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  YouTube Influencers

Find the latest news, trends, case studies for top YouTube influencers & the brands they work with. Learn how to find YouTube influencers, partner with the best YouTubers for brand sponsorships.

11 Female Gamer Statistics Marketers Must Know

11 Female Gamer Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

11 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry

UPDATE January 9, 2018 — American consumers spent an astounding $36 billion on video games in 2017. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual realityYouTube gaming videos, and livestream gaming platforms like Twitch and Caffeine. Games are now more accessible than ever, and can be played on mobile, PC, and console.

The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.

See the 11 female gamer statistics relevant to marketers today:

  1. Women make up 45% of U.S. gamers.
  2. 30% of U.S. gamers are women between the ages of 18 and 35.
  3. 33% of the U.S. gaming community consists of adult females.
  4. The average female gamer is 36 years-old.
  5. Females comprise 30% of YouTube Gaming audiences.
  6. 2/3 of female gamers watch YouTube Gaming content to relate to other people.
  7. 1/3 of female gamers will pay to play mobile games.
  8. 60% of female mobile gamers play daily.
  9. 39% of female gamers seek family or friend advice when looking for new video games.
  10. Nearly 70% of match 3 and simulation game players are women.
  11. 21 million users are subscribed to YouTube's top 10 female gamers.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Fairmont’s Executive Director Of e-Commerce & Digital Marketing, Mansi Vagt

Exclusive Interview With Fairmont’s Executive Director Of e-Commerce & Digital Marketing, Mansi Vagt

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

Industry Spotlight: Fairmont Hotel's Mansi Vagt Shares On Influencer Marketing, Social Media & More

With 75 properties around the globe, Fairmont Hotels is one the world's leading luxury hotel chains. While each Fairmont property has a unique feel, from The Plaza in the heart of New York City to Banff Springs Hotel located in one of Canada's most picturesque national parks, all provide visitors with incredible experiences and impeccable service.

Recently acquired by AccorHotels, Fairmont is at the forefront of the hospitality industry. Through influencer partnerships, the brand has further strengthened its reputation as a leading luxury hotel chain. Sponsorships with top influencers have enabled Fairmont to share the unique experiences that are available at its breathtaking properties with a vast audience of social media users.

We spoke with Mansi Vagt, Executive Director Of e-Commerce & Digital Marketing at AccorHotels, to learn about the company's success with influencer marketing as well as emerging trends within the hospitality industry.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

The 10 Best Science YouTube Channels To Watch

The 10 Best Science YouTube Channels To Watch

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Science YouTube Channels Are Bringing Amazing Science To The Masses

While many turn to YouTube for entertaining content from their favorite YouTubers, it’s also a great place to learn. Top science YouTubers are bringing science to the masses every day, making complicated concepts in physics, chemistry, astronomy, biology, and more accessible to anyone on YouTube.

From exploring the possibilities of self-healing materials to explaining the finer points of gamma-ray bursts, science YouTubers are making learning fun again. Though each science channel approaches scientific explanation and experimentation differently, all of the best science YouTube channels have one thing in common: They're teaching the people of the internet how cool the world is, one science video at a time.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the livestreaming space, helping it keep up with other popular livestreaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Industry Spotlight With Next Games’ Marketing Director, Joonas Virtanen

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

Exclusive Interview: Joonas Virtanen of Next Games Talks Marketing Strategy, Industry Trends & More

Finnish mobile game company Next Games opened in 2013, and has firmly established itself as a leader in game development and marketing strategy. In just under five years, the company has grown to 100 employees and launched two popular mobile games.

Next Games created the mobile game Walking Dead: No Man’s Land for AMC’s TV series The Walking Dead. YouTube stars Lele Pons and Anwar Jibawi collaborated with Next Games to promote the game, which has been a massive success. Both videos created by the top YouTubers to showcase the game have millions of views to date. 

We spoke with Joonas Virtanen, Marketing Director of Next Games, about the company's influencer marketing efforts, upcoming product launches, and the future of the gaming industry. Read the interview below:

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in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Family Vloggers Ruling Online Video

The Top 10 Family Vloggers Ruling Online Video

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top Family Vloggers Boast More Than 41 Million YouTube Subscribers Combined

As of 2017, YouTube has more than 1.5 billion users and attracts more 18-34 year-olds than any cable network in America. The platform is home to many niches, including beauty gurus, gamers, comedians, and in recent years, family vloggers. According to Time Magazine, time spent watching family vloggers has increased by 90% within the last year.  

Family vloggers capture daily life and thus offer versatility when it comes to influencer marketing. The top 10 family vloggers on YouTube carry considerable influence, with more than 41 million subscribers cumulatively. Here we’ve listed the top 10 family vloggers in descending order of subscribers.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

CSGOLotto Scandal: What Marketers Need To Know

CSGOLotto Scandal: What Marketers Need To Know

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

What Marketers Must Know About CSGOLotto's Scandal & The FTC

As influencer marketing continues to grow across Instagram, YouTube, and emerging social media platforms, the FTC has become increasingly active with monitoring proper disclosure from both brands and influencers. Earlier this year, it was found that 93% of top celebrities on Instagram do not adhere to the FTC's guidelines for adequate disclosure.

While the CSGOLotto scandal is the latest instance of brands and influencers breaking FTC stipulations, it is the first case where the FTC has specifically charged individual social media influencers.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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