of the hotel, the natural beauty of the travel destinations, and the adventures and itineraries within the local cities through their creative content, organically incorporating the themes of adventure, fashion, arts, culture, family, and food into their content.