Mediakix strategized an influencer marketing campaign with three top YouTubers with auto-affinity male audiences: Eric the Car Guy, Engineering Explained, and What's Inside? to each create unique videos to promote the launch of ExxonMobil's new Mobil 1 Annual Protection oil in stores at Pep Boys, Auto Zone, and Advance Auto Parts.

The influencer marketing campaign included extensive social promotion across Instagram, Facebook, and Twitter to drive broad brand awareness and activate in-store purchases.